Best Strategic Mining Communications Podcasts (2025)

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Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera 29:21

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13h ago29:21

29:21

In this episode of Wellness Marketing 101, I sit down with Natalie Contrera, Creative Director and co-founder of Mango Marketing Co., to talk about the power of intention, storytelling, and community in branding. Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically.…

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E40: Exploration, Innovation and Coal's Critical Future with Caoilin Chestnutt 31:07

23h ago31:07

31:07

Executive geologist and board director Caoilin Chestnutt joins us in The Crib Room, sharing her remarkable journey from accidentally enrolling in geology at Trinity College Dublin to becoming a trailblazer in Australia's mining sector. In our chat, Caoilin offers expertise spanning gold, coal and critical minerals exploration. We examine the stark …

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Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights 35:21

23h ago35:21

35:21

In this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer. Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona s…

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Episode 32: Strategic Business Communication and AI for Business with Terence Milstead 39:46

5h ago39:46

39:46

In this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections. Tere…

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Episode 31: Behavioral Science for Entrepreneurs: Boost Website & App UX with Kathryn Ambroze 30:08

13d ago30:08

30:08

In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business. Kathryn explains the difference between behavioral science and user research and shares practical t…

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Episode 30: Following Your Own Path, Entrepreneurship, Marketing Strategies, and Mindset: Insights from Michael Golkow 36:35

14d ago36:35

36:35

In this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow. We discuss: Building a business with resilience an…

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Episode 29: Fighting Fake Reviews, SEO Myths & Future-Proof Marketing with Shane Barker 36:44

1M ago36:44

36:44

In this episode of Wellness Marketing 101, I sit down with Shane Barker, a digital marketing strategist and founder of TraceFuse, a platform dedicated to helping brands detect and remove fake and harmful Amazon reviews. Shane brings over two decades of experience working with e-commerce businesses, influencers, and Fortune 500 companies, and shares…

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Episode 28: From Pharmacy to Functional Medicine: Grit, Growth, Prevention & the Benefits of Homeschooling with Adrian Accay 1:01:18

28d ago1:01:18

1:01:18

Adrian’s journey is all about grit, resilience, and the courage to change course. Growing up in an immigrant family in Philadelphia taught him the value of hard work and delayed gratification—skills that carried him through a career in the pharmaceutical industry. But after a personal health scare, he walked away from his pharmaceutical business an…

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Episode 27: From Competitive Swimming to Entrepreneurship: Lessons in Mindset and Mentorship 28:38

1M ago28:38

28:38

In this solo episode, I share a personal story from my early college days that shaped the way I think about growth, mentorship, and resilience in business. I wasn’t a competitive swimmer when I moved from Bulgaria to attend Saint Peter’s University, but somehow, I ended up on the Division 1 swim team. What followed was a four-year journey of learni…

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Episode 26: From Communist Poland to Capturing Yoga’s Beauty — An Inspiring Conversation with Yoga Photographer Wanda Bogata Plucinska 33:38

1M ago33:38

33:38

When you look at a stunning yoga photo, you might think it’s all about the pose. But in this conversation with photographer Wanda, we learn it’s about so much more — the journey, the story, and the emotion behind the shot. Wanda’s path started far from the yoga studio. Growing up in communist Poland, she and her family escaped to Austria and eventu…

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Episode 25: Designing for Everyone: Accessibility, Inclusion, and Why It’s Smart Business with Grace Ambroze 36:28

2M ago36:28

36:28

What if you’re unintentionally excluding potential customers, just because of your store layout or how your website is designed or your social media posts aren’t considering people with disabilities? In this episode of Wellness Marketing 101, I’m joined by Grace Ambroze, a certified occupational therapist and accessibility specialist, who shares ho…

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Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy 35:50

2M ago35:50

35:50

Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy In this episode of Wellness Marketing 101, I reconnect with my longtime yoga friend, Francesca Zampaglione, a former CPA who made a bold pivot from the accounting world into entrepreneurship. From crunching numbers at Deloitte and the CPA Association to launching…

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Episode 23: Leave Your Ego at the Door: Lessons from Jiu-Jitsu, Yoga & Business 22:04

3M ago22:04

22:04

In this solo episode, I share honest reflections on how ego can get in the way of growth—whether in jiu-jitsu, yoga, or business. Drawing from personal stories as a martial artist, mom of three, entrepreneur, and marketing professor, I explore how letting go of pride and embracing feedback can open the door to real progress. This is a vulnerable, p…

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Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel Syrawan 54:17

3M ago54:17

54:17

In this inspiring episode, I sit down with Basel Syrawan, a Gracie University–certified instructor and founder of Gracie Jiu-Jitsu Boca Raton, to talk about his journey from Damascus to Philadelphia to South Florida, both as an immigrant and an entrepreneur. Basel shares how losing his father to deportation at a young age forced him into adulthood …

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Episode 21: The Right Way to Do Influencer Marketing: Strategy, SEO & Legal Tips with Rachel Vandernick 34:30

3M ago34:30

34:30

In this episode of Wellness Marketing 101, I sit down with digital marketing consultant and influencer strategist Rachel Vandernick whose resume includes top brands in beauty, travel, and beverage. From political communication to running her own business, Rachel shares the real behind-the-scenes of growing brand visibility through thoughtful influe…

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Episode 20: From Philly Blogger to Nano Influencer: Content Creation and Community Building with Camille Mola 28:19

3M ago28:19

28:19

In this episode, I sit down with Philly-based lifestyle content creator and social media professional Camille Mola. Camille shares her journey from blogging in the early days of social media to becoming a trusted voice in the Philadelphia lifestyle and food scene. We dive into: How Camille turned her passion for writing into a personal brand The po…

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E39: Trust, Innovation and Mining's "People Challenge" with Tim Strong 27:35

3M ago27:35

27:35

This episode is the one where Tim Strong, CEO of Waterline Projects, shares his journey from farm kid dreaming of big machinery to leading an engineering consultancy in Queensland's resources sector. We talk about: Leadership through trust and transparency - Building client relationships by meeting them on their ground, being transparent about oper…

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Episode 19: Boundaries, Burnout, and Being You: Marketing Lessons from Sarah DeGeorge 34:09

4M ago34:09

34:09

In this episode, I sit down with digital marketing specialist and entrepreneur Sarah DeGeorge, who shares her candid journey from burnout to boundaries and why authenticity is the secret sauce in small business marketing. We discuss: Why knowing yourself is the foundation for good marketing The hidden marketing power in your personality and story (…

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Episode 18: Growing Your Business: Lessons from Kevin McCarthy of Legacy Wardrobes 27:56

4M ago27:56

27:56

In this episode of Wellness Marketing 101, I sit down with Kevin McCarthy, a former carpenter turned business owner, who shares his journey from side gigs to running Legacy Wardrobes, a full-fledged family-run custom storage solutions company. We dive into: Kevin’s transition from tradesman to entrepreneur—and how that shift changed his mindset The…

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Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned Business 33:29

4M ago33:29

33:29

In this episode of Wellness Marketing 101, I sit down with social media marketing expert and entrepreneur Caitlin Durning. Caitlin shares her journey of building her own successful agency, Meraki Media Management. She talks candidly about the challenges of starting a business young, the importance of choosing the right clients, and why clarity in y…

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Episode 16: Healing from the Core: Juliette Gamble on Nervous System Regulation, Somatic Tools & Empowering the Next Generation 58:17

4M ago58:17

58:17

In this inspiring episode,I sit down with Juliette Gamble—an educator, counselor, vibrational healing practitioner, and founder of Heal from the Core. Juliette shares her journey from an Ivy League graduate on an unconventional path to someone who found healing and purpose through breathwork, TRE (Tension and Trauma Releasing Exercises), and Kriya …

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Episode 15: Coaching, Chaos & Creating Legacy with Jordan Hobert 36:26

4M ago36:26

36:26

In this episode, I sit down with Jordan Hobert — coach, consultant, and founder of It’s All Connected Coaching and Consulting. Jordan shares his unique career path from working with the Philadelphia 76ers to launching his own coaching business. He talks about how the pandemic disrupted his trajectory, inspired a pivot into real estate, and ultimate…

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Episode 14: Self-Care, Scoliosis & the Power of the Hot Room with Chalise Saunders 35:04

5M ago35:04

35:04

In this episode of Wellness Marketing 101, I’m joined by Chalise Saunders— a Bikram yoga teacher, wellness advocate, and an amazing individual altogether. Chalise shares her incredible journey of starting yoga at age 12 to manage scoliosis, and how it ultimately became her path to physical, mental, and emotional healing. We talk about: How yoga hel…

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Episode 13: From Neuroscience to Consumer Behavior with Michelle Niedzela 31:35

5M ago31:35

31:35

In this episode, I sit down with Michelle Niedzela, a neuroscientist turned consumer behavior researcher and founder of Nerdoscientist. With over a decade of experience bridging neuroscience, psychology, and marketing, Michelle shares her fascinating journey from academia to industry and eventually entrepreneurship. What You'll Learn: Michelle’s pa…

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E38: Fighting for the Future of Coal with Nick Jorss 42:05

5M ago42:05

42:05

In this episode of the BBMC Crib Room Podcast, Nick Jorss, Executive Chairman of Bowen Coking Coal and founder of Coal Australia, joins us for a passionate discussion about the coal industry's struggles under the Queensland royalties regime. With Bowen Coking Coal currently fighting to save 500 jobs, Nick explains how the company paid $120 million …

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Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business 9:53

5M ago9:53

9:53

In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike. What You’ll Learn: What internal branding actually means and how it influences the customer experience Why training employees in brand values prevents future cris…

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Episode 11: Why Luck Does Matter in Business—and How to Invite More of It 9:41

5M ago9:41

9:41

This episode explores something most business podcasts won’t talk about: the role of luck in entrepreneurship. From securing scholarships to getting into college to chance encounters that shaped my academic and professional careers—I reflect on how “small wins of luck” have opened doors for me (while shutting ones that probably weren’t right), and …

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Episode 10 How to manage your expectations as an entrepreneur to feel truly accomplished 7:54

6M ago7:54

7:54

Running a business, parenting, and possibly holding down a full-time job? You’re not alone—I am right there with you! This episode will help you better navigate the overwhelm and avoid burnout. What You’ll Learn: Why unrealistic expectations lead to disappointment and burnout How to be honest about your time and energy as a solopreneur The importan…

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Episode 9 Why Staying True to Your Expertise Attracts the Right Clients 12:53

6M ago12:53

12:53

What You’ll Learn: Why being a Jack-of-all-trades hurts your brand and confuses your ideal customer The importance of focusing on your area of expertise in marketing Real-world business analogies from GoPro, Garmin, and energy drink brands A personal story from my days as a college swimmer—and what it taught me about business focus How targeting to…

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Episode 8 What is Social Identity Marketing (And How to Use It for Your Wellness Brand) 13:06

6M ago13:06

13:06

In this episode of Wellness Marketing 101, I break down social identity theory and how small health and wellness businesses can use it to build stronger, deeper connections with their ideal customers. Drawing from my academic background and real-world entrepreneurial experience, I explains how identities—like being a mom, an athlete, or an immigran…

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Episode 7 How to Use Storytelling to Attract Your Ideal Wellness Clients 16:23

6M ago16:23

16:23

In this episode of Wellness Marketing 101, I dive into one of the most powerful tools in small business marketing: storytelling. Discover how your own authentic stories can help your health and wellness business connect deeply with customers, stand out from the crowd, and build lasting loyalty that will turn into your customers into brand advocates…

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Episode 6 Why Self-Care is a Business Strategy for Wellness Entrepreneurs 16:38

6M ago16:38

16:38

In this episode, I describe my personal journey with self-care, stress, and the practices that helped her navigate challenging transitions—from immigrating to the U.S., surviving the rigors of a PhD, to motherhood and entrepreneurship. I share how physical activity, particularly swimming and hot yoga, became my anchors and mental health support sys…

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Episode 5 Three Marketing Must-Haves to Launch Your Wellness Business 9:40

6M ago9:40

9:40

In this episode of Wellness Marketing 101, I break down the three essential building blocks every small business owner must have when starting out: a clear value proposition, a deep understanding of your ideal customer, and a strong support system. These foundational elements will not only guide your marketing efforts but also help you grow your we…

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Episode 4 How to Balance Motherhood, Business, and a Full-Time Job 11:03

6M ago11:03

11:03

Are you juggling motherhood, a demanding full-time job, and the hustle of building your wellness business? In this practical episode, I share my personal routines and time management tips that keep me grounded, productive, and focused. Learn how waking up early, leveraging downtime, asking for help, and practicing self-care can dramatically improve…

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Episode 3 How Persistence Pays Off in Building Your Wellness Business 11:33

6M ago11:33

11:33

Whether you're juggling a full-time job, parenting, or feeling stuck on the content treadmill, this episode will remind you that staying consistent—even when you don’t see results right away—is key to building a sustainable business. What You'll Learn: Why persistence is non-negotiable for entrepreneurs A behind-the-scenes story of how I overcame y…

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Episode 2 Why I Started This Podcast for Wellness Entrepreneurs 14:08

6M ago14:08

14:08

In this episode of Wellness Marketing 101, I dive into the why behind launching my business and this podcast. I share my mission to support purpose-driven health and wellness entrepreneurs and explain why marketing should empower—not manipulate—your audience. Discover how value-driven strategies can set your brand apart in a saturated market, and w…

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Episode 1: From PhD to Purpose-Driven Marketing: How I Got Here + What to Expect from Wellness Marketing 101 23:41

6M ago23:41

23:41

Welcome to the very first episode of Wellness Marketing 101! I’m Boryana—a marketing professor, mom of three, health and wellness enthusiast, and founder of Black Sea Advanced Marketing Solutions. In this episode, I share the deeply personal and professional journey that led me from Sofia, Bulgaria to launching my own purpose-driven marketing coach…

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E37: Reshaping Resources Policy with Janette Hewson 39:30

8M ago39:30

39:30

We're back! This episode of the BBMC Crib Room Podcast is the one where we catch up with Janette Hewson, CEO of the Queensland Resources Council, just over 12 months after she took on the job. From policy to approvals, royalties, the next generation and the sector's resilience - we cover a whole range of topics relating to the present and future of…

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E36: Mining finance, risk and investment with Nick Rees 40:04

1+ y ago40:04

40:04

This episode of the BBMC Crib Room Podcast is the one where we look at the world of finance that's driving mining industry projects. From policy and activism's effects on banking decisions, to alternative avenues for finance - what's the current state of play? Nick Rees of Bridgend Capital comes through with the insights in this chat with Jodie and…

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E35: The critical mineral called basalt with Andrew Pedley 25:14

1+ y ago25:14

25:14

This episode of the BBMC Crib Room Podcast is the one where we dig into the potential for collaboration between mining and agriculture, thanks to a fairly common rock in the Bowen Basin (and no, it's not coal!). Join Jodie and Sarah-Joy as we chat with Carbonaught CEO Andrew Pedley about the opportunities that basalt presents to both industries in …

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E33: A voice for nuclear with Stephen Wilson 31:33

2y ago31:33

31:33

This episode of the BBMC Crib Room Podcast is the one where we talk about nuclear power, and the compelling arguments for nuclear to be a part of Australia's energy mix. Tune in to find out: What it would take to operate nuclear power in Australia from the 2030s What a nuclear future looks like for the mining industry Why climate activists are real…

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E32: Mental health in mining with Nathan Turner 37:01

2y ago37:01

37:01

This episode of the BBMC Crib Room Podcast is the one where we chat about everything from how to cook rice in under 5 minutes (have a listen, we promise it's relevant) to mental health with the fascinating Nathan Turner of Onsite Rental Group. Tune in to find out: The difference between working in the mining industry in Papua New Guinea and Austral…

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E31: Greenwash, green shift, greener with Michael Rosengren 49:09

2+ y ago49:09

49:09

This episode of the BBMC Crib Room Podcast is the one where we chat emissions and the future of the industry with Michael Rosegren of QMetCo. Tune in to find out: The reason potential mining engineers may be missing out on decades of a great career How changes to emissions legislation affect the industry What 'green-shifting' is and how it hurts in…

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E30: AI, technology and the future with Theodora Le Souquet 28:09

2+ y ago28:09

28:09

This episode of the BBMC Crib Room Podcast is the one where we chat with strategist, technology leader and all-around go-getter Theodora Le Souquet. Theodora leads Canaria Technologies and we chatted to her about technology (obviously), AI and the future. Tune in to find out: Why AI can't get to the future first (and why Theodora hopes the robots t…

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E29: Coal, contribution and communication with Michelle Manook 28:32

2+ y ago28:32

28:32

This episode of the BBMC Crib Room Podcast is the one where we discuss the 'critical resource called coal' with Michelle Manook of the World Coal Association. Tune in to find out: How the WCA as a 'think tank' is changing the representation of our industry Why coal's contribution to society goes far beyond combustion The importance of not making a …

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E28: Activism and changing the narrative with Kate Campbell 33:18

2+ y ago33:18

33:18

This episode of the BBMC Crib Room Podcast is the one where we talk about changing the narrative with Kate Campbell of Bravus. Tune in to find out: Why fighting fear with facts is an effective communications strategy The surprising impact of FIFO on communications for industry What our own industry gets wrong about future demand for coal Why the Ca…

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E27: Royalties, ESG and the future of the industry with Ian Macfarlane 27:39

2+ y ago27:39

27:39

This episode of the BBMC Crib Room Podcast is the one where we catch up with QRC Chief Executive Ian Macfarlane to talk about royalties, industry trends like ESG, and where we're headed. His answers might surprise you! Tune in to find out: News on a project that's been around for 20 years and is finally seeing major progress What really happened ar…

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E26: Trends, Tech and Energy Transition with Tim Guinea 29:05

3y ago29:05

29:05

This episode of the BBMC Crib Room Podcast is the one where we talk about trends, tech and transition with Tim Guinea, Director of AAMG. Tim's built a successful business in autonomy and asset management, after working his way through the ranks of several mining industry businesses from a trade background. Tune in to find out: The unexpected challe…

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E25: Safety, Culture and Instinct with Larnie Mackay 30:11

3y ago30:11

30:11

This episode of the BBMC Crib Room Podcast is the one where we talk all things safety with Larnie Mackay, GM of MyneSight, a mining industry training organisation. Larnie has an amazing career background, having risen through the ranks at Anglo American to ultimately lead the team that created the world's first intrinsically safe underground tablet…

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E24: Mining rehabilitation and soil science with Alison Price 21:19

3+ y ago21:19

21:19

This episode of the BBMC Crib Room Podcast is the one where we chat soil science and rehabilitation with Alison Price of SoilCyclers, the winner of the 2022 Queensland Mining Contractor of the Year. Along with her JV partners Innovate Enviro and Cammel Consulting, Alison has changed how we think about topsoil rehabilitation. Tune in to find out: Wh…