When we think immersive, we think about Disney theme parks, Avatar, the movie, ABBA and Van Gogh experiences and more. The more evolved also talk about 29 Rooms and Secret Cinema.

But what are immersive experiences really about? At its heart, it is about making the world a better place through empathy, feeling what the other person is going through, seeing what they are seeing, and being in their shoes.

Would the Russian people support the invasion of Ukraine if they could experience what the Ukrainians are going through? How about an immersive experience as a punishment for the rapist instead of the death penalty - what would be worse?

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