Welcome to The Self Storage Playbook, brought to you by Atomic Storage Group, a premier full-service self-storage management company dedicated to maximizing your investment while minimizing your headaches. Join your hosts, Rick Beal and Magen Smith, industry veterans and founders of Atomic Storage Group, as they dive deep into the world of self-storage operations and investments. Rick and Magen bring a wealth of experience as keynote speakers and trusted advisors in the industry. You will le ...
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Rick Beal Podcasts
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RV & Boat Storage: Market Trends, Site Selection, and Future Outlook with Devin Beasley
31:00
31:00
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31:00
Send us a text In this episode of the Storage Playbook, Rick and Megan welcome their first guest, Devin Beasley, an expert in RV and boat storage. The conversation explores the growing demand for RV and boat storage, market indicators for site selection, and the importance of amenities in attracting customers. They discuss the seasonal trends in th…
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Send us a text In this episode, Rick and Megan explore key metrics that matter, the significance of tracking KPIs, and the necessity of actionable data. They highlight the importance of simplicity in data tracking and the need to assign clear responsibilities to team members, ensuring accountability and driving business growth. You will learn- Meas…
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Make Yourself Irrelevant In Your Own Business.
33:37
33:37
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33:37
Send us a text In this episode, Rick and Magen dive into how to build systems so your business doesn’t fall apart without you. They call out the “I’m-in-control” illusion a lot of owners cling to, talk about actually trusting and empowering your team, and stress writing stuff down so people know what to do. The big takeaway: structure is great, but…
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Why Your Business Needs Systems to Grow Part
27:44
27:44
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27:44
Send us a text In this episode, Rick Beal and Magen Smith discuss the critical role of systems in achieving business growth, emphasizing that without proper systems, businesses are likely to fail. They explore the pitfalls of relying too heavily on exceptional employees, the complexities that come with growth, and the importance of establishing pro…
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Insights from ISS 2025 – Trends, Tech, and the Future of Self Storage
10:14
10:14
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10:14
Send us a text n this episode, Rick and Magen reflect on their recent experience at the Inside Self Storage (ISS) event. They share personal observations about key industry trends, conversations with peers, and the evolving role of technology in self-storage. While attendance seemed lower than in previous years, Rick and Magen noticed a significant…
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Send us a text Magen and Rick are back, and this time they’re getting straight to it—no fluff, just facts. This episode is all about the numbers driving the self-storage industry right now. You’ll learn where people are moving, how much you can raise rates without losing tenants, and what metrics actually matter when you’re making decisions. This i…
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Send us a text In this episode, we explore how even small price changes can send ripples through customer behavior and what that means for your bottom line. We break down our latest research—from customers' sensitivity to price increases and the magic behind promotional offers like “First Month Free” and “75% Off First Two Months.” Along the way, M…
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Setting Up Hoops: Filtering Out the Wrong Fit- Hiring Part 2
23:31
23:31
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23:31
Send us a text Summary In this part 2 episode, Rick and Magen discuss the nuances of hiring the right person for self-storage facilities. They emphasize the importance of hiring for personality rather than just the position, as it substantially increases the quality of applicants. They share their hiring process, which includes using a job ad that …
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How To Hire in The Self Storage Industry Part 1
29:47
29:47
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29:47
Send us a text Summary In this episode, Rick and Megan discuss the nuances of hiring in the self-storage industry. They highlight the importance of finding the right person for the job and the impact it can have on a facility's success. They also explore common hiring biases and fallacies hindering the hiring process. The conversation covers fair w…
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How Customer Feedback Can Transform Your Self Storage Operation
22:55
22:55
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22:55
Send us a text In this episode of The Storage Playbook, Rick and Megan discuss the importance of customer feedback and how it can be transformed into actionable strategies to improve service and drive business growth in the self-storage industry. They share strategies for obtaining feedback, including surveys, and highlight the significance of feed…
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The Impact of Large Self Storage Operators On Rates And The Industry
19:29
19:29
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19:29
Send us a text In this episode, Rick Beal and Megan Smith discuss the impact of large self-storage operators on rates and the industry. They explore the consolidation happening in the self-storage sector, where major players are acquiring smaller and larger facilities at an unprecedented rate. This consolidation has resulted in a marketplace where …
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