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Larry Goldberg's life story reads like an adventure novel, spanning from protest movements in 1970s New York to pioneering renewable energy and internet infrastructure in Humboldt County. This wide-ranging conversation reveals how a philosophy major from Queens found himself sailing a square-rigger through the Caribbean, studying at Jerusalem's Holocaust museum, and eventually transforming Northern California's energy landscape.
At just 20 years old, Goldberg crewed on the ship used in the movie "Hawaii," sailing through the West Indies during the early days of reggae music before joining what he affectionately calls a "hippie ship" bound for Grenada. These formative adventures sparked a lifelong pattern of seeking meaningful challenges and embracing change—a philosophy he articulates as "Do what you can with what you've got, where you are, in the time you have."
After completing his MBA at Humboldt State with a focus on alternative energy (one of the earliest such programs on the West Coast), Goldberg established Northern California's first municipal solar utility in 1979. When Reagan-era policy changes eliminated crucial tax credits, he pivoted to energy efficiency work across eight counties before founding North Coast Internet in 1994—Humboldt's first internet service provider. His subsequent tech support business grew to serve CompUSA nationwide before the dot-com crash forced another reinvention.
Throughout these professional evolutions, Goldberg's commitment to community service remained constant. His 30-year involvement with the Redwood Alliance helped successfully decommission Humboldt Bay's nuclear power plant, while his 29 years in Rotary International (where he recently became president of Southwest Rotary) exemplify the organization's motto: "Service above self."
Today, Goldberg continues his solar energy work as a consultant with Six Rivers Solar while pursuing his passion for documenting local music through video recordings of regional festivals—a project he shares annually at his "Best of the Fests" gathering. His story demonstrates how adaptability, service, and finding joy in collaborative projects creates a life of purpose and impact.
Want to discover how your passion can become your purpose? Join us for this inspiring conversation with one of Humboldt County's most innovative community leaders.

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About 100% Humboldt with Scott Hammond
Humboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.
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