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Beyond Likes and Shares: The Real Currency of Community Engagement
Manage episode 409684638 series 3294843
Royal Enfield. More than just motorcycles, the brand forges brotherhood across the Indian highways. Owning a Royal Enfield is your passport to a fraternity of wind-chasers and adventure-seekers. It's not just about the ride; it's about the rider's rite of passage into a tribe that shares tales of rugged roads and starlit skies.
The IPL is a cricketing carnival that is more than cricket. It builds communities, with fans bonding over their love for the game, city, and team. It is a spectacle where loyalty is measured in cheers and jeers and where every match is a communal celebration. Hardik Pandya can testify to this π.
Humans thrive in communities. This isn't a quaint relic of the past; it's our species' signature move. To throw more light on how brands are leveraging this ancient wisdom, we have Suhas Motwani, the founder of The Products Folks, Asia's largest product-driven community talking to us on 3 Techies Banter.
Listen in groups is our advice π
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