During this ongoing COVID-19 pandemic, we’ve seen many service-based businesses transform day-to-day operations and products, or pivot entirely, in order to survive these darker times. We’ve also witnessed certain industries modify their service and adjust to the circumstances to effectively wait out the storm. Unfortunately, we've also seen many neighborhood businesses have to close their doors permanently. These events have proven why it's so important for businesses to connect with their audience and find new ways to deliver value. One powerful way to accomplish both is through video creation. For those that have been on the fence with video content creation or have been reluctant to start for one reason or another, then let this worldwide slowdown be the exact opportunity you’ve been waiting for to begin. Time is no longer a factor because the pandemic has afforded most of us more than enough time on our hands. In this episode you'll learn how easy it can be to start using video in your marketing strategy. Pay attention to the action steps provided and you'll be able to publish your first video today. *** Like what you hear and want more free coaching tools? Go to: www.RichPerry.com