This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Mike Lander Podcasts
Learn from Kevin Gibbons, and Mike Lander, who share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that you can take what’s useful and get off to a good start yourself.
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Lots of resources are available for sales people, and a lot more for technical people, but not enough for Sales Engineers. This resource is available for Sales Engineers who are interested in learning from other Sales Engineers as many will be interviewed on this platform.
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Every week join host Mike C. Nelson for trivia and comedy with his hilarious friends. Play along with two guests as we determine who is the smartest person in the world (for one week). About your host, Mike is a 3 time Jeopardy winning champion. You may recognize him from numerous tv appearances and commercials. Rate, review, subscribe @youshouldknowbetterpod
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The PhDJ Podcast is made by DJs Joe Bunn and Mike Walter for DJs around the world that are growing their DJ companies.
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We're making a horror anthology called GRIND, and we're gonna talk about the process with too much honesty! Along the way we'll talk to filmmakers who have worked on horror anthologies and watch some horror anthologies too. Is it Project Greenlight for podcasts?! Is that interesting?! Maybe?! I don't know! But it's definitely going to be an Anthology Anthology.
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Bad Wolves and ex-God Forbid guitar player Doc Coyle talks to professionals in the music world and other creative industries about the challenges and transitions of leaving monumental ventures. This podcast is for those passionate and driven 20-30 somethings at a crossroads trying to figure out "what's next?"
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Building Professional Success On A Foundation Of Devastating Failure
1:03:14
1:03:14
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1:03:14By We The Sales Engineers
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Mastering AI for Business Growth: Strategy, Compliance, and Innovation with Sumeet Vermani
33:31
33:31
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33:31Are you prepared to tackle the challenges of AI governance and leverage its potential for innovation in digital marketing? In this episode we sit down with Sumeet Vermani, Founder & Chief Marketing Officer of SKV Consulting, to unlock the secrets of implementing AI in business. We explore the vital need for aligning AI strategies with broader busin…
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Build a Genuine Connection By Having Interesting Communication
48:31
48:31
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48:31You can be a good solution engineer but still suck at different aspects of the job. That’s because there are too many skills that Solution Engineers need to work on, it’s almost impossible to be great at all of them. Even if we break them down, technical skills versus soft skills, there are still many that SEs might not be good at. Examples of soft…
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Mastering USA Market Entry Through Strategic Vision and Leadership with Jennifer Quigley-Jones
29:13
29:13
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29:13How can a UK-based business successfully navigate the complexities of expanding into the competitive US market without losing its foothold at home? Today we’re welcoming back Jennifer Quigley-Jones, the Founder and CEO of Digital Voices, as she talks about boldly expanding her UK-based business into the vibrant US market. She shares her strategic d…
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Stop Being an Amateur Solution Engineer, Join the Professionals
51:35
51:35
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51:35For every sport, some people do it professionally, and others are amateurs. One of the bigger differences is that professionals get paid, amateurs don’t. When it comes to solution engineering, there are also some professionals and others who work like amateurs, even though they both get paid. We discuss this specific topic with Bill Balnave. We exp…
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Strategic Partnerships and Success in the Third Sector with Jenny Kitchen
25:58
25:58
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25:58How can agencies build trust and articulate value to excel in complex third-sector negotiations? Jenny Kitchen, the CEO of Yoyo Design, is with us today to explore the transformative journey of a digital agency evolving into a leader in the third sector. She explains how Yoyo Design strategically partnered with technology like Umbraco and collabora…
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AI is the New Evolution Here. Use it, Don't Waste It
40:16
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40:16AI is all around us these days. We either use it to get more productive, or we fall behind. That is what we will discuss with Phillip SwanBy Ramzi Marjaba
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Thriving in the B2B World Through Powerful Referral Expertise with Tom Poynter
31:27
31:27
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31:27What strategies can agencies implement to harness the power of referrals and retention for sustainable growth? Tom Poynter is a seasoned industry expert who has honed his skills at prestigious companies and is currently Managing Director at Keel. In this discussion, we get into the importance of niche specialization in the competitive landscape of …
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Unlock The Mystery That Is Procurement with Mike Lander
49:11
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49:11Procurement is a black box for the majority of Solution Engineers and even Salespeople. Many salespeople treat Procurement as the enemy thinking that their only job is to beat them up on price, so today I have Mike Lander on. Mike is a former head of Procurement but is now helping Sales understand procurement better so they can close deals faster. …
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Charting a Purposeful Path in Business Development with Becky Hipkiss
31:25
31:25
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31:25Are you ready to discover how aligning purpose-driven initiatives with business goals can elevate your marketing campaigns? Becky Hipkiss, the New Business Director at We Are Futures, joins us today as she shares her journey from client services to becoming a standout figure in business development. She opens up about her unique experiences, includ…
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7 Proven Behaviors to Drive Success in Technical Sales
50:34
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50:34Ron Whitson joins us to discuss how we as Solution Engineers can build better relationships with customers and how we can help them make better decisions. show notes: https://wethesalesengineers.com/show325By We The Sales Engineers
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Elevate Your Negotiation Game Using These 6 Principles with Saad a Saad
24:29
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24:29How can embracing friction in sales negotiations unlock more creative and effective deal-making strategies? Saad a Saad is a negotiation consultant with Corporate Visions and the author of In the Lead: Mastering Your Sales Negotiation. We explore the art of negotiation beyond mere price discussions in this episode, focusing on the nuances that diff…
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What Clients Actually Want: Shocking Insights From the Agency-Client Benchmark Report 2025 with Remeny Armitage
25:12
25:12
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25:12What are the surprising findings about client awareness of agency services, and how can agencies bridge this gap? In this episode, I sit down with Remeny Armitage once again, Founder of Brilliant and Human, to discuss the intricacies of client-agency relationships. Remeny's extensive research reveals a surprising gap: 40% of agencies acknowledge th…
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Unlocking Growth Through Innovative Business Models with Caroline Johnson
33:25
33:25
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33:25What are the critical steps for aligning leadership and embracing change to drive business transformation in the marketing industry? This week I sit down with Caroline Johnson, Co-Founder of The Business Model Company, to get an inside look at her groundbreaking approach to transforming business models in the global marketing services industry. Car…
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The Secrets of Success in Niche Marketing Revealed with Rob Dando
33:18
33:18
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33:18How did this marketing agency transform its approach to become a leading expert in the engineering and manufacturing sector during the pandemic? In this episode we’re welcoming Rob Dando, MD & Co-Founder of FINALLY Agency, to get insights from his fascinating journey that took him from web development to becoming a leading figure in niche marketing…
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How an Influencer Marketing Agency Can Guarantee Results with Jennifer Quigley-Jones, Part 1
27:12
27:12
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27:12How did a mere £500 and a unique perspective lead to a groundbreaking influencer marketing agency? In this first of two parts, we’re welcoming Jennifer Quigley-Jones, the founder and CEO of Digital Voices. She takes us through her incredible journey from working on refugee economic integration to establishing a thriving agency with just £500. We ex…
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How Salesforge used AI to Grow to $3 Million ARR in Under a Year with Frank Sondors
28:54
28:54
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28:54What if you could scale your sales pipeline with minimal staff and maximum efficiency using AI? I sit down with tech sales expert Frank Sondors this week to explore how AI and lean teams are reshaping the B2B sales landscape. Frank, with his extensive background at Google and various B2B SaaS companies, shares his journey of building efficient sale…
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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2
24:23
24:23
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24:23Could the evolving landscape of marketing procurement be the key to mastering the new frontier in sales? We’re welcoming back Jon Peppiatt today, former Chairman at BBH London, for the second of a two-part episode. We explore the intricacies of AI-enabled service delivery, plus innovative pricing models that align with both agency and client goals.…
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The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher
30:23
30:23
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30:23Get ready to learn the 5 transformative principles that can elevate your B2B sales performance to new heights! Harry Kendlbacher, CEO & Managing Partner of Global Performance Group, has a wealth of experience and innovative strategies to enhance B2B sales, especially in unpredictable economic climates. Together in this episode, we explore the nuanc…
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Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis
34:47
34:47
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34:47What strategies can still lead to fruitful in-person event outcomes in challenging economic times? I’m thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey,…
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Unlocking the Mysteries of Public Sector Procurement with Dan Cook
33:59
33:59
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33:59What powerful strategies can help suppliers break into the lucrative public sector market? Dan Cook, Director of Public Sector for digital product consultancy Red Badger, is here to give deep insights into public sector procurement. He provides a very unique perspective, showcased by his journey from being a buyer in the public sector to navigating…
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Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner
30:57
30:57
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30:57How can procurement professionals transition from mere cost-cutting to becoming strategic partners that drive amazing business outcomes? Kelly Barner, Co-Founder and Head of Content and Operations at Art of Procurement, is here to talk all about strategic procurement as shown through her journey from traditional purchasing roles to building strateg…
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Doc Coyle - Explains Why The Ex-Man Went On Hiatus
29:43
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29:43Doc talks about why he hasn't recorded a show in 6 months, what he has been up to, and his plans for the show in the future. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Doc Coyle & Sound Talent Media
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Typical Agency Dysfunctions and How to Avoid Them with Leah Power
30:47
30:47
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30:47Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships? Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of p…
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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1
24:31
24:31
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24:31Ready to find out how agencies can strike the perfect balance between upselling and nurturing lasting client relationships? Jon Peppiatt, who has amassed over 35 years of marketing experience including his time as Chairman at BBH London, joins us today. In this first of two parts, the conversation focuses on upselling as well as the balance between…
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Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer
18:03
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18:03What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B? Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the mil…
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Mastering Negotiation Through Compassionate Curiosity with Kwame Christian
35:14
35:14
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35:14Is embracing emotional intelligence while understanding the amygdala hijack the secret to mastering negotiations under pressure? Kwame Christian, a globally recognized negotiation expert and CEO of the American Negotiation Institute, joins us today. He shares his inspiring journey from a novice negotiator to a LinkedIn Top Voice with over 119,000 f…
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Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey
37:12
37:12
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37:12Ready to learn the strategic shifts that can help organizations avoid the pitfalls of complacency? This week we’re welcoming Dino Myers-Lamptey, who founded The Barber Shop, which is a strategy-led media, creative, and tech company. We look at the complex world of agency and consultancy dynamics, revealing how complacency can derail organizations. …
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Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts
33:48
33:48
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33:48Can the rise of independent creative agencies signal a revival in the craft of advertising? Nigel Roberts, Creative Partner at Orange Panther Collective, shares the secrets behind making ads that resonate with audiences for years to come in this episode. We explore the balance between creativity and sales, and Nigel reveals how engaging and persuad…
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Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton
38:52
38:52
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38:52Ready to make your agency stand out in a saturated market by focusing on verifiable facts rather than self-description? Steve Fair and Matt Broughton, both from Sponge NB, are here today to discuss how to build authentic business relationships, including how to form genuine connections on LinkedIn without the pressure of immediate sales pitches. We…
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Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller
28:06
28:06
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28:06Could the art of collaboration transform your sales and marketing strategies for C-suite success? This time we sit down with Adam Miller, CEO of Elevate, to explore the art of aligning sales and marketing for B2B success. He explains the nuances of targeting C-suite decision makers in complex sales cycles, and shares his expertise on defining clear…
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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt
36:25
36:25
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36:25Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from tradition…
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Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott
32:13
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32:13What secrets do successful businesses use to convert initial collaborations into long-term, profitable partnerships? Iain Scott, the CEO and Founder of Base Creative, joins today’s conversation as we get into the transformative power of strategic partnerships for business growth. He shares his journey of leveraging his digital marketing agency's su…
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Why You Need to Rethink RFP Processes for Sustainable Growth with Leah Power
38:31
38:31
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38:31Is your brand caught in the cycle of short-term gains due to outdated RFP processes? In this episode, we’re examining the nuances of agency operations with Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies. We unravel the overwhelming nature of agency pitches and explore the challenges agencies face, from the RF…
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Brea has barely seen the original Twilight Zone-- and it's time to rectify that! We start Rod Serling's classic series at the beginning with the great pilot "Where is Everybody?" and then watch two lesser episodes "One for the Angels" and "Mr. Denton on Doomsday". What did we learn from this classic series? Are we any closer to finishing GRIND? Doe…
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Reimagining Relationships in Media and Marketing with Adam Hopkinson
27:51
27:51
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27:51Could formalized training in media planning and buying be the key to elevating industry standards? Adam Hopkinson, the innovative founder of PASHN, takes us into the world of media buying this week. We examine the crucial role of media planners and buyers, exploring the need for robust training and formal qualifications in the industry. Adam argues…
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Mike Mendez Talks SATANIC HISPANICS, TALES OF HALLOWEEN, and Much More!
1:11:39
1:11:39
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1:11:39Writer/Director/Producer/Editor Mike Mendez (BIG ASS SPIDER, DON'T KILL IT) just finished editing a segment of GRIND and I thought what better way to celebrate than to get him on the podcast for a wide-ranging discussion of his epic career! Mike's been involved in three-- now FOUR!-- anthologies and is a legend in the horror world. He's also edited…
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Building an Incredibly Powerful Sales and Marketing Engine with Caroline Hodson
34:37
34:37
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34:37How can you ensure your marketing and sales strategies are not just aligned, but actively collaborating for shared success? Today we’re joined by Caroline Hodson, Managing Director of WoolfHodson, to explore how to build a robust sales and marketing engine in the ever-changing B2B landscape. Caroline explains the critical role technology plays in c…
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From Passion to Profit: A Guide to Agency Transformation with Emily Metcalfe
34:17
34:17
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34:17Are you ready to redefine your agency's strategies for a competitive edge? Emily Metcalfe, a strategic marketing consultant, is here to guide us through the future of agency growth and client relationships. Emily dissects the crowded UK market, showcasing the critical need for agencies to articulate unique value propositions that go beyond generic …
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Matte Paintings and Miniatures With Production Designer Holly Lander!
1:01:51
1:01:51
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1:01:51Me (Ed) and Holly have always loved matte paintings and miniatures, and despite knowing very little about how to work with them, we are diving in with GRIND. In today's episode we talk about how we plan to pull that off, and also Holly's journey into the world of production design! Follow Holly on Instagram: @hollystyrene Go to her website! https:/…
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How to Massively Build Trust to Power Global Market Entry with John Birtwhistle
33:43
33:43
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33:43How can cultural strengths and technical expertise from Latin America unlock new opportunities in the European tech market? John Birtwhistle has worked in technology consulting for nearly 20 years; developing and implementing commercial strategies aligning to goals and objectives with an aim to accelerate growth. Utilising best of breed technology …
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How to Lose Your Mind Shooting Pick-Ups in Four Days or Less
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39:47Well we just finished shooting the final pick-ups on our film GRIND and we are bruised and battered. How many things can go wrong when shooting a couple of simple things? Tune in to find out! Theme song by Matt Glass (@glassbrain), Artwork by Felipe Sobreiro (@sobreiro) Hosted by Brea Grant (@breagrant) and Ed Dougherty (@eddied4me) Join our Patreo…
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Debunking the Colossal Myth of B2B Consumerization with Jason Nyhus
35:29
35:29
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35:29Could digital sales rooms be the game changer your sales team needs to overcome channel conflict and boost revenue? Jason Nyhus serves as President of Shopware, a market leading open source commerce platform with over 50,000 clients, which enables retail brands to quickly scale their businesses and easily sell across every channel. He was previousl…
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Cracking the Code of Boutique Consultancy Growth with John Godfrey
45:10
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45:10What secrets do boutique consultancies need to unlock to build long-lasting client relationships? John Godfrey, Commercial Director at Red Badger, is here to give his insights on the challenges boutique consultancies face, especially when competing with industry giants. John shares invaluable insights on transitioning from a reliance on networks to…
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