The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
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That Ugc Mum Podcasts
"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UG ...
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Ep. 31 “My first UGC jobs came from putting this one thing in my Insta bio” Chelsea Anderson
1:17:14
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1:17:14We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys. We get into: 💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!) 🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen) 💬 The difference between influencer …
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Ep#98 50 Shades of ADHD: Spicy Confessions of Multi-passionate Entrepreneurs
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59:37Send us a text Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY? In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once fel…
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Ep. 30 Which Kind of UGC Mum Are You? ...The 7 Archetypes
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17:32We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode. Xanthe dishes on each archetype with love, …
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Ep#97 Spotlight Coaching session: How Neurodivergent Creators are Building Personal Brands Without Burning Out
28:54
28:54
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28:54Send us a text If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you. In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not. Kristen (branding strategist with d…
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Ep#96 How to Turn Everyday Content Into Paid Brand Deals: Real Coaching From Inside Our Creator Community
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28:41Send us a text Real Coaching, Real Creators; How to Monetise What You're Already Doing In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income …
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EP# 95 From UGC Creator to CEO: How Gemma Used Content to Fund & Market Her Dream Fashion Brand
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49:07Send us a text Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business? This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Ze…
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"Too Many UGC Retainer Clients, I'm Bored" With Dom Acciarito - SEASON FINALE
1:03:26
1:03:26
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1:03:26Book a Coaching Call with Me UGC Contract Templates Jingle: La La Love - Vocalista
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Retainers, Bundles & the UGC Upgrade: Coaching Call with Charli
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1:01:31In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo. We chat: Retainers, outsourcing & rec…
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Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore
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28:39
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28:39Send us a text Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers. You’ll learn: ✅ Why creators who offer solutions get chosen over those who just follow briefs ✅ …
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EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell
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29:58Send us a text Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next? In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign …
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Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)
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20:01Send us a text Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing. In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds p…
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Starting UGC from Scratch: Live Coaching Call With Jasmine
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57:53In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You a…
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In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything. This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid …
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Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)
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26:22Send us a text Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet). In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee …
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Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore
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17:58Send us a text Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO. Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks…
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Stand Out as a UGC Creator in a Crowded Market With Anna From A+ Socials
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52:39
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52:39This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator. Anna shares how motherhood reshaped her ambition, how structure b…
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The One Thing Succesful UGC Creators Have - And How YOU Can Cultivate it Now
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27:16Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels? I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now. You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your …
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Try Bento Free Access my Free UGC GPT Assistant for crafting pitches Access That UGC Mum Starter Kit Secret Podcast Free! Book a Coaching Call with Me UGC Contract Templates Jingle: La La Love - Vocalista
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Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars
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41:41Send us a text In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, …
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Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started
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47:01Send us a text Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep? In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this bu…
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UGC Contracts on Repeat with Andy McDonald
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52:03
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52:03Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love Book a Coaching Call with Me UGC Contra…
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Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential
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29:50Send us a text The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too. As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster t…
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Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love Book a Coaching Call with Me UGC Contra…
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Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey
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21:39
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21:39Send us a text Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design. As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the…
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Ep#84 Crafting Hooks That Convert: Why People Scroll Past Your Content
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21:22
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21:22Send us a text Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll. The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media env…
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Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling Behind
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27:32Send us a text The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligenc…
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Ep#82: One Platform, One Offer, One Traffic Source Will Change Your Business Forever
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34:37Send us a text Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things. This year, we chose "fo…
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Woo Meets Work: Human Design & Messaging for UGC Creators with Rachael Weaver
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55:10Send us a text Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels aligned, energizing, and wildly effective. We’re talking: ✨…
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Secrets to Bring Confidence & Authenticity to your Content with Actress & Yoga Teacher Kristy Hocking
1:08:42
1:08:42
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1:08:42Send us a text Want to book more UGC gigs and get amazing results for your clients? The secret isn’t fancy equipment or perfect editing—it’s in AUTHENTICITY. In this episode, I sit down with my best friend Kristy Hocking—an actress, presenter, and yoga teacher (who also introduced me to UGC!)—to talk about how to harness your creativity, camera con…
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Ep#81 TikTok Shop Australia: Learn How Aussie Creators Can Profit & What You Need To Know To Be Ready
26:37
26:37
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26:37Send us a text Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! This podcast episode as we dive deep into how TikTok Shop could change everything for local creators. 🌟 What You’ll Learn: Understanding TikTok Shop: Discover how th…
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EP#80: How To Use Trials Reels? Instagram’s Latest Hack for Creators Seeking Real Engagement
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27:39
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27:39Send us a text Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for. Instagram has always been a bit of a tease, right? Like that elusive boyfriend who keeps y…
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$10K Months and BEYOND With High Ticket Sales & Money Mindset Coach, Christine Corcoran
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55:06Send us a text Ever feel like you’re stuck in the UGC game, undercharging and doubting yourself? 🙋♀️ You’re not alone! Imposter syndrome, pricing fears, and limiting beliefs can keep us playing small—but not after today. In this episode, I sit down with Christine Corcoran, a High-Ticket Sales & Money Mindset Coach, to break down how you can: ✨ Kic…
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Ep#79 Breaking the Self-Doubt Cycle: How to Transform Your Inner Dialogue and Create Content That Converts
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16:14Send us a text Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought…
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How Everyday Mums Get Paid to Make Content from Home– And How You Can Too! 🤳
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56:09
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56:09Send us a text Did you know brands are paying everyday mums to create simple videos from home… even if you have ZERO followers? Welcome to the world of UGC (user-generated content) – the ultimate freedom-led side hustle that lets you earn extra income while putting your family first. In this episode of That UGC Mum, I’m sharing exactly how I built …
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She dreamed of not returning to her 9-5 after babies; so she DIDN'T... Cat's UGC Journey
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46:54Send us a text We dive into the world of user-generated content (UGC) with Cat, an effervescent mum and creator navigating life and business. Cat shares her unique journey from flight attendant to successful UGC creator, revealing tips, challenges, and the joys of motherhood intertwined with ambition. • Exploring the transition from a corporate job…
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Ep# 78 The Truth Behind Overnight Success and Building Brand Relationships
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11:48Send us a text Mia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and entrepreneurship. Key Points Discussed: The Myth of Overnight Success: We explore why succ…
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Diversifying Your Income & UGC Longevity with Mia Steele
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59:33Send us a text REGISTER FOR MIA'S FREE WEBINAR HERE! Today’s guest is none other than Mia Steele—the UGC queen, income diversification wizard, and co-founder of The Hive Hub Collective. 🚀 If you’ve been in the UGC space for a while, you know Mia. She’s not just an insanely successful creator—she’s the mentor behind Xanthe’s UGC journey. In this epi…
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Ep#77 Earning More as a Creator: Strategies for Effective Content and Improved Cash Flow
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45:53Send us a text Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world. In This Episode: Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll s…
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Harnessing the Power of Your Hormones & Nervous System as a Mother & Business Owner with Sarina Coventry
1:14:39
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1:14:39Send us a text This week, I sit down with Sarina Coventry—a women's health nutritionist and EFT (Emotional Freedom Technique) practitioner—to reveal how we can sync with our cycles, regulate our nervous system, reduce stress, and harness our body's natural rhythms to thrive as both mums and entrepreneurs. If you’ve ever felt burnt out, overwhelmed,…
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Ep#76 Unlocking Content Success by Embracing Unique Strengths
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57:25
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57:25Send us a text In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC). Mia highlights the importance of communi…
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Ditching the Content Creation Hamster Wheel, With Kellie Bright
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53:31Send us a text Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way? In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker, and UGC creator who has completely unsubscribed from th…
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Ep#75 Empowering Women Over 40 in Content Creation: Unlocking Success with KiteSite Tools
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33:04Send us a text Join us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a partnership that's revolutionising the user-generated content (UGC) landscape for creators, especially entrepreneurial women over 40. In This Epis…
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Ep#74 Elevate Your Influence: Mastering Affiliate Marketing Essentials
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9:11Send us a text Join Kristen Werner and Mia Steel as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering User-Generated Content (UGC) affiliate program, offering an unprecedented 40% commission rate. Key …
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Ep#73 The TikTok Ban Explained: Instagram Changes and the Future of Content Creation
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38:15Send us a text Are you ready to transform your content creation game and stay ahead of the curve in a rapidly changing social media landscape? In this episode, Mia and Kristen break down the impact of the U.S. TikTok ban, Instagram's latest updates, and how creators can pivot and thrive. We dive into: The TikTok Ban: What it means for 170 million U…
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The Truth About Being a 'Pay-at-Home Mum'
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33:23Send us a text In today’s episode, I’m pulling back the curtain on what it’s really like to be a Pay-at-Home Mum. This has been a dream of mine for as long as I can remember, and while I’ve worked so hard to make it happen, the reality hasn’t always matched the picture-perfect image we see on social media. If you’re tired of the smoke and mirrors o…
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Ep# 72 How to Monetise Your Social Media: Unleashing the Power of a Stan Store for Digital Success
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11:36Send us a text Ever wondered how to turn your social media profile into a powerhouse of profit without breaking the bank? That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re diving into the nitty-gritty of choosing the perfect "link in bio" service, focusing on options that won’t cost y…
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Send us a text Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator. This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s anymore. As a 38-year-old UGC creator, I’ve been naviga…
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Ep#71: Word Of The Year: How One Word Can Transform Your Journey in 2025
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31:18Send us a text Choosing a word of the year can anchor your goals and enhance your personal growth. In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words for the year ahead. • Discussing the significance of the podcast name change • Sharing personal journeys as neurod…
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Get Time Back in your UGC Business & Crush 2025 Without Burnout
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40:42Send us a text Hey, UGC fam! 👋 Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without sacrificing your sanity (or those baby cuddles 🤍). I’m sharing…
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Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski
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32:25Send us a text In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated Content (UGC)—a career that not only reignited her passion…
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