The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives t ...
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'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS ...
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Using AI doesn't have to be a big deal: AI adoption done right with Mike Kaput from The AI Show | Avidly Talks
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28:53Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI? Literally EVERYONE feels this. Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the impor…
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#148: Microsoft’s Quiet AI Layoffs, US Copyright Office’s Bombshell AI Guidance, 2025 State of Marketing AI Report, and OpenAI Codex
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1:23:25AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of…
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#147: OpenAI Abandons For-Profit Plan, AI College Cheating Epidemic, Apple Says AI Will Replace Search Engines & HubSpot’s AI-First Scorecard
1:11:56
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1:11:56This week, Paul and Mike dissect OpenAI’s latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:…
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HubSpot Spring Spotlight was a bit 'Meh'... Or was it? Get to know HubSpot Agents | Avidly Talks ep. 155
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35:32No shiny new features? No problem. HubSpot Agents have had a big update. In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new c…
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#146: Rise of “AI-First” Companies, AI Job Disruption, GPT-4o Update Gets Rolled Back, How Big Consulting Firms Use AI, and Meta AI App
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1:25:35Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify’s AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it’s rapid‑fire —Johnson & Johnson bins 90 % of its 900 gen‑AI pilots, Big‑Tech earnings p…
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Building trust through community engagement in marketing with Oscar Robles | Avidly Talks episode 154
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33:33In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals f…
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#145: OpenAI Releases o3 and o4-mini, AI Is Causing “Quiet Layoffs,” Executive Order on Youth AI Education & GPT-4o’s Controversial Update
1:17:57
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1:17:57After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn’t take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI’s surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and a new federal…
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Back to the Future: The Return of Human Marketing in an Automated Age | Avidly Talks ep. 153
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30:27Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical consider…
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How to make change projects a success with Mike Wessel | Avidly Talks ep. 152
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38:53Navigating Change: The Human Side of Transformation Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve, how peopl…
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#144: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch
1:31:51
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1:31:51Returning from Google Cloud Next, Paul and Mike are back with some major AI updates. They kick things off with ChatGPT’s new memory feature and unpack what that means for you. Then it’s onto Shopify’s leaked memo: no new hires until AI proves it can’t do the job. Databox takes that even further by replacing 80% of its support team with a bot, and a…
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STEAL these prompts! How to use AI in your creative process | Avidly Talks w. Erik Mashkilleyson - ep. 151
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40:54Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it! In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage …
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#143: ChatGPT Revenue Surge, New AGI Timelines, Amazon’s AI Agent, Claude for Education, Model Context Protocol & LLMs Pass the Turing Test
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1:14:38OpenAI just raised an astounding $40B to build AGI—and it might not be as far off as you think. In this episode, Paul and Mike break down new predictions about AGI, why DeepMind and Google are bracing for impact, and how Amazon is quietly stepping into the AI agent arms race. Plus: OpenAI’s going “open,” Claude launches a full-on AI education push,…
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The Profitable Bond: Unlocking Sales Success through Stronger Customer Relationships with Director of Marketing Johanna Sjölin | Avidly Talks ep. 150
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32:13In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emo…
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#142: ChatGPT’s New Image Generator, Studio Ghibli Craze and Backlash, Gemini 2.5, OpenAI Academy, 4o Updates, Vibe Marketing & xAI Acquires X
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1:13:00This week, Paul and Mike are together again, with 60+-minute podcast episode focused on another wild week in AI. From ChatGPT’s jaw-dropping new image generator and the viral Studio Ghibli craze (and controversy) to Google’s Gemini 2.5 update and the launch of OpenAI Academy—there’s no shortage of major moves. Plus: updates to GPT-4o, the rise of “…
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HubSpot AI - Explain it to me like I'm 5 | Avidly Talks ep. 149
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28:51In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and s…
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#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating
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1:46:27The future of AI is arriving faster than most are ready for. In this kickoff episode of thr Road to AGI (and Beyond), Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner than they think. Access the …
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#140: New AGI Warnings, OpenAI Suggests Government Policy, Sam Altman Teases Creative Writing Model, Claude Web Search & Apple’s AI Woes
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1:29:52This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman’s teaser of a new creative writing model that blurs the line between human and machine—there’s a lot to unpack. Plus: Google’s AI infrastructure bets, Claude’s web search rollout, and a new study showing …
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Harnessing AI for Marketing Success with Maja Voje | Avidly Talks ep. 148
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32:35We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role …
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Keeping your CRM fighting fit with Andrew Thomas | Avidly Talks ep. 147
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31:19Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for bet…
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#139: The Government Knows AGI Is Coming, Superintelligence Strategy, OpenAI’s $20,000 Per Month Agents & Top 100 Gen AI Apps
1:19:45
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1:19:45AGI remains a major focus for government officials and AI experts alike, and this week on The Artificial Intelligence Show, Mike and Paul weigh in with their insights. Our hosts break down the latest AGI news, the strategy behind superintelligence, OpenAI’s rumored $20,000-per-month AI agents, Andreessen Horowitz’s latest Top 100 Gen AI Apps, Googl…
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The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks x Nordic Growth Summit | ep 146
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28:41Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership …
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#138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing
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1:30:02AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and…
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The future of inbound marketing with Brian Halligan's AI Avatar | Avidly Talks ep. 145
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12:10Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as …
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#137: GPT-4.5 and GPT-5 Release Dates, Grok 3, Forecasting New Jobs, DeepSeek Investigation, Microsoft Quantum Chip & Google AI “Co-Scientist”
1:26:57
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1:26:57This week on The Artificial Intelligence Show, we explore the latest developments in the world of artificial intelligence. From OpenAI's anticipated release dates for GPT-4.5 and GPT-5 to Grok 3’s debut week, we’ll discuss the real-world impact on the future of work. Plus, don’t miss updates on Microsoft’s new quantum chip, DeepSeek’s latest strate…
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How to channel your inner Sherpa and make more sales with Alan Versteeg | Avidly Talks ep. 144
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33:37In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rath…
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#136: Elon Musk Tries to Buy OpenAI, JD Vance’s AI Speech, New GenAI Jobs Study, GPT-4o Update, OpenAI Product Roadmap & Grok 3
1:14:25
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1:14:25Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance’s keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment. Access …
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99 Problems but a HubSpot Update aint 1 | Avidly Talks ep. 143
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15:00In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and…
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#135: Sam Altman on GPT-5, Anthropic Economic Index, ChatGPT’s Largest-Ever Deployment, Gemini 2.0, OmniHuman-1 & AI Career Advice
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1:24:14This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman’s bold claims about the rapid pace of AI advancements, OpenAI’s latest moves in the world of reasoning models, and new safety measures from Anthropic, Google, and Meta to keep AI development in check. They also explore the California State University system's ambitious ChatGPT inte…
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Podcast tips we've learned from winging it for over 10 years | Avidly Talks ep. 142
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41:02Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into. Want to get help from the world's most experienced HubS…
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#134: DeepSeek Updates, OpenAI’s o3-mini and Deep Research, New AI Copyright Guidelines, OpenAI In Talks to Raise $40 Billion & Your AI Questions Answered
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1:18:00One week after DeepSeek’s disruptive introduction, we are back with more news and insights about the lasting impact of this open-source model. Join Paul Roetzer and Mike Kaput as they explore the latest advancements in AI, including OpenAI’s mini-o3 and deep research developments, the U.S. Copyright Office’s pivotal report on AI-generated works, Me…
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SEO and search aren't broken, the internet is with Dale Bertrand | Avidly Talks ep. 141
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30:00Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes …
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#133: DeepSeek, US vs. China AI War, Anthropic CEO: AI Could Surpass Humans by 2027, OpenAI Plans AI for Advanced Coding, & Meta’s 1.3 Million GPUs
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1:02:40DeepSeek has sent shockwaves through Silicon Valley, shaking up conversations about tech companies futures, and what’s next for policies and infrastructure. Join Mike and Paul as they unpack the far-reaching implications of DeepSeek, the growing AI rivalry between the US and China, bold claims from Anthropic's CEO about AI capabilities, the potenti…
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#132: OpenAI’s Operator, Stargate, The AI Literacy Project, Trump AI Executive Order, Perplexity Assistant & Zapier Agents
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1:23:30Join Mike and Paul as they navigate through a week in tech that's too big for just one episode. They unpack Project Stargate, OpenAI's Operators program, and explore SmarterX's ambitious push to democratize AI education. Plus, Trump’s actions on AI in his first week in office, Perplexity Assistant, Zapier Agents and more in our rapid-fire section. …
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Customer Onboarding and Success in B2B SaaS with Arrows CEO Daniel Zarick | Avidly Talks ep. 140
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32:13Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the s…
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#131: OpenAI’s Economic Blueprint, Ph.D-Level “Super Agents” Rumored, o3 Release, New AI Pricing from Google and Microsoft & Apple Intelligence Falls Flat
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1:20:49OpenAI has just unveiled its "Economic Blueprint," outlining a bold vision for America’s AI future with a potential $175 billion investment in AI. Meanwhile, Google is offering Gemini at surprisingly accessible terms, while Microsoft shakes up the market with new Copilot pricing. Plus, Altman confirms the imminent release of OpenAI’s o3-mini model,…
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Stand the F*CK out in marketing with the amazing Louis Grenier | Avidly Talks ep. 139
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56:18Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importa…
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Worried about your WordPress? How to choose the right CMS | Avidly Talks with Romi Dexter & Nick O'Neill - ep. 138
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36:41🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill In Episode 138 of Avidly Talks, Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring …
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#130: Worrying Future of Jobs Report, Altman: “Confident We Know How to Build AGI,” Why OpenAI’s Agents Are Delayed & Trump $20B Data Center Investment
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1:21:22A groundbreaking World Economic Forum report reveals massive shifts ahead in how we work, while Sam Altman drops major hints about AGI and superintelligence in a new Bloomberg interview. Plus, surprising new data on why enterprises are choosing proprietary AI over open source, unpack a $20B investment in U.S. data centers, and examine Anthropic's m…
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#129: OpenAI o3, Superintelligence, AGI Policy Implications, New Altman Interview on Musk Feud & GPT-5 Behind Schedule
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1:30:59Paul and Mike are back to catch you up on everything you missed over the holidays. From OpenAI’s o3 model breaking human-level reasoning barriers to Sam Altman dropping cryptic hints about superintelligence, we’ve got all the updates. Plus, discover Google’s new “AI mode,” and why Microsoft is betting $80 billion on next-gen data centers. Start 202…
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SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks ep. 137
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32:12SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in…
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Join our hosts, Mike Kaput and Paul Roetzer, for a special year-end episode of The Artificial Intelligence Show! In this audience-focused finale, they address your most pressing questions about AI, tackling the top 25 questions submitted directly from our audience. We're grateful for your thoughtful questions and continued support in 2025. Access t…
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#127: 12 Days of OpenAI Continues, Gemini 2, Hands-On with o1, Andressen Says Gov’t Wanted “Complete Control” Over AI & OpenAI Employee Says AGI Achieved
1:27:54
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1:27:54While Santa's loading his sleigh, Silicon Valley's dropping AI breakthroughs by the hour. OpenAI's "12 Days of Shipmas" keeps the gifts coming with ChatGPT Canvas, Apple Intelligence integration, and game-changing video capabilities. Not to be outdone, Google jumps in with Gemini 2.0 and its impressive Deep Research tool. Join Paul Roetzer and Mike…
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Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks ep. 136
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43:32In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters coll…
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#126: 12 Days of OpenAI: o1, ChatGPT Pro, Sora, New Interviews with Altman, Pichai, and Bezos, Amazon Nova & David Sacks Is US “AI Czar”
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1:21:43Tech giants are battling for AI supremacy this December. OpenAI drops daily surprises, Amazon unveils next-gen models, and industry titans clash behind closed doors. Hosts Paul Roetzer and Mike Kaput dissect the latest tech releases, exclusive DealBook Summit revelations, and the power plays reshaping AI's future. Access the show notes and show lin…
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How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks ep. 135
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37:20This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her c…
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#125: GPT-4o Update, Sora Leak, Perplexity Shopping, Elon Musk vs. OpenAI & US Government’s AI Manhattan Project
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1:36:25After a relaxing Thanksgiving break, we're back with an extensive list of exciting AI updates! This episode is packed with must-know topics, including OpenAI’s GPT-4 updates, Sora’s leak, the role of AI in education, the rise of digital clones, and much more. Access the show notes and show links here This episode is brought to you by our upcoming w…
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Mastering Remote Marketing Teams: Insights from Rachel Leist, HubSpot VP | Avidly Talks ep. 134
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37:33Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and t…
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Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand - ep. 133
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34:55'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience …
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#124: Has AI Hit a Wall?, What Is An AI Agent?, Dario Amodei Interview, OpenAI’s New Agent, Greg Brockman Returns & Microsoft Copilot’s Woes
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1:22:45AI agents are not as independent as headlines suggest. Join hosts Mike Kaput and Paul Roetzer as they examine why giants like OpenAI and Google are seeing diminishing returns in their AI development, demystify the current state of AI agents, and unpack fascinating insights from Anthropic CEO Dario Amodei's recent conversation with Lex Fridman about…
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Why you only have 2 seconds to get customers attention with Erik Modig | Avidly Talks: Marketing - ep. 132
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26:32In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insi…
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