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Making Tech Accessible: Ad Agency Entrepreneur Creates Simplified Geofencing Solution to Fill a Marketplace Need
Manage episode 498189061 series 2794761
Content provided by Jonathan Kersting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kersting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ever see a glaring need in the marketplace not being met by a current service or technology and wanted to something about it?
Entrepreneur/ad agency owner Jeff Swartz sure did when he saw an increasing interest from clients wanting to use geofencing as a marketing tool, but were scared away by the complexity and high cost. He got an idea for a tool that could be more accessible, efficient, and user-friendly. Something tailored for local businesses like a neighborhood pizza shop.
With a successful financial year as a backdrop, Jeff decided to invest in this vision of simplifying geo-targeted advertising for users who might not possess specialized marketing know-how. How he worked with a local app developer to leverage existing geofencing technology to create the QuJam. Not long after QuJam was acquired by advertising agency Blink to provide another arrow in its quiver of marketing solutions.
Hit PLAY to learn how Jeff successfully launched QuJam and how it is now playing a driving role at Blink.
Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.
114 episodes
Making Tech Accessible: Ad Agency Entrepreneur Creates Simplified Geofencing Solution to Fill a Marketplace Need
10-Minute Tech Talks: Business Insights and Growth Hacks for Time-Crunched Entrepreneurs
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Manage episode 498189061 series 2794761
Content provided by Jonathan Kersting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kersting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ever see a glaring need in the marketplace not being met by a current service or technology and wanted to something about it?
Entrepreneur/ad agency owner Jeff Swartz sure did when he saw an increasing interest from clients wanting to use geofencing as a marketing tool, but were scared away by the complexity and high cost. He got an idea for a tool that could be more accessible, efficient, and user-friendly. Something tailored for local businesses like a neighborhood pizza shop.
With a successful financial year as a backdrop, Jeff decided to invest in this vision of simplifying geo-targeted advertising for users who might not possess specialized marketing know-how. How he worked with a local app developer to leverage existing geofencing technology to create the QuJam. Not long after QuJam was acquired by advertising agency Blink to provide another arrow in its quiver of marketing solutions.
Hit PLAY to learn how Jeff successfully launched QuJam and how it is now playing a driving role at Blink.
Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.
114 episodes
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Similar to 10-Minute Tech Talks: Business Insights and Growth Hacks for Time-Crunched Entrepreneurs
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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…
continue reading
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…
continue reading
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…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
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