In this episode of the SaaS Sessions podcast, Jacob Bank, founder of Relay.app, shares his journey from academia to startup founder, discussing the challenges of building a product in the AI space. He emphasizes the importance of validating ideas, finding early customers, and experimenting with various marketing channels. Jacob also highlights the …

In this episode, we dive into the evolving landscape of B2B SaaS attribution with Deepinder Dhingra, Founder and CEO of RevSure.ai. DD shares insights from his 20+ years in enterprise software, analytics, and AI, unpacking how SaaS companies can harness AI-driven attribution to improve GTM strategies. He explores the challenges of attribution compl…

Episode Summary: Srikrishnan Ganesan, Founder, and CEO of Rocketlane, joins the SaaS Sessions Podcast to share actionable insights on customer onboarding—a crucial yet often overlooked driver of SaaS success. Sri dives deep into why onboarding sets the foundation for long-term customer satisfaction, retention, and expansion, and offers strategies t…

Lucas Lovell, VP of Product at Paddle, shares his journey from launching a startup in Australia to scaling a SaaS company in Europe. With a focus on global market expansion, Lucas discusses critical considerations for entering new geographies, leveraging local partnerships, and using payments infrastructure as a growth lever. Packed with actionable…

Episode Summary In this insightful episode of the SaaS Sessions Podcast, we down with Satya Ganni, the CEO and Founder of Userflow and Beamer. Satya shares his journey as a serial entrepreneur, having founded six companies before leading Userflow and Beamer, two innovative platforms revolutionizing user onboarding and product engagement. We dive in…

Disrupting Travel with Spotnana: Sarosh Waghmar on Building the AWS for the Travel Industry In this episode, we hosted Sarosh Waghmar, Founder and Chief Product Officer at Spotnana. Sarosh shares his journey of over two decades in the travel tech industry and discusses Spotnana's mission to transform travel by creating an 'AWS for the travel indust…

In this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro. SaaS CMO Pro helps you learn B2B SaaS and AI marketing with fun and easy-to-understand videos. Previously, Bill was the CMO at Slack and Zendesk. Before that, he held the title of SVP of Marketing at Salesforce. Bill shares his …

In this episode of SaaS Sessions, we sit down with Dan Herd, VP of Customer Success at Outreach, one of the most popular sales engagement platforms. We dive deep into how Outreach leverages a "Desired Business Outcomes" (DBO) framework to align customer success strategies with the business goals of their clients. Dan also offers invaluable insights…

In this episode, Thejo Cote, founder and CEO of Airbase, shares his entrepreneurial journey, which spans over 15 years. From his early days in India to moving to the US in 2009, Thejo discusses how he founded Airbase, a procure-to-pay solution that simplifies corporate purchasing. He highlights the challenges and successes of growing a business in …

In this episode of the SaaS Sessions podcast, we hosted Andy Ramirez, the Senior Vice President of Marketing at Docker to explore the complexities of Account-Based Marketing (ABM) within a Product-Led Growth (PLG) context. Andy shares his journey from a 'recovering engineer' to a seasoned marketing leader at top companies like AWS, Amazon Prime, Sm…

In this episode of the SaaS Sessions Podcast, we hosted Joe Aurelia, Senior Vice President of Operations at Cyware, who shares his extensive journey in scaling businesses globally. Joe discusses his transition from heavy applications to SaaS, his role in growing Cyware from two to seven countries, and the challenges and strategies in managing remot…

In this episode, Anupam Rastogi, General Partner at Emergent Ventures, shares his extensive experience investing in SaaS companies. Anupam discusses his journey from an engineer to a venture capitalist and provides insights into the challenges and mistakes SaaS founders often face when entering the US market. Key topics include the importance of sp…

In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact. With over a decade of experience across different roles, Krati is Currently the head of global sales enablement at Whatfix. Before Whatfix, she spent 8 lon…

In this episode, Peter shares the whole playbook behind running the newsletter. Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more. If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful. All this and more in this episo…

In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro. Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks. We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in diffe…

In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever. We start with addressing WHY companies should solve the problem of integrations. Jugal explains the current solutions and the challenges with them. We then discussed how we can use integrations as a growth lever - like unlo…

In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen. Luke is passionate about building and leading high-performance customer-success orgs. We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, churn post-mortems, and aligning compensation plans. We also…

In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement. Phil has spent over a decade working in SaaS in various roles. Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role. He also shares how you can build a new enablement practice in your…

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging. Abby shares the customer marketing framework that she and her team use at GetResponse and h…

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain. RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. Ankit has over 15+…

In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.Expanding your SaaS business globally is a challenge. And Semir points out the traits …

In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage. Aditi talks about the story behind building Locale and how over time they decided to pivot their original product. She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their …

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing. Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever. We discussed what constitutes a lead nurture program. How to build one? And what rol…

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee. I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdo…

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee. As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role. From her experience, she shared when should a company actually hire for this role? And also how do you measure success …