Learn how to fully utilize simple digital marketing strategies and tools for your vacant land investing business. Learn about tested methods and avoid some of the difficult lessons so that you can fast track your own investing with minimal risk. The Land Investing Business Secrets Podcast show by Pebble, hosted by Jessey Kwong, reveals the strategies to growing, scaling, and building your sustainable land investing business all behind your laptop and smartphone form anywhere around the world!
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Pebble Strategy Podcasts
Welcome to Pebble Presents, where we explore the latest trends in marketing, research, and brand strategy. Join Emelia Rallapalli, Founder of Pebble Strategy, as she uncovers inspiring and interesting stories from leaders in business, marketing, insights, and design. Whether you’re new to the world of business and insights, or a seasoned practitioner of the dark art of marketing, Pebble Presents is a place to hear Emelia and her guests dig into the inner workings – and potential futures – of ...
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Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed. Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, ...
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State of Land Investing and Exit Strategies (Podcast Ep#148)
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40:36Scott Morongell returns for a candid look at what's really going on in the land space. From rising marketing costs to builder relationships and tighter deal margins, Scott breaks down how he’s adjusting in a market that rewards precision, not guesswork. This episode covers how to build trust with sellers, the risks of retrading contracts, and why w…
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Let’s Be Honest, Land: From Hiring to Profits (Podcast Ep#147)
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42:58Clay Hepler joins Jessey for a raw, no-fluff conversation about what land investors really need to scale. From knowing when (and who) to hire, to being brutally honest about what’s actually holding you back, Clay shares what it takes to stop building yourself a business prison and start building something that works.He also breaks down how to think…
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Episode 6: Building Strong Brands from the Inside Out with Butler Looney
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1:01:38In this episode of Pebble Presents, host Emelia Rallapalli chats with Butler Looney to talk design and building strong brands from the inside out. Butler discusses how he went from an art history major to Executive Creative Director at a tech company, the importance of having a clear and focused design brief for creatives, and why he has developed …
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Targeted and Honest Messaging Wins Him Deals (Podcast Ep#146)
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41:56Air Force pilot turned land investor Josh Travis joins Jessey to talk about what it really takes to move from just doing deals to actually building a business that runs on its own. They dig into direct mail that feels human, why honesty in copy works, and how the Traction framework helped Josh scale his land business while still flying jets. What y…
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From Flips to Development: Turning Raw Land into Builder-Ready Lots (Podcast Ep#145)
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36:21Brandon Cobb started out flipping houses, but a few key deals shifted his focus toward land development. Now he spends his time on horizontal projects, getting lots approved, engineered, and pre-sold to national builders before a shovel ever hits the dirt. In this episode, Brandon shares how he reduces risk, manages timelines, and turns raw land in…
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The Subdivide vs. Develop Playbook for Land Investors (Podcast Ep#144)
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37:37What if the fastest way to bigger land profits was learning density, not swinging hammers?In this episode, Jessey sits down with Ricardo “Revenue Rick” Giles to unpack how he finds value in the dirt, not the structure. From zoning and residential density to when he chops a parcel and when he develops, Rick shares a clear playbook you can use in any…
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Why Land Beats Houses in Real Estate (Podcast Ep#143)
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47:34What happens when a pro hockey player walks away from the rink and reinvents himself in real estate? In this episode, Jessey talks with Scott Morongell, who went from chasing pucks to chasing deals. After concussions cut his hockey career short, Scott dove headfirst into sales, multifamily syndications, and eventually found his stride in land inves…
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Getting Creative With Land: Solar, Commercial and AI (Podcast Ep#142)
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37:40Alex Toma didn’t just shift from commercial real estate to land investing. He transformed overlooked dirt into high-value deals using solar partnerships, zoning plays, and smart automation. In this episode, Jessey sits down with Alex to break down the systems, strategies, and mindset behind his rapid success.You’ll hear how Alex filters and evaluat…
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Episode 5: Decoding the Strategic Role of Sales in Organizations with David Humphreys
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54:05In this episode, Pebble Presents, host Emelia Rallapalli talks with seasoned sales executive, David Humphreys. David details his journey into sales (by way of engineering), the importance of research in effective sales strategies, and the intricacies of value-based sales. Together, Emelia and David discuss the intersection of sales and marketing re…
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Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre
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29:23In this episode of Pebble Presents, host Emelia Rallapalli is joined by founder of Strategence, Renato Silvestre. They discuss the critical role of pricing research and explore the importance of pricing in determining budgets, go-to-market strategies, and profitability. This conversation delves into the best time in product life cycles to conduct p…
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Running A Land Business In A Different Culture Doesn't Stop Her! (Podcast Ep#141)
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43:51Running a land business from halfway across the world might sound impossible, but Efrat proves it’s not.In this episode, Jessey sits down with Efrat, an Israeli land investor and former architect who’s flipping land in the U.S. without ever setting foot there. From navigating a completely different bureaucracy to building a supportive land investin…
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Episode 3: Marketing in the music and audio technology industry with Saf Elmansour
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50:16In this episode, Pebble Presents Saf Elmansour, a global marketing expert with over 20 years of experience. Emelia and Saf talk about his journey in marketing and his work in the music and audio technology industries, particularly with AutoTune. Together, they explore the importance of brand protection, strategies for reclaiming brand identity, and…
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Episode 2: Asian A.V. Club: The art of entertainment journalism with Stevie Wong
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52:35In this episode, Pebble Presents Stevie Wong, an award-winning journalist and founder of Asian A.V. Club. Emelia and Stevie discuss how his career evolved from advertising student to an internationally recognized entertainment journalist of 30+ years. They dive into Stevie’s specialized approach to interviewing as a self-proclaimed conversationalis…
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Episode 1: Emerging opportunities for researchers in the world of strategy with Marilena D’Amone
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48:37Pebble Presents Marilena D’Amone, a seasoned insights professional, to chat with Emelia about the evolving landscape of strategy and insights in research. They discuss Marlena's journey from research agency to client-side roles, the importance of understanding business needs, four key principles that drive business impact in insights work, and her …
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Common Sales Misconceptions & Objection Handling (Podcast Ep#140)
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38:33What if the best sales training didn’t come from a textbook — but from a Miami bar? In this episode, Jessey chats with Jen Way, a real estate investor turned sales coach, who’s helped countless land investors close more deals by simply learning how to talk again. From her days behind the bar to flipping houses and buying land, Jen shares how conver…
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Why Smaller Land Deals Can Lead to Bigger Profits (Podcast Ep#139)
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37:10Some investors go big to win big — but Hunter built a thriving land business by doing the opposite. In this episode, Jessey sits down with Hunter to break down how he flips smaller, rural parcels at scale for outsized returns. You’ll hear how a college side hustle turned into a full-time business, why he avoids blind offers, and how he’s built pass…
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Profiting from Below the Ground (Podcast Ep#138)
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35:12What if the land you buy could pay you monthly without flipping it, developing it, or lifting a finger? In this episode, Matt Sands breaks down the world of mineral rights, a whole side of land investing most people overlook. With over 26 years in oil and gas and now hosting The Mineral Rights Podcast, Matt shares how land investors can unlock pass…
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#76 Planting Roots and Brewing Beer: Choosing the Right Place to Start - Dessie Redmond Full Fledged Brewing
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44:54
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44:54In this episode, I sit down with Dessie Redmond, co-owner of Full Fledged Brewing Co., for a conversation that’s equal parts business insight and real-life storytelling. We talk about her journey from a career in urban planning to co-founding a brewery in Council Bluffs, Iowa—and why she and her husband chose that specific city to chase their dream…
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The Pricing Secret and Strategy (…Being Done with AI) (Podcast Ep#137)
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41:45What if your land offers weren’t just educated guesses—but backed by data, strategy, and AI?In this episode, Chris and Aaron share the pricing method behind their $500K+ land business. From using county-assessed values to anchor offers, to building consistency through neutral letter campaigns, their approach blends personal touch with data-driven s…
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#75 The Grind: Ideas, Discipline, and the Cost of Doing What You Love
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1:19:33In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity. They unpack “shiny object syndrome,” how freedom w…
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#74 The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1
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1:08:56In this candid conversation, Vivian Kvam sits down with Casey Putney to explore what it really feels like to step away from the stability of a 9–5 and into the unknown world of entrepreneurship. From leadership in the military and corporate life to the deeply personal reasons that sparked their transitions, Vivian and Casey open up about the fears,…
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How Her Smaller Team Operations Win (Podcast Ep#136)
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42:00Kay Walker didn’t scale with a massive team or high-volume cold calling. Instead, she built a lean, local operation that closes high-value land deals using direct mail, in-house systems, and trusted people she already knows. In this episode, Kay shares how she keeps her operations tight but effective, relying on local relationships across NC, SC, a…
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#73 Ditch Vanity Metrics—Measure What Actually Matters- Marketing Mindset Shift #5
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27:01In this solo episode, I’m diving into a topic that comes up all the time with entrepreneurs and creatives: vanity metrics. It’s so easy to get caught up in likes, follows, and views—but those numbers don’t always tell the real story of how your business is doing. I’m breaking down the difference between what looks good and what actually moves the n…
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How to Grow a Land Business Across Time Zones (Without a Team or VA) (Podcast Ep#135)
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44:10Ann and Mary Danielson run a land business from two sides of the world one in Denver, the other in the Philippines. No team. No VAs. No mailing in nearly a year. Yet their business hasn’t slowed down—it’s gotten more focused, more profitable, and more intentional. In this episode, they share how clearly defined roles, trusted local partners, and a …
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Cold Calls & Closing Deals All In-House (Podcast Ep#134)
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33:22Daniel Seavers was brought on to handle cold calls. But very quickly, it became clear he could do more. A lot more. In this episode, Daniel shares how his role evolved into managing the full acquisitions process within a land investing business. From generating leads to making offers, following up, and closing deals, Daniel breaks down the systems …
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How To Think “Service” First and Win (Podcast Ep#133)
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53:09From burning out in finance to crushing it in land, Ryan Becker learned something surprising—putting service before sales actually makes you more successful. After climbing the ranks as a top 2% Zillow agent, Ryan brought his “service-to-sales” mindset into the land world, using transparency and honesty as his secret weapons. In this episode, Ryan …
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#72 - Why Your Logo Doesn’t Matter as Much as You Think - Marketing Mindset Shift #4
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29:40Your logo, colors, and website do NOT make people buy from you. In this episode of Riding Tandem, Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t. Vivian Kvam shares personal stories (incl…
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#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3
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29:38Marketing isn’t about your product—it’s about the transformation your customers experience. In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success. I’ll walk you through: ✔️ Why listing features won’t…
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Lead Gen Secrets for Land & House Investors (Cold Calling, Texting & More!) (Podcast Ep#132)
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46:31How many cold calls does it take to get a lead? What about texts? Nicholas Nick, founder of Lead Mining Pros, does the heavy lifting for investors, handling the entire lead generation process from list pulling to skip tracing to handing off leads that are primed to closed. After 8 years in business, he’s turned the art of cold outreach into a scien…
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#70 Starting a Business at 10: Chloe’s Journey from Pebbles to Profit
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54:54Starting a business at 10 years old? For Chloe Gollehon, it wasn’t just a dream—it was a reality. Now, at 14, she runs Chloe’s Crafts, creating stunning pebble art that tells a story. In this episode of Riding Tandem, host Vivian Kvam sits down with Chloe to explore her journey as a young entrepreneur—balancing school, creativity, and business. She…
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#69 Comparison, Confidence, and Career Growth with Lapora Lindsey
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1:13:46In this episode, Vivian welcomes LaPora Lindsey to talk about the power of embracing your value—whether you're an entrepreneur, an employee, or both! LaPora shares her journey of starting and restarting a business while navigating the challenges of military spouse life and frequent moves. She also dives into the ACT Framework (Awareness, Communicat…
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The Focus Formula: How Niche Branding Builds Long-Term Success in Land (Podcast Ep#131)
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42:42Land investing has changed – deals take longer, competition is fiercer and the investors who thrive are the ones who adapt. Our guest, Logan Swanson, has spent years building a land business that stands the test of time and his biggest lesson? Focus. Not that he was! Logan dabbled in countless areas in land (and outside of land, he’s opening a coff…
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#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2
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27:40In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on w…
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#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1
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21:24Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet! Marketing isn’t about complicated strategies, algorithms, or fancy ads. A…
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High Volume vs High Quality: The $1M Land Investor’s Dilemma (Podcast Ep#130)
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44:27Is land investing still a great opportunity in 2025? Absolutely – but the game has changed.Deals are taking longer, competition is fiercer and investors face a choice: get out or get better.In this episode, we sit down with Clay Hepler, a top-tier land investor who’s doubling down on the latter, building a high-quality, scalable business.Instead of…
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#66 Pitching with Purpose: How to Share Your Business Story with Impact - Christi Kmecik Written Hugs Designs
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1:22:31How do you refine your business pitch, build partnerships, and scale your business without losing your mission? In this episode, we welcome back Christi Kmecik, founder of Written Hugs Designs, to dive into her entrepreneurial journey—what’s changed, what’s working, and how she’s using storytelling to scale impact. We discuss navigating pitch compe…
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The Next Blue Ocean for Land Investors?! (Podcast Ep#129)
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51:51Ready to dive into the world of distressed properties and the big margins they bring?In this episode, we chat with Clint Turner, a land investing legend who shares his secrets on turning seemingly unsellable properties into hugely lucrative deals.How lucrative?How does $800k on a deal he was all in for $230k + entitlements sound? (He takes us throu…
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#65 From Airwaves to Insurance: Dylan Yeomans on Podcasting, Networking, and Authentic Connections
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1:18:52In this conversation, Dylan Yeomans shares his journey from radio broadcasting to the insurance industry and the importance of networking in building authentic connections. He discusses the UIA Trusted Partners podcast, which serves as a platform for networking and community engagement, emphasizing the value of genuine interactions over scripted co…
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Texting for Land: Why 17% Response Rates Are Just the Beginning! (Podcast Ep#128)
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43:19How do 17 to 20 responses for every 100 messages you send sound? That’s the cold, clockwork math behind texting and – good news! – it’s far less complicated than it seems to get started with it. In this episode, we’re talking to Michael Bartolomei of Launch Control about the ins and outs of texting marketing, including the benefits of features like…
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#64 How to Build a Century-Strong Business Legacy - John Albert
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1:20:10In this episode of Riding Tandem, Vivian Kvam sits down with John Albert, a third-generation business owner with deep roots in Cedar Rapids, Iowa. From managing a family business that started in 1927 to navigating the challenges of COVID-19 and eventually transitioning ownership through the successful sale of his company, John shares his remarkable…
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No Toilets, Termites or Tenants: From House to Land Flipping (Podcast Ep#127)
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39:43The beauty of flipping land for Wayne Mutata? Not having to deal with the dreaded Three T’s. “No toilets, termites or tenants” as he puts it. A winding road took Wayne from Zimbabwe to Pennsylvania and then from gym owner to house wholesaler and eventually top-tier land flipper. Transitioning from houses to land wasn’t exactly a walk in the park th…
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24 Biggest Land Lessons of 2024 (Podcast Ep#126)
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36:49What better way to wrap up the year than a lightning-fast review of the most impactful insights we heard on the show? We talked to a ton of investors and covered a lot of ground in 2024 so whittling it down to just 24 nuggets was no easy task. But we did it 😉 Tune in to hear from the likes of Alicia Jarret, Clayton Helper Ajay Sharma, Sumner Healy …
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#63 Behind the Scenes: How We Built Our Marketing Roadmap Process
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47:43Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs. The episode cov…
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How To Build A (Successful) Land Business as a Couple (Podcast Ep#125)
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46:08Thinking about going into business with your significant other but worried about how to make it work?Or if it can work at all?This is the episode for you.Katie and Brian Desmarais are the married duo behind [Patriot Plots](https://www.patriotplots.com/) and in this episode, they take us through their decision to build a business together – and how …
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#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success
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30:50In this episode of Riding Tandem, Vivian Kvam shares actionable insights from a recent workshop she led with SCORE mentors in Cedar Rapids, Iowa. If you’ve ever felt overwhelmed by marketing or unsure where to start, this episode is for you. She uncovers a high-level view of eight mindset shifts for marketing every entrepreneur needs to make for su…
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Texting Out, Mailing In? (And Why Consistency Always Matters) (Podcast Ep#124)
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44:39Ever heard of the KISS principle? Keep it simple, stupid. Well, that’s been something of a guiding light for Austin Graham, financial advisor turned full-time land investor—a guy whose first deal was buying half a mountain. In this episode, Austin explains why he dropped texting in favor of old-fashioned, tried-and-true mailers (hint: regulations) …
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#61 How to Master Your Business Finances and Cultivate Confidence with the CFO Mindset- With Becky Edwards
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1:52:29In this episode, Vivian Kvam chats with Becky Edwards, a CFO mindset coach, about something that every business needs but so many avoid talking about—money. Becky takes us through her journey from a corporate career to launching her own business, sharing insights on building confidence with finances and why it’s so crucial for entrepreneurs to take…
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How I Became the Center of Land Deals (BONUS, Negotiation Scripts) (Podcast Ep#123)
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44:11“If land were really that difficult, you think a fella named Rooster would’ve figured it out?” Rooster Vance, the land legend of Texas – and well known beyond the borders of the Lone Star state – talks to us about how he’s been able to kill it so quickly in the larger land niche. It all comes down to an easy formula: Networking + understanding what…
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#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story
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1:38:42Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic. In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entr…
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Land newbie to major subdivides: lessons from 3 months in the game (Podcast Ep#122)
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36:56Kevin Murray got into land 3 months before the recording of this episode. In that time – from June to September – he and his partner: Doubled their money on their first flip: $18K -> $36K Got ~150 acres under contract Dove straight into big-ticket subdivides How’d they make it work so fast? It wasn’t luck. After a decade in advertising, Kevin moved…
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