In this episode, Annie revisits Simon Sinek’s “Begin with Why” — one of the most‑watched TED Talks of all time — and uses it as a reminder that real transformation starts with purpose. As the year winds down and reflection comes naturally, she challenges listeners to rediscover their own “why,” especially when it comes to deploying Microsoft Teams. The true reason isn’t convenience or licensing…it’s the deeper mission of fighting the real villain in every organization: scattered information.

Annie explains how scattered information creates chaos, hesitation, wasted time, and daily dread — and how focusing on the why behind your tools can completely transform your business. Teams becomes the clean, organized workspace your business has always needed, and Copilot becomes the assistant who retrieves, organizes, and even acts on information instantly. When you anchor your digital strategy in this single purpose — eliminating scattered information — you free your team to work with clarity, flow, and confidence.

Simon Sinek's "Begin with Why" Ted Talk

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