The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives t ...
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Mike Kaput Podcasts
'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS ...
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#165: AI Replacing Young Workers, AI Industry Gets Political, Google’s “Nano Banana,” ChatGPT Parental Controls & Anthropic Settles Author Lawsuit
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1:14:57We paused for the holiday, but the AI news didn’t! In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput explore how AI is already reshaping the job market, with new research showing sharp declines in entry-level roles. They unpack Silicon Valley’s $100M super PAC aimed at blocking AI regulation, highlight Google’s breakt…
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#164: New MIT Study Says 95% of AI Pilots Fail, AI and Consciousness, Another Meta AI Reorg, Otter.ai Lawsuit & Sam Altman Talks Up GPT-6
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1:17:12AI that feels conscious is coming faster than society is ready for… In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives u…
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#163: AI Answers - AI Environmental Concerns, Agentic Workflows, SEO Impact, The Future of Creative Careers, & Human-First Processes
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1:05:15From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead w…
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#162: GPT-5’s Messy Launch, Meta’s Troubling AI Child Policies, Demis Hassabis’ AGI Timeline & New Sam Altman / Elon Musk Drama
1:17:06
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1:17:06The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to …
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#161: GPT-5, Google DeepMind Genie 3, Cloudflare vs. Perplexity, OpenAI’s Open Source Models, Claude 4.1 & New Data on AI Layoffs
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1:15:25GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and mo…
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#160: OpenAI Hits $12 Billion in Revenue, ChatGPT Study Mode, More AI Job Losses, AI Is Coming for Consultants, Big Tech Earnings & Gemini 2.5 Deep Think
1:19:38
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1:19:38This episode may just be the calm before the GPT-5 storm… We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how A…
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#159: Trump’s AI Action Plan, AI Could Upend the World Economy, GPT-5 Rumors, AI Tech Layoffs, Advice for College Students & First AI for Therapy
1:24:34
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1:24:34What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them? Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—a…
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#158: ChatGPT Agent, Grok 4, Meta Superintelligence Labs, Windsurf Drama, Kimi K2 & AI Browsers from OpenAI and Perplexity
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1:14:17AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up. This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs,…
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#157: Anthropic Wins Key Copyright Lawsuit, AI Impact on Hiring, OpenAI Now Does Consulting, Intel Outsources Marketing to AI & Meta Poaches OpenAI Researchers
1:17:08
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1:17:08AI is reshaping hiring, law, and business strategy. Join Mike and Paul as they unpack Anthropic’s major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce’s claim that AI does half its work, Met…
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#156: AI Answers - Data Privacy, AI Roadmaps, Regulated Industries, Selling AI to the C-Suite & Change Management
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56:01Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:51 — Question #1: How do we ensure data inte…
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#155: The New Jobs AI Will Create, Amazon CEO: AI Will Cut Jobs, Your Brain on ChatGPT, Possible OpenAI-Microsoft Breakup & Veo 3 IP Issues
1:23:21
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1:23:21This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored …
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#154: AI Answers: The Future of AI Agents at Work, Building an AI Roadmap, Choosing the Right Tools, & Responsible AI Use
1:08:16
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1:08:16In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more. Access the show notes and show links here Timestam…
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#153: OpenAI Releases o3-Pro, Disney Sues Midjourney, Altman: “Gentle Singularity” Is Here, AI and Jobs & News Sites Getting Crushed by AI Search
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1:29:17o3 Pro is here. Sam Altman thinks the singularity might be too. This week, Paul and Mike dive into OpenAI’s o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney. They also brea…
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#152: ChatGPT Connectors, AI-Human Relationships, New AI Job Data, OpenAI Court-Ordered to Keep ChatGPT Logs & WPP’s Large Marketing Model
1:27:42
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1:27:42What happens when AI feels too human? This week, Paul and Mike unpack OpenAI’s newest releases, the growing emotional bonds people are forming with AI, and fresh data on how AI is reshaping jobs—for better and worse. They also reexamine AGI timelines, AI cybersecurity, and why verifying AI output might be the next big challenge. Plus: Reddit sues A…
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#151: Anthropic CEO: AI Will Destroy 50% of Entry-Level Jobs, Veo 3’s Scary Lifelike Videos, Meta Aims to Fully Automate Ads & Perplexity’s Burning Cash
1:13:06
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1:13:06Anthropic’s CEO says AI could wipe out half of all entry-level white-collar jobs—and people are finally paying attention. We unpack why this moment feels like a tipping point, look at new data that backs it up, and talk about what needs to happen next. Plus: Meta’s AI shake-up, Miami schools go all-in on Gemini, the rise of grief bots, and AI video…
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#150: AI Answers - AI Roadmaps, Which Tools to Use, Making the Case for AI, Training, and Building GPTs
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1:06:31Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions. Over the past few years, our fr…
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#149: Google I/O, Claude 4, White Collar Jobs Automated in 5 Years, Jony Ive Joins OpenAI, and AI’s Impact on the Environment
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1:17:49This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google’s massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4’s impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate white-colla…
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HubSpot for startups: Leveraging the platform and unlocking growth w. Ragini Campion | Avidly Talks ep 157
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23:18In this conversation, Emily Yates and Ragini Campion discuss the HubSpot for Startups program, which aims to support early-stage founders by providing access to HubSpot's resources, discounts, and a network of partners. They explore the benefits of the program, popular tools for startups, and the integration of AI in HubSpot's offerings, including …
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#148: Microsoft’s Quiet AI Layoffs, US Copyright Office’s Bombshell AI Guidance, 2025 State of Marketing AI Report, and OpenAI Codex
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1:23:25AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of…
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Using AI doesn't have to be a big deal: AI adoption done right with Mike Kaput from The AI Show | Avidly Talks
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28:53Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI? Literally EVERYONE feels this. Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the impor…
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#147: OpenAI Abandons For-Profit Plan, AI College Cheating Epidemic, Apple Says AI Will Replace Search Engines & HubSpot’s AI-First Scorecard
1:11:56
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1:11:56This week, Paul and Mike dissect OpenAI’s latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:…
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HubSpot Spring Spotlight was a bit 'Meh'... Or was it? Get to know HubSpot Agents | Avidly Talks ep. 155
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35:32No shiny new features? No problem. HubSpot Agents have had a big update. In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new c…
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#146: Rise of “AI-First” Companies, AI Job Disruption, GPT-4o Update Gets Rolled Back, How Big Consulting Firms Use AI, and Meta AI App
1:25:35
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1:25:35Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify’s AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it’s rapid‑fire —Johnson & Johnson bins 90 % of its 900 gen‑AI pilots, Big‑Tech earnings p…
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Building trust through community engagement in marketing with Oscar Robles | Avidly Talks episode 154
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33:33In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals f…
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#145: OpenAI Releases o3 and o4-mini, AI Is Causing “Quiet Layoffs,” Executive Order on Youth AI Education & GPT-4o’s Controversial Update
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1:17:57After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn’t take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI’s surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and a new federal…
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Back to the Future: The Return of Human Marketing in an Automated Age | Avidly Talks ep. 153
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30:27Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical consider…
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How to make change projects a success with Mike Wessel | Avidly Talks ep. 152
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38:53Navigating Change: The Human Side of Transformation Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve, how peopl…
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#144: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch
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1:31:51Returning from Google Cloud Next, Paul and Mike are back with some major AI updates. They kick things off with ChatGPT’s new memory feature and unpack what that means for you. Then it’s onto Shopify’s leaked memo: no new hires until AI proves it can’t do the job. Databox takes that even further by replacing 80% of its support team with a bot, and a…
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STEAL these prompts! How to use AI in your creative process | Avidly Talks w. Erik Mashkilleyson - ep. 151
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40:54Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it! In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage …
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#143: ChatGPT Revenue Surge, New AGI Timelines, Amazon’s AI Agent, Claude for Education, Model Context Protocol & LLMs Pass the Turing Test
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1:14:38OpenAI just raised an astounding $40B to build AGI—and it might not be as far off as you think. In this episode, Paul and Mike break down new predictions about AGI, why DeepMind and Google are bracing for impact, and how Amazon is quietly stepping into the AI agent arms race. Plus: OpenAI’s going “open,” Claude launches a full-on AI education push,…
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The Profitable Bond: Unlocking Sales Success through Stronger Customer Relationships with Director of Marketing Johanna Sjölin | Avidly Talks ep. 150
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32:13In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emo…
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#142: ChatGPT’s New Image Generator, Studio Ghibli Craze and Backlash, Gemini 2.5, OpenAI Academy, 4o Updates, Vibe Marketing & xAI Acquires X
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1:13:00This week, Paul and Mike are together again, with 60+-minute podcast episode focused on another wild week in AI. From ChatGPT’s jaw-dropping new image generator and the viral Studio Ghibli craze (and controversy) to Google’s Gemini 2.5 update and the launch of OpenAI Academy—there’s no shortage of major moves. Plus: updates to GPT-4o, the rise of “…
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HubSpot AI - Explain it to me like I'm 5 | Avidly Talks ep. 149
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28:51In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and s…
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#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating
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1:46:27The future of AI is arriving faster than most are ready for. In this kickoff episode of thr Road to AGI (and Beyond), Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner than they think. Access the …
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#140: New AGI Warnings, OpenAI Suggests Government Policy, Sam Altman Teases Creative Writing Model, Claude Web Search & Apple’s AI Woes
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1:29:52This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman’s teaser of a new creative writing model that blurs the line between human and machine—there’s a lot to unpack. Plus: Google’s AI infrastructure bets, Claude’s web search rollout, and a new study showing …
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Harnessing AI for Marketing Success with Maja Voje | Avidly Talks ep. 148
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32:35We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role …
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Keeping your CRM fighting fit with Andrew Thomas | Avidly Talks ep. 147
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31:19Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for bet…
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#139: The Government Knows AGI Is Coming, Superintelligence Strategy, OpenAI’s $20,000 Per Month Agents & Top 100 Gen AI Apps
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1:19:45AGI remains a major focus for government officials and AI experts alike, and this week on The Artificial Intelligence Show, Mike and Paul weigh in with their insights. Our hosts break down the latest AGI news, the strategy behind superintelligence, OpenAI’s rumored $20,000-per-month AI agents, Andreessen Horowitz’s latest Top 100 Gen AI Apps, Googl…
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The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks x Nordic Growth Summit | ep 146
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28:41Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership …
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#138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing
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1:30:02AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and…
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The future of inbound marketing with Brian Halligan's AI Avatar | Avidly Talks ep. 145
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12:10Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as …
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#137: GPT-4.5 and GPT-5 Release Dates, Grok 3, Forecasting New Jobs, DeepSeek Investigation, Microsoft Quantum Chip & Google AI “Co-Scientist”
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1:26:57This week on The Artificial Intelligence Show, we explore the latest developments in the world of artificial intelligence. From OpenAI's anticipated release dates for GPT-4.5 and GPT-5 to Grok 3’s debut week, we’ll discuss the real-world impact on the future of work. Plus, don’t miss updates on Microsoft’s new quantum chip, DeepSeek’s latest strate…
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How to channel your inner Sherpa and make more sales with Alan Versteeg | Avidly Talks ep. 144
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33:37In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rath…
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#136: Elon Musk Tries to Buy OpenAI, JD Vance’s AI Speech, New GenAI Jobs Study, GPT-4o Update, OpenAI Product Roadmap & Grok 3
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1:14:25Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance’s keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment. Access …
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99 Problems but a HubSpot Update aint 1 | Avidly Talks ep. 143
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15:00In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and…
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#135: Sam Altman on GPT-5, Anthropic Economic Index, ChatGPT’s Largest-Ever Deployment, Gemini 2.0, OmniHuman-1 & AI Career Advice
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1:24:14This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman’s bold claims about the rapid pace of AI advancements, OpenAI’s latest moves in the world of reasoning models, and new safety measures from Anthropic, Google, and Meta to keep AI development in check. They also explore the California State University system's ambitious ChatGPT inte…
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Podcast tips we've learned from winging it for over 10 years | Avidly Talks ep. 142
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41:02Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into. Want to get help from the world's most experienced HubS…
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#134: DeepSeek Updates, OpenAI’s o3-mini and Deep Research, New AI Copyright Guidelines, OpenAI In Talks to Raise $40 Billion & Your AI Questions Answered
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1:18:00One week after DeepSeek’s disruptive introduction, we are back with more news and insights about the lasting impact of this open-source model. Join Paul Roetzer and Mike Kaput as they explore the latest advancements in AI, including OpenAI’s mini-o3 and deep research developments, the U.S. Copyright Office’s pivotal report on AI-generated works, Me…
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SEO and search aren't broken, the internet is with Dale Bertrand | Avidly Talks ep. 141
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30:00Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes …
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#133: DeepSeek, US vs. China AI War, Anthropic CEO: AI Could Surpass Humans by 2027, OpenAI Plans AI for Advanced Coding, & Meta’s 1.3 Million GPUs
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1:02:40DeepSeek has sent shockwaves through Silicon Valley, shaking up conversations about tech companies futures, and what’s next for policies and infrastructure. Join Mike and Paul as they unpack the far-reaching implications of DeepSeek, the growing AI rivalry between the US and China, bold claims from Anthropic's CEO about AI capabilities, the potenti…
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