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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Cake on Tuesday: The Leadership Blueprint is on a mission to showcase exceptional leaders navigating the exciting challenges of scaling businesses, driving innovation, and fostering resilient teams. If you are an entrepreneur or C-suite executive who has mastered the balance of growth, grit, and the power of play, we want to hear from you! If you think you'd be a great guest on the show, apply at https://podcast.cakeontuesday.com/podcast-guest.
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In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are ...
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Leveraging Thought Leadership

Peter Winick and Bill Sherman

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Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the n ...
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Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guide…
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Your host, Thomas Watkins, talks with the VP of Product at ModelOp, Dave Trier. Dave explains how ModelOp’s platform centralizes AI governance, automates oversight, and supports diverse models, helping organizations manage risk while enabling innovation. Dave discusses the evolving need for customer support, with some clients now mature enough for …
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What if the key to transformation isn’t a new app, a coach, or a seminar—but a 99-cent notebook? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Klint Guerry, Group Vice President at Sewell Automotive Companies and author of "A Guide to Self Disruption". Klint reveals how a simple daily practice evolved into a powerful…
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Your host, Thomas Watkins, talks with the CEO at StudioX, Ajay Malik. Ajay shares how StudioX helps companies integrate AI into daily workflows for greater efficiency and innovation. He covers industry pain points, the importance of seamless AI integration, and the value of strong UX and storytelling in communicating AI’s benefits. Learn more about…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the CEO and Chairman at Nav Technologies, Levi King. Levi shares his journey from small business owner to fintech entrepreneur, highlighting the importance of business credit and financial management for small businesses. He discusses the challenges entrepren…
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Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…
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What does it take for a self-published author to turn a niche book into a best-seller—and then hand it over to a traditional publisher for its second edition? Erik Hanberg did just that with "The Little Book of Boards: A Board Member’s Handbook for Small and Very Small Nonprofits". His journey offers lessons in entrepreneurship, publishing strategy…
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Your host, Thomas Watkins, talks with the CEO at Local Falcon, David Hunter. David shares his journey from finance to digital marketing and explains how Local Falcon helps businesses visualize and improve their local SEO rankings using a geo grid system. He covers the unique challenges of local SEO, the evolution of Local Falcon from a pure SaaS an…
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What if gambling with your time was the smartest investment you could make as a thought leader? Today on Leveraging Thought Leadership, host Peter Winick sits down with Dan Ariely—renowned behavioral economist, three-time New York Times bestselling author, and one of the sharpest minds in decision science. His work has influenced companies like Goo…
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Your host, Thomas Watkins, talks with the CEO and Co-Founder at Concrete Engine, Meltem Ballan. Meltem discusses the company’s mission to make AI infrastructure accessible, secure, and scalable for businesses of all sizes. She explains the challenges companies face with current AI solutions and how Concrete Engine offers a managed service that simp…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder at DarkHorse Security, Grant McCracken. Grant shares his journey from cybersecurity expert to entrepreneur, discusses common misconceptions, and highlights the importance of simplifying security for smaller businesses. He explains how DarkHorse le…
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Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never…
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Your host, Thomas Watkins, talks with the Software Engineering and Effectiveness Coach and Technical Leader at Cosmic Teacups, Thanos Diacakis. Thanos shares his approach to helping software teams deliver features faster and with higher quality. He discusses the pitfalls of over-planning, the value of agile principles (without rigid ceremonies), an…
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What happens when every member of your team thinks, works, and communicates differently? Do you see chaos—or do you see opportunity? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Stephanie Chung, bestselling author of "Leading People Who Are Not Like You" and a pioneering executive in the aviation industry. Stephanie…
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Your host, Thomas Watkins, talks with the CEO at Saily, Vykintas Maknickas. Vykintas discusses the challenges of traditional SIM cards and roaming charges, explaining how Saily’s eSIM technology offers flexible, cost-effective data plans with global coverage. Vykintas covers Saily’s user-friendly app, upcoming subscription service for frequent trav…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Owner at Ral West Livin’ The Dream, Ral West. Ral shares her journey from hands-on business owner to successful mentor. Drawing on four decades of experience, Ral discusses building and selling businesses—including a major sale to Alaska Airlines—and the …
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Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the bu…
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Your host, Thomas Watkins, talks with the Co-Founder at EventMagic, Jon Werner. Jon discusses EventMagic’s role in connecting Austin’s startup community and the challenges of managing event networking. Jon shares how EventMagic was created to streamline check-ins, badge printing, and meaningful connections, offering features like contextual contact…
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Your host, Thomas Watkins, talks with the CEO at Learner Mobile, Mike Thompson. Mike shares his journey from advertising to founding Learner Mobile after a personal tragedy, aiming to make work meaningful for field-based employees. He explores Learner Mobile’s mobile-first, AI-powered LMS, designed for rapid, accessible training tailored to frontli…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the VP of Product at Mozilla, Raj Singh. Raj shares insights on navigating startup and corporate cultures, the impact of generative AI on productivity, and the evolving definition of success. He discusses the emotional challenges founders face post-acquisitio…
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Episode web page: https://bit.ly/4fEzKXi ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:This week on Insights Unlocked, Nathan Isaacs sits down with Gwen Hammes, co-CEO of CRO…
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Are you the bottleneck in your own business? Many entrepreneurs wear every hat—CEO, sales, R&D, even accounts receivable—yet still feel stuck. Cary Prejean, founder of Strategic Business Advisors and author of three books, has spent 40 years helping business owners shift from operator to visionary leader. In this episode, we explore why entrepreneu…
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Your host, Thomas Watkins, talks with the VP of Product at Mozilla, Raj Singh. Raj shares his extensive experience in both startups and large companies, discussing the unique challenges of new product development in each environment. He explores differences in talent needs, mindsets, and organizational structures, highlighting frameworks like "Expl…
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What if your next career move wasn’t about climbing the ladder—but making real progress toward a life of purpose? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Michael Horn—author, speaker, and co-founder of the Clayton Christensen Institute for Disruptive Innovation —to explore how thought leadership can transf…
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Your host, Thomas Watkins, talks with the CEO and Co-Founder of Vengo AI, Jason Sherman. Jason discusses his entrepreneurial journey and the challenges businesses face in converting website visitors into leads. He explains how Vengo AI’s conversational agent uses AI to engage visitors, answer questions, and generate leads more effectively than trad…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Owner of the Phineas Wright House, Wendy Harrop. Wendy shares her journey from wedding planner to creating curated experiences on her New England flower farm, including workshops, retreats, and culinary trips for solo female travelers. She discusses her m…
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Episode web page: https://bit.ly/3Jjar14 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:In this episode of Insights Unlocked, host Nathan Isaacs sits down with Talia Wolf—foun…
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Your host, Thomas Watkins, talks with the CFO at Oberon, Bill Dillmeier. Bill shares practical advice for early-stage founders on fundraising, product-market fit, team building, and navigating the AI-driven market. He emphasizes honest self-assessment, rigorous customer validation, and building defensible products. Bill also discusses his approach …
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What happens when world-class research escapes the ivory tower and takes root in the boardroom In this episode of Leveraging Thought Leadership, Peter Winick sits down with Christopher Marquis — Professor of Chinese Management at the University of Cambridge and author of "Profiteers: How Business Privatizes Profits and Socializes Costs" — to explor…
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Your host, Thomas Watkins, talks with the CEO at Salesflow.io, Besnik Vrellaku. Besnik shares his entrepreneurial journey, discusses the evolving challenges of B2B pipeline generation, and explains how Salesflow.io streamlines multi-channel outreach with a focus on personalization, security, and user experience. He highlights the importance of comb…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder at Capital Gains Tax Solutions, Brett Swarts. Brett shares his expertise in capital gains tax exit planning, focusing on strategies like deferred sales trusts to help clients achieve truly passive income and financial freedom. He discusses his fai…
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Episode web page: https://bit.ly/45oE6gF ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs chats with Chris Silvestri, f…
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What if your team—not just your leaders—held the key to breakthrough performance? Today, Peter Winick sits down with long-time friend and bestselling author Keith Ferrazzi to explore why “leadership” alone isn’t enough anymore. Keith’s new work, "Never Lead Alone", moves beyond the individual and puts the spotlight on "teamship"—a powerful, often-o…
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Your host, Thomas Watkins, talks with the President and CEO at Ancilla Ventures, Allen Cooper. Allen discusses how his company’s technology platform supports hospital environmental services staff—such as cleaners and facility managers—by streamlining operations and data management. The conversation highlights the importance of these often-overlooke…
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What does it take to transform a mission-driven organization into a high-velocity execution machine? Today, Peter Winick sits down with Suba Vasudevan, COO of Mozilla, to explore how thought leadership drives impact inside and outside the organization. Suba isn’t just talking about brand elevation—she’s focused on aligning thought leadership with M…
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Your host, Thomas Watkins, talks with the Founder and CEO at Fanfare, Michael Dodsworth. Michael shares his journey from engineering roles at Salesforce and Rival (acquired by Ticketmaster) to launching Fanfare, a platform that helps brands manage high-demand product launches and events. He discusses challenges in ticketing and retail, such as bots…
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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the President and CEO at Executive Help Now, Renee Hastings. Renee shares her journey from corporate executive assistant to entrepreneur, highlighting the importance of meaningful work, strong company culture, and value-driven hiring. She explores the challen…
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Episode web page: http://bit.ly/472L2m0 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What do magicians and marketers have in common? A lot more than you think. In this episode of Insights U…
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Your host, Thomas Watkins, talks with the CEO of Orbit Analytics, Rupesh Sharma. Rupesh discusses the challenges enterprises face with traditional, IT-driven data reporting and how Orbit’s self-service solution empowers business users with quick, secure access to insights, especially for Oracle ERP systems. He explores the evolution of business int…
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What if the game of Whac-A-Mole perfectly described your leadership challenges? Ric Shriver and Jeff Fierstein think it does. These two veteran consultants have spent over four decades tackling recurring, high-stakes issues inside organizations—and they’ve captured those lessons in their book "Leadership Whack-A-Mole: Actionable Strategies to Leade…
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