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Lauren McCullough, CEO of Tromml Shares The Importance of Margin Based Insights to Drive Growth
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In this episode, we sit down with Lauren McCullough, CEO of Tromml where she shares insights into how Automtoive companies should think about data and best practices. Having real time margin based insights can drive strategy, business development and overall profitable business outcomes.
- How to understand macro data and apply it in an effective manner
- Margin-based data can leverage better business outcomes
- Strategies to deploy margin-based advertising
- Making sense of omnichannel aggregate data to gain a competitive advantage
- Industry shift to D2C selling channels
Reach out to Lauren McCullough on Linkedin
Reach out at [email protected]
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