Best Will Nitze Podcasts (2026)

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From Family Farm to Grocery Aisles: How Lottie’s Meats Is Elevating the Pork Category 44:47

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15d ago44:47

44:47

Launching a CPG brand is always a grind — but reinventing pork sausage with chef-crafted recipes, premium cuts, and a sixth-generation family farm story? That’s a whole new challenge. In this episode of Shopify Happy Hour, Dan sits down with Cassie Maschhoff, co-founder of Lottie’s Meats, the sister-run brand elevating pork with gourmet sausages an…

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Launching a Non-Alcoholic Beer Brand on Shopify: Lessons from Go Brewing 49:00

4M ago49:00

49:00

Launching a consumer brand is never easy — but launching a brewery without alcohol? That’s a whole new challenge. In this episode of Shopify Happy Hour, I sit down with Joe Chura, founder of Go Brewing, the non-alcoholic beer brand redefining how we think about social drinking. Joe shares his journey from idea to launch, the countless recipe iterat…

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Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category 29:56

6M ago29:56

29:56

In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone. Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling …

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Managing 45+ Shopify Stores with Dov Quint of OpenStore 51:43

7M ago51:43

51:43

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing…

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From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods 24:58

8M ago24:58

24:58

In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromi…

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Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce 48:02

9M ago48:02

48:02

In this episode of Shopify Happy Hour, Dan sits down with Ronnie Teja, founder of Branzio Watches, to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watch brand with a scrappy $10K start. Ronnie shares real stories of entrepreneurship—burnout, supplier scams, PayPal bans, and team drama—and how he over…

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Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted 42:51

9M ago42:51

42:51

In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day. Over a glass of wine (or two), Nishal shares: How a mountain workout routine and social life led to the idea for No Days Wasted The…

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Healthy Donuts, Big Hustle: The Unfiltered Story Behind the Rise of Glonuts with Kristin Charbo 32:34

9M ago32:34

32:34

In this episode of Shopify Happy Hour, we sit down with Kristin Charbo, co-founder and CEO of glonuts—a clean, craveable donut alternative with just 1g of sugar. Kristin shares the honest story of building glonuts from her one-bedroom apartment kitchen alongside her co-founder (and now husband) Grover, hand-making over 100,000 donuts before scaling…

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Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks 31:25

9M ago31:25

31:25

In this episode of Shopify Happy Hour, Dan sits down with Leah Marcus and Yasaman Bakhtiar, the best-friend duo behind Good Girl Snacks, creators of the now-famous Hot Girl Pickles. From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, cr…

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Soda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa Martinez 39:15

10M ago39:15

39:15

This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive mar…

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Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays 48:04

10M ago48:04

48:04

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing. He explains how pi…

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Building a Premium Non-Alcoholic Spirits Brand with David Fudge, Co-Founder & CEO of Aplós 53:12

10M ago53:12

53:12

In this episode of Shopify Happy Hour, Dan sits down with David Fudge, co-founder and CEO of Aplós, a brand redefining non-alcoholic spirits and cocktails. David shares the journey behind Aplós, from the art of mixology to crafting functional beverages that don’t compromise on flavor or experience. He dives into the growing demand for premium non-a…

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Bootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth Playbook 56:03

11M ago56:03

56:03

Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up. This episode is packed with game-changing insights for founders and health-conscious hustlers! Will reveals: The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book How he built a…

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Turn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of Saral 49:05

11M ago49:05

49:05

Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media. This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores: The pyramid approach to influencer marketing and how it helps brands scale effectively Why…

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Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea 53:24

11M ago53:24

53:24

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cup the health benefits of matcha, and why it's different than other tea one surprising truth about tea most people…

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Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r 44:19

1y ago44:19

44:19

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including: using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and over advi…

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Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze 48:09

1y ago48:09

48:09

This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options. Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including: why early-stage brands need to KISS…

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Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez 59:36

1y ago59:36

59:36

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including: launch strategies using organic UGC amplified by paid ads why every brand should advertise on Meta navigating regulations in a…

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Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot 53:54

1+ y ago53:54

53:54

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting …

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Marketing Strategies for New Shopify Brands with Greg Rollett of the Grommet 50:41

1+ y ago50:41

50:41

In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss: growth strategies for new Shopify brands and products an underrated content strategy all founder-led brands should use how to generate sales without paid advertising one type of asset brands should invest in coffee and noot…

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Underrated Shopify Apps and Marketing Strategies with Paul Drecksler of Shopifreaks 46:28

1+ y ago46:28

46:28

In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about: the biggest opportunities for Shopify businesses today, that didn’t exist a couple years ago most exciting Shopify apps underrated marketing strategies most Shopify brands should be doing, but aren't? what the future…

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Tom First (Nantucket Nectars & Culture Pop) | Juicing a $100M Beverage Brand 1:08:36

1+ y ago1:08:36

1:08:36

We delve into the journey of Tom First, founder of Nantucket Nectars & Culture Pop. Discover the challenges and triumphs of building a beloved brand, the importance of authenticity in product development, and the lessons learned from navigating the beverage industry. Tom shares his experiences from the early days of creating a juice company that re…

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Mike Beckham (Simple Modern) | Missionary turned $225M drink-ware mogul 1:39:11

1+ y ago1:39:11

1:39:11

Join us as we sit down with Mike Beckham, the co-founder and CEO of Simple Modern, a company that has gone from challenger to incumbent in the drinkware industry with a unique blend of style, quality, and philanthropy. Mike shares his journey from the nonprofit world to building a $250M+ profitable business, emphasizing the importance of mission-dr…

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Peter Rahal (RXBAR & David Protein) | The $600M Man Gets Back Into Bars 1:15:54

1+ y ago1:15:54

1:15:54

Joe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million ex…

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Anne Mahlum (SolidCore) | Non-Profit to $100M+ Fitness Phenom 1:00:53

1+ y ago1:00:53

1:00:53

In this episode of Eating Glass, we sit down with Anne Mahlum, founder of Back on My Feet and SolidCore. Anne shares her incredible journey from growing up in North Dakota with an addict father, to starting a running club for the homeless, and ultimately building a nationwide fitness empire. Discover how Anne’s personal struggles fueled her drive t…

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Will Nitze (IQBAR) | Blitzscaling Brain Food to $50M+/year 55:28

1+ y ago55:28

55:28

We're getting meta as Joe interviews Will! Will Nitze is the founder and CEO of nutrition company IQBar. He shares his unconventional journey of growing his CPG business. Will discusses the importance of focusing on operational excellence and scaling quickly by taking calculated risks. He also dives into his contrarian approach to hiring, fundraisi…

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Chris Hunter (Four Loko & Koia) | An Alcohol Icon Hard-Pivots to Health 1:14:55

1+ y ago1:14:55

1:14:55

Chris Hunter, of Four Loko & Koia, shares his wild entrepreneurial journey. From the meteoric rise and regulatory battles of Four Loko to launching the plant-based protein drink Koia, Chris gets personal about the challenges of building businesses in highly regulated industries. He discusses lessons learned from tumultuous business partnerships, th…

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Sean Riley (DUDE Wipes) | The $150M+ Man Wiping America’s Asses 1:05:48

1+ y ago1:05:48

1:05:48

Sean Riley, CEO and co-founder of Dude Wipes, shares the story of how he and his friends started the company from their apartment with the goal of creating a better way to wipe. He discusses the challenges of bootstrapping the business, building the bold and irreverent Dude Wipes brand, and scaling the company to over $150 million in revenue. Sean …

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Chris Savage (Wistia) | Building a $100M Software Startup from Scratch 1:14:08

1+ y ago1:14:08

1:14:08

In this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shar…

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Pete Maldonado (CHOMPS) | From Bankruptcy to Meat Stick Mania 53:42

1+ y ago53:42

53:42

In this episode of Eating Glass, Pete Maldonado, co-founder and co-CEO of CHOMPS, shares his entrepreneurial journey from hitting rock bottom to building a successful meat snack brand. From bootstrapping with just $6,500 to navigating existential crises during COVID-19, Pete offers candid insights on focus, innovation, and the importance of people …

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Joe Lemay (Rocketbook) | Microwaving Notebooks to $50M 1:15:10

1+ y ago1:15:10

1:15:10

Ever dream of taking a wild product idea and turning it into a $50 million exit? Your co-host (and today's guest) Joe Lemay did just that with Rocketbook. His initial idea was an app to digitize whiteboards in real-time. When that didn't pan out, Joe pivoted hard - creating the Rocketbook, a reusable notebook you could literally microwave to erase …

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Mike Fata (Manitoba Harvest) | Building a $419M “Hempire” 54:22

1+ y ago54:22

54:22

Mike Fata, founder of Manitoba Harvest, shares his incredible journey from high school dropout to building a $419 million hemp empire. Discover the lessons he learned while navigating the challenges of entrepreneurship, from humble beginnings to scaling a business, managing successful exits, and embracing servant leadership. Mike's insights on pass…

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Preston Rutherford (Chubbies Shorts) | Small Shorts, BIG Exit 1:19:13

1+ y ago1:19:13

1:19:13

Welcome to the first episode of Eating Glass! In this inaugural episode, ho sts Will Nitze and Joe Lemay sit down with founder Preston Rutherford to dive into his journey starting his company ‘Chubbies’ and how he (and his friends) pioneered some of the raddest, most weekend-built gear ever. From the benefits (and drawbacks) he experienced by havin…

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Welcome to Eating Glass 0:32

2y ago0:32

0:32

Welcome to Eating GlassBy Will Nitze & Joe Lemay

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NUmedia Super Saturday Update Call 4-6-19 1:01:10

6+ y ago1:01:10

1:01:10

This is the weekly update call that Jim Ferras the founder discusses any updates or changes and Scott conducts his training. Hoted by Anthony Nitz You can learn more about NUmedia by visiting http://NUmediaWebinar.com

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NUmedia Super Saturday Update Call 3-30-19 40:16

6+ y ago40:16

40:16

This is the weekly update call that Jim Ferras the founder discusses any updates or changes and Scott conducts his training. Hoted by Anthony Nitz You can learn more about NUmedia by visiting http://NUmediaWebinar.com

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NuMedia Super Saturday Updates and Training Call 3-23-19 57:00

7y ago57:00

57:00

This is the weekly update call that Jim Ferras the founder discusses any updates or changes and Scott conducts his training. Hoted by Anthony Nitz You can learn more about NUmedia by visiting http://NUmediaWebinar.com