Think you need a huge personal brand to succeed in 2025? Think again. Robin Alex (GoHighLevel co-founder) breaks down how he's scaling to 9 figures without the spotlight, clout-chasing, or content grind.
In this episode of the 2 Comma Club Podcast, we explore:
How Robin built an empire without being the face of it
Why personal brands are overrated (for some)
The real levers that move revenue in 2025
How one-to-one can scale faster than one-to-many
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📱 Follow John: @john.marsch
📱 Follow Robin: @robinalex
💼 Learn more about GoHighLevel: GoHighLevel.com
🕒 Timestamps
0:00 Podcast + Guest Intro
9:54 Why This Isn’t About a Personal Brand
10:08 How They Get Discovered Without Clout
16:34 Finding the Right Target Market
19:08 The Power of Nurturing
32:05 Scaling from 8 to 9 Figures
36:39 Robin’s Real Goals
38:24 Using AI to Serve the Community
43:35 How to Build Authentic Relationships
44:29 Robin’s Big Domino + Superpower
47:47 The Truth About Branding
51:46 Where to Find Robin