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Quinn Byrne Coaching Podcasts

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Developer Marketing Stories

Matthew Revell and Adam DuVander

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Ever wondered just how brands like Vercel, Auth0, and Twilio won enormous developer mindshare? In this podcast, we sit down with hands-on developer marketing leaders to dive into what they did, what went well, and what went wrong when they brought a developer-targeted product to market. And you can level-up your own developer marketing or DevRel career with our coaching and training program: https://developer.marketing
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Jon Gottfried recounts the founding story of Major League Hacking (MLH), from its origins in connecting university hackathon communities to becoming a platform that has reached over one million developers. He discusses pivotal moments like landing Dell as their first major sponsor and explains why word-of-mouth marketing outperformed paid acquisiti…
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Launching GitHub Copilot wasn’t just another product launch—it was a shift in how developers interact with AI. Alyss Noland breaks down the challenges of taking an experimental product from a skunkworks project to a widely adopted tool, while managing internal expectations and developer trust. Alyss shares what worked, what didn’t, and the lessons …
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What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem. Sponsored by Developer Marketing i…
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Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences. We also dig into the challenges of attribution in developer mark…
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Corey Quinn is hard to miss if you're even slightly interested in the AWS ecosystem. As founder of Duckbill Group, Corey built his brand on speaking frankly—and often humorously—about AWS billing headaches. In this episode, he reveals how he transformed Duckbill from a one-person consultancy into a trusted cloud cost management team. he shares his …
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Gonto, a pioneer in developer marketing and Auth0’s first marketer, reveals how he set out to build a version of marketing tailored for developers. His innovative approach played a key role in driving Auth0’s growth, ultimately leading to its IPO and $6.5 billion dollar acquisition. Brought to you by the developer narketing coaching and training pr…
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Our final Emotional Intelligence podcast in the Employee Engagement series focuses on the area of General Mood. There are two attributes to consider: Optimism and Happiness. Optimism refers to how we feel about the future, whereas happiness is about how we feel now. Not surprisingly, they are closely associated. Michael points out that these variab…
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For the manager who has the intention of driving higher levels of engagement, adaptability means having a strong sense of reality. Michael describes attributes that demand a manager “tell it like it is”. To keep levels of engagement high, it is important for managers not cover up and bring challenges out into the open. Reality Testing, Flexibility …
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The challenge to respond appropriately is never greater than when you are under stress. But Stress Management is not just about keeping your cool under pressure. As Michael explains, stressed-out managers become disengaged from their work – and from their workers. How can you engage your employees if you yourself are disengaged? In this podcast Mic…
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After InTRApersonal attributes, come the InTERpersonal ones. As a leader, how do your interpersonal skills influence the performance of your team? Empathy is the ability to identify emotion in another and to respond appropriately. It is one of the most highly valued abilities in a leader. Social Responsibility. In terms of Employee Engagement, a le…
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The term “Emotional Intelligence” is frequently heard nowadays. You may have heard it used – you may even know what it means. But do you know how to use Emotional Intelligence analysis to create value for your business? Michael Byrne specialises in using Emotional Intelligence to help managers drive better Employee Engagement and Customer Experienc…
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