Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting ...
…
continue reading
X26 The Podcast Host
Welcome to UK Business Startup. The podcast dedicated to helping you get started with your own business venture. Whether you’re looking to create a company with staff and premises, or just make some additional income as a freelancer in your spare time, this is the show for you. In each episode we’re going to dive into the nuts and bolts of a particular topic, breaking things down into bite sized and easy to understand chunks. We’ve enlisted the help of some trusted accountants, financial adv ...
…
continue reading
51
Turning Your Podcast Audience into Paying Members
58:57
58:57
Play later
Play later
Lists
Like
Liked
58:57
How do you turn your podcast audience into paying members? In this episode, Colin talks with Mike Morrison from Membership Geeks about the strategies podcasters can use to build successful memberships. You’ll learn how to choose the right model for your show, whether that’s creating outcomes, fostering mastery, building connection, or offering reso…
…
continue reading
1
Lessons From 3 Years of Podcast Marketing Trends
51:46
51:46
Play later
Play later
Lists
Like
Liked
51:46
What can three years of data really tell us about how podcasts grow? In this episode, Jeremy Enns from the Podcast Marketing Academy unpacks the latest Podcast Marketing Trends report, exploring why growth is slowing for big shows but accelerating for independents, the growing role of video in podcasting, and whether social media really moves the n…
…
continue reading
1
How to Reach Older or Less Tech-Savvy Listeners
56:29
56:29
Play later
Play later
Lists
Like
Liked
56:29
Indy is creating a podcast for his online gardening club, Tender Shoots, aimed at listeners aged 65 to 100. His mission is to make the experience simple, welcoming, and accessible. No technical headaches, just great gardening advice. The challenge is balancing ease of use with modern podcasting features like chapter images and detailed show notes. …
…
continue reading
1
Income Stream Lessons from 10 Top Indie Podcasters (Classic)
49:38
49:38
Play later
Play later
Lists
Like
Liked
49:38
There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters? Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.…
…
continue reading
Podcasting isn’t easy, but it doesn’t have to be complicated. Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle. In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best p…
…
continue reading
Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the past year. With over 20,000 followers, he joins Colin to talk about building a personal brand, repurposing podcast content, and finding great guests through LinkedIn. They dig into how to strike the rig…
…
continue reading
1
3 Proven Tips to Make Your Surveys More Engaging
9:47
9:47
Play later
Play later
Lists
Like
Liked
9:47
If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete them. In this episode of Podcraft, you'll learn how to create listener surveys that generate more responses and more meaningful insights. Whether you're collecting feedback for your own decisions or pl…
…
continue reading
1
How Systems Can Boost—Not Break—Your Creativity
38:46
38:46
Play later
Play later
Lists
Like
Liked
38:46
What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and everything in between. But there's a better way. On this episode, Colin is joined by Layla Pomper, CEO of ProcessDriven. The pair exp…
…
continue reading
1
Imposter Syndrome, Content Validation, & Your First 10 Episodes
59:49
59:49
Play later
Play later
Lists
Like
Liked
59:49
Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as well as early audience growth. Can we help him? Hit play to find out! Resources Mentioned The RACE Method Growing your podcast thro…
…
continue reading
1
The Problem With Provocative Titles (And Why We Use Them Anyway)
42:26
42:26
Play later
Play later
Lists
Like
Liked
42:26
We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes. We wanted to build on that in this episode and explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of cl…
…
continue reading
1
These 5 Podcasters Added Video – Here’s What Happened
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now. Video is killing podcasts! Video is saving podcasting! If you’re not doing video, what’s the point? It’s a lot. Regardless of which side of the fence you sit on, there’s one thing I’m sure we can all agree on: Every show is different, and…
…
continue reading
1
Making Podnews: How James Cridland Publishes a Daily Podcast & Newsletter
47:34
47:34
Play later
Play later
Lists
Like
Liked
47:34
Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pulse. But this newsletter and its companion podcast aren’t just brilliant sources of news, data, and analysis – they also make for a fantastic case study of creating content consistently over a long period of tim…
…
continue reading
1
How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement
43:52
43:52
Play later
Play later
Lists
Like
Liked
43:52
In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience. We…
…
continue reading
1
Do We Need to Champion Spoken-Word Audio in a World of Video Hype?
44:21
44:21
Play later
Play later
Lists
Like
Liked
44:21
Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio? We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts. Send us YOUR thoughts James Cridland - Podnews Ana Ratala & Alec Trunley - RedCircle Joel Pear…
…
continue reading
1
How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising
39:00
39:00
Play later
Play later
Lists
Like
Liked
39:00
As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility…
…
continue reading
1
How to SCALE & Grow Your Audience #1 - Syndication Essentials
38:22
38:22
Play later
Play later
Lists
Like
Liked
38:22
We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – Syndication C – Communities & Collaboration A – Advertising & Paid Promotion L – Live & In-Person E – Email & Engagement On this episode, we start with S for Syndication. Syndication is all about getting your podcast in front of as many ears as po…
…
continue reading
1
From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie
45:50
45:50
Play later
Play later
Lists
Like
Liked
45:50
Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience. Starting a Podcast During Lockdown Vicki launched her podcast…
…
continue reading
1
3 Signs You Have an Amateur Creator Mindset
30:55
30:55
Play later
Play later
Lists
Like
Liked
30:55
We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey pu…
…
continue reading
1
What Does a Podcast Producer Actually Do?
29:30
29:30
Play later
Play later
Lists
Like
Liked
29:30
With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the si…
…
continue reading
1
Will Content Sites Still Exist in 5 Years?
54:27
54:27
Play later
Play later
Lists
Like
Liked
54:27
The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI. Key points from our conversation: Search behaviours have been changing gradually - Google has long provided direct…
…
continue reading
1
Our Episode Titles Are Better Than Yours - Here’s Why
44:07
44:07
Play later
Play later
Lists
Like
Liked
44:07
A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more click…
…
continue reading
1
Podcast Launch Hype Is a Distraction—Focus on This Instead
36:14
36:14
Play later
Play later
Lists
Like
Liked
36:14
It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books. After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all. In this episode, we talk …
…
continue reading
1
Why You Don't Need to Spend More Than $50 on Podcast Gear!
1:06:49
1:06:49
Play later
Play later
Lists
Like
Liked
1:06:49
There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format. The Cost of Podcast Equipment in 2025 Need Help With Your Podcast?…
…
continue reading
If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.…
…
continue reading
1
How Much Could I Earn From Podcast Sponsorship as an Indie Creator?
42:31
42:31
Play later
Play later
Lists
Like
Liked
42:31
We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads. Podcast Sponsorship: The Ultimate Guide How to Make a Podcast Med…
…
continue reading
