In this episode of the 15 Minute Founder, we sit down with Alex Fedotov, a self-made millionaire who built his e-commerce empire from the ground up. From his humble beginnings in Ukraine to becoming a sought-after expert in the e-commerce world, Alex shares his journey, the pivotal moments that shaped his career, and the lessons he’s learned along the way.

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Timestamps:
00:00 - 00:10 - Introduction to Alex Fedotov
00:10 - 00:40 - How Alex went from factory work in Ukraine to becoming an e-commerce millionaire
00:40 - 01:10 - The moment Alex decided to quit his job and pursue e-commerce full-time
01:10 - 02:40 - The hardships Alex faced while transitioning into freelancing and digital marketing
02:40 - 04:00 - Discovering e-commerce: From SEO to Facebook ads and the pivot to dropshipping
04:00 - 04:50 - Alex explains how he connected the dots and started his own Shopify store
04:50 - 06:00 - The rise of e-commerce and the importance of Facebook ads for scaling
06:00 - 06:40 - What it took to go from $2,000 a month to hosting 200+ people at his Dubai conference
06:40 - 08:10 - The biggest mistake new e-commerce entrepreneurs make and advice for going from $0 to $100k
08:10 - 09:00 - How Alex recommends approaching content creation and shifting from consumer to producer
09:00 - 10:00 - The biggest mistakes people make when scaling from $100k to $1M in revenue
10:00 - 11:00 - The importance of leveraging other people's time and avoiding burnout
11:00 - 12:00 - From $1M to $10M: Scaling with the right team and finding the right people for each function
12:00 - 13:00 - Alex’s thoughts on where founders should spend their time and the importance of empowering your team