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The Nordy Pod

Pete Nordstrom

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Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901. My Nordstrom journey began when I was 12 years old with my first job wo ...
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Join University of Washington professor Jeff Shulman for a seventh season exploring the far-reaching impacts of Seattle's physical and cultural transformation. Notable guests from earlier seasons of Seattle Growth Podcast include Hall of Famer Lenny Wilkens, 3-time NBA All-Star Detlef Schrempf, NBA champion Wally Walker, Sonics legend Slick Watts, Pete Nordstrom, Craig Kinzer, Port Commissioner John Creighton, Paul Lawrence, City Councilmember Tim Burgess, SDOT director Scott Kubly, Tim Burg ...
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In the retail world, we often throw around the term "disruptor" when we’re talking about a promising new brand that breaks through the busy marketplace and challenges the status quo; or even leads the charge in a broader cultural movement. But in some cases, that story isn't about something new at all, but something enduring. Something that's been …
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There's an interesting moment that happens nowadays. You're on your phone, you're scrolling through reels of cat videos and your cousin's baby's first birthday cake smash and then… there it is. A person you've never met, standing in perfect golden-hour light, wearing an outfit that makes you stop and think, "Hey, maybe I could pull that off." Then,…
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Brands come and go. Trends rise and fall. Customer taste changes. There are a million different variables involved in the success of any one brand, and very few actually stand the test of time. But every once in a while, amid the chaos of the fashion and retail marketplace, something sticks. But how does that happen? Is there a formula? What are th…
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A piece of jewelry isn't just an accessory, it's a marker in time, a monument to the most important moments in our lives: an anniversary, a graduation, a birthday, a bachelorette party. So, what does it take to build a brand that people don't just buy from, but that they connect with? The kind of brand that brings people together.Today we'll explor…
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Join Pete as he rides around the streets of Milan in a van with the Vice President of the Nordstrom fashion office, Rickie De Sole, Executive Vice President, General Merchandise Manager for Apparel and Designer, Sam Lobban, Senior Vice President of Designer and Brand Partnerships, Brian Roberts, and Pete’s cousin and Chief Merchandising Officer, Ja…
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Wait a minute—Nordstrom? The high-end fashion department store that sells apparel and accessories from brands like Gucci and Prada and Louis Vuitton? They sell baby gear?! The answer is yes—and on top of making you feel great about the comfort and safety of your newborn baby, we're going to make sure you look good too. Listen in as Pete talks with …
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The wildfires in Southern California have devastated communities. Nordstrom has been proud to serve the Los Angeles region for decades and we believe we have a responsibility to support our people, our customers and our community as they recover from this tragedy. In this episode, we're going to explore our company's values and the important work o…
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In this episode we're going to be giving you a front row seat at Retail’s Big Show, which is an annual conference held in New York City hosted by the National Retail Federation, or NRF. This gathering of around 40,000 retail industry professionals, vendors and leaders is one of the largest events of its kind in the world and creates space for like-…
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As has become tradition on The Nordy Pod, for the first episode of the new year we're taking a pause to reflect on some of the most memorable moments from 2024. We've been doing The Nordy Pod for three years now and we've covered a lot of ground, from conversations with business leaders, to Nordstrom employees and customers, to athletes, film & TV …
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Fellow music lovers, you're in for a treat, because for this episode we're diving head first into a full-on rock concert of epic proportions. Join us for the 13th annual SMooCH benefit show at the Showbox in Seattle, where our community, this year alone, has raised over $2.2 million for Uncompensated Care at Seattle Children's Hospital. We've menti…
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You ever wonder what happened to people wearing suits in the office? It seems like not that long ago when looking professional meant, at the very least, a well-ironed dress shirt and a nice pair of slacks—better make sure you're wearing a tie too. Nowadays let's just say attitudes have changed, for better or worse, about what's appropriate to wear …
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Founded in Los Angeles in 2002 by Rea Laccone and Christopher LaPolice, contemporary clothing brand Vince has proven its resilience in an unpredictable retail landscape for over twenty years by creating modern yet timeless pieces that focus on distinctive style and uncompromising quality. Using only the finest fabrics with obsessive attention to de…
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Have you ever bought a pair of pants online and shipped it to your home, braving the wild west of porch pirates and unpredictable weather at your doorstep, only to try them on and discover that you've ordered the wrong size? Meet Nordstrom Local, our relatively new and very promising small-format store concept which brings online orders to a conven…
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What does it take to create a shopping experience that captivates customers around the globe? To answer that question, we're diving deep into the minds of two extraordinary leaders in the retail industry. The CEO of Le Bon Marché in Paris, Patrice Wagner, and Chairman and CEO of the Selfridges Group in London, André Maeder. Both of these guys began…
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Best known for co-creating and starring in the HBO series Insecure, Issa has attracted a significant amount of Hollywood spotlight largely by showcasing her own personal experiences and emotions on screen for all to see. Literally starting from scratch in 2011 as the singular brainchild of a homegrown, Kickstarter-funded YouTube series called Awkwa…
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If you're not particularly familiar with how the fashion cycle happens throughout the year, there are really two major seasons: one in the fall and one in the spring. And during this time all of the prominent fashion designers and fashion brands dump quite a bit of money into some pretty extravagant runway shows to present highly exclusive audience…
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In this episode we're talking all about something that you've likely heard us reference on The Nordy Pod, but we've yet to really dig too deep into, and that's the Nordstrom Product Group (NPG). This is a collection of private brands owned by Nordstrom aimed at building a more well-rounded offering for our customers. To help us better understand wh…
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This one-of-a-kind sister-in-law duo exploded onto the fashion scene in 2010, quickly attracting industry and celebrity attention with a simple but revolutionary product, the Dickey jacket. Their interchangeable assortment of vests and jackets allow on-the-go women ultimate customization with great style and an amazing fit. Though the Dickey jacket…
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Raised in the New York City garment industry, Andrew Rosen learned the tools of the trade from his father, Carl Rosen, the second-generation head of the family-founded business Puritan Fashions Corporation. After his father's untimely death, Andrew became CEO of Puritan at the budding young age of 25. His title changed following the acquisition of …
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It may come as a surprise to some people, but the best-selling author of The Nordstrom Way book series is not actually a Nordstrom family member, or an employee, nor has he ever been contracted by us in any way to write these books. Our guest today, Robert Spector, has forged a relationship with our family and company purely out of his own curiosit…
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In this episode I'm chatting with the super talented and extremely accomplished fashion journalist Lauren Sherman. Through her experience writing for publications like Forbes, Fashionista, The Business of Fashion and now Puck, Lauren has cultivated an audience, which I'm a part of, that really appreciates her candor and point of view on the fashion…
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In this very special edition of The Nordy Pod we’ll be paying tribute to our former president and a third-generation member of the Nordstrom family, Mr. Bruce Nordstrom. Mr. Bruce passed away earlier this year, and in the time since our family has been flooded with love, support and fond memories from so many people that knew him well. We look back…
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In this long-overdue episode we’re shining the spotlight on a huge and vitally important part of our business. The ever-expanding #1 growth vehicle for Nordstrom, the Rack. To give us a little context on the origins of the Rack, I called up retired Nordstrom veteran Sue Tabor who was actually present in those early days and who’s largely responsibl…
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In this episode, we’re taking a closer look at the real business of our business, which is selling. There’s obviously a lot more that goes into making our company successful, but at the end of the day, what we do is sell stuff. And to help us better understand how we exercise and strengthen that skill, I’ve brought in our Vice President of Selling …
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Most American shoppers may be unfamiliar with the name, but if you’ve spent any amount of time shopping cosmetics in Australia or New Zealand, there’s a pretty good chance that you’ve walked through the doors of one of MECCA’s 110 locations. Essentially disrupting the paradigm of how retailing was done in the beauty industry in the late '90s, Jo Ho…
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In this episode, we’re going to be shining a light on one of our teams that is absolutely vital to our success as a business. Listen as I chat with Jim Gallagher, our vice president of Customer Care and Fraud at Nordstrom. After that, you’ll hear my conversation with Brandon Benedict, a talented member of our Executive Escalation team. These two—al…
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No doubt you’ve heard of—or even shopped—the massively successful fashion brand founded by our guest, Tory Burch. But what is it about this trailblazing fashion designer that’s earned her a spot on Time magazine’s list of the 100 Most Influential People in the World? From humble beginnings to global acclaim, Tory's journey is one of resilience, inn…
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In this episode, we’re headed down to the San Francisco Bay Area to visit a few of our stores for a series of “State of the Company” meetings. Every year, our executive leaders travel across the country to host these town hall–style meetings to connect with our people and share some of our progress from last year and goals for the future. Additiona…
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In this episode, we’re diving deep into the world of Artificial Intelligence. We discuss some of the most exciting applications in our industry and demystify some concerns surrounding this emerging new technology. First, you’ll hear my conversation with two Nordstrom leaders who deal directly with the research and development of AI here at Nordstro…
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From a childhood dream, to a single traveling store, to over 60 retail locations nationwide, Faherty has certainly made a name for itself. It just so happens to be the family name. Twin brothers Mike and Alex Faherty, along with Alex’s wife Kerry, bootstrapped their coastal/urban/beachy clothing brand up from scratch by combining each of their uniq…
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For this episode, I’m super excited to share my conversations with two really incredible people in the world of sports. First, you’ll hear a special live recording of my chat with the new athletic director at the University of Washington, Troy Dannen. We invited Troy to come speak in front of a group of our top executives because he’s had a lot of …
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In this episode, I’m super excited to share the stories of two incredibly talented women who, in their own way and through their own experiences and perspectives, are helping to evolve and improve the way we do business. First, you’ll hear from the founder and CEO of Harlem’s Fashion Row and Icon 360, Brandice Daniel. Through her work, Brandice is …
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In this episode we’re turning our attention to a couple of talented young men from very different circumstances, each at the beginning of their careers in two very different industries. What they have in common is that they’ve both been recipients of Nordstrom scholarships. We’ve created and supported several scholarship programs over the years. So…
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Nordstrom has had the great pleasure of participating in an organization called IGDS: The Intercontinental Group of Department Stores, which connects some of the biggest retailers across the globe to learn and grow from each other. Along the way, we’ve gained a lot of great relationships, one of which we’re excited to feature on the show today. Sco…
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In this episode we're sharing a special live recording of The Nordy Pod from on stage at a conference for the International Council of Shopping Centers. My guest: innovative retail mall developer and operator, Rick Caruso. Now, if you've ever actually visited any of Rick's properties, you've likely noticed that there's something different about the…
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To kick off the new year we thought it would be fun to take a little stroll down memory lane and look back at some of our favorite Nordy Pod moments from 2023. We've had a lot of fun making this thing and chatting with all the fascinating people that have agreed to come on the show. Fashion icons like Domenico De Sole, Anna Wintour and Will Welch, …
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Core to Nordstrom's values is our commitment to leaving the world better than we found it. We're proud to partner with a number of different organizations that help us do this. In 2023 we will donate over $12M to 350+ different charity organizations in communities we serve across the United States. So, in the spirit of the giving season, we're usin…
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In this episode, we're opening up a time capsule from the year 1998. Placed in the wall near our front entrance, it commemorates the grand re-opening of the new flagship store in downtown Seattle. That year would also hold another huge milestone moment for Nordstrom that would change the way we do business forever: the creation of Nordstrom.com. Li…
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In this episode we're on a bit of a field trip out to my alma mater, the University of Washington. We were invited here to the Foster School of Business by Dr. Marty Matthews who's a professor of marketing—and she also happens to be a Nordy Pod listener. She emailed me awhile back letting me know that she's actually been assigning Nordy Pod episode…
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Ben Gorham has had a particularly interesting journey to entrepreneurship. Having spent his entire young life pursuing a career in basketball, it may come as a surprise that he ended up creating a super successful luxury and fragrance brand. But Ben's ambitions to play basketball were stifled by a technicality in international contracts, cutting hi…
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In this episode, we're doubling down on my conversations with the Nordstrom Board of Directors to uncover more invaluable insights from this prestigious group of business leaders. In part one, we heard the unique backstories of each board member and followed their incredible career journeys to the point in which they were considered for the Nordstr…
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In the next two episodes we’ll be taking a special in-depth look at a group of incredibly talented individuals with uniquely impressive professional backgrounds. What do all of these people have in common? They're all members of the Nordstrom Board of Directors. Stacy Brown-Philpot, Jim Donald, Mark Tritton, Kirsten Green, Brad Tilden, Amie Thuener…
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In this episode we’re shining a light on one of our industry's most exciting events of the year, and that's London Fashion Week. We're kicking the show off by speaking with someone who knows a lot about this subject: Nordstrom Women's Designer Fashion and Editorial Director Rickie De Sole. Rickie then takes the helm and chats with Caroline Rush, CE…
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For this episode Pete's taking the hot seat and fielding questions from The Nordy Pod editor, Nathan Shields, and co-producer, Kent Worthington. They discuss Pete's trajectory from stock boy to president, the likelihood of career detours, and important lessons in humility, authenticity, loyalty and hard work passed down directly from his father, Br…
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If you follow professional basketball, chances are you've heard a booming broadcast by the incredible Kevin Calabro. And if you’ve been so lucky, then you know what a thrill ride it is listening to his exhilarating play-by-play. By his own admission, Kevin wants listeners to know that he's having fun on the mic, because that's what sport is all abo…
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Through their investment firm, Imaginary Ventures, Nick Brown and Natalie Massenet have proven time and again the importance of their role in the consumer ecosystem. They understand better than most how difficult it can be to start a business from scratch, so they use their knowledge and resources to prop up promising young startups and get them mo…
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For this episode we’re taking a special in-depth look at our biggest fashion event of the year, the Nordstrom Anniversary sale. Join me as I sit down with my brother Erik and cousin Jamie as we look back on its unique history and reminisce over our favorite Anniversary Sale memories. We’re also going to take a trip over to our store in Bellevue to …
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On the surface you may think this episode is just another excuse for me to selfishly bring another famous athlete into my office to talk sports, and I guess that's part of it, but Doug Baldwin is so much more than just a successful football player. His incredible determination that would eventually win him a Super Bowl with the Seattle Seahawks in …
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Recently I was invited to attend the Women's Wear Daily Beauty CEO Summit and had the great pleasure of speaking on stage with the Queen of Eyebrows, founder of Anastasia Beverly Hills, Anastasia Soare. Now, I don't personally know a whole lot about styling eyebrows, but what I do find super fascinating about Anastasia is her uncompromising entrepr…
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You guys are in for a treat because our guests for today are truly some of the most authoritative thought-leaders shaping the landscape of modern fashion. And, as you'll hear, everything tangential to it. As heads of Vogue and GQ, two of the world's leading fashion and lifestyle magazines, Anna Wintour and Will Welch are essentially gatekeepers at …
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