This episode of the 2Tokens podcast features a discussion on using web3 and blockchain technology to drive customer engagement and build unique communities. The participants include Wouter Kloosterman, founder and CEO of Authic Labs, and Jasper Verbeet, co-founder and CTO of Byont Labs.
The conversation covers a range of topics, including Authic Labs' new loyalty application that incorporates web3 elements, the challenges of onboarding users to web3, and examples of successful projects that leverage NFTs and tokenized assets to engage communities.
Key highlights include:
- Strategies for making web3 technology accessible to mainstream users without overwhelming them with technical details
- Use cases for tokenizing physical assets like watches and wine to create permanent records of ownership and enable secondary markets
- How companies are building unique communities around tokenized assets
- The potential for blockchain to serve as a backend infrastructure while the focus remains on customer engagement and loyalty
The discussion provides insights into the evolving role of web3 in enhancing customer experiences and fostering engaged communities, moving beyond the hype to focus on practical applications.
Participants
Erich Schnoeckel: https://www.linkedin.com/in/erichschnoeckel/
Jasper Verbeet: https://www.linkedin.com/in/jasperverbeet/
Wouter Kloosterman: https://www.linkedin.com/in/wouter-kloosterman-0a492abb/

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