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Gabfocus Self Storage Podcast

Melissa Huff, Josh Huff, Tommy Nguyen

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Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa ...
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Jeremiah's Well

Josh Huff, Ricky Lobach, Jordan Huff

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There are many things we hear from the Word of God, whether in a sermon, a song, or regular conversation. But what about those less comfortable topics? What does the Bible say about divorce, pornography, what should or should not happen in worship, modern warfare, the election, profanity, alcohol, masculinity, or a host of other things that don't normally come up around the Sunday lunch table? Jeremiah's Well covers these topics; the ones that people should be, but maybe aren't, talking abou ...
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Jiu-Jitsu is hard. Join host Josh McKinney on his forever quest to "suck less at jiu-jitsu." Learn from high level black belts, in depth conversations, and off the wall rants by the host himself. It is guaranteed that each episode will help you suck just a little less at jiu-jitsu, or your money back. Josh McKinney is an accomplished adult black belt competitor with a "suck-less" mindset that can help anyone progress
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In this special on-location episode from Boerne, TX, we're joined by the team from On the Move—Jim, Sherry, CJ, and Stacie—to unpack their biggest takeaways from the Inside Self-Storage World Expo, the industry's largest event. From expert-led education sessions to lively vendor conversations, this episode dives into: Why Good Questions Matter – Ho…
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Chris Burns has recently taken Jiu-Jitsu Teaching by storm. Not with new and flashy moves but with simple refined ideas that he has learned from his Professor, Rickson Gracie.Chris ( @the.BJJproject ) has used "Old School" Gracie Jiu-Jitsu Methods to protect his body, perfect his jiu-jitsu, and get back to the roots of the art and today he will hel…
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In this quarterly Legal Chat, self storage attorneys Scott Zucker and Carlos Kaslow tackle the toughest legal challenges operators face in 2025. From military tenants and bankruptcy stays to lean sale objections and law enforcement searches, this conversation dives deep into the real-world scenarios that take storage owners out of the office and in…
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Today we’re diving headfirst into another round of spicy hot takes—where flow rolls turn violent, blue belts turn into prophets, and your coach is probably just winging it five minutes before class. From the culty undercurrents of mixing martial arts and religion to the shame of explaining why a teenager tapped you, this one pulls no punches and de…
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What separates the good from the truly great in self-storage management? In this episode, Melissa and Tommy are joined by Mark Green from The Jenkins Organization to explore what top-performing managers do differently—and how their daily habits, communication, and customer care lead to higher occupancy and better results. Together, they dive into k…
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Today I (@thejoshmckinney) sit down with my friends Justin Kichler and Justin Huff to talk about the Jiu-Jitsu Journey.Huff, Kich, and I have been training together for over 15 years. Starting as students, evolving into purple belts training in my garage in the ghetto, til now where we all all coaches at the famous HeadnodHQ. Jiu-Jitsu for Imbecile…
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What does it take to truly master self-storage management? In this episode, we give a preview of our upcoming session at the Inside Self-Storage World Expo on Friday morning, where they’ll break down the essential skills every great manager and owner needs to succeed. We will expand on these four core areas: ✅ Managing Yourself – Building disciplin…
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Ever wonder why your Jiu-Jitsu progress feels stuck? In this video, we’re exposing 16 painfully honest reasons you might still suck. Whether you’re training like you’re in the UFC but tapping like you’re auditioning for Riverdance, relying on binge-watching Cobra Kai instead of real tape study, or mysteriously appearing and disappearing from the ma…
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So, you’ve got the land and a feasibility study in hand—now what? In this episode, we walk through the critical next steps before breaking ground on a new self-storage facility. From layout decisions to customer flow to operational planning, this conversation is packed with practical advice for developers and future owners. Topics covered include: …
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"Take us to your Leader" Today I am joined by podcaster Matt Kwan( ⁨@TheEverydayJiuJitsuPodcast⁩ ) to discuss what WWE is doing that BJJ could be doing too. Then the conversation takes a wild turn when we start talking conspiracy theories. From Greased UFC Legends, to the DDS Split, to a fake moon-landing, and even how aliens and religion go togeth…
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Fresh off the Self Storage Association (SSA) Spring Conference & Expo in Orlando, we break down key legislative updates and share our top takeaways from the event. New and Pending Legislation – Updates on non-monetary defaults, unsigned leases, and the push to remove outdated newspaper advertising requirements Why Industry Self-Regulation Matters –…
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This episode is a disaster—and that’s why you’ll love it. Josh answers YOUR most unfiltered, unhinged, and uncomfortable questions he’s ever gotten: Do stripes matter? Should socks be illegal on the mat? Would he rather delete every episode of the podcast or give up all his medals? From nut cups to purple belt philosophy, nothing is safe. Chaos, ho…
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Five years ago, Gabfest kicked off the Gabfocus webinar series to bring expert insights and real-world strategies to the self-storage industry. Now, in our 70th webinar episode, we’re diving into one of the most important topics for storage operators: How to Dominate Your Local Market. In this special episode, Tommy and Melissa sit down with indust…
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JOIN US.... For another episode of ISAJJ where host Josh McKinney goes through YOUR Hot Takes about jiu-jitsu. In today's episode we will be talking butt-scooters, bj penn, and cult like jiu-jitsu behavior! As we dig deeper into the episode we will all come to the conclusion that Josh is probably a cult leader himself. Jiu-Jitsu for Imbeciles (FREE…
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🚨 Struggling with competition anxiety in BJJ? 🚨 In this episode, I break down exactly how to overcome imposter syndrome, stay calm under pressure, and perform at your absolute best—no matter who’s standing across from you. I just competed at the IBJJF Indianapolis Open and took gold 🥇, and I’m sharing every mindset shift, warm-up trick, and pre-fig…
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With so many self-storage management software options available, how do you choose the right one for your facility? We unpack the key features and must-haves for 2025, helping you navigate the software landscape to find the best fit for your business. Online Rentals & Payments – How to streamline the tenant experience with electronic signatures, ID…
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Pricing your self-storage units isn’t just about setting a number and hoping for the best—it’s about staying informed and adapting to market conditions. In this episode, we break down why keeping an eye on your local competition, regional trends, and even seasonal factors is essential for optimizing your rates and specials. Topics covered include: …
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Join Josh McKinney(@thejoshmckinney) as he sits down with Stephan Kesting ( @StephanKesting )—jiu-jitsu black belt, kidney transplant survivor, and wilderness adventurer—who completed a grueling 1,000-mile canoe journey across the Canadian subarctic. In this conversation, Stephan reveals how he overcame brutal storms, near hypothermia, and countles…
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Today I am joined by OG Grappler Marc Ste-Marie. Marc has been on the mats for his whole life and has so many nuggets of wisdom to share!Marc is also father to one of the best female grapplers of today, Brianna Ste-Marie.Jiu-Jitsu for Imbeciles (FREE) BJJ Mental Models Kicksite FREE 30 Day TrialDatsusara 10% OFF with Promo Code “ISUCK”Join⁠ISAJJ PR…
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A consultant shows you the path you need to walk, but a mentor walks the path with you. In a business as nuanced and unique as self storage, enlisting a mentor can be the difference between a successful business venture and one that never makes it through lease up. As the industry evolves, new investors often face overwhelming decisions about facil…
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In this rebroadcast of our February 20, 2025 webinar, John Chang from Marcus & Millichap provides an in-depth analysis of the self-storage industry's economic landscape in 2025. With inflation stabilizing, interest rates remaining high, and occupancy trends shifting, John breaks down key market forces shaping the industry and what operators should …
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Join host Josh Mckinney as he goes through his Jiu-Jitsu journey to break down what every belt should be focused on. Jiu-Jitsu for Imbeciles (FREE) BJJ Mental Models Kicksite FREE 30 Day Trial Datsusara 10% OFF with Promo Code “ISUCK” Join⁠ISAJJ PRO (ALL of Josh’s Courses in One Place) Join the Gi Gazette ⁠Ask Questions/Suggest Topics⁠ for the show…
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Self-storage isn’t just for life transitions anymore—more and more small business owners, gig workers, and entrepreneurs are using storage units to run and grow their businesses. From Etsy sellers and antique dealers to pharmaceutical reps and lawn care companies, these customers have unique needs and can be some of the longest-staying tenants. In …
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Chris Paines (@chrisvillainbjj) got tired of "how to defend everything" and recently decided to BAN Everything instead. Today I(@thejoshmckinney) get to talk to my favorite Englishman about a new training methodology that he is experimenting with that can prevent injuries, produce better grapplers, and even eliminate inner-gym conflict. Jiu-Jitsu f…
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Today we dive into figuring out your self storage story- the characters, the plot, and the target audience. It's only after those pieces are in place that an effective story can be told, and your business is no different. But that's only half of the journey. Once you've figured out your story, you have to tell it, and often words just aren't enough…
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In todays episode I (@thejoshmckinney) present you with 3 simple methods to "Complete" your jiu jitsu game. Jiu-Jitsu for Imbeciles (FREE) BJJ Mental Models FREE Copy of ⁠The 3 Lenses⁠ Join ⁠ISAJJ PRO(“Master the Melt Pass”) Join the Gi Gazette ⁠Ask Questions/Suggest Topics⁠ for the show Follow the show on⁠ Instagram⁠ ⁠Check out the ISAJJ Youtube C…
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We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response: What if you have multiple locations? Do you use 1 website, 1 Google Profile? How do you get in the Map Pack if your not already? Should my website list every single chain restaurant near my faci…
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I asked for offensive questions, then listeners decided to offend me instead. Jiu-Jitsu for Imbeciles (FREE) BJJ Mental Models FREE Copy of ⁠The 3 Lenses⁠ Join ⁠ISAJJ PRO(“Master the Melt Pass”) Join the Gi Gazette ⁠Ask Questions/Suggest Topics⁠ for the show Follow the show on⁠ Instagram⁠ ⁠Check out the ISAJJ Youtube Channel⁠…
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What is SEO, why does it matter, and how does it work for self-storage specifically? Today we tackle search engine optimization basics and discuss the impacts of the REITs, AI, and changes to expect in the coming year. Do you need to still be on page 1 of Google? What metrics should you pay attention to? Who and how do you target your ideal custome…
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My dad Steve and I have been training jiu-jitsu together for almost 17 years. In that time we have seen a lot of people who "are in it for the long haul" quit. Whether from injury, life changes, or simply being as soft as butter we have seen so many people give up on their dream of "training jiu jitsu forever."Today we reveal every secret of Steve'…
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When is the last time you looked through your self storage operations manual, assuming you have one in place? Is it still fully applicable and relevant? Are you using it to train new employees or is it so out of date it just collects dust on the shelf? Today we talk best practices for optimizing your operations manual. These documents should be reg…
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At just 21 years old, I took a huge leap and opened my own Jiu-Jitsu school. In this episode, I share the story behind the decision, the challenges I faced, and the lessons I learned along the way. Whether you're thinking about starting your own academy, chasing a dream, or just curious about what it takes to build something from scratch, this is f…
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Ever wonder what the difference between an average and an elite jiu-jitsu mindset?Today we have the pleasure of interviewing Jeremy Brick one of the most accomplished Masters Competitors ever!Learn the secrets to always progressing and learn how important the right coach is for the right athlete! Sign up for 50% of⁠ BJJ Mental Models⁠ Promo code “J…
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A new year is here and change is in the wind! Is it time to get into TikTok? Do you need to pivot to AI search? Maybe a billboard strategy or having a manager available 24/7 is what you need. As more and more options for doing self storage become available, what do you need to be doing as a business owner or operator? As with most things, the more …
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Sign up for 50% of⁠⁠ BJJ Mental Models⁠⁠ Promo code “JOSH”: FREE Copy of⁠⁠ ⁠The 3 Lenses⁠⁠⁠ Join⁠⁠ ⁠ISAJJ PRO⁠⁠(“Master the Melt Pass”) Join the⁠⁠ Gi Gazette⁠⁠ ⁠⁠⁠Ask Questions/Suggest Topics⁠⁠⁠ for the show Follow the show on⁠⁠⁠ Instagram⁠⁠⁠ ⁠⁠⁠Check out the ISAJJ Youtube Channel⁠⁠
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Steve McKinney is a Jiu Jitsu Black belt Under Kyle Watson, a personal trainer of over 30 years, an author, and a 63 year old who still trains Jiu Jitsu regularly. Sign up for 50% of BJJ Mental Models Promo code “JOSH”: FREE Copy of ⁠The 3 Lenses⁠ Join ⁠ISAJJ PRO(“Master the Melt Pass”) Join the Gi Gazette ⁠Ask Questions/Suggest Topics⁠ for the sho…
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Welcome to Episode 4 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about costs, data protection, and un-signed leases. Is it okay to pass along costs to your tenants? How long should you hold on to your tenants information once they…
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"The sky is not the limit, demand is the limit for what we can do in self storage." This is just one of the nuggest from our end of the year review. What was your toughest challenge this year? What are the weaknesses you identified in your business? What worked? What didn't? What trends are you expecting in 2025 for self storage? We look back on 20…
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Merry Christmas from the ISAJJ Team!This year we decided to bring on everyone's favorite crazy bjj uncle, Rob Handshy (Bionic Rob). Today Rob brought a Christmas bag with him full of Gifts, Old bjj traditions, and Wrist Locks.and he's running low on everything but wristlocks... Sign up for 50% of BJJ Mental Models Promo code “JOSH”: FREE Copy of ⁠T…
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You're paying hundreds, if not thousands, of dollars to get website visitors, walk-in traffic, and phone calls to rent self storage units. But what if you're not there to answer the phone? Too many voicemails and missed calls turn into missed opportunities if you aren't connecting with customers in the moment. But is a call center the right solutio…
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"THIS. IS. EPISODE 300!" The HIT Squad has been referenced on the podcast many times but today we are going to give you the real scoop. 16 years ago someone decided to invest a lot of money into an abandon army depot with the hopes of making the first ever "MMA Super-Gym." The gym ran for 3 years before having to sell, in that time they changed ton…
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Cameras and gates and wasp spray, oh my! Yes, these are all great ways to keep the trash off your property and to give your security a boost. Security is top of mind for most self storage tenants. It consistently ranks in the top 3 for what is most important to our customers. What security do you need for your facility? Do you really need a gate? W…
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Have you ever tried not tapping? What's the worst that could happen?Today, Josh(@thejoshmckinney) sits down with his newest Black Belt, Richie Kelly(@richiekellybjj) aka "the Goose."In this wide ranging conversation you can't tell what's sarcasm or belief. Enjoy as the boys discuss Drinking Electrolytes, Fighting Old men, and Eating Submissions.Sig…
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Nothing can slow down jiu-jitsu progression like a broken coccyx. Today on our thanksgiving special you can learn the super secret concept to never getting injured again! Sign up for 50% of ⁠BJJ Mental Models ⁠Promo code “JOSH”: FREE Copy of⁠ ⁠The 3 Lenses⁠⁠ ⁠ISAJJ BUNDLE BLACK FRIDAY DEAL⁠ Join the⁠ Gi Gazette⁠ ⁠⁠Ask Questions/Suggest Topics⁠⁠ for…
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Happy Thanksgiving! As 2024 begins to wrap, we reflect on what makes us most thankful in the self storage industry. From trade shows to business opportunities to our crazy travel schedule, there's a lot to think back on. Yes, we give several specific shout-outs to vendors and individuals who have impacted us, plus some bonus content about our favor…
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Melissa Stiles from Storage Asset Management brings her expertise managing marketing for over 600 self storage locations to the group as we dive into digital marketing. What tactics work for lease up, large stores, small stores, or stable properties? When is it time to change things up? What should your budget look like? We explore social media, Go…
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In this sizzling hot takes episode, we dive into a wild mix of questions and opinions guaranteed to spark debate (and maybe a few laughs). What would you do if the guy who bullied you in high school showed up to open mat? Is No-Gi really easier—or just more practical for a street fight? Plus, we tackle the IBJJF scoring system, Masters divisions, a…
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What's obvious to you might not be so obvious to others. We swim in the self-storage world, so things like month-to-month leases, drive-up access, online rentals, and pest control might not seem like amazing amenities to highlight. However, the average customer doesn't know the standard self-storage package. Handicap access or the fact that they ar…
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Mike Mahaffey( @OldBastardBJJ ) has made a name for himself by helping other "old bastard" grapplers stay on the mat consistently.He recently joined the show to talk some ideas on longevity but after getting to train together I thought it would be even more fun to talk about how the right techniques and concepts make longevity possible. Rough Hands…
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Welcome to Episode 3 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about disasters. With the recent hurricanes hitting the southeast, it's important to understand the legal challenges. Here are a few of the topics covered: Tenant Co…
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