Best The Amazon Strategist Show Podcasts (2025)

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SEO for Amazon Sellers in 2025: Surviving Google’s AI Overviews 8:58

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7d ago8:58

8:58

Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast? John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands. Dive deep into ✅ Whether SEO is still worth investing in for your brand site ✅ The 5 essential technical SEO fixes every sel…

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4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them) 24:11

3d ago24:11

24:11

You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four webs…

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Building an Empire Without Burning Your Marriage Down 47:17

3d ago47:17

47:17

Most entrepreneurs don’t get divorced because they stopped loving their spouse — they lose their marriage because the business slowly became the priority… every day… for years. In this raw and brutally honest episode, Jeremy Hanson unlocks the part of entrepreneurship that almost nobody talks about publicly: the emotional cost your spouse pays for …

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Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey 39:29

4d ago39:29

39:29

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …

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Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners 21:37

9d ago21:37

21:37

Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business. When you undermine your own credibility, you're not being humble. You're actively telling potential clien…

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AI and the Battle for Reputation: Why Trust Is the New Speed in the Service Economy 52:10

10d ago52:10

52:10

Artificial intelligence has officially changed the rules of business — especially for home service companies, contractors, cleaners, roofers, HVAC techs, and anyone who lives or dies by speed. In today’s episode, Jeremy Hanson reveals the brutal truth: AI no longer gives you an “edge.” It gives you access. And once everyone has the same digital fir…

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LLM Traffic, Real Attribution, Real Results With Brie Anderson 1:05:36

11d ago1:05:36

1:05:36

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referra…

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Your Brand Deserves More Than Just Amazon | SEO Strategies That Actually Build Longevity 22:00

14d ago22:00

22:00

Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight? In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business. Discover how to: ✅ Ba…

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The Truth About AI Overviews with SEO Expert Emily Gertenbach 49:00

15d ago49:00

49:00

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to bre…

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The Gratitude System: How Thankfulness Rebuilds Success, Peace, and Purpose 1:18:37

17d ago1:18:37

1:18:37

In this deeply reflective and hard-hitting episode of The Jeremy Hanson Podcast, Jeremy peels back the curtain on one of the most overlooked keys to true success—gratitude as a system, not just a feeling. From the quiet mornings of burnout to the powerful lessons learned in hard times, Jeremy shares personal stories and hard-won wisdom about how ap…

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AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization 22:50

17d ago22:50

22:50

Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and…

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From SEO to Reputation: Owning the LLM Era With Ross Barefoot 1:12:53

19d ago1:12:53

1:12:53

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…

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Ranking Tactics Amazon Doesn’t Want You to Know 7:08

21d ago7:08

7:08

RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account. They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and …

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The Importance of Editing and Fact-Checking Your AI Content 30:23

21d ago30:23

30:23

Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, edi…

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AI for Content Repurposing: How to Maximize Your Existing Content 32:53

23d ago32:53

32:53

What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your c…

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Directive Conversation: The Small-Business Superpower for Sales, Retention & Real Relationships | The Jeremy Hanson Podcast 57:33

24d ago57:33

57:33

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Micro Influence, Major Impact With William Gasner 53:10

25d ago53:10

53:10

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…

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Are Sellers Leaving Amazon? Real Talk with BrandExpand 28:42

28d ago28:42

28:42

Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces. From early seller…

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The Myth of the Bad Guy: Why Great Leaders Must Make Tough, Unpopular Choices 58:17

1M ago58:17

58:17

In this episode of The Jeremy Hanson Podcast, Jeremy dives into #leadershiptoughdecisions and the reality that sometimes the best leaders get labeled the “bad guy.” From firing long-time employees to raising prices when costs skyrocket, Jeremy shows how #businessownershipchallenges often force you into #unpopularleadershipchoices. What looks like r…

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The AI Revolution in Search Marketing with Cindy Krum 55:55

1M ago55:55

55:55

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework h…

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“This Could Replace My Job”: How Griselda Perkins Built a Multi-Room Spa After the Military 18:14

1M ago18:14

18:14

Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job. But after finding Luxe and enrolling in her first training, she had one thought: “This could replace my job.” Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next ge…

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No Beauty Background. No Funding. No Problem. How Desiree Marie Lazcon Used Luxe to Launch a Premium Spa 26:56

1M ago26:56

26:56

Desiree Marie Lazcon didn’t have a license, a business plan, or investors. What she had was a decision to stop waiting — and a Luxe course that gave her the exact roadmap. Today, she runs a six-figure body sculpting studio that stands out in one of the most saturated markets in the country. No viral content. No funding. Just clarity, consistency, a…

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Is It Possible to Use AI As a Brainstorming Partner? 25:20

1M ago25:20

25:20

You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner? If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenge…

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Amazon’s AI: Friend or Foe? What Every Seller Needs to Know 7:40

1M ago7:40

7:40

Amazon’s AI: Friend or Foe? What Every Seller Needs to Know Is Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔 In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it fa…

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Breaking Bad Habits: How Business Owners Can Rewire for Success 48:53

1M ago48:53

48:53

Bad habits are the invisible anchors weighing down even the most talented entrepreneurs. In this episode of The Jeremy Hanson Podcast, we dig deep into the hidden routines that drain your time, money, and energy—and more importantly, how to rewire them for lasting success. From procrastinating on invoices and micromanaging your team, to saying yes …

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Be Calm and CRO on with Talia Wolf 46:20

1M ago46:20

46:20

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressi…

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Booked by Word of Mouth: How Taylor Ann Montgomery Became the Go-To Contour Expert in Her City Without Paid Ads 29:14

1M ago29:14

29:14

Taylor Ann Montgomery didn’t have a massive following, flashy ads, or a big launch. What she did have: a Luxe education, a high-touch client experience, and the mindset of a CEO — even as a beginner. Today, her books are full. Her results are unmatched. And she’s the go-to body contouring expert in her city — all in her first year. In this real-tal…

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How a Copy Coach Can Help You Train AI 28:14

1M ago28:14

28:14

Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar. You're missing the entire strategy layer underneath. In this episode, I explore why AI training fails for most business owners a…

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Rest, Play, and Partnership: The Secret Fuel for Smarter Business Success 52:41

2M ago52:41

52:41

In this powerful episode of The Jeremy Hanson Podcast, Jeremy challenges the “hustle harder” mindset and reveals why rest, play, and relationships are not distractions but the ultimate business strategies. Through personal stories, neuroscience-backed research, and real-world case studies, Jeremy shows how stepping away from the grind fuels clarity…

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AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann 39:01

2M ago39:01

39:01

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise…

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Lead Without Inventing the Wheel 1:02:36

2M ago1:02:36

1:02:36

In this episode of The Jeremy Hanson Podcast, Jeremy dives into one of the most overlooked truths about leadership: you don’t have to reinvent the wheel to become an industry leader—you just have to execute better than anyone else. From Howard Schultz transforming Starbucks, to Ray Kroc scaling McDonald’s, to Netflix redefining rentals, the greates…

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Booked Solid in Year One: How Serena Pascal Used Luxe to Build a Premium Med Spa with No Industry Experience 28:01

2M ago28:01

28:01

When Serena Pascal walked away from her job as a trainer, she had no aesthetics license, no client list, and no idea how to “start a business.” What she did have? A drive to build something of her own — and the courage to click enroll on her first Luxe course. Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients …

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Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie 48:32

2M ago48:32

48:32

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers m…

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This is Better Than ChatGPT for Your Amazon Business 36:35

2M ago36:35

36:35

Is ChatGPT really helping Amazon sellers… or just giving generic advice? 🤔 In this episode of The Amazon Strategist Show, John sits down with Jakob Wolitzki, co-founder of DataDoe, to reveal how AI is actually transforming Amazon businesses. Jakob shares how DataDoe was built to go beyond ChatGPT, offering sellers real marketplace insights, advance…