Running an MSP or IT Service Provider is incredibly hard 😖 (yet also VERY rewarding at the same time 😁) Join Pete, Scott, Richard, and Andrew for this light-hearted, entertaining show full of lessons, mistakes, stories, & craziness from the trenches of running and selling our own MSPs. Each week, we'll dig into the latest MSP news of the week and we'll then deep dive into a HOT topic that's super relevant to the MSP space. (including Marketing, Sales, Pricing, Packaging, People, Service Deli ...
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The Not An Msp Show Podcasts
Welcome to The BMK Vision Podcast — the show for MSP leaders, IT professionals, and the vendors who support them. Hosted by the team at Bering McKinley, each episode delivers real-world insights, strategic guidance, and no-BS conversations to help you grow, scale, and profit in the managed services space. We challenge outdated models, highlight proven standards, and share stories from the front lines of consulting. Whether you’re just getting started or running a mature MSP, this podcast hel ...
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Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of. His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what ins ...
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The Cybersecurity Bill That’s Changing Healthcare IT - Terry Baylor
41:12
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41:12Is a higher calling leading Terry Baylor's IT firm to success? Discover the spiritual and strategic pivots driving Lift Life Technology's rise in the MSP space. From healthcare focus to mentorship and cybersecurity. #MSP #ITSolutions #Cybersecurity #Leadership #HIPAAComplianceBy Josh Peterson
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Episode 8; If You're Not Practicing, You're Losing Sales
51:33
51:33
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51:33Sales teams that don't role-play are 'losing' deals. Practice tough scenarios like gatekeepers, objections, & awkward client convos. "Just another person"—humanize the sale! #salesstrategy #salestraining #salescoaching #roleplayBy Josh Peterson
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How he Built an Empire After Rock Bottom - Joe Guerrero (AfterPrisonShow)
1:00:38
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1:00:38From prison to media mogul! Joe Guerrero shares his raw journey of building a million-subscriber empire from scratch. Discover the grind, pivots, and evolution that fueled his success. Can he repeat it all again? #AfterPrisonShow #Entrepreneurship #SocialMediaMarketing #SecondChance #Construction #JoeGuerrero…
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We’re Building a Unicorn MSP – Here’s How - Carlos Torres III
57:25
57:25
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57:25From marketing to MSP: See how this agency owner made the leap! Discover the IT insights gained from marketing and the cybersecurity golden egg. Is a marketing-first approach the secret weapon for MSPs? #MSP #Marketing #Cybersecurity #BusinessStrategyBy Josh Peterson
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What Every MSP Gets Wrong About Billing - Nicholas Reimer
47:37
47:37
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47:37MSPs gain insights on accelerating cash flow and automating accounts receivable. Alternative Payments shares stories and lessons to apply to any business, moving past legacy systems, and why offering payment options like ACH and installment plans are key. #MSP #CashFlow #Automation #AccountsReceivable #FinTech #MSP #CashFlow #Automation…
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We Turned Down 3 Offers. Here’s Why - Jeff Wynn
59:43
59:43
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59:43From walking around money to building a legacy: Hear how one MSP owner strategized their way to a successful exit. It's about more than just tech; it's about financial literacy and building a company "we wanted to work for." #MSP #ITBusiness #Entrepreneurship #FinancialPlanningBy Josh Peterson
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Why Most MSPs Stay Stuck – And How to Break Through - Alex Farling
56:09
56:09
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56:09From call center woes to SaaS success! Discover how one MSP owner turned a series of chaotic pivots into a lifecycle of growth. "Tripping-over-yourself failing-forward step after another." #MSP #entrepreneurship #tech #business #SaaSBy Josh Peterson
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It's Not Babysitting it's Called Managing Sales People (Ep7)
58:40
58:40
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58:40Stuck at $1M? Learn how to break through sales plateaus! Discover the MSP sales infrastructure needed to scale to $3M and beyond. 'You don't get it yet!' #MSPsales #SalesManagement #MSPgrowth #BusinessScaling #SalesStrategyBy Josh Peterson
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The Most Underrated MSP Tool No One Talks About - Jordan Hetrick
40:43
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40:43We dive into the MSP world with Jordan, uncovering his journey from IT beginnings to business ownership. We explore tough times, like COVID's impact, and game-changing growth strategies, including his take on the MSP market changes and invaluable advice for aspiring MSPs. #MSP #ITBusiness #ManagedServices #BusinessGrowth #TechTips #ITSolutions #Ent…
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From Accidental Tech to Intentional Leader – Steve Murphy
33:52
33:52
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33:52We dive into Steve Murphy's journey with Whiteboard IT. We uncover his IT origin story, the challenges he faced, and the biggest lessons learned. Discover how he navigates the MSP market and what he does to stay ahead of the curve. #MSPSuccess #ITBusiness #Entrepreneurship #BusinessGrowth #WhiteboardIT #ITSolutions #Leadership #Cybersecurity #TechB…
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Don't Be That Guy - Why your Projects Suck (Ep 6)
51:52
51:52
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51:52Are your MSP projects constantly running late, over budget, or missing the mark entirely? In this episode, we unpack the core reasons why projects fail and what you can do immediately to fix them. Discover the BMK way to set clear expectations, manage scope creep, and consistently deliver projects that impress—not distress—your clients.…
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Don't Be That Guy - You're Connectwise'ing Wrong (Ep 5)
44:04
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44:04Think you’ve mastered ConnectWise? Think again. In this episode, we uncover the most common mistakes MSPs make with ConnectWise Manage—and how they're costing you money, efficiency, and client trust. Tune in to learn the BMK standards for leveraging ConnectWise effectively, streamlining your workflows, and maximizing profitability without the heada…
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Don't Be That Guy - Stop Telling Techs to Enter Time (Ep 4)
52:30
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52:30If you're constantly reminding your techs to enter their time, you're doing it wrong. In this episode, we break down why manual time-entry reminders are ineffective, how they're hurting your MSP, and what you should do instead. Learn the BMK approach for embedding accurate, hassle-free time tracking into your team's workflow—no nagging required.…
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Don’t Be That Guy – You aren't Dispatching Right (Ep 3)
59:05
59:05
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59:05Dispatch is the heart of your MSP—are you getting it right or causing chaos? In this episode, we tackle common dispatch blunders, show you the warning signs of inefficient resource management, and share actionable steps to streamline your dispatch processes. Listen in and discover the BMK method for turning dispatch into a strategic advantage, not …
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Don’t Be That Guy – You suck at Managed Services (Ep 2)
55:22
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55:22Ever wonder why your managed services aren't thriving? In this candid episode, we dive into common MSP pitfalls, the critical mistakes you might be overlooking, and practical strategies to turn things around. Join us as we explore how to move from "just getting by" to excelling in managed services the BMK way—structured, scalable, and profitable.…
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Don’t Be That Guy – Managed Services Sucks (Ep 1)
56:03
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56:03In this kickoff episode of The BMK Vision Podcast, we confront a bold truth: for many providers, managed services sucks. Why? Because of broken delivery models, weak standards, and MSPs stuck in survival mode. We break down what’s going wrong, who’s falling behind, and what BMK is doing to help MSPs regain clarity, structure, and profitability. If …
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[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian
1:31:05
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1:31:05In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant. He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference. Richar…
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[183] Cyber-Snakes, ChaosRATs & AI Villains: Acronis CISO Tells All
1:15:47
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1:15:47In this episode, Richard speaks to Gerald Beuchelt. He's the Chief Information Security Officer at Acronis, a company protecting millions of endpoints across 54 data centres, many of them managed by MSPs just like you. He's led security through IPOs, a $5 billion merger, and now heads up the Acronis Threat Research Unit, or TRU. And that's a team u…
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[182] Managed Services for the Mind: Boosting Resilience for Leaders
1:56:25
1:56:25
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1:56:25In this episode, Richard Tubb speaks to Polly Brennan, a renowned mental fitness coach. She supports organisations to bring themselves back to a healthier mindset, boosting resilience and wellbeing no matter what comes along. Polly explains what mental fitness is, her approach to it and her journey from the NHS to running her business. She and Rich…
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[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model
1:33:07
1:33:07
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1:33:07In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potential for global success. From a starting pioneering cloud email adoption service in 2007, Nostra has grown to deliver €50,000,000 in annual revenue and…
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[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero
1:35:32
1:35:32
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1:35:32In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He’s a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights. Richard asks Kenned…
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Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025. Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event. Pascal explains how the talks followed the journey a…
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[179] Risk and the ROC Solution: What to Know for Growth
48:35
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48:35In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider. Matt shares his journey in the MSP industry and what studying aeronautics taught him about risk management. He also explains who Qualys are and what they…
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Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely on LinkedIn.They were also briefly joined by a special guest, so listen in to find out who! Grab a cup of your favourite tea or coffee, relax and join …
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[178] How to Become a Key Person of Influence
1:08:12
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1:08:12In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and entrepreneurship. He’s the author of several books which provide actionable strategies for entrepreneurs looking to stand out, attract opportunities,…
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[177] Building A Strong MSP Community at IT Nation Connect
51:13
51:13
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51:13In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT Nation, part of the team at ConnectWise, overseeing IT Nation Connect, IT Nation Evolve peer groups and the partner advisory councils. Peter tells Rich…
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[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs
25:51
25:51
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25:51In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on stage on the topic of ‘the robots are coming.’ Phylip tells Richard what things will look like in 2030 and how to take baby steps to prepare for what’s …
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[Travelogue] IT Nation Connect Europe 2025
36:53
36:53
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36:53Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb, Lenka Koppova and special guest, Sean Lardo of ConnectWise, who are in London for IT Nation Connect Europe 2025. Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event. Richard gives …
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[Bonusode] How to Master MSP Cash Flow and Credit Management
31:34
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31:34In this interview, Team Tubb’s Kareena Barat speaks to Nicki Kinton, the founder of Confident Cashflow, a Wiltshire-based finance business. A credit management professional, Nicki works with companies of all sizes. She specialises in helping clients hit their growth goals, tackling cash flow issues and developing better credit management strategies…
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[176] Why Now is the Time to Join GTIA and Grow the MSP Community
1:00:08
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1:00:08In this episode, Richard Tubb is joined by MJ Shoer. MJ is the Chief Community Officer of the newly-formed GTIA, previously part of the non-profit CompTIA. A former IT director and MSP owner, MJ did a spell of consulting before joining certification and community organisation CompTIA. In this interview, MJ shares how the acquisition of CompTIA, the…
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[175] Valuable Insights From Bridging The MSP And Vendor Divide
1:30:55
1:30:55
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1:30:55In this episode of TubbTalk, Richard Tubb is joined by Andy O'Neil. Having started out in roles within various MSPs, he then went to work for Autotask. Today, he’s leading the managed services function at Numata, a global MSP founded in South Africa. Andy talks through his experiences in MSPs and what is was like ‘crossing the divide’ into the vend…
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[174] Insights From One of the UK's Most Innovative MSPs
1:11:16
1:11:16
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1:11:16In this episode, Richard Tubb speaks to Chris Pottrell. He’s the managing director of Nebula IT, an MSP with a strong focus on cybersecurity. Their comprehensive set of services make them an innovative MSP to watch. Richard asks Chris about their typical clients, their current tool stack and how they came to work with the Ministry of Defence. Chris…
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[173]StreamOne: Transforming Cloud Management for MSP Success and Growth
58:09
58:09
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58:09In this episode, Richard Tubb speaks to Sergio Farache, the EVP of strategy and global technology business at TD SYNNEX. In this interview, he talks specifically about StreamOne®. A cloud management platform, it integrates with your MSP systems to assist you in expanding your cloud business. Sergio explains his role within the organisation, what TD…
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[172] Richard in The Hotseat: Advice on Business, Wellbeing and Growth
43:27
43:27
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43:27In this unique TubbTalk episode, Richard Tubb becomes the guest! He was interviewed on The Remarkable People Show, broadcast earlier this year (2024). It’s hosted by Polly Brennan and Maggie Martin on Koast Radio, a local station in the north east of England. Richard shares his experiences of moving to the North East with his wife Claire and why it…
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[171] Rob Rae: How to Break Barriers and Build MSP Ecosystems
1:09:26
1:09:26
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1:09:26In this interview, Richard Tubb speaks to Rob Rae, Corporate Vice President of Community and Ecosystems for Pax8. They're a cloud marketplace for future-focused managed service providers (MSP). After 20 years in the channel, Rob has a lot of advice on how to build better MSP ecosystems. Richard asks Rob for his thoughts on the recent Pax8 Beyond EM…
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[170] How to Master Email and File Migrations for MSPs
48:27
48:27
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48:27In this interview, Richard Tubb speaks to Colin Hogg, the vice president of sales for Couchdrop. They have an amazing migration solution for MSPs called Movebot. It makes it much easier to do data migrations for your clients. Colin explains the Movebot Migration solution and how the organisation manages rapid technology developments and how they qu…
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[169] Professional Musician to MSP Guru: the Amazing Luis Giraldo
1:27:40
1:27:40
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1:27:40In this episode, Richard Tubb speaks to Luis Giraldo, the Chief Evangelist for ScalePad, a company that offers a collection of applications to help MSPs launch their growth. In the IT space, he is something of an MSP guru. He has also been an MSP, CEO, SaaS consultant and an active member of the CompTIA peer group. And in this interview, he tells R…
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[168] Best-Kept Secret to Global Leader: The Remarkable Evolution of Comptia
1:29:13
1:29:13
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1:29:13In this interview, Richard Tubb speaks to Todd Thibodeaux, President and Chief Executive Officer of CompTIA, a nonprofit organisation that supports MSPs and IT businesses. Todd explains how CompTIA supports MSPs, vendors and others in the tech space, how they change people’s lives, and shares his own journey with the organisation. Richard asks Todd…
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[Bonusode] Live From Pax8 Beyond EMEA: Rob Rae on Amazing Events
28:55
28:55
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28:55This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference. Rob Rae is the Corporate Vice President of Community and Ecosystems for Pax8. Rob talks about how it feels to bring Pax8 Beyond to Europe and the decision to do so. He also discusses the MSP event industry in general, and shares his process for choosing keynote sp…
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[Travelogue]: Pax8 Beyond EMEA 2024: Growing Community Beyond the Cloud
35:22
35:22
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35:22Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb and Lenka Koppova, who are in Berlin for Pax8 Beyond EMEA 24. Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event. Richard shares how the community rallied around when he lost his l…
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[Bonusode] Live From Pax8 Beyond EMEA With Phylip Morgan: What's New?
21:28
21:28
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21:28This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference, and Richard Tubb speaks to Phylip Morgan. He’s the Pax8 Chief Revenue Officer EMEA, and they talked about what’s new at Pax8. Phylip talked the importance of the Pax8 cloud marketplace and why MSPs should embrace them instead of fearing them as the competition. He…
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[167] Building a Culture of Success: Secrets from the UK's Top ISP
1:00:32
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1:00:32In this interview, Richard Tubb speaks to Richard Tang, the founder and CEO of Zen Internet, consistently rated as the top internet service provider in the UK. Founded in 1995, the initial plan was to capitalise on the popularity of a new technology. Today, they provide broadband services to mainly business users. Richard explains how Zen does thin…
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[166] Need More Free Time? Call Answering Services are a Game-Changer for MSPs
53:29
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53:29In this interview, Richard speaks to Leigh Smith, Director of Growth and Happiness at AnswerConnect, a 24/7, live call-answering solution founded in 2002. The service enables MSPs to streamline issue resolution, manage tickets more efficiently, and maintain their SLA compliance. And they offer support with capturing and qualifying leads. Leigh expl…
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[165] The 20-Year Overnight MSP Success Story You Need To Hear
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59:38In this interview, Richard Tubb speaks to Daniel Shone and Chris Gorman of Apex Computing: Daniel is the Managing Director and Chris is the CEO. Based in the North West, they support their clients with cybersecurity, hardware and software procurement, BDR and consultancy. They talk about how Apex got started, what it’s like running a business with …
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[164] Top Lessons from 25 Years Building a Successful MSP
1:16:16
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1:16:16In this episode, Richard Tubb speaks to David Brereton. David founded Myson Pages 25 years ago, while most of his peers were operating on a break/fix model. Today, he has 15 employees and supports SMEs with a range of IT requirements. David talks openly about how early challenges helped Myson become the company it is today and why they do managed s…
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[Travelogue] UptimeLIVE 2024: Business Growth for MSPs
15:37
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15:37Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb and Lenka Koppova, who are in London for UptimeLIVE. Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event. They share why UptimeLIVE is different from the usual MSP events, the new b…
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[163] Why Modern MSPs Need to be at Uptime Live
56:35
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56:35In this interview, Richard Tubb speaks to Jason Kemsley and Bradley Munday, the co-founders of Uptime, a white-label, outsourced solution provider. They offer helpdesk, NOC, SOC and project support. They are also the organisers of a new MSP conference, UptimeLive. They tell Richard how Uptime helps MSPs and what their typical client looks like. Bra…
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[162] How to Make Accurate Billing a Superpower for Your MSP Business
45:00
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45:00In this interview, Richard speaks to Ben Rogers, a Sales Manager at Cloud Billing. Cloud Billing offers a solution that helps MSPs to automate their billing processes quickly, accurately, and comprehensively. Ben explains how they help MSPs with their billing and support them manage all of their responsibilities, as well the types of clients they w…
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[161] Why CompTIA are the MSP Industry's Best-Kept Secret
1:29:20
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1:29:20In this episode, Richard speaks to MJ Shoer, the Chief Community Officer at CompTIA. After studying for a degree in computer science, he worked in sales for startup software and hardware companies. He taught himself everything he needed to know about technology and became an IT director. He went on to found his own successful MSP, which he sold to …
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[160] How to Harness Personal Power, Energetics, and Mindset for MSP Success
49:41
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49:41In this interview, Richard speaks to Fiona Challis. She’s been in the IT industry for over 25 years, firstly in corporate and then running a sales training company. Now, she’s passionate about mindset, personal development and energetics. Feeling like she needed a change, Fiona left the sector to grow, explore and try new things. She’s been helping…
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