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Market or Pitch

MarketPitch

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Want to market or pitch your way to the top? What about understanding the trends that impact our industry? Enter the world of “Market or Pitch!” The all marketing & PR news/data podcast from a vantage Black and Brown perspective featuring Yesenia Reinoso and Corey Davis. Like, share, comment, or subscribe to “Market or Pitch” on major podcasts and YouTube. All 28 S1, S2, and S3 volumes are available across all top platforms. All 6 (Y1 and Y2) episodes of "Freestyle" and the limited series ep ...
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The Anchor Point Podcast

The Anchor Point Podcast

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Discover the premier and original podcast dedicated to wildland firefighting, the vibrant culture surrounding wildland firefighters, firefighter mental health and physical performance, and the wilderness - The Anchor Point Podcast... Join our global community as we delve into the captivating stories of Wildland Firefighters, shed light on career opportunities, promote fire prevention awareness, educate the public, and openly discuss the mental health struggles and triumphs faced by firefight ...
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People have lived collaboratively with fire, and fire has brought and supported life since time immemorial. This was something Dr. Sasha Berleman heard when she was a young adult enrolled in an educational program at a nature reserve that her grandmother used to take her to. This sent her on a lifelong journey to explore and educate others on livin…
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Explore the thrilling intersection of firefighting and professional boxing in this captivating episode. On today's show, Chase and Sammy Worthington stop by to talk about what it takes to make a strong, lasting relationship through their personal experiences with a wildfire career and a professional boxing career. Chase Worthington, a Squad Leader …
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When discussing or covering wildfire situations, most people and media outlets focus more on their destruction rather than the humanity behind it. In this episode, Brandon Dunham sits down with Gabriel Kirkpatrick Mann to discuss the making of his cinematic masterpiece documentary "Hotshot," which tells the story of some of the most elite, the most…
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It’s high time we confront the wildfire crisis head-on while looking at forest health from a holistic point of view. In this episode, we talk with Stanislaus National Forest Public Information Officer, Benjamin Cossel, about the MASSIVE undertaking of a historic fuels reduction and prescribed fire project called the "Initial Landscape Investments t…
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Wildfires are getting bigger and bigger every single year. Those 100-year fires are now happening at intervals of five or ten years, and they are much deadlier to handle. Andy Bozzo wants to arm wildfire fighters with the right technology to give them a much safer time eliminating this kind of fire, saving many lives in the process. This is where T…
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Despite the changes we have made, would you believe that PPE hasn’t been changed in 30 years? It continues to be governed by antiquated rules that no longer best serve what we need today. In this episode, Korena Hallam and Summer Hurd from Green Buffalow dive deep into the changes we need to see, especially when it comes to the different needs betw…
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If you happen to be a bystander as an emergency situation takes place, would you rather be the person who just stands by helpless and clueless, or the person who happens to be trained and equipped enough to save the day? Today we’re talking about saving lives, and we have the perfect person to talk to us about the importance of having the right gea…
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Beyond the massive destruction caused by wildfires are the people who risk their lives just to put them out. In this episode, Ben Iverson of the Forest Service shares with Brandon Dunham a glimpse of the wildfire culture beyond the protocols and into its relatable human aspects. He talks about their project Meta Review, which looks back on the comm…
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Nutrition plays a vital role in the well-being and performance of wildland firefighters, shaping their physical and mental resilience in the face of demanding and dangerous conditions. In this episode, we continue the previous discussions around human performance and nutrition. This time, we look into the policy changes for how our wildland firefig…
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In this episode, we’re going to talk about whole body wellness, and we have just the right guest to speak to that. Paul Tijerina is a master health coach with expertise in functional nutritional therapy and primal health. And boy does he have compelling stuff to share! As hotshots, it is part of our job to make sure we’re consistently operating in …
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Welcome to the The Anchor Point Podcast, episode 117 with Jay Walker, a wildland firefighter from Wells, NV. Jay has served on multiple wildland firefighting crews, including Ruby Mountain Hotshots, Jackson Hotshots, and Elko District Engine Modules. He is currently the acting superintendent of Ely Helitack, based out of Panaca, Nevada. In 2020, Ja…
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Welcome to Episode 119 of The Anchor Point Podcast, where we take a deep dive into the world of wildland firefighting and the culture that surrounds it. In this episode, we'll be discussing the crucial role of aviation and aerial firefighting operations in Nevada, featuring guests from different aspects of the industry. Join us as we delve into the…
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Welcome to The Anchor Point Podcast, episode 118! In this episode, we delve into the world of wildland firefighting with a focus on the Nevada Bureau of Land Management Handcrews and Interagency Hotshot Crews. Our guests for this episode include JP Blair, Justin Zabala, Kris Bruington, and Chase Maness, all experienced Hotshots who have worked on t…
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Welcome to the The Anchor Point Podcast, episode 117! In this episode, we dive into the world of wildland firefighting with a focus on the Nevada Bureau of Land Management Fire Engines program. Joining us are Truett, Elliot, Chris, and Austin, who share their experiences and insights into the unique capabilities that the program offers. We explore …
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The Anchor Point Podcast Episode 116 with, Grant Beebe, Assistant Director of BLM Fire and Aviation. On today's episode we will be discussing Wildland Firefighter Pay Parity, Classification, Mental Health Issues, and much more... The wildland firefighting workforce is currently facing a number of challenges, and these issues are the focus of The An…
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Welcome to The Anchor Point Podcast episode 115 with: Lucas Garrett, founder of Landsharks Running Company. In this episode, Lucas shares some important running tips and tricks, such as proper recovery, the importance of sleep, why supplements and PEDs are dumb, and how to become an overall better runner... Lucas was a football player who wanted to…
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Welcome to another episode of The Anchor Point Podcast! In today's episode, we have special guest, Anthony Powers, a former hotshot hailing from Southern California. He has risen through the ranks to become a Captain with the Forest Service, and is now serving as a firefighter for the city of Burbank, CA. Anthony is also the President of the non-pr…
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Wildland firefighting is a difficult but necessary job, and the Grassroots Wildland Firefighters Union (GWFF) and National Federation of Federal Employees Union (NFFE) have made it their mission to bring about changes for better pay and classification for wildland firefighters. Wildland firefighting can be incredibly dangerous and there's no room f…
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A new show debuts under the Market or Pitch umbrella! Presenting the new limited series - ShortTakes. ShortTakes offers audiences two quick tips (one marketing and 1 communication) viewers must know in the "QuickTake" segment. Then, in our main segment, the team tackles one specific topic that typically dominates the industry news mediums year-roun…
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Wrap up 2022 with an all-new episode of "Market or Pitch!" In Volume 28, Yesenia and Corey give their holiday takes on the recent success of the 2022 FIFA World Cup and how it sets up for the next tournament to be held in North America in the appetizer segment (congrats Argentina!). For the entree segment, the duo discusses key advertising and comm…
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This Thanksgiving, we're giving our community twice the episodes in this doubleheader! In Volume 26, our hosts Yesenia and Corey talked about Disney's unexcepted CEO reversal decision in the appetizer segment. For our entree round, the duo discussed the 2022 Midterms and the so-called "Red Wave" that wasn't. Plus, how political messaging (or lack t…
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The second episode of our doubleheader continues! In Volume 27, Corey and Yesenia dive into one of the biggest stories taken the industry by storm - Twitter. The team discusses the ramifications of Elon Musk's takeover and whether or not Twitter can survive this situation. In our first segment, the duo talked about the representation of Black and I…
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Everything is good in 3s! "Market or Pitch" returns for a brand new season after its latest series run "Freestyle." In the Season 3 premiere, Corey Davis and Yesenia Reinoso return with a sleek modern look and a unique component to the show. In Vol 25, the duo enters the world of crisis management and reputational monitoring after the Kanye West de…
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Full disclaimer, this episode is pretty NSFW (Not Safe For Work)! Lets be honest with ourselves for a hot second - The topic of sex is pretty taboo... Many folks out there tend to shy around the subject, and even worse: They don't communicate to their partners about the subject. This can cause problems in the bedroom, which can cause other issues w…
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The Eldorado National Forest is in the house, again! Today on the Anchor Point Podcast: We have the fire "power couple", Kaleena and Matt Lynde, to talk about some of the lesser known career paths in wildland fire, working as a public information officer, fire aviation, and to tell the story of overcoming this shitty thing known as cancer... Kaleen…
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Wildland firefighters are a unique bunch... Especially when it comes to the culture, and how we interact with "outsiders", our mission, and with each other... That's why we have Matt Carroll and Jody Jahn on the show today to talk, more in depth, about the "Deep Dive" project by the USFS and how it can reveal some insights about why we make the dec…
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Today on the show: Former wildland firefighter, Amanda Monthei, stops by to discuss her wildfire podcast with a podcaster and former wildland firefighter, who podcasts about wildfire... Its like inception, but with wildland fire podcasts? 🤣 But seriously, a lot has changed in the last three and a half years since Amanda was last on the Anchor Point…
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Its not too often you hear about someone who's made a career path from being a front line wildland firefighter, to someone who is dropping fire retardant on wildfires, to someone who is coordinating the whole aviation show as an Air Attack... That's why we have Zachary Sullivan on the show today - To tell his story of his unique experience of his c…
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There is something about the healing properties of nature, water, and fly fishing with good people... That's why I'm pumped to have Jon Engle on the show today to talk about the Hold The Line Fly Fishing organization - An organization that specializes in getting people struggling with PTS and PTSI out on the water, and getting people to embrace nat…
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Its not easy to NOT make that rash decision to go out and blow your hard earned back pay, and future pay supplements, on that new "overland rig", 6 bottles of high grade bourbon, a new rifle, optic, and god knows whatever vice you have... And yea... Before you ask, I know its hard... 'Cause I've been there - And also, this pay supplement may not be…
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Dialing in your nutrition can be extremely challenging for a tactical athlete, especially for a wildland firefighter during the fire season - The lunches absolutely suck, MRE's are probably nutritionally devoid, and you oftentimes find yourself eating a bunch of gas station food like a raccoon eating out of a dumpster... That's why we have Michelle…
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Melissa Moore is a former wildland firefighter, Hotshot, Smokejumper, and the founder of the Wildland Wellness Foundation - An organization that specializes in healing mental health issues through ancestral medicines... Thomas Wurm is the founder of Mountain Mind Tricks - An alternative therapy and mental health optimization practice that specializ…
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Being in a very male dominated profession, women in the firefighting profession typically have a unique set of challenges to face... That's why we have Makenzie Gould on The Anchor Point Podcast today to talk about her career, her ideal nutrition, her fitness routine, making career choices that are advantageous, following your heart, and her ways o…
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Today - June 21st, 2021: The entire federal wildland firefighting workforce FINALLY got some good news about the Bipartisan Infrastructure Act and the pay raise that comes along with it... That's why we have two of the major players in the game on the show to discuss all of the pertinent information, and how it effects the "boots on the ground". Sp…
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Wildland firefighters tend to be a magnanimous, larger than life, and compassionate crowd... Our stories, legacies, triumphs, and tribulations are oftentimes passed along through a very tribal, and (almost exclusively) verbal means. That's where The American Wildfire Experience comes in... To catalog and preserve this verbal history through digital…
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Our very first guest on The Anchor Point Podcast, Nelda St. Clair, is back on the show for episode 100! Nelda is a former wildland firefighter who's worked her way through the ranks, and ultimately help bring about the CISM program. On this episode: We revisit her history, her background, and the updates to the CISM programs she has helped pave the…
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Former Smokejumper and Hotshot, Bre Orcasitas, is on the show to talk in greater detail about her (extremely well written) article called, "The Great Exodus"... Today on the show: Bre goes into greater detail on why wildland firefighters are leaving federal service at an unsustainable pace... "The Great Exodus" is an incredibly well written exposé,…
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There is a very legitimate fear when it comes to reprisal and retribution within the federal workplace. It may not be every wildland firefighter that may experience it, but many have... That's why we have wildland firefighter, Pedro Rios, stops by on the show today to tell his story about reprisal, the lawsuit, and the lengthy process to resolution…
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The Season 2 finale is here! In Volume 24 (aka Ep. 12) of "Market or Pitch," Corey and Yesenia take a walk down memory lane for a quick recap of the season. An important jumbo-size episode highlights three critically important topics all audiences must know. In the final appetizer segment, the duo speaks about the new remote-hybrid model that has f…
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n Vol 23 (aka Ep. 11), Season 2 of Market or Pitch heads into its final laps with a tapas-style episode. The tapas-sized appetizer segment takes a look at two up-and-coming industries. The first half centers around the rise of the cannabis industry and how effective messaging will address the benefits and challenges as it builds its base. The secon…
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In Volume 22 (aka Ep. 10), Yesenia and Corey dive right into the conversation with two headlines dominating the airwaves. In the appetizer segment, the duo discusses the puzzling techniques and lack of accountability in political advertising due to a legislative loophole that allows individuals to legally lie. Is it worth the reputation risk? Then …
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Micah Booze is a wildland firefighter, modern philosopher, and entrepreneur from Alaska... Micah has some awesome insight and wisdom on fire leadership, networking, and looking at things from a different perspective... He's also an expert level Big Lebowski fan. He's also the brains behind the scenes at "The A.S.S. Movement" - A company founded on …
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In Volume 21 (aka Ep. 9), Corey and Yesenia deliver a triple-sized appetizer segment in tapas form! For this episode, the duo offers their input on the following news: a follow-up to Volume 20's segment on the MLB lockout (hint: it's over!), AMC's experimental ticket pricing structure, and Nestle's controversial product decision to stay in Russia. …
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Micah Booze is a wildland firefighter, modern philosopher, and entrepreneur from Alaska... Micah has some awesome insight and wisdom on fire leadership, networking, and looking at things from a different perspective... He's also an expert level Big Lebowski fan. He's also the brains behind the scenes at "The A.S.S. Movement" - A company founded on …
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Wildland firefighting tends to have a very "work hard, play harder" mentality surrounding the culture... And unfortunately, the "play harder" can be the part that gets the best of people. Lets all just take a step back to our own shoes for a second and really analyze the culture... Now that you've thought about it a little; it seems like drinking a…
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In Volume 20 (aka Ep. 8) of Market or Pitch, co-hosts Yesenia Reinoso and Corey Davis continue on their Season 2 path with a heavy dose of reputation. The duo analyzes two major newmaking topics that highlight those dilemmas respectively. First, in the appetizer portion, the MLB Lockout currently has baseball in its worst PR crisis since the 1994 S…
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Ask yourself this question, and answer it honestly: Have you ever thought about leaving federal service? If you have, did it invoke a feeling of anxiety? Are you scared that you will lose "street cred"? Are you too comfortable with what you do now to pursue other things? Are you always trying to get that coveted perm position? Are you apprehensive …
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The 2nd half of Season 2 kicks off with a bang! Market or Pitch, the podcast, returns from the winter hiatus with a sports-themed episode centered around the 2022 Winter Olympics and Super Bowl 56. In Volume 19 (aka Ep. 7), using a special "4-quarter" game format, Corey and Yesenia offer their marketing and PR insight around the hot topics of the b…
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Today on the show, I have the honor to sit down with Burk Minor from the Wildland Firefighter Foundation™ to talk about how the organization was started, the mission that they fulfill, the legacies of men and women they preserve and honor, and the what the future of the organization looks like... Burk has an amazing vision for the Wildland Firefigh…
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