Growing up in Wisconsin’s drinking culture, Daniel Adix launched LiQure to help people “feel good the next day.” After discovering DHM and developing a gummy-based recovery supplement, he navigated taste issues, manufacturing resets, FDA compliance, and the realities of CPG distribution. Rather than chasing ads, he built LiQure through festivals, bars, and targeted retail—landing Foxtrot Chicago as an early anchor. Daniel frames LiQure not as a party hack but as a performance-enhancing recovery brand that supports real-world consumers and modern wellness routines.