Best Mike O Toole Podcasts (2025)

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New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402 51:18

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1d ago51:18

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This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment!If you found this video helpful, give …

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Google Ads Subtracts Individual Ad Labels From the SERPS 54:12

8d ago54:12

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Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401 This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and C…

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The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 55:22

16d ago55:22

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This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo…

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Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 1:02:02

22d ago1:02:02

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Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit u…

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Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 52:58

30d ago52:58

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This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you f…

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Loyal-Tea: New Google Ads Features are Steeped in Rewards 57:29

1M ago57:29

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New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update…

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Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 58:27

1M ago58:27

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This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact…

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Cart-iologist: Google Ads Examines Your Data Heartbeat 1:00:26

2M ago1:00:26

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This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comme…

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Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 1:09:31

2M ago1:09:31

1:09:31

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comm…

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Ai Max is Making Headlines….Really Long Headlines 1:01:17

2M ago1:01:17

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This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s …

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Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max 1:08:26

2M ago1:08:26

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This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comme…

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Add to CartGPT: The Future of Shopping... for a Fee 53:29

3M ago53:29

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This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! …

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Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47

3M ago52:47

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This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.tai…

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Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58

3M ago42:58

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Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - h…

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Study Abroad… Match. New Broad Match Experiments Coming to Google Ads 52:13

3M ago52:13

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This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com…

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AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46

4M ago1:03:46

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This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video he…

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Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386 50:19

4M ago50:19

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This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.co…

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Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More 38:19

4M ago38:19

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This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpf…

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Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28

4M ago49:28

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Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no…

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All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42

4M ago1:09:42

1:09:42

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…

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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38

5M ago47:38

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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…

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pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47

5M ago58:47

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This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, callin…

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Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads 49:04

5M ago49:04

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New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, …

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Ch(Ad) GPT? Internal Docs Hint at Future Advertising 54:45

5M ago54:45

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Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-…

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GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 50:49

6M ago50:49

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Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit u…

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BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 43:48

6M ago43:48

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Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video help…

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DESKover What’s Coming to Google.com 54:27

6M ago54:27

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Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automat…

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April Showers "Bing" New Audience Signals and more Microsoft Updates 47:11

6M ago47:11

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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found t…

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We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax. 1:02:19

6M ago1:02:19

1:02:19

This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https:/…

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AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs. 1:01:28

7M ago1:01:28

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This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/…

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A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives. 59:34

7M ago59:34

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This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, puttin…

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Google Search (AI)n't What It Used To Be. Introducing AI Mode. 1:01:31

7M ago1:01:31

1:01:31

This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you mis…

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Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers. 55:52

7M ago55:52

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This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week!Visit us at -…

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Google Ad(d)s AI Humans 47:56

8M ago47:56

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This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news…

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Nav-er A Dull Moment. Google Ads is Cracking Down on LPs 50:37

8M ago50:37

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Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, al…

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Google Ads is “Displaying” Around With New Demand Gen Features 49:26

8M ago49:26

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Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in co…

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Keeping It 100. Unpacking Google's PMax Negative Rollout. 50:46

8M ago50:46

50:46

Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this wee…

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TikTok Ban Paused. App Lives to Scroll Another Day. 1:05:23

9M ago1:05:23

1:05:23

This week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments, and a Source column comes to Search Term Insights. Plus, is “Search Max” coming to a Google Ads account near you? Catch up on all the digital marketing news you missed this week!Visit us at - https:/…

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The Clock is TikToking. App Could Be Banned in the U.S. 49:36

9M ago49:36

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TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show!Sign up today!https://…

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Meta’s (Community) Note to the World: Fact-Checkers are Out 52:46

9M ago52:46

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Meta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed th…

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Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory. 59:07

9M ago59:07

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Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363Thank You Adzviser - https://adzviser.com/This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finishe…

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The 2024 Clockscars 1:06:29

10M ago1:06:29

1:06:29

This week on Marketing O’Clock, the 2024 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2024! Plus, we honor some of the best and brightest in the digital marketing community.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you …

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On the Second Day of Christmas, Google Ads Served to Me: 2 Ads from the Same Advertiser for One Query. 57:22

10M ago57:22

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2 Ads from the Same Advertiser on 1 Page & Digital Marketing News | Marketing O’Clock Episode 362This week on Marketing O’Clock, Google serves two ads from the same advertiser on one page. ChatGPT search is available to all free users, and we’re petitioning Google’s page annotations. Plus, all the digital marketing news you missed this week!Sign he…

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Love at First Order. A New Discount Type Arrives in Merchant Center. 50:23

10M ago50:23

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Merchant Center Unveils First Order Discount & More Digital Marketing News | Episode 361This week on Marketing O’Clock, first thing’s first, a new discount is live in Google Merchant Center. Instagram is testing trial reels with non-followers, and videos are now being added to assets in Google Ads. Plus, all the digital marketing news you missed th…

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Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future 1:07:55

10M ago1:07:55

1:07:55

New Study on How People Use Google & More Digital Marketing News | Marketing O’Clock Episode 360 Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiA…

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JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications 49:34

10M ago49:34

49:34

Page Annotation for Google iOS & More Digital Marketing News | Marketing O’Clock Episode 359 This week on Marketing O’Clock, Google turns the wrong page toward Page Annotation for the iOS app. The DOJ is doubling down on selling Chrome after their antitrust win against Google. Plus, Google launches Customer Match lists in GA4 helping marketers find…

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A New POV. Views is Now The Primary Metric for Meta Creators 37:17

11M ago37:17

37:17

This week on Marketing O’Clock, we’re recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews.Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser -…

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The Missing Link? Google Tests Linked Callout Assets Under Headlines 47:08

11M ago47:08

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Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.c…

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A New Search Engine Has Entered the ChatGPT 59:37

11M ago59:37

59:37

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU.Thank you Adzviser for sponsoring today’s show. Supercharge your marketing…

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Mind Your Own Business Links. Google Ads Rolls Out New Asset type. 1:04:20

11M ago1:04:20

1:04:20

This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads.Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solution…