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That Ugc Mum Podcasts

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The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
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I Am That Content Creator Podcast

Kristen Werner & Mia Steel

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"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UG ...
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This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective …
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Send us a text Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture? That's the power of bui…
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Send us a text What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do. In this deeply moving conversation, we're joined by Bec, a master hairdresser with …
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Send us a text It's the PASSION PANTS RANT.... Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins. Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's wor…
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Send us a text What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed. This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entir…
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Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins. We’ll chat: 🥜 Partnering with the wrong agencies (and working for peanuts) 🙅…
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Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️ What you’ll learn 👇 ⭐ Why reach/views don’t impress b…
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What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands. We get into the real highs (fle…
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In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the e…
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Send us a text What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage? In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. …
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Join the secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career. …
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Send us a text In this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face. If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche d…
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Join the Secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van. Meet Christina—a mama of four, a self-taught editor, and a UGC po…
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Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically. In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend l…
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Send us a text Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good. You’ll hear how a perfectly-timed email led to a partnership with …
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Send us a text Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY? In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once fel…
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We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys. We get into: 💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!) 🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen) 💬 The difference between influencer …
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We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode. Xanthe dishes on each archetype with love, …
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Send us a text If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you. In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not. Kristen (branding strategist with d…
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Send us a text Real Coaching, Real Creators; How to Monetise What You're Already Doing In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income …
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Send us a text Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business? This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Ze…
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In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo. We chat: Retainers, outsourcing & rec…
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Send us a text Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers. You’ll learn: ✅ Why creators who offer solutions get chosen over those who just follow briefs ✅ …
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Send us a text Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next? In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign …
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Send us a text Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing. In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds p…
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In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You a…
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In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything. This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid …
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Send us a text Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet). In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee …
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Send us a text Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO. Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks…
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This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator. Anna shares how motherhood reshaped her ambition, how structure b…
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Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels? I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now. You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your …
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Send us a text In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, …
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Send us a text Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep? In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this bu…
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Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love Book a Coaching Call with Me Join the H…
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Send us a text The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too. As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster t…
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Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love Book a Coaching Call with Me Join the H…
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Send us a text Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design. As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the…
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Send us a text Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll. The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media env…
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Send us a text The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligenc…
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Send us a text Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things. This year, we chose "fo…
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Send us a text Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels aligned, energizing, and wildly effective. We’re talking: ✨…
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Send us a text Want to book more UGC gigs and get amazing results for your clients? The secret isn’t fancy equipment or perfect editing—it’s in AUTHENTICITY. In this episode, I sit down with my best friend Kristy Hocking—an actress, presenter, and yoga teacher (who also introduced me to UGC!)—to talk about how to harness your creativity, camera con…
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Send us a text Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! This podcast episode as we dive deep into how TikTok Shop could change everything for local creators. 🌟 What You’ll Learn: Understanding TikTok Shop: Discover how th…
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Send us a text Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for. Instagram has always been a bit of a tease, right? Like that elusive boyfriend who keeps y…
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Send us a text Ever feel like you’re stuck in the UGC game, undercharging and doubting yourself? 🙋‍♀️ You’re not alone! Imposter syndrome, pricing fears, and limiting beliefs can keep us playing small—but not after today. In this episode, I sit down with Christine Corcoran, a High-Ticket Sales & Money Mindset Coach, to break down how you can: ✨ Kic…
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Send us a text Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought…
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Send us a text Did you know brands are paying everyday mums to create simple videos from home… even if you have ZERO followers? Welcome to the world of UGC (user-generated content) – the ultimate freedom-led side hustle that lets you earn extra income while putting your family first. In this episode of That UGC Mum, I’m sharing exactly how I built …
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Send us a text We dive into the world of user-generated content (UGC) with Cat, an effervescent mum and creator navigating life and business. Cat shares her unique journey from flight attendant to successful UGC creator, revealing tips, challenges, and the joys of motherhood intertwined with ambition. • Exploring the transition from a corporate job…
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