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Meet Coach Henry on the Positive Traction Podcast! Delve into inspiring conversations with a diverse range of guests who have conquered adversity with positivity, drive, and a winning mindset. Explore their journeys, uncover valuable insights, and learn actionable strategies to cultivate the mindset needed to fuel your own path to success. So, buckle up and get ready to embark on a transformative journey of growth and empowerment.
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I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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Stacking Knowledge

Mickey Mellen

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There are tens of thousands of business books published every year, and it's impossible to keep up. You read what you can, we'll share what we can on here, and we'll all get better in the process.
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Strong in Six

Sue Hawkes

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Running a business is hard. You get stuck. The good news is, you’re resilient, resourceful, and in the right place, Join Expert EOS Implementer® and business coach Sue Hawkes as she talks to entrepreneurs just like you about the challenges they're facing. Plus, she chats with experts about their takes on those challenges and how each of them connects back to the six key components of a successful business: vision, people, data, issues, process, and traction. Learn from the real-world experie ...
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The First 10 Podcast

Conor McCarthy

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Starting a business can be challenging and if you build it, the customers won’t necessarily come. Conor McCarthy, entrepreneur and coach, interviews business builders on their First 10 Customers to find out who they were, how they found them, how they talked to them, and what effect they had on their business. From idea validation to market traction, The First 10 Podcast describes what the path of selling to the First 10 Customers (and beyond) looks like.
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Let's be honest: building a company from nothing is incredibly hard. It has been for me. I started my entrepreneurial journey at age 8. Yep, you read that right....8! Since then, I've started, run and sold multiple businesses with no partners and no funding. All my life I've had to build something from nothing, and that's what I've gotten really great at - tenacious, creative and extremely smart strategy coupled with hard work. Welcome to The Do What Is Necessary podcast—I’m your host, Andre ...
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Do or Die ... with Sam Conley

Do or Die ... with Sam Conley

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Former fat Dad who'd given up on life and happiness turned " go-to" Trainer and Online coach with a no-nonsense approach to changing lives. Education, motivation and inspiration. Calling time on your excuses and helping you chase your dreams !!
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Moguls in the Making

Omari Heflin and Terone Johnson

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For a while now, Terone and I have wanted to put together a DOPE PODCAST !! So starting in 2023, we'll have people from all walks of life talk about their journey to become a MOGUL. Real life experience, a lot of education, mixed with a little entertainment for you guys to enjoy ! Our podcast will have guests from Business, Sales, Entertainment, Music, Tech, Streets, NightLife and a lot more. We're focused on High Level People and having BOSS conversations. We'll also have individuals starti ...
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Welcome to Podcasting on Purpose – the go-to podcast for purpose-driven entrepreneurs who are ready to amplify their message, build authority, and grow their business through powerful podcasting! Do you have a message you know the world needs to hear but struggle to get it out there? Are you dreaming of starting a podcast but overwhelmed by where to begin? Maybe you already have a show, but it’s not gaining the traction or driving the business growth you were hoping for? Or perhaps the techn ...
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Learn how to price your services for maximum profit in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ethan Ralphs, Joe breaks down the four pillars of recession-proof pricing and reveals how to boost profits, close more deals, and create lifelong customers in the home service industry. What…
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🎯 Recession-Proof Your Business LIVE event on April 25th — either in person or via livestream here: https://go.servicemvp.com/recession-proof-your-business Learn how to build an unstoppable service business in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Kevin Hill and Jason Noel from CEO …
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Making that step up from team member to manager can be tough. Suddenly you're not just managing your own workload and output, you're dealing with everyone else’s too. It can be overwhelming. In this episode we talk to Emma Barrow, an experienced Head of Communications and people manager, about her experience and how she deals with the needs of bein…
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Learn how to coach your service team with AI like a pro in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Master Coach CJ Fitzsimons, Joe reveals how to use Rilla AI to analyze real calls, coach in real time, and create a culture of performance, accountability, and support in the home servic…
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Learn how to turn branded trucks into digital magnets for leads in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Cory Moskowitz of FleetWrx, Joe uncovers a groundbreaking strategy that blends real-world visibility with digital retargeting to generate more calls and higher revenue. What You’…
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Learn how to attract and retain the best employees in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ryan Englin from Core Matters, Joe delves into proven recruitment systems that help blue-collar businesses scale and grow by hiring and keeping top talent. What You’ll Learn: The biggest mist…
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In this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach, we’re diving deep into the art of diagnosing people, not just technical problems. Joe is joined by Donald Austin, a seasoned expert in home service sales, to explore how understanding the customer leads to better solutions, stronger relationships, and …
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Learn how to revolutionize your marketing and customer engagement in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Andy Seeley, CEO of Creatively Disruptive, Joe dives deep into how AI is transforming small business marketing, customer communication, and lead management. What You’ll Learn: …
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In this episode of the Service MVP Podcast, host Joe Crisara, America’s Service Sales Coach, sits down with Cody McLeod, owner of Utility Plumbing in Rancho Cucamonga, CA, to discuss his philosophy on building a thriving plumbing business—"Brick by Brick." Cody shares how developing his team from the ground up has been the key to his success, creat…
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Episode #43: In this episode of 'Positive Traction,' host Henry engages in an inspiring conversation with Victor, a Hollywood filmmaker and former martial arts champion. Victor shares his multicultural European background and his journey to becoming a US citizen. He emphasizes the importance of real-world experience, investing in one's brand, and t…
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Learn how to elevate your business, improve client relationships, and explore new strategies for success in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Emily Waskovic from Yelp, Joe discusses how Yelp has become an invaluable tool for service businesses to build credibility, connect with …
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Episode #42: In this episode of Positive Traction, host Henry Castro welcomes former boxing champion Brandon 'Bam Bam' Rios. They discuss Rios's journey from a small town in Kansas to the international boxing stage. Rios details the hard work, sacrifice, and determination that fueled his career, including his training regimen, weight management, an…
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Learn how to create higher value and drive explosive growth in your home service business in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. In this conversation, Joe sits down with George Colon from iComfort, a 30-year veteran in the heating and air conditioning industry who transformed his stagnant r…
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Colin and Brent discuss their wins and losses and lessons learned in the last year. Colin's lessons learned in year 1: https://www.colinkeeley.com/blog/hard-lessons-learned-scaling-a-startup Want to get my best breakdowns for free? Grab them here: https://www.colinkeeley.com/newsletter Hire top 1% remote talent in Latin America at HireinSouth.com E…
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Episode #41: In this episode of Positive Traction, host Henry Casto welcomes seasoned health and fitness influencer Sandy Lieu, founder of Etiquette and Thrive Within. Sandy shares her journey from becoming interested in fitness during high school to competing in bodybuilding contests. She discusses her passion for research, weight training, and fi…
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Join Joe Crisara, America’s Service Sales Coach, as he sits down with James Bailey from Bailey Plumbing to break down how call-by-call management is revolutionizing the plumbing industry. Traditionally seen as an HVAC technique, James explains why this system is just as powerful for plumbers, electricians, and other home service professionals. What…
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Episode #40: In this episode of Positive Traction, host Henry Castro welcomes his long-time friend Steve Harris, affectionately known as Pappy. The conversation delves into their decades-long friendship, Steve's challenging journey from homelessness to becoming a successful figure in Hollywood, and the importance of persistence, passion, and adapta…
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In this episode of the Service MVP Podcast, host Joe Crisara sits down with Rocky Lozano, owner of Air One Services, to discuss the power of building lasting client relationships in the home service industry. Rocky shares how he has instilled a culture of care, active listening, and personal connection within his family-run HVAC business—leading to…
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How confidence can come and go, the importance of your 'story' and focusing on what you can control are a few of the topics discussed in this episode of Boss Moves. While some managers seem to be just naturally confident, Danny and Philippa discuss what every manager can do to be a bit more self assured in their role and how they can help do the sa…
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Episode #39: In this inspiring episode of Positive Traction, Henry sits down with Kimberly, a successful business owner, entrepreneur, and mom. The discussion delves into Kimberly's transition from a lucrative corporate career to her passion for podcasting and launching Iconic Nation Media. Kimberly shares her journey through business school, the f…
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Learn how to master the beginner’s mindset for success in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joe is joined by Tim Brown, founder of Hook Agency, to explore how curiosity, authenticity, and a service-first approach can transform your business and client relationships. Tim shares his journey…
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Episode #38: In this episode of Positive Traction Podcast, Henry Castro welcomes Jeremiah Maestre after over a decade apart. They delve into Jeremiah's journey from starting in boxing and MMA to building a vibrant career as a coach and entrepreneur. Jeremiah shares his path from Northern to Southern California, the pivotal moments that shaped his c…
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Learn how to handle sales objections like a pro in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Service MVP Lead Coach Chris Calamusa, Joe dives deep into proven strategies for overcoming objections, building trust, and closing more deals in the home service industry. What You’ll Learn: Th…
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Do you have big plans and want to ensure you're set up for podcast success? Or are you feeling behind or unsure about your podcasting goals? No worries Friend, I've got you covered! In this episode, I’m diving into the strategies you need to market your podcast for growth in 2025. The podcasting landscape is constantly evolving, and staying ahead m…
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Hello, everyone! I'm Joe Crisara, America's Service Sales Coach, and I am thrilled to have you join us for this episode of the Service MVP Podcast. Today, we have an incredibly special guest—someone who has been instrumental in shaping Service MVP into the powerhouse it is today. She’s one of the founders, the CEO, and one of my closest friends—my …
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Welcome to the Service MVP Podcast! In this episode, host Joe Crisara, America’s Service Sales Coach, welcomes his dear friend Dan Antonelli, founder and CEO of KickCharge Creative. Together, they dive into the transformative power of branding and how it fuels business success. From Dan's early days hand-lettering service vans in Staten Island to b…
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Episode 37: In this episode of Positive Traction, Henry interviews Carlos, who shares his turbulent yet inspiring life story. Carlos opens up about his seemingly normal childhood that drastically changed when his father left the family, leading him into a life of homelessness, gang involvement, and eventual imprisonment. He discusses his transforma…
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Welcome to the Service MVP Podcast with Joe Crisara, America's Service Sales Coach! Each week, we dive into transformative lessons designed to elevate your business. In this episode, we explore The Importance of Level 1 Training For Your Company —the foundation for integrating new employees into your company and creating a world-class client experi…
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Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire Rapaille In today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the renowned author of The Culture Code. Dr. Rapaille has …
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Do you want to start a profitable, impactful and purposeful podcast for your business? One that ultimately leads to increased visibility and sales? Good thing you’re here girlfriend! Today, I get into the essential steps to start a purposeful, intentional podcast. I’m guiding you through defining your audience and purpose, planning your content, si…
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Hey, hey! Are you feeling hesitant to start your podcast because of things you've heard or felt in your heart? Today we are silencing those lies once and for all so you can confidently move forward and create the podcast you know you're meant to share. From concerns about time, technical skills, content ideas, to costs, I'll debunk these myths and …
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Hey, hey! Ever wondered if starting a podcast is the right move for your business? Maybe you already know you want to start a podcast, but you’re needing a little push to get started. Wherever you find yourself, this episode has you covered! I am going over five powerful reasons why every Christian woman in business should consider getting behind t…
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Hey, hey! Are you a Christian woman in business looking to start or grow a podcast that supports your business and honors God? Then this is the podcast for you! Join me, Lydia, your host and producer of Podcasting on Purpose, as I share my story and set the vision for this podcast. I'll discuss my passion for business, how podcasting has empowered …
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Episode #36: The Essential Discomfort for Personal Growth Description: In this mini bonus episode of the Positive Traction podcast, Coach Henry Castro and Daniel Brown discuss the concept of discomfort and its importance in personal growth. They explore how embracing discomfort can lead to resilience, discipline, and continuous improvement in vario…
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Episode #35: In this episode of the Positive Traction Podcast, Coach Henry welcomes his long-time friend Chris, who shares his decade-long journey in the banking industry and how he has managed to stay grounded while navigating the ups and downs of his career. The discussion focuses on the importance of passion, dealing with significant hindrances,…
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Episode #34: In this episode of Positive Traction, Coach Henry interviews Lena Avila, the General Manager of Mastro’s in Thousand Oaks. Lena shares her compelling journey from growing up in Brooklyn and Queens, New York, facing numerous challenges and hardships, to becoming a leading female figure in the restaurant industry. She discusses her trans…
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Welcome to the Service MVP Podcast, hosted by America's Service Sales Coach, Joe Crisara. In this insightful episode, Joe is joined by Travis Smith of Sky Services, a leading service company based in Portland, Oregon. Together, they dive into the critical mistakes service businesses often make and how to avoid them, drawing from Travis's vast exper…
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Join us on a remarkable journey with Joe Crisara, America's Service Sales Coach, as he introduces Tommy Mello, an extraordinary entrepreneur in the home service industry. In this episode, Tommy shares his story from humble beginnings in the garage door business to leading the thriving A1 Garage enterprise with over 700 employees. Tommy dives deep i…
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How do you build an environment which supports for a high performing culture, is the question we tackle in this episode. We talk to Richard Yorke, an exited founder, who is now an Angel Investor, mentor and advisor with a focus on start-ups operating in the UK's cyber-tech industry. Richard talks about the lessons he learned when his business start…
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