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Gabfocus Self Storage Podcast

Melissa Huff, Josh Huff, Tommy Nguyen

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Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa ...
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Hosted by Actor/Writer/former YOLK Editor-in-Chief Larry Tazuma and Producer/Casting Director Sommer Nguyen. Created by the founding members of YOLK Magazine, originally started in 1994 by Tommy Tam, Amy Tu Stevenson and Tin Yen. The YOLK mission is through our grass roots programming, we focus attention to marginalized individuals who are fearless in their contributions to affect society in the best beneficial, equitable path in the Arts, Entertainment, Business, and other occupations and o ...
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How's your social media presence? Do you post once a month? Once a year? If your Facebook page or Instagram profile are low priorities, it might be time for a change. A HUGE update from META dropped today. Posts on social can now be indexed on Google. Plus, Google is launching AI Mode to go along with their traditional search. What does this mean f…
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https://open.spotify.com/episode/2gUtvqjSmitzhkzOUrgpXy?si=ocF4HuPERxSNoDXDPr8VzA We welcome LANI LOLONG, an emerging Costumer and Immigrant that built her life from a past traveling from her small village to her American life. She was able to bring herself over and working with a Filipino family. Afterward, Lani continued to survive on her own to …
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We sat down with James Hatfield from LiveSwitch and Michael Brevdeh from Cubby to unpack how self storage operators can make the most of their technology—whether you're working with what you already have or considering your next big upgrade. We dive into: The essential tech tools every facility should have in place The most underutilized features o…
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Clear, intentional signage isn’t just for looks—it can shape the entire customer experience, reduce confusion, and cut down on unnecessary phone calls. In this episode, we break down the essential signs every facility should have and why they matter. We cover: Why your main sign should be simple and brand-driven—no phone numbers required The one si…
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“REAL FOOD. REAL GOOD.” THE SERVING SPOON Founded by HAROLD SPARKS in 1983, The Serving Spoon provides excellent food that is not only “Love At First Bite,” but a place where customers feel like family. Today, the restaurant is an Inglewood institution led today by Harold's grandchildren, JUSTIN JOHNSON and JESSICA BANE! Justin was a Captain in the…
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One of the biggest questions we get asked is, "How can I compete with my competitor down the street who is offering the same unit as me but for 50% less?" Low intro rates are a strategy many large companies are using, but don't worry. You have options other than bottoming out your prices and losing money for the first several months of a rental. We…
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@ogyolkpodcast, we welcome DIANA WENG, Actor/Dialogue Coach/Networker & dabbled in CD as well! By helping Directors get Actors she worked with or know, yet she still finds time to be creative in the artistic way through painting and drawing. Not to mention Scout Coordinator for her community! She talks as fast as I do! Please look, listen, and subs…
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Sometimes real life just smacks you in the face. That was our week, and it happens to us all. If you run a small business, like self storage, it can hit a little different. What happens to your business if you get that call or text that forces you to focus all of your attention on something else? If you have to step away, will your business survive…
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ASIAN PERSUASIAN, an Asian American vocal harmony group based in Southern California, performs favorite songs from the ’50s, ’60s and ’70s, including doo-wop, Motown, and pop. Kenny Itagaki (Inouye’s older brother), Gary Asamura and Dave Suga started the group over 40 years ago with Inouye and Jeff Louie joining later. They invited their audiences …
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What do you do when a tenant passes away while renting a storage unit? This was the opening question AI came up with... Hopefully, no one has ever passed away in your office while renting a unit, but dealing with an existing tenant who has died happens more often than you think. This is one of the most uncomfortable but critical situations self sto…
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DAVID HENRY HWANG, presently Tony nominated for YELLOW FACE for 2025 best dramatic play., an American playwright, librettist, screenwriter, and theater professor at Columbia University in New York City. He has won three Obie Awards for his plays FOB, Golden Child, and Yellow Face. He has one Tony Award (M. Butterfly) and two other nominations (Gold…
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Miranda Kwok is a writer-actor-producer best known as the Creator, Showrunner and Executive Producer of the U.S. television series adaptation "The Cleaning Lady," based on the original Argentine series "La Chica Que Limpia." Produced by Warner Bros. and FOX Entertainment, Kwok developed "The Cleaning Lady" for the Fox Network. Previously, Kwok serv…
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ROSE MARIE VEGA has been actively associated with the most successful companies (Lorimar, Universal, NBC, Alliance Atlantis, HBO) and shows that made history in television (Dallas, Law and Order, Friends, CSI, True Blood,...). In 2011, based on her experience from Business Affairs to International Sales with a strong and proven track record, Rose-M…
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In this episode, we're joined by Andrew Sherrard, owner of Reliable Storage in Seattle, to talk all things occupancy—and not just how full your units are, but how well your business is performing overall. In this rebroadcast of the May 29 webinar, we break down the three types of occupancy (yes, there are three!) and how to evaluate what’s actually…
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The man who shall not be found! TIM KWOK, Film Producer and EP of many films, recently Hypergalactic - working with Toei Animation and J. K. Simmons and Sam Richardson, etc. His other films include Medallion with JACKIE CHAN, Knights of the Zodiac and Vampire, just to name a few. OG YOLK thanks TIM, Mobotory (provided space)and @kevinbostoncao for …
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Alan Pao is the CEO of TUNNEL POST the Santa Monica based full service post-production company. Having guided over a couple hundred films through various phases of the post-production process, Alan has become one of the foremost experts in the post industry. Over the last decade, Alan has also produced and executive produced over 200 feature films …
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We talk a lot about amenities in self storage—security cameras, clean units, keypads, gates—but what about you? The manager is one of the most important amenities at a facility, and often one of the most under emphasized. Appearance, attitude, and professionalism can either enhance or hurt your facility’s image. What you wear and what you support d…
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Olivia Cheng is a dynamic actress and activist born in Edmonton, Alberta to working class, Cantonese-speaking immigrant parents. It was they who helped co-found the Edmonton Chinese Bilingual Education Association's Mandarin program within the city's public school system to which Olivia credits for her ability to speak Mandarin and instilling in he…
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AI is transforming the self-storage industry—from smarter security cameras and chatbots to automated rate comparisons and call evaluations. But how much is too much? In this episode, we take a balanced look at the role of artificial intelligence in storage operations and explore where it helps—and where it may be hurting more than helping. We discu…
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Film debuts May 13 on VOD, and will be in limited theaters tba! Thank you to Pender PR, and the Lucky Star cast and crew for making such a meaningful, universally relatable film. We look forward to seeing a GILLIAN McKERCHER film at https://www.kinosum.com/ and @kinosum . TERRY CHEN and OLIVIA CHENG are known by their numerous television and films.…
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In this special on-location episode from Boerne, TX, we're joined by the team from On the Move—Jim, Sherry, CJ, and Stacie—to unpack their biggest takeaways from the Inside Self-Storage World Expo, the industry's largest event. From expert-led education sessions to lively vendor conversations, this episode dives into: Why Good Questions Matter – Ho…
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OG YOLK welcomes GILBERT CHEAH served as Associate Publisher of A Magazine for 7 years. In fact, when Larry Tazuma was Editor of Yolk Magazine, they met in Hawaii at the 1995 Asian American Journalists Association convention, and (according to Gilbert) even took pictures together with several other A Magazine staff. In this holiday season episode r…
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In this quarterly Legal Chat, self storage attorneys Scott Zucker and Carlos Kaslow tackle the toughest legal challenges operators face in 2025. From military tenants and bankruptcy stays to lean sale objections and law enforcement searches, this conversation dives deep into the real-world scenarios that take storage owners out of the office and in…
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We have our 41st episode. Welcome, our Opera Singers The Verdi Chorus concert this April 26-27!**note: I meant 5th amendment. . . and we had to rush this interview for the space time restrictions, apologies for the urgency! Renowned Filipino baritone ROBERTO PERLAS GOMEZ, is one of the featured guest Soloists this Spring for the Verdi Chorus. He ma…
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We welcome George Hirose is a New York City based Japanese-American photographer. He was born in the Bronx, and teaches at Pratt Institute. In 2013, his project to capture all 39 of the East Villagegardens was covered by the New York Times. His photos were always taken at night. In 2008 he published an art book called Blue Nights. https://www.georg…
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Bobo Le & Jeremy Hoffman- The Vancouver natives gets a breakout role in Andrew Ahn’s refreshing reimaging the 1993 romantic comedy. For BoBo, her big screen debut after small parts in series like The Flash and Legends of Tomorrow. Le plays opposite Saturday Night Live’s Bowen Yang in the Vancouver-shot film and has a great rapport with the actor as…
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ALFRED HSING is an American Actor, Producer, Director, Martial Artist, and Stuntman/Coordinator. After over a decade of intensive training in both America and China, Hsing won the first American gold medal in wushu taolu history at the 2009 World Wushu Championships held in Canada. He has been a Stuntman in many films with Jet Li, Donnie Yen, and J…
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What separates the good from the truly great in self-storage management? In this episode, Melissa and Tommy are joined by Mark Green from The Jenkins Organization to explore what top-performing managers do differently—and how their daily habits, communication, and customer care lead to higher occupancy and better results. Together, they dive into k…
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Quan Phung - Media executive, Television Producer and Consultant with more than 25 years in the global scripted television business, working at industry leading studios and platforms (Fox, NBC), independent production companies (Topic Studios/First Look Media, Bluegrass Films) and start-up ventures (Slingshot Global Media). Now at MIQUAN Prods. Tha…
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What does it take to truly master self-storage management? In this episode, we give a preview of our upcoming session at the Inside Self-Storage World Expo on Friday morning, where they’ll break down the essential skills every great manager and owner needs to succeed. We will expand on these four core areas: ✅ Managing Yourself – Building disciplin…
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We are delighted to have MAYUMI YOSHIDA for this episode because she is a talented moving machine of creative energy. You can find her works on Vimeo: Akashi, Tokyo Lovers and her poignant music video for Singer Amanda Sum with stars like Tzi Ma and Olivia Cheng in it. Mayumi is more than just mult-hyphenate, she resided in many countries and her j…
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So, you’ve got the land and a feasibility study in hand—now what? In this episode, we walk through the critical next steps before breaking ground on a new self-storage facility. From layout decisions to customer flow to operational planning, this conversation is packed with practical advice for developers and future owners. Topics covered include: …
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Fresh off the Self Storage Association (SSA) Spring Conference & Expo in Orlando, we break down key legislative updates and share our top takeaways from the event. New and Pending Legislation – Updates on non-monetary defaults, unsigned leases, and the push to remove outdated newspaper advertising requirements Why Industry Self-Regulation Matters –…
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Five years ago, Gabfest kicked off the Gabfocus webinar series to bring expert insights and real-world strategies to the self-storage industry. Now, in our 70th webinar episode, we’re diving into one of the most important topics for storage operators: How to Dominate Your Local Market. In this special episode, Tommy and Melissa sit down with indust…
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We welcome our YOLK guests: ALI SHER and BILL DEVLIN! They produce their live comedy shows and bring other renown Comedians to their shows. Comedians are a tight group of friends that support each other through decades of controversy and tragedy, providing laughter for everyone, even the hecklers! BILL DEVLIN - Stand Up Comedian, Actor, Writer, Pro…
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EWP will present the Los Angeles premiere of Lauren Yee’s Cambodian Rock Band, featuring music from Dengue Fever—the LA band that inspired the play after Yee attended one of their Long Beach concerts. This poignant new classic of the American theater canon has taken the country by storm, and EWP is proud to be the first to bring this production to …
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1st known from 21 Jump Street as “Officer Ioki” and brought the first cop series bromance with his 2 colleagues. DUSTIN NGUYEN is now the Lead, “Tay”, in a brilliant, award winning and critically acclaimed film The Accidental Getaway Driver directed by talented Sing J. Lee. Story of an elderly Vietnamese cab driver, during a routine pickup, is take…
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With so many self-storage management software options available, how do you choose the right one for your facility? We unpack the key features and must-haves for 2025, helping you navigate the software landscape to find the best fit for your business. Online Rentals & Payments – How to streamline the tenant experience with electronic signatures, ID…
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Pricing your self-storage units isn’t just about setting a number and hoping for the best—it’s about staying informed and adapting to market conditions. In this episode, we break down why keeping an eye on your local competition, regional trends, and even seasonal factors is essential for optimizing your rates and specials. Topics covered include: …
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We welcome to the podcast- SALLY YEH, not to be confused by the other Actor/Singer Sally Yeh. Sally’s background in media spans from Actor, Author, Journalist, Radio and TV Host and film Producer, working with companies in China, India, Canada and the US, including MTV, Warner Bros, Universal and China Film Group. An MFA Graduate of AFI and also pr…
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A consultant shows you the path you need to walk, but a mentor walks the path with you. In a business as nuanced and unique as self storage, enlisting a mentor can be the difference between a successful business venture and one that never makes it through lease up. As the industry evolves, new investors often face overwhelming decisions about facil…
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YOLK welcomes a one of a kind, MICHAEL MATSUDA is founder and president of the 1st Martial Arts History Museum in the U.S., which is located in Glendale, California. Designed by the artists of #Disney, #Dreamworks and The Simpsons, it is filled with culture, history, tradition and more. They hold events, seminars, tour visits and movie screenings. …
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In this rebroadcast of our February 20, 2025 webinar, John Chang from Marcus & Millichap provides an in-depth analysis of the self-storage industry's economic landscape in 2025. With inflation stabilizing, interest rates remaining high, and occupancy trends shifting, John breaks down key market forces shaping the industry and what operators should …
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Self-storage isn’t just for life transitions anymore—more and more small business owners, gig workers, and entrepreneurs are using storage units to run and grow their businesses. From Etsy sellers and antique dealers to pharmaceutical reps and lawn care companies, these customers have unique needs and can be some of the longest-staying tenants. In …
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Welcome to a special episode of OG YOLK GenerAsian Next, the MING NA WEN episode! Albeit shorter than our usual session, we are grateful for her time. Her streaming work in the Disney Star Wars family, her Marvel family, Mulan film, Joy Luck Club film and upcoming film, Karate Kid: Legends! Thank you to APA Summit and McDonalds for sharing her time…
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Today we dive into figuring out your self storage story- the characters, the plot, and the target audience. It's only after those pieces are in place that an effective story can be told, and your business is no different. But that's only half of the journey. Once you've figured out your story, you have to tell it, and often words just aren't enough…
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YOLK welcomes this year’s Grammy nominated musician and another person named Chung as our guest! Coincidence? Yes, and ppl always thinks he’s Filipino but he’s not. Please meet, past Latin Grammy winner DALE EDWARD CHUNG, a Film, Theater, TV & VO Actor. He is also a Director, Producer, Singer, & Musician. He starred in the SAG Award winning film, "…
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We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response: What if you have multiple locations? Do you use 1 website, 1 Google Profile? How do you get in the Map Pack if your not already? Should my website list every single chain restaurant near my faci…
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We are happy to have 1 of our own, he was one of the YOLK Editors and Writers., and now look where he is now! Philip W. Chung has written and produced for theatre, film and television. He was the Co-founder/Artistic Director of the Asian American theatre company Lodestone Theatre Ensemble[1] and is the current creative director for director Justin …
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What is SEO, why does it matter, and how does it work for self-storage specifically? Today we tackle search engine optimization basics and discuss the impacts of the REITs, AI, and changes to expect in the coming year. Do you need to still be on page 1 of Google? What metrics should you pay attention to? Who and how do you target your ideal custome…
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