The Strategic Intelligence podcast is where purpose meets profit — and where thought leaders learn how to turn their ideas into impact, and their impact into income. Hosted by best-selling author and monetization strategist Kevin L. Knox, each raw, powerful, five-minute episode breaks down the psychology, strategy, and structure behind branding, marketing, storytelling, and scalable monetization. No fluff. No theory. Just the strategies that help entrepreneurs, creators, experts, and organiz ...
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Kevin L Knox Podcasts
See the art world through my eyes as an art dealer with thirty years in the business. Interviews of unique and interesting individuals that collect, deal and find art as compelling as I do. Learn the pitfalls of the art world and the interesting cast of characters that are a constant thread of entertaining commentary. Pull up a chair with me, Mark Sublette and the Art Dealer Diaries.
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You’re Already Being Funneled… So Why Aren’t YOU Doing It?
7:02
7:02
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7:02Funnels aren’t complicated—you experience them every time you sit down at a restaurant. In this episode, Kevin demystifies funnels by breaking down the restaurant model: the drink, the appetizer, the entrée, the dessert, and even the tip. Once you see how smoothly restaurants guide you from curiosity to checkout, you’ll know exactly how to build a …
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Ezra Tucker: Inside the Artist's Studio - Epi. 373, Host Dr. Mark Sublette
1:06:22
1:06:22
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1:06:22I had the great pleasure of going to Ezra Tucker's studio and doing a podcast with him. It's so interesting to go in these sacred places that artists create, and it changes your perspective. To just feel the intimacy and the importance of these spaces... It really can't be overemphasized. What happens in these areas of creation, and how somebody li…
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Most entrepreneurs don’t have a sales problem — they have a bridge problem. In this episode, Kevin breaks down why a webinar is the most powerful bridge in business, connecting curiosity to commitment, awareness to action, and followers to finances. You’ll learn why a lead magnet isn’t optional, why every business needs a webinar (yes, every busine…
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How to Profit From What People Hate About You
4:43
4:43
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4:43Most people spend their whole life trying to make everyone like them — not realizing that the very thing people dislike can become your most profitable asset. In this episode, Kevin L. Knox breaks down how Elvis Presley’s manager made money from both his fans and his haters, why Floyd Mayweather built an empire off being “the villain,” and how you …
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You’re Not Monetizing — You’re Just Selling (Huge Difference)
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5:57
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5:57Most entrepreneurs think monetization means “sell a product.” Wrong. Real monetization is taking one idea and engineering multiple paths for people to buy it. In this episode, Kevin breaks down why scaling doesn’t start with creating more offers—it starts with multiplying the value of the offer you already have. When you learn this, your income sto…
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Stop Selling What You Do — Sell What They Get
5:49
5:49
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5:49Most entrepreneurs struggle not because their branding is bad, but because their identity is unclear. In this episode, Kevin breaks down why people won’t believe in your brand until you believe in the person behind it. You’ll learn why selling “what you do” is keeping you broke, and how to shift into selling the outcome your work creates. When your…
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Why Your Brand Is Repelling People (Not Attracting Them)
2:26
2:26
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2:26A message only becomes magnetic when your energy matches it. In this episode, Kevin breaks down the truth behind attraction-based branding — why people don’t just buy your service, they buy the signal you send. You’ll learn how to align who you are with what you say so your content pulls people toward you instead of pushing them away. When your mes…
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Before anyone buys your offer, they buy you. In this episode, Kevin breaks down why the strongest brands aren’t built on logos, colors, or content—they’re built on identity. If you’re not showing up authentically, consistently, and boldly, your audience will miss you every time. When you become the message, the market responds. 📌 Join the Strategic…
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Sales gets easy when you stop trying to sell and start trying to understand. In this episode, Kevin L. Knox breaks down why sales is simply identifying a problem, asking the right questions, and communicating the right solution with clarity. When your message connects, the sale becomes inevitable — not forced. If you can solve problems, you can sel…
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Business is nothing more than relationships. In this episode, Kevin L. Knox breaks down why prospects aren’t looking for a proposal on the first day—they’re looking for someone they can trust. When you nurture your audience the same way you’d build a real relationship—step by step, conversation by conversation—you earn connection, trust, and eventu…
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The FASTEST Way to Turn Your Message Into Money
10:43
10:43
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10:43In this episode, Kevin breaks down the exact strategy behind writing a book in 30 days and turning it into a six-figure income stream. You’ll learn how to build a framework before you write a single word, how to turn chapters into courses, subtopics into products, and your entire manuscript into an ecosystem that pays you over and over again. No fl…
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In this episode, Kevin breaks down the uncomfortable truth most entrepreneurs don’t want to face: you’re not losing because you’re not gifted — you’re losing because you’re not positioned. Talent, skill, and passion aren’t enough in a world where visibility drives value. Kevin unpacks why best known always beats best, how positioning determines you…
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Stop Chasing "Likes" — Start Attracting Clients
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5:08Most creators are so busy trying to be liked that they forget to be paid. In this episode, Kevin L. Knox breaks down why social media validation is the quickest way to stay broke — and how shifting from entertainment to strategy transforms your entire brand. You’ll learn the power of the Three-I Method: inspire through your impact, influence throug…
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The REAL Reason Your Content Isn’t Converting
4:36
4:36
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4:36Most people tell brand stories that sound good… but don’t sell. In this episode, Kevin breaks down the three-part formula behind a brand story that actually moves people to buy: identify the problem, position your brand as the solution, and sell the transformation—not the process. When you shift from telling people what you do to showing them what …
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Ernie Lister: Master Navajo Silversmith - Epi. 372, Host Dr. Mark Sublette
52:42
52:42
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52:42The best kind of podcasts sometimes are the ones that you weren't planning, and that's the one I had today with Ernie Lister. He is a silversmith and is an incredible master of his craft. There's no doubt about that. I've known about Ernie for a very long time. I've talked to him, but only at Santa Fe during Indian market. Things move very fast at …
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Steve Weil: Owner, Rockmount Ranch Wear - Epi. 371, Host Dr. Mark Sublette
58:17
58:17
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58:17I had Steve Weil on the podcast today. It was a really a fun, interesting interview because it wasn't done in the studio. It was actually done at Rockmount Ranch Wear Headquarters in Denver. I highly encourage you go to this store (and bring your wallet) because there's some really great things inside. I definitely walked away with a few Western an…
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Randy L. Barton (Diné): Multidisciplinary Artist & Designer - Epi. 370, Host Dr. Mark Sublette
1:10:23
1:10:23
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1:10:23I love spontaneous podcasts. That's what happened today with Randy Barton. He's a Diné (Navajo) artist and is just a very interesting man and a very unique and important artistic voice. He has a great story. He moves from the reservation to Winslow, AZ and gets into hip hop culture and graffiti at a very young age. He runs with this, and it becomes…
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Knox Kronenberg: Western Fine Art Photographer - Epi. 369, Host Dr. Mark Sublette
59:43
59:43
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59:43I had the very dynamic Knox Kronenberg on today. He's a fine art photographer and he's got a really interesting story. He's pushing the envelope and he's only 27, but it feels like he's 40. Knox has really found his niche. We're talking about major endeavors. It's like doing directing a movie. I mean, he can spend up to $70,000 on a single shot. He…
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Trends in Western Art: An Expert Panel at the Coors Western Art Show Collectors Roundup, w/ Dr. Mark Sublette, Kevin Doyle, and Josh Warren, Moderated by Joshua Rose - Epi. 368
56:28
56:28
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56:28Today's podcast is a little different because it's a panel that was done at the Coors Western Art Show Collectors Roundup in September 2025. They have a show that's in January 2026 and this is kind of a preview get together with collectors, artists, and other key figures in the Western art world. This particular event was a panel that was part of t…
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Star Liana York: Sculpture Retrospective & Studio Tour (Part 2) - Epi. 367, Host Dr. Mark Sublette
39:49
39:49
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39:49My favorite podcasts are the ones where I get to go to the person's studio and/or house, sit in their environment, and talk to them. It gives me such a deeper understanding of that person and where their creative juices come from. I got to do that with renown sculptor Star York. We've been working on a 50 year retrospective, and this was part of th…
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Star Liana York: 50 Year Sculpture Retrospective (Part 1) - Epi. 366, Host Dr. Mark Sublette
1:01:14
1:01:14
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1:01:14My favorite podcasts are the ones where I get to go to the person's studio and/or house, sit in their environment, and talk to them. It gives me such a deeper understanding of that person and where their creative juices come from. I got to do that with renown sculptor Star York. We've been working on a 50 year retrospective, and this was part of th…
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Jeremy Lipking: American Realist Painter - Epi. 365, Host Dr. Mark Sublette
1:01:24
1:01:24
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1:01:24I had Jeremy Lipking on today and he is such a wonderful artist. I've always been a fan of his work. You know, it's not a far stretch to compare him to somebody like John Singer Sergeant or Joaquín Sorolla. He has this strong sense for posing figures, highlighting their emotions and body language. The way he sees these images in his head and then i…
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Starr Hardridge: Artist - Epi. 364, Host Dr. Mark Sublette
1:11:32
1:11:32
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1:11:32I had a great interview with Starr Hardridge and he's just an incredible artist. He's Muskogee (Creek) and is known for his pointillism paintings that he does primarily of Native imagery. He also does some abstract artwork, which I really like as well. It's a very unique style and takes an insane amount of time to do it. We even talk about how he d…
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Jordan Sprigg: Metal Wildlife Sculptor - Epi. 363, Host Dr. Mark Sublette
1:22:33
1:22:33
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1:22:33Doing podcasts can be such a joy and it was with Jordan Sprigg. This is the beauty of social media and the internet. My son and I found images of Jordan's sculptures online and we both gravitated to the man's work. It's just so interesting. He uses found material to build these beautiful sculptures of wildlife. Fish, ibex, rhinoceroses horses, etc.…
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Barry Walsh: Hopi Kachina Specialist (Lecture) - Epi. 362, Host Dr. Mark Sublette
44:20
44:20
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44:20Barry Walsh, who's a specialist in Hopi Kachina, did a lovely presentation talking about different types of the kachinas and, as he refers to them, as katsinam. It was uniquely interesting because he's got, you know, decades of research and understanding of the kachinas themselves and has close ties to the Hopi. He says in his lectures, he's not a …
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2025 Santa Fe Indian Market Best of Show Award Ceremony - Epi. 361, Host Dr. Mark Sublette
55:13
55:13
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55:13Santa Fe Indian Market is such an interesting event and should be on every art lover's bucket list. This is the 103rd market and it's always the third week in August. They have a big ceremony to kick the weekend off and it's when they judge all the different art that comes in from all the artists. Medicine Man Gallery and the Sublette Family Founda…
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Billy Schenck: Inside the Artist's Studio - Epi. 360, Host Dr. Mark Sublette
29:25
29:25
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29:25Billy Schenck's 55 Year Retrospective will open February 6, 2026 at Medicine Gallery, and over a year ago, I came out to Billy's studio to talk to him about what we're planning to do. It's been a year since then, and with the show coming up next year, that makes it a two year project. So you get to see Billy's studio (if you're watching on YouTube)…
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Daniel Gerhartz: Fine Artist - Epi. 359, Host Dr. Mark Sublette
52:37
52:37
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52:37I had Daniel Gerhartz on today. What a pleasant, lovely human being that he is. I've always been a fan of his work. It's emotionally driven. For me, when I see it, I feel things. This is a man who has taken his work seriously since really junior high and started showing in galleries when he was 25 years old. In fact, this year was his 35th Prix de …
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Marc Sternberg: Documentary Filmmaker - Epi. 358, Host Dr. Mark Sublette
1:38:38
1:38:38
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1:38:38I had Marc Sternberg on today, and it was a very interesting podcast, a little different than what I normally do. Marc contacted me, wanting to interview me for the documentary he's working on titled "Cowgirls: The Women of Western Art." Marc had seen a show that was about cowgirl art at Western Spirit: Scottsdale's Museum of the West, and he was w…
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Scott Burdick: 2025 Prix de West Artist Interviews - Epi. 357, Host Dr. Mark Sublette
21:33
21:33
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21:33I recently visited the National Cowboy and Western Heritage Museum for the 2025 Prix de West Invitational Art Exhibition & Sale. They have this event every year in June and it's a wonderful gathering of some of the very finest Western and Native American Artists. It's basically all sculpture and paintings, and you have very traditional art, but you…
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Josh Elliott: 2025 Prix de West Artist Interviews - Epi. 356, Host Dr. Mark Sublette
20:05
20:05
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20:05I recently visited the National Cowboy and Western Heritage Museum for the 2025 Prix de West Invitational Art Exhibition & Sale. They have this event every year in June and it's a wonderful gathering of some of the very finest Western and Native American Artists. It's basically all sculpture and paintings, and you have very traditional art, but you…
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Howard Post: 2025 Prix de West Artist Interviews - Epi. 355, Host Dr. Mark Sublette
21:50
21:50
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21:50I recently visited the National Cowboy and Western Heritage Museum for the 2025 Prix de West Invitational Art Exhibition & Sale. They have this event every year in June and it's a wonderful gathering of some of the very finest Western and Native American Artists. It's basically all sculpture and paintings, and you have very traditional art, but you…
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Eric Bowman / Brett Allen Johnson: 2025 Prix de West Artist Interviews - Epi. 354, Host Dr. Mark Sublette
26:34
26:34
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26:34I recently visited the National Cowboy and Western Heritage Museum for the 2025 Prix de West Invitational Art Exhibition & Sale. They have this event every year in June and it's a wonderful gathering of some of the very finest Western and Native American Artists. It's basically all sculpture and paintings, and you have very traditional art, but you…
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Jack F. Becker, PhD: Joslyn Art Museum Executive Director & CEO - Epi. 353, Host Dr. Mark Sublette
40:51
40:51
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40:51It's fun sometimes to get out of my studio and actually go to the place of work of the people that I interview, and in this case, I was able to do that with Jack Becker who is the Executive Director and CEO of the Joslyn Museum in Omaha. He's been there since 2010 and he's a very interesting man. I love the fact that at every point really, he point…
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Art Dealer Diaries Podcast Highlights (Part 9) Epi. 352 - Host Dr. Mark Sublette
1:08:31
1:08:31
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1:08:31This episode features (in order of appearance) artists Amery Bohling, Barbara Van Cleve, Donna Howell-Sickles, and a lecture snippet from Maynard Dixon's American West by Dr. Mark Sublette. •••••••••••••••••••••••••••••••••••• I'm going to be doing some podcasts on the road and I thought that for the next couple of weeks I’d republish parts of some…
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Art Dealer Diaries Podcast Highlights (Part 8) Epi. 351 - Host Dr. Mark Sublette
1:02:58
1:02:58
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1:02:58This episode features (in order of appearance) artists William Haskell, Whitney Gardner, Mathieu Nozieres, and Jon Flaming. •••••••••••••••••••••••••••••••••••• I'm going to be doing some podcasts on the road and I thought that for the next couple of weeks I’d republish parts of some of the favorite podcasts that I've done over the last eight years…
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Abe Jacob: Tony Award-Winning Sound Designer & Audio Engineer - Epi. 350, Host Dr. Mark Sublette
1:14:12
1:14:12
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1:14:12Every once in a while, you get the honor of doing a podcast with someone who you know is an important part of history. That's what I got to do today with Abe Jacob. Now, Abe is a sound designer. If you don't know what that is, well, I didn't really know either, but he's actually known as "The Godfather of Sound." He's had this remarkable life and c…
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Contemporary Indigenous Art Now: Tony Abeyta, Thomas "Breeze" Marcus, and Melissa Cody - Epi. 349
56:42
56:42
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56:42This podcast is a little different because it's actually an artist panel that I recorded at Scottsdale Ferrari Art Week, a show that I was a part of back in March 2025. It was such an important presentation that I thought it needed to be captured and preserved. It's all about contemporary Indigenous art and where it stands today. The moderator of t…
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Thomas "Breeze" Marcus: Muralist and Studio Artist - Epi. 348, Host Dr. Mark Sublette
1:28:11
1:28:11
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1:28:11I had Thomas "Breeze" Marcus on the podcast today. He goes by Breeze and in fact, his name is really kind of synonymous to the type of imagery that he does in his fine art paintings. This guy is just so unique. I had such a fun time with this podcast because it was one of those where it's a full conversation, not just an artist's biography. It made…
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The Legacy of Elaine Horwitch: Joshua Rose, Julie Sasse, Billy Schenck & Tom Palmore - Epi. 347
50:35
50:35
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50:35I did the Scottsdale Ferrari Art Week in March and they had a wonderful panel about the legendary art dealer Elaine Horwitch featuring Josh Rose, Julie Sasse, and two artists, Billy Schenck and Tom Palmore. Schenck and Palmore showed at Elaine Horwitch Gallery, which was in Santa Fe, Scottsdale, and Palm Springs and Julie was her gallery director. …
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Susan Tarman: Art Appraiser & Consultant - Epi. 346, Host Dr. Mark Sublette
1:06:26
1:06:26
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1:06:26I had Susan Tarman on today and it was just a joyful conversation. I've known Susan professionally for 30 years, going into her galleries and getting appraisals from her. She's very, very smart and her story is all about what Santa Fe was like in the early 80s all the way through today. She talks about a guy named Vic Hansen who was this very inter…
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Cara Romero: Contemporary Fine Art Photographer (Lecture at the Tucson Museum of Art) - Epi. 345
54:31
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54:31This podcast is a recording of a special presentation given by contemporary fine art photographer Cara Romero (Chemehuevi) at the Tucson Museum of Art on April 16, 2025. A big thank you to Cara Romero and to our host, Senior Curator of TMA, Christine Brindza for letting us record and publish this talk for our listeners (and viewers). If you are int…
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Shahrokh Rezvani: Artist & Master Printmaker - Epi. 344, Host Dr. Mark Sublette
1:01:39
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1:01:39Once in a while you come across somebody and you realize in that moment they're an important figure in art history, and maybe their story hasn't been told yet. In this case, I don't think it really has. You see, my guest today is Shahrokh Rezvani and he's a very interesting man to say the least. What makes him so interesting is this journey that he…
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Ray Dewey: Art Dealer & Expert - Epi. 343, Host Dr. Mark Sublette
1:20:35
1:20:35
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1:20:35I had Ray Dewey on my podcast today. I had him on a couple of years ago (episode 259) and we went through his life story, from his childhood up until he closed his gallery in Santa Fe, which was one of the best Southwest art galleries of all time. Well, he happened to be in Tucson today so I asked him if he'd do another podcast and he obliged. Ray …
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Robert Sommers: Fine Arts & Antique Dealer - Epi. 342, Host Dr. Mark Sublette
1:04:26
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1:04:26When people that I'm interested in talking to come into my gallery, I want to grab them and take them to my studio and talk to them. Well, lucky for me, Robert Sommers walked into my store today. He's a long time friend, a very knowledgeable art dealer, and the owner of Blue Heron Gallery. I had recorded a podcast with him seven years or so ago, bu…
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Most people chase passion. Some lean on talent. But neither one pays the bills. In this episode, Kevin L. Knox breaks down the real formula: Passion is what you want to do, talent is what you can do, but purpose is what you were created to do — and purpose is always tied to a problem you’re meant to solve. When you understand that purpose is the fo…
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You Can't Run a Business with Broke Thoughts
2:54
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2:54Before you can be the CEO of a business, you must first become the CEO of your own thoughts. In this episode, Kevin L. Knox breaks down the mental mechanics of entrepreneurship — why self-doubt is natural, why confidence is cultivated, and why your internal dialogue will determine every external result. You’ll learn the difference between “faking i…
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Kathryn Haigh: President & CEO, Eiteljorg Museum - Epi. 341, Host Dr. Mark Sublette
52:14
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52:14I had Kathryn Haigh on the podcast today and she is the President and CEO of the Eiteljorg Museum, which is one of my favorite museums in North America. The reason being, for one thing, it's a beautiful building inspired by Ancestral Puebloan architecture. It was founded by Harrison Eiteljorg in 1989 and he put this magnificent collection of Wester…
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Bob Melet: Art Dealer / Designer / Vintage Fashion Expert - Epi. 340, Host Dr. Mark Sublette
50:38
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50:38I had Bob Melet on today. He's an old friend that I've known him for 30+ years. When people ask me what Bob does, I always say that I'm not 100% sure. I am sure however that he has this unique gift of looking at objects of all types, all cultures, and then using them in a fashion where individuals can get inspiration, primarily in the field of fine…
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Tony Abeyta: Modernism in the Desert (Scottsdale Art Week 2025) - Epi. 339, Host Dr. Mark Sublette
52:59
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52:59This podcast is a little different because it was filmed on location at Scottsdale Ferrari Art Week 2025. Tony Abeyta is a famous painter, jeweler, and curator, and he assembled all of these modernist voices together for the exhibit "Modernism in the Desert." The artists include: Fritz Scholder, Charles Loloma, Michael Kabotie, Lloyd Kiva New, Paol…
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