Even the best writer can have an off day. So how do you ensure your content is consistently top-notch? Unfortunately, there are no shortcuts—but there are some tricks of the trade. Here at Radix, we have a set of five quality control standards, which we use for our internal reviews. Whether you’re reviewing someone’s copy, or about to publish some …

You’ve got a great idea for you next blog post—so why is it so difficult to get down? Ordering your arguments and writing persuasively is one of the most important skills for a writer to have, and with the right structure it doesn’t even have to be that hard. In this audio blog you’ll hear structural template that you can totally steal (with our bl…

If you write marketing emails you’ve no doubt been told over and over again that the subject line is the most important thing to get right. Why? Because it’s first thing the audience will read – and governs whether or not your email gets opened. But the truth is, it’s more than that. Most of the time, it’s the only thing your audience will ever rea…

Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write content that really stands out? In this audio blog we present a definitive guide to writing ebooks the right way. We identify the key characteristics and tricks of the trade that will get your words read – and more importantly, responded to. Listen now to lear…

Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing. You also need mad interviewing skills. You see, most really good B2B content starts in the head of a subject matter expert. And it’s usually your writer’s job to get it out. In this short audio blog (like a proper blog, except we read it out loud so you c…

What is a present participle? Why are they overused? And what exactly is the difference between a gerund and a gerundive? In this 9-minute audio blog, we look at the unexpected effect all those “-ing” words are having on your copywriting, and show how you can replace vague sentiments with clear, effective titles. Give it a listen, to learn: What a …

It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key contact that this content is written just for them, you raise the stakes sky-high. And the copy absolutely needs to deliver. So, how can marketers, and copywriters, get it right first time? The fourth episode of our B2B Content Audio Blog series recaps our po…

It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to understand how to match the right writer to each job. In the third episode of our audio blogging pilot, David reads Radix’s most successful content of all time: Fiona’s wildly popular The seven types of B2B copywriter: which one is best for you? As you’…

B2B case studies are enduringly popular for one simple reason. They work. In the second episode of our audio blog, putting our best content into an easy, listenable format, David reveals Kieran Haynes’ magic case study formula, recapping his definitive guide Everything you need to know about writing a B2B case study. It covers everything from the r…

In recent years, changes to search algorithms have started rewarding quality. That’s just one reason why blog posts are getting longer, better researched… and more expensive. This is the first of our new audio blog series, putting some of our most popular, interesting and useful content into an easy, listenable format. In it, David recaps his 2017 …