🚀 What happens when a leader loses their purpose? In this solo episode of the Built On Purpose Podcast, Max Hansen shares how he lost his own sense of purpose, how that led to founding Y Scouts, and why meaningful work and values-driven leadership are more critical now than ever before. 💡 What You’ll Learn: ✅ Why the promise of tech and social medi…

🚀 From collapse to clarity. In this episode of the Built On Purpose Podcast, Michael Erath shares how losing everything during the Great Recession led him to redefine what it means to lead and build elite organizations from the inside out. 💡 What You’ll Learn: ✅ Why emotional intelligence is critical in leadership ✅ The five obsessions that drive e…

🚀 What if your pain isn’t the problem, but the signal? In this episode of the Built On Purpose Podcast, Dr. Kevin Preston shares how true healing requires presence, energy alignment, and deep inner listening. 💡 What You’ll Learn: ✅ Why most modern health systems overlook the root cause of illness ✅ The power of Chinese medicine and energy clearing …

What happens when a cognitive psychologist turned UX researcher brings a critical eye to AI? Dr. Llewyn Paine shares her unique perspective at the intersection of emerging technology and user research. With experience spanning neuromarketing, 3D television, and mixed reality, Llewyn has seen the hype cycles come and go—and learned to spot the gap b…

🚀 From trauma to transformational leadership. In this episode of the Built On Purpose Podcast, Andy Maurer shares how emotional health shapes leadership success, how unresolved trauma impacts executive performance, and how leaders can step into wholeness. 💡 What You’ll Learn: ✅ Why trauma is often the hidden driver behind leadership struggles ✅ How…

🚀 From trading floors to emotional freedom. In this episode of the Built On Purpose Podcast, Cal Callahan shares how deep inner work and courage to reinvent led to a life filled with authenticity, purpose, and clarity. 💡 What You’ll Learn: ✅ Why traditional success often masks deeper desires ✅ How to heal emotional wounds through inner work ✅ Why s…

🚀 From gang unit to national television. In this episode of the Built On Purpose Podcast, Sean “Sticks” Larkin shares his 25-year law enforcement journey and how a twist of fate led him to co-host On Patrol: Live. 💡 What You’ll Learn: ✅ What most people misunderstand about police work ✅ How Sean transitioned from chasing suspects to hosting crime s…

Tough conversations can feel like real-life horror stories—but they don’t have to. In We Need to Talk: A Survival Guide for Tough Conversations, Joshua Graves offers a practical, psychologically grounded toolkit for navigating conflict with clarity and courage. Drawing on insights from neuroscience, psychology, and his own lived experience, Graves …

Most organizations don't suffer from a lack of research—they suffer from a failure to use it well. Jake Burghardt, author of Stop Wasting Research, joins Lou to explore why so many valuable insights are lost after the study ends—and what we can do about it. Burghardt argues that building a research repository is only the first step; real impact com…

🚀 From canceled leases to a world-class racetrack. In this episode of the Built On Purpose Podcast, Jason Plotke shares how he turned a canceled track lease and a few phone calls into one of the top motorsport destinations in the country. 💡 What You’ll Learn: ✅ What it takes to build a business around your passion ✅ How Apex became one of the most …

🚀 From chaos to clarity. In this episode of the Built On Purpose Podcast, Mathew Pritchard shares his journey from fame and addiction to fitness and purpose. The former Dirty Sanchez star now inspires through plant-based living, cold water swims, and ultra-endurance events. 💡 What You’ll Learn: ✅ What it’s like to walk away from fame and start over…

🚀 Most people don’t need more time. They need more clarity. In this episode of the Built On Purpose Podcast, Eric Partaker shares how to build an anti-fragile life, the power of identity, and a simple habit that can change everything. 💡 What You’ll Learn: ✅ Why identity is the foundation of performance ✅ How to use the 3 Alarms to align your day wi…

🚀 From forecasting the weather to forecasting purpose. In this episode of the Built On Purpose Podcast, we explore Jerrid Sebesta’s journey from local meteorologist to speaker, coach, and author of Life Undeferred. He shares how aligning mind, body, and spirit changed his life and how it can change yours, too. 💡 What You’ll Learn: ✅ How to rewrite …

🚀 How do you turn branding into an immersive experience? In this episode of the Built On Purpose Podcast, we explore how Blue Media revolutionized event branding and large-scale activations, executing everything from the Super Bowl to the World Cup. Jared Smith shares his lessons in business growth, leadership, and what it means to innovate at scal…

What happens when two brilliant minds from the world of information architecture team up to create a podcast that’s part leadership playbook, part intellectual high-wire act? That’s exactly what Harry Max and Jorge Arango set out to explore with their new podcast, Traction Heroes. Lou Rosenfeld chats with two and learns how they envision their proj…

🚀 AI is transforming business, are you ready? In this episode of the Built On Purpose Podcast, host Max Hansen sits down with Chris Johnson, CEO of LaneTerralever and Managing Partner at TomorrowToday, to explore how AI is revolutionizing industries, leadership, and the future of work. 💡 What You’ll Learn: ✅ The biggest misconceptions business lead…

Why do so many organizations struggle to learn and evolve? Robin Beers, an organizational psychologist and founder of Ubuntu Culture Company, argues that businesses have been stuck in a transactional mindset—hoarding knowledge rather than embracing it as a dynamic, social process. In this conversation, she explains why researchers must shift from s…

Episode Overview In this episode, Max sits down with Scott Jagodzinski, founder of Argent Alpha, a community dedicated to helping men over 50 optimize their health, mindset, and overall performance. Scott shares his journey into health and fitness, why he created Argent Alpha, and how men can take control of their future by implementing strong habi…

Episode Summary: In this episode of Built on Purpose, Max Hansen sits down with Dr. Laura Gallaher to explore the psychology of leadership, self-acceptance, and organizational culture. Dr. Gallaher shares insights from her early career at NASA, where she was hired to help transform the agency’s culture after the Columbia Space Shuttle tragedy. Toge…

What happens when an academic researcher trades a university lab for the fast-paced world of tech? Katie Hansen, Senior UX Research Manager at Thumbtack, shares her journey from studying unconscious bias at Princeton to leading research at companies like Etsy, Instagram, and Facebook. She breaks down the challenges of transitioning from academia—wh…

In this episode of Built on Purpose, Max Hansen sits down with Greg Glassman, the founder of CrossFit, to discuss his revolutionary impact on fitness, business, and beyond. Key Highlights: ✅ The Origins of CrossFit Glassman’s journey started as a young gymnast seeking functional strength and endurance beyond traditional training. His early work wit…

On this episode of Built on Purpose, host Max Hansen sits down with renowned TV personality Jason Kennedy. From years of interviewing Hollywood’s biggest stars on E! News to hosting new sports shows like The Wager and Swing By, Jason shares his journey of reinvention. He opens up about the challenges of having his show canceled during COVID, the le…

Failure is often seen as something to avoid, but Dan Ward sees it as a gateway to innovation. Dan is a military technologist, author, USAF veteran, and innovation catalyst at MITRE Corporation, and he and Lou talk about the profound lessons failure can teach. Drawing from his book LIFT: Innovation Lessons From Flying Machines That ALMOST Worked and…

In this episode of The Built on Purpose Podcast, host Max Hansen sits down with Noah Dipasquale, founder of Epic Golf, to explore how his company is transforming the golf industry. Described as the Napster of golf memberships, Epic Golf is redefining access to the game by offering a unique shared membership model that continues to grow at an impres…

What keeps you up at night? For Brandon Schauer, it was climate change. In a stroke of genius, the former CEO of Adaptive Path decided to look for a role that would help him address his concerns about our planet. He ultimately transitioned to his current role as Senior Vice President of Climate Culture at Rare. Brandon has a big heart, and it can b…

Discover how Jason Richardson is reshaping the golf industry with inclusivity, creative marketing, and bold branding through Bad Birdie. Hear about his Shark Tank experience, the connection between fitness and business performance, and why having the right second-in-command can transform your entrepreneurial journey. This episode is packed with ins…

In this episode of the Built on Purpose Podcast, Max Hansen sits down with former NHL enforcer Kelly Chase. Known for his grit and determination on the ice, Kelly shares how those same qualities helped him face his toughest opponent yet—leukemia. Hear Kelly’s inspiring story of resilience, family, and finding purpose in life’s biggest battles. Don’…

Imagine transforming a forgotten, dark space beneath one of New York’s most iconic landmarks into a vibrant community hub—this is the ambitious vision behind Gotham Park. Facilitating the vision and creation of the space beneath the Brooklyn Bridge is Lou’s guest, Rosa Chang. She shares her dream of transforming the neglected nine-acre area into a …

Just as a rock climber meticulously checks their gear and follows strict safety protocols to navigate treacherous heights, security UX professionals must also anticipate risks and design safeguards to ensure a smooth and safe journey for users in a digital landscape. In Lou’s interview with Heidi Trost, author of Human-Centered Security: How to Des…

Imagine being the service design lead of a healthcare network of 88,000 patients. Your team consists of five people. Sounds daunting, doesn’t it? This is the work that Carol Massa does every day at Northwell Health, New York's largest healthcare network. She brings her wisdom and experience not only to this episode of the Rosenfeld Review, but to t…

“Systems are very good at being resilient,” and “Systems are very good at dehumanizing,” are sentiments that anyone who has worked in organizational transformation or systems change can appreciate. Luke Roberts is the COO and co-founder of HighFive and a speaker at the upcoming Advancing Service Design Conference. As a self-proclaimed "systems prov…

“I’ve been asking myself the question, ‘Why are you doing that?’ since I was about four,” says Amanda Woolley. As an organizational development (OD) consultant and facilitator, she seems to have found the right profession. Amanda began her career with NHS England, eventually becoming the System Leadership Development Senior Manager before working a…

What do music and DesignOps have in common? So much that Rachel Posman and John Calhoun use music as a framework for their new book, The Design Conductors: Your Essential Guide to Design Operations—the first book written about the subject. Both of the authors come from creative backgrounds (John as a musician, Rachel as a ballet dancer), and they d…

The best operating models for design orgs are mission-driven, evolving, and team-developed. Those criteria might seem daunting, but Daniel Orbach, Lou’s guest and a speaker at September’s DesignOps Summit, explains how he facilitates a dynamic culture of co-creating with his team at JP Morgan Chase. Daniel outlines his framework, one where the whol…

Being simultaneously data-driven and creative seems paradoxical. So does building statistics into the creative process. John Paul de Guzman has managed to do both. As the founder and chief creative of Frost Design and Consulting Group, and speaker at the upcoming DesignOps Summit, millions of Filipinos have been impacted by their work with major Fi…

Giving feedback to subordinates can be just as stressful as receiving it. Yet evaluations are a critical component of retention, employer/employee expectations, and production in general. Having an evaluation framework and system in place creates efficiencies, fills voids, and benefits everyone on the team. Enter Ignacio Martinez, associate directo…

Kate Towsey has certainly left her mark on research operations, pioneering the practice, helping launch the ResearchOps community, and now through writing Research That Scales: The Research Operations Handbook, which Rosenfeld Media is publishing in September of 2024.In her interview with Lou, Kate reflects on her journey from content strategist to…

Is it time to advance the practice of service design? Ben Reason and Patrick Quattlebaum think so. They’re veteran service designers and co-authors of a pair of Rosenfeld books—Service Design: From Insight to Implementation and Orchestrating Experiences respectively.Ben, founder of LiveWork Studio, and Patrick, who founded Harmonic Design in Atlant…

Leah Buley and Joe Natoli have teamed up to make something great (check out the reviews on Amazon!) even greater. How? Well, considering that The User Experience Team of One: A Research and Design Survival Guide was written more than a decade ago, it was time to revisit the content and make it even more relevant for today’s UX teams. After all, tim…

Have you ever thought about the similarities between art and science? Or about how math is the language of the universe? No? Welcome to a perspective shift. Ultimately this episode is about making things better, not just different. But how we get there is through a thoughtful and entertaining discussion with the witty and philosophical Erin Weigel.…

In the latest episode of the Rosenfeld Review, Lou sits down with old friend Peter van Dijck, author of Information Architecture for Designers: Structuring Websites for Business Success, one of the first books ever written on Information Architecture. Peter is now a partner of Simply Put, a Colombian company that builds and designs useful AI Agents…

On this episode, Max Hansen interviews Tom Kelly, the founder of Charity Auctions Today and the Co-Founder of CompCorePro. Tom Kelly is a dynamic entrepreneur and consultant known for his innovative approaches to reducing costs and enhancing efficiency for businesses and nonprofits. With a remarkable track record of launching three successful compa…

On this episode, Max Hansen interviews Dr. Patty Ann Tublin, the CEO and Founder of Relationship Toolbox LLC. Dr. Patty Ann is a human behavior, motivation, and performance expert, specializing in the development of emotional intelligence and communication skills that promote optimal individual and group performance, impacting the bottom line. On t…

In a time of massive layoffs across the tech industry, and with the inevitable advancement of AI, is it time for tech workers to organize — as in, unionize? I know, I know. You thought unions were for 1950’s factory workers. Not so. Ethan Marcotte, author of You Deserve a Tech Union (and coiner of the term “responsive web design”) thinks it’s high …

Dan Hill is the director of the Melbourne School of Design at the University of Melbourne, and author of Dark Matter and Trojan Horses: A Strategic Design Vocabulary and Designing Missions. And he’s the opening speaker at the inaugural Designing with AI conference, where he’ll be presenting “Designing for the Infrastructures of Everyday Life”. Like…

Jodi Forlizzi has taken an unusual path to get where she is today. With an art degree from the University of Arts in Philadelphia, she began working as a technical illustrator at the University of Pennsylvania. Transitioning into UX design as the internet expanded, she pursued a Master's in Interaction Design at Carnegie Mellon University where she…

On this episode, Max Hansen interviews Alastair Sanderson. Alister Sanderson is the CEO of Operio Group, a transformative enterprise specializing in comprehensive solutions for the food, beverage, nutraceutical, and pharmaceutical manufacturing industries. Since its inception in 2022, merging the expertise of LFA Machines and Vivion Inc, Operio Gro…

In the latest episode of the Rosenfeld Review, Lou sits down with social scientist Tricia Wang, coiner of the term “thick data,” and formerly a partner at Sudden Compass. Tricia is passionate about research and AI. She envisions massively improved research outcomes and opportunities for researchers, but only if researchers take the lead in incorpor…

In the latest episode of the Rosenfeld Review, Lou sits down with Neil Barrie, the co-founder and CEO of TwentyFirstCenturyBrand, to delve into the intriguing intersection of brand building, culture, and user experience research. Neil, an outsider in the realm of user research, brings a fresh perspective from the world of brand research; you can he…

Author, researcher, speaker, and frequent Rosenfeld Review guest Steve Portigal joins Lou for a chat on the state of the user research industry – where we’ve been, where we are, and where we’re headed. If the field of research was once a lonely desert, today it’s a jungle. It was once a field where researchers could get lost and forgotten. Today, t…