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RevThinking™

RevThink™

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Industry leaders get real on the business of running a thriving agency, design studio, sounds studio or production company. Hosted by RevThink. © 2015–2025. All Rights Reserved.
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How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
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Branding Love Letters

Pilgrimage Design

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Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
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Mandolin Secrets Podcast

Magnus Zetterlund & Hayes Griffin

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This podcast is for every mandolin and guitar player who wants an inspiration boost. Hosts Magnus Zetterlund and Hayes Griffin share professional tips, experiences, and stories that will support every music maker on their journey.
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Valerie Madden is a creator, strategist, and innovator blending over two decades of storytelling expertise with the transformative power of AI to craft emotionally resonant experiences that captivate, connect, and inspire. A senior creative leader behind 350+ brand identity campaigns for Amazon MGM Studios and NBCUniversal, shaping culturally defin…
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Send us a text In the last of the series, Claire sat down with Phil Jones, a true design innovator and a major force in the UK’s creative, digital, design and sports industries. Now best known as the founder of the invite-only Podge Lunches, Phil is also a mentor, consultant, and former MD of leading digital and typography agencies. He’s a pioneer …
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Drew Norton became the top sales representative in a company of over 100 reps, generating more than $4 million in annual revenue. He went on to build and lead a sales team that produced over $20 million in annual revenue. With more than a decade of experience leading and training hundreds of business owners, leaders, and sales professionals, Drew h…
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Send us a text This week, Claire is joined by Helena Raven, managing director of brand design and innovation partner Bloom. She has helped shape work for major brands such as McVitie's, KP snacks, Tango, Heineken, Talisker and Virgin Atlantic. Helena shares her early career as a professional ballet dancer, and how an injury redirected her path into…
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Send us a text This week, Claire sits down with Jono Holt, founder of the communications and design studio Otherway. Founded in 2013, the agency now boasts a 75-strong team across London and New York, known for building brands such as Lucky Saint and Butternut Box, creating standout work for Smythson, Hylo, Strongbow, and Deliveroo, and nurturing l…
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Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in deat…
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Send us a text This week on the podcast, Claire is joined by Radim Malinic, creative director, designer, podcaster, and bestselling author. As the founder of Brand Nu and Brand Nu Books, Radim has worked with global names like Harry Potter, Adidas, and the London Film Museum. A regular keynote speaker at events including OFFF, Adobe MAX, and TEDx, …
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Send us a text Recorded at London Packaging Week, Chloe Templeman, ECD at Pearlfisher, joined Claire on the podcast to talk about her life in design so far. Chloe leads the creative vision of the London studio overseeing a diverse portfolio of brands across food & beverage, beauty, tech, healthcare and lifestyle. Her work during her career includes…
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Jane Morgan is a filmmaker, business owner and spiritual babe. She's in a big transition at the moment finding her way to mixing business and spirit, using the pen and the microphone as the way through. The discussion goes through her extraordinary career trajectory with themes of intentionality, personal calling, and navigating significant life tr…
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Send us a text This week, we’re coming live from Transform Tuesday at the Crown & Two Chairman pub in London’s Soho, with Simon Dixon, co-founder of DixonBaxi. Simon shares his journey from setting up his first agency straight out of an art foundation course, to where he is today running one of the best known branding agencies. He gives great advic…
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Bart Hendrikx's journey transitions media, entertainment, and global strategy. His expertise spans feature films (e.g., Mr. & Mrs. Smith) and brand activations (Sonos x Gorillaz). He advised major clients like 20th Century Fox and played a crucial role in launching director Ridley Scott’s European office in Amsterdam. Based in Amsterdam, he also ma…
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Send us a text Recorded at FutureBrand’s Amsterdam HQ, Queenie Lo, President of Spatial Design, joined Claire on the podcast to share her life in design so far. Queenie leads the global team to create immersive, insight driven brand experiences across retail, hospitality, and branded environments for global clients including LVMH brands such as Sep…
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Send us a text Joining the podcast this week is Christoph Lindner, President and Vice-Chancellor of the Royal College of Art. Recorded at the RCA’s innovative Battersea campus, Claire and Christoph have one of the most sensible and thought-provoking conversations about the wide-reaching possibilities of design and creativity in every aspect of our …
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Send us a text Joining the podcast this week is James Greenfield, CEO and co-founder of Koto. James co-founded Koto 10 year ago, from humble beginnings in the corner of his friend Mr Bingo’s studio, to Koto’s global expansion with studios in London, Berlin, LA, New York and Sydney and clients including Amazon, Google, Spotify and Uber. James shares…
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Send us a text Recorded with an audience live at D&AD’s London HQ, Lisa Smith, the new D&AD President and Global Chief Design Officer at Uncommon Creative Studio, joined host Claire Blyth, to share her life in design so far, which is nothing short of inspiring. On the podcast Lisa talks about her first steps into graphic design, from foundation art…
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In this month’s episode, Magnus Zetterlund and Hayes Griffin are discussing: What are the best practice advice or helpful tips you have learned? Did you attend any good concerts this summer? Magnus biggest take aways from the workshops at Grenna Bluegrass Festival with Tristan Scroggins Magnus’s new video lesson for pinky power. Hayes’ new video fo…
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Curt Doty propelled two entertainment marketing agencies to 8 figure growth and worked with over 50 Fortune 500 companies, Curt has a proven track record. A former NBC Universal creative executive, Curt is an award-winning brander and marketer. His sweet spot of innovation has been uniting the worlds of design, content and technology. His legacy li…
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In this month’s episode, Magnus Zetterlund and Hayes Griffin are discussing: When getting started, were you mostly self-taught or did you take lessons? What got you to pick up the mandolin the first time? Magnus is sharing videos of himself testing out the entire mandolin family: mandolin, mandola, octave mandolin, and mandocello. Hayes is sharing …
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Lee Hunt is a strategist and industry thought leader for media companies across the globe. His success in launching and positioning entertainment brands, in addition to his groundbreaking work in audience management and competitive analysis, have set many of the standards for our industry. Lee began his career on the client side in the 1980s, launc…
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Wesley ter Haar is a co-founder and the Chief AI Officer at Monks. Now in year 25, he’s helped grow the company from a scrappy production shop from Amsterdam into a global leader in creative, tech and now AI. With 7000 people working across timezones in 33 countries, the Monks are regarded for high quality work and relentless innovation, and were r…
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In this month’s episode, Magnus Zetterlund interviews one of the young mandolin stars in the bluegrass scene, Tristan Scroggins. He is a musician based in Nashville, and we recorded this episode while he’s on tour with Missy Raines’ band. The episode is full of good tips from a professional music maker, and there is an exciting discussion about: Be…
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Send us a text In this bonus episode recorded live at New Designers, Claire speaks with ceramicist, designer, and curator, Peter Ting about his life in design. Renowned for work that fuses Eastern heritage with Western elegance, Peter has collaborated with brands like Asprey and Thomas Goode, founded the Ting Ying gallery, and is featured in major …
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In this month’s episode, Magnus Zetterlund and Hayes Griffin are discussing: What are your thoughts about the electric mandolin? Hayes’s new video lesson about The OTHER mandolin scale you need to know What is the most stupid comment you got when you said you play the mandolin? Here are the weblinks mentioned in the show. Jonathan Mann, Electric Ma…
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Send us a text In the final episode of this series, Claire sits down with Tosh Hall, global chief creative officer at JKR, an agency that has been recognised as one of Fast Company’s Most Innovative Companies and winner of multiple top design awards, including Creative Review’s Design Studio of the Year and Ad Age’s A-list Design and Branding Agenc…
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Send us a text In our latest episode, Claire speaks to Helen Keyes, who was most recently the global head of brand, communications and digital design at Philips, where she was also part of the award-winning Philips Design leadership team. She has contributed to major brands along the way including Royal Mail, Mazda, Scandinavian Airlines, and the F…
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In this month’s episode, Magnus Zetterlund and Hayes Griffin are discussing: Learning a new instrument. 5 Tips for Jam Sessions The great online resource for learning the bass guitar, Study Bass by Andrew Pouska Things to consider when purchasing an instrument. Here are the weblinks mentioned in the show. Study Bass, Andrew Pouska https://www.study…
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Send us a text This week, Claire sits down with Dave Recchia, Executive Creative Director at creative brand consultancy The Team. An award-winning creative director and author, Dave takes us on a journey from his early days in Australia to a 27-year career at The Team in London - shaping iconic brands like Heathrow Airport, McLaren Formula One, Nat…
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Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just sha…
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Send us a text In this episode, recorded live at the Northern Design Festival, Claire met up with Claire Parker, Group Creative Partner at The Chase. Claire shares her globe-trotting and award-winning career to date. With over 30 years in the industry, working in major cities including Sydney, Singapore, Hong Kong, Amsterdam and New York, Claire ha…
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Send us a text Last week at in sunny Barcelona, My Life in Design was recorded live at OFFF with special guest: Marc Català. In this in-person episode, Marc shares the story behind co-founding Mucho - a global design agency with studios in Barcelona, San Francisco, and Melbourne, and a collective of 11 partners. With award-winning work for brands l…
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Send us a text This week, Claire met up with Claire Robertshaw, Executive Creative Director at Design Bridge and Partners - the world’s most awarded brand design agency. Claire leads the London studio, overseeing creative excellence across one of the most dynamic teams in the industry. She's also a powerful advocate for gender equality, education, …
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In this podcast episode, I(Magnus Zetterlund) am chatting with my student, David Betcher, from Michigan, USA. A few of the subjects we touched upon are: Taking one step back to take two steps ahead. Learning to play the mandolin as an adult differs from learning to play as a kid. Visit our website for more episodes: https://mandolinsecrets.com/podc…
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Send us a text This week, Claire met up with the founding editor of Creative Boom, Katy Cowan. A huge creative industries cheer leader, Katy launched Creative Boom in 2009 as a platform to celebrate, support and inspire. Katy shares how she transitioned from broadcast journalism to PR, to founding Creative Boom. Why engagement and community are ess…
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Send us a text This week Claire sat down with Laura Stein, Chief Creative Officer at Bruce Mau Design. Laura’s work has earned recognition from D&AD and Cannes Lions. Beyond the studio, Laura has served on the board of the Advertising & Design Club of Canada and presented at leading conferences around the world, from Brand New to Design Thinking. S…
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Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her …
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Send us a text This week, Claire sat down with Spencer Buck, founder and chief creative officer of the global brand consultancy, Taxi Studio. Spencer discusses the impact of support from key people in his life, from his parents, to art teachers, to industry professionals and his peers. Future trends in design, including the influence of technology …
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Send us a text This week, Claire met up with Debbie Millman, the renowned designer and the host of Design Matters. Debbie hosts one of the world's longest-running podcasts and the OG design podcast, which has featured nearly 700 influential creatives and won multiple prestigious awards. She is the author of eight books and has also received the Aud…
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In this month’s episode, Magnus Zetterlund and Hayes Griffin are discussing: What is your biggest struggle when it comes to fretboard knowledge? How do you visualize scales on the mandolin and guitar? Boxes, finger patterns, etc. Is there a book you’ve read that was valuable for your music playing? Magnus’s new video lesson shows a hero lick from S…
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Send us a text This week Claire met up with with design industry leader Jonathan Sands, former chair of Elmwood, who led the international brand design consultancy for 40 years, completing a management buyout in 1989 and selling the global business in 2021. Awarded an OBE in 2011 for services to the creative industries, he has worked with major bra…
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Send us a text This week Claire caught up with Vuokko Aro, the Chief Design Officer at Monzo. She helps the bank’s leadership team use design as a strategic lever across the company as it scales. This all helped Monzo win Marketing Society brand of the year in 2024. Vuokko discusses her unconventional path into her current career, from studying eco…
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Send us a text In the first of a new season, Claire sat down with Kwame in front of a live audience in New York to share his life in design… so far. Kwame is the first US D&AD President, and also the co-founder of Kin, a creative company that drives positive change in business and culture. He shares his early influences in design and talks about hi…
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Mark Jones is an accomplished educator, producer, and author, known for bridging the worlds of culture, technology, and education. As the Dean of the Faculty of Animation, Art, and Design at Sheridan College and former Director at Seneca Film Institute, Mark has dedicated over 25 years to empowering the next generation of creatives. His book, The S…
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In this month’s episode, Magnus Zetterlund and Hayes Griffin are discussing: Where do you find the songs/tunes that inspire you? Do you have music goals for 2025? Magnus’s new YouTube video where he shows his pedal board with mandolin effects. Hayes’s new metal guitar arrangement of Big Sciota. Here are the weblinks mentioned in the show. Visit our…
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Héctor Ayuso has spent the last 30 years chasing ideas and making them real. Call him an artist, filmmaker, creative director, storyteller, or just a guy who can't sit still—labels don’t matter, doing does. From Spain to Mexico, Italy to the U.S., he’s built studios, taught, spoken on stages, and created projects that live outside the usual boxes. …
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Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the righ…
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In this month’s episode, Magnus interviews one of the most innovative mandolin players on the world, Radim Zenkl, from the Czech Republic. He plays a variety of styles and genres and has a career in both USA and Europe. The episode is full of good tips from a professional music maker, and there is an exciting discussion about: Finding your own styl…
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In this podcast episode, Hayes Griffin and Magnus Zetterlund are discussing: What music-related items are on your holiday wish list this year? Does your mood affect your music playing or practice? Are you joining the Mandolin Player’s Holiday Challenge? Magnus’s new three-part arrangement of We Wish You A Merry Christmas Hayes’s guitar arrangements…
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Mandi Ellefson transformed her life from battling $175k in debt to amassing a multi-million dollar net worth before hitting 40. As the visionary behind Hands-Off CEO, Mandi isn’t just another success story; she’s a lifeline for consulting agency owners drowning in the day-to-day. Her magic? Transforming million-dollar agencies into scalable enterpr…
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Cecilia Owens is an esteemed finance and operations executive with over 20 years of progressive experience in financial reporting, budgeting / forecasting, strategic planning, cash management, business operations, HR oversight, and business relationship management. Cecilia is currently the Chief Financial Officer / Chief Operating Officer at Grandv…
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