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Reignite Your Remote Sales Team With This One Tactic | Todd Caponi | Ep. 300 (Lead)

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Manage episode 474904333 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sign up for the 30MPC Discovery Course today and learn how top sellers lead high-impact discovery calls that land bigger deals: https://www.30mpc.com/course/discovery-course

FOUR ACTIONABLE TAKEAWAYS

  1. Run firmographic sprints with customer interviews. Ask about headwinds/tailwinds, KPIs, where they learn, and which sales emails stand out to better understand their world.
  2. Prep customers before training sessions. Make it clear their job is to teach the buyer’s world—not give a product testimonial—so reps get true industry insight.
  3. Structure sprints for learning and sharing. Start with external education, then shift to reps sharing industry insights weekly to build confidence and fluency.
  4. Use recognition over cash to motivate. A visible $100 spiff with scarcity and public praise was more effective than a quiet commission boost. Recognition > raw dollars.

PATH TO PRESIDENT’S CLUB

  • Founder, Speaker, & Workshop Leader @ Sales Melon
  • Author (The Transparency Sale & The Transparent Sales Leader)
  • Managing Director @ VentureScale
  • Chief Revenue Officer @ PowerReviews

RESOURCES DISCUSSED

  continue reading

490 episodes

Artwork
iconShare
 
Manage episode 474904333 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sign up for the 30MPC Discovery Course today and learn how top sellers lead high-impact discovery calls that land bigger deals: https://www.30mpc.com/course/discovery-course

FOUR ACTIONABLE TAKEAWAYS

  1. Run firmographic sprints with customer interviews. Ask about headwinds/tailwinds, KPIs, where they learn, and which sales emails stand out to better understand their world.
  2. Prep customers before training sessions. Make it clear their job is to teach the buyer’s world—not give a product testimonial—so reps get true industry insight.
  3. Structure sprints for learning and sharing. Start with external education, then shift to reps sharing industry insights weekly to build confidence and fluency.
  4. Use recognition over cash to motivate. A visible $100 spiff with scarcity and public praise was more effective than a quiet commission boost. Recognition > raw dollars.

PATH TO PRESIDENT’S CLUB

  • Founder, Speaker, & Workshop Leader @ Sales Melon
  • Author (The Transparency Sale & The Transparent Sales Leader)
  • Managing Director @ VentureScale
  • Chief Revenue Officer @ PowerReviews

RESOURCES DISCUSSED

  continue reading

490 episodes

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