Life hacks and expressions Cover art photo provided by Dayne Topkin on Unsplash: https://unsplash.com/@dtopkin1
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Jonathan Mcleod Podcasts
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photogra ...
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A podcast about horror writers and the stories that made them. Join host Matthew Jackson as he talks to some of the biggest names in horror about the scary stories that built their imaginations, from movies to books and everything in between.
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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabl ...
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From 16K to One Million: Katinka Tromp’s Journey
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43:46In this episode of the Difference Maker Revolution podcast, host Jonathan Ryle is joined by Steve Saporito and Ronan Ryle as they welcome their first guest, Katinka Tromp. Katinka shares her journey as a photographer and business owner, including the mindset shifts, strategic decisions, and client-focused approach that helped her reach the mileston…
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Episode 62: The Best Horror Movies of 2025 with Matt Donato
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1:02:49Happy New Year! For our first episode of 2026, we're finishing up our Best of 2025 wrap-up with a discussion on the best horror movies of the past year. We're joined by Matt Donato, one of the finest horror critics on the web, and while we touch on a lot of the expected hits, you'll also hear about some horror films that deserve more attention. It'…
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Highlights of 2025 and Looking Forward to 2026
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27:192025 was a year of transformation—and the Difference Maker Revolution team is sharing the highlights that shaped it. From AI breakthroughs to hands-on workshops and personal milestones, discover how photographers are embracing change, attracting ideal clients, and taking their studios to the next level. In this episode, you’ll hear: How AI is helpi…
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Episode 61: The Best Horror Books of 2025 with Sadie Hartmann
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1:11:55It's our final show of 2025, and we're using it to look back on the best horror books we read this year. Joining us this week we've got Mother Horror herself, Sadie Hartmann! We talk with Sadie about her latest book, Feral and Hysterical, and we dig into the best horror books of the year. You'll get a lot of cool book recommendations in this episod…
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Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier. In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly. From client psychology and commu…
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Episode 60: Christmas Evil with C. Robert Cargill
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52:46It's Christmas time! C. Robert Cargill returns! Based on a brief conversation we had back during Fantastic Fest, Cargill was kind enough to stop by for the second time this year to talk Black Phone 2 spoilers and to unpack a fascinating take he has on 1980's Christmas Evil! It's killer Santa time on The Scares That Shaped Us! - Sign up for our news…
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The Importance of Recharging and Connecting
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24:53In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is a…
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The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now. You’ll hear how AI is replacing…
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Episode 59: Invasion Of the Body Snatchers (1978) with Clay McLeod Chapman
1:13:16
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1:13:16It's Clay McLeod Chapman time once again! Our friend of the show returns for his fourth (!!!) visit to talk about his new book Shiny Happy People, everything he's got coming up in 2026, and of course, we dig deep into 1978's amazing Invasion of the Body Snatchers! - Sign up for our newsletter for even more horror goodness. - Shiny Happy People is a…
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Biggest "Aha Moments" from Effortless Sales
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23:55
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23:55This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way. Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying t…
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Episode 58: Stand by Me and Aliens with Peter Hall and Paul Gandersman
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56:46It's our first two-story episode! Peter Hall and Paul Gandersman, writers and directors behind the new horror film Man Finds Tape, join the show this week. We talk about making a fake documentary horror film, Texas inspirations, playing with found footage, and much more. Plus, we dig into Rob Reiner's Stand By Me and James Cameron's Aliens! - Sign …
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The 'Chicken' or the 'Egg' in your 'AI Marketing'
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28:02In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing. If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tool…
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Episode 57: Gremlins with Chris Panatier
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1:02:48Chris Panatier, author of The Redemption of Morgan Bright, joins the show this week to talk about his new book, Shitshow, and we dig into the festive madness that is Gremlins, as well as the stealth masterpiece that is Gremlins 2: The New Batch. We also talk about Dublin Dr. Pepper, because Central Texas boys know. - Sign up for our newsletter for …
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Planning 2026: The Difference Maker Revolution Secret Sauce
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30:02Ready to stop winging it and start winning it? In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.” You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you moment…
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Episode 56: The Films of Jan Svankmajer with Jess Hagemann
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57:44Jess Hagemann, who wrote one of the best horror novels of the year with Mother-Eating: A Documentary, joins the show this week to talk about her book and the historical deep dive that inspired it. Then we dig deep into the surreal, often disturbing short films of the great Jan Svankmajer! - Sign up for our newsletter for even more horror goodness. …
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Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience? In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone the…
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Episode 55: I Am Legend with Jonathan Maberry
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1:03:52Bram Stoker-winning writer and editor Jonathan Maberry joins the show this week! We talk about his NecroTek and Joe Ledger series, blending genres, editing Weird Tales, and more as we dive into a discussion of Richard Matheson's post-apocalyptic classic I Am Legend. - Sign up for our newsletter for even more horror goodness. - Visit Jonathan's webs…
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The Dawn of AI Agent Opportunity at The Difference Maker Revolution
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27:51
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27:51The world of photography marketing is about to change… again. In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button. But here’s the real ki…
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Episode 54: "Dread" with Nathan Ballingrud
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56:46
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56:46Nathan Ballingrud, author of North American Lake Monsters and The Lunar Gothic Trilogy, joins the show this week! We talk about Nathan's latest book, Cathedral of the Drowned, the importance of taking notes in his writing process, taking inspiration from classic pulp artists, and much more while we dive into one of Clive Barker's best short stories…
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If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call. In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the refer…
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Episode 53: Monsters (1988) with Trevor Henderson
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59:38Trevor Henderson, legendary internet monster-maker and creator of the Scarewaves series, joins the show for our Halloween episode! We talk about Trevor's many creature designs, writing for a middle grade audience, and much more while digging into the classic syndicated TV series Monsters! - Sign up for our newsletter for even more horror goodness, …
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Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have. From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is pac…
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Episode 52: "The Tell-Tale Heart" with Ally Malinenko
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1:02:50Ally Malinenko, author of middle-grade horror novels like Ghost Girl and This Appearing House, joins the show this week! We talk about her new novel Broken Dolls, writing for young readers, approaching horror as children, and of course, Edgar Allan Poe's legendary short story, "The Tell-Tale Heart"! - Sign up for our newsletter for even more horror…
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Feeling overwhelmed by things you can’t change? As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerfu…
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Episode 51: Let's Scare Jessica to Death with Bob Pastorella
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1:12:29
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1:12:29This Is Horror co-host Bob Pastorella joins the show this week to talk about his new vampire novel The Small Hours! We talk Texas horror, Dracula, merging the crime and horror genres, and much more as we dive into Bob's work and its connection to a 1970s vampire classic, Let's Scare Jessica to Death! - Sign up for our newsletter for even more horro…
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The Secret Sauce So You Can Define Your Success
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27:29Are you measuring your success by someone else’s numbers? Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don’t reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining succes…
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Episode 50: The Stand (Chapter 38) with C. Robert Cargill
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1:09:17
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1:09:17C. Robert Cargill, screenwriter behind movies like Sinister and The Black Phone and author of books like Sea of Rust and Day Zero, joins the show this week! We talk about his new movie Black Phone 2, his collaboration with Scott Derrickson, and much more. Then, we dive into a very particular portion of Stephen King's The Stand, and how it shaped Ca…
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Are You a 'Photographer’s Photographer'? If You Are, AI is About to Eat Your Lunch
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35:24
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35:24AI isn’t coming for photography—it’s already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer’s photographer” is no longer enough—and what …
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Episode 49: A Nightmare on Elm Street with Neil McRobert
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1:21:41
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1:21:41Neil McRobert, host of Talking Scared, joins us this week for a horror lit podcast crossover to talk about his debut novella, Good Boy! We discuss Neil's writing process, our shared love for dogs, and more, then we dive into Wes Craven's legendary slasher classic A Nightmare on Elm Street! - Sign up for our newsletter for even more horror goodness,…
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When Do You Reveal the Price to Your Client? – Most Get This WRONG!!!
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27:47
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27:47Is hiding your prices killing your sales—and your reputation? In this episode, Ronan, Steve, Jeanine, and Jonathan tackle one of the trickiest (and most misunderstood) parts of running a photography business: when and how to talk about money with clients. Spoiler: most photographers get this wrong—and it leaves clients feeling icky, burned, and nev…
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Episode 48: Where the Sidewalk Ends with Becky Spratford
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1:25:25
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1:25:25Becky Spratford, librarian, critic, and all-around horror lit icon, joins the show this week! We talk about her new book Why I Love Horror, editing a wide array of bestselling genre authors, and more, and then we dive into a discussion of Shel Silverstein's Where The Sidewalk Ends! Is it horror? Maybe. Does it serve as a springboard for young horro…
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Why Are So Many Photographers 'Tight-Asses'?
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28:54
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28:54Are you unknowingly holding your photography business back by cutting the wrong corners? In this lively, no-nonsense conversation, Ronan, Steve, Jeanine, and Jonathan dig into why so many photographers sabotage their success by skimping on the very tools and investments that could transform their business. This episode will challenge the way you th…
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Episode 47: The Tommyknockers with Keith Rosson
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55:19Keith Rosson, author of the Fever House duology, joins the show this week to talk about his new vampire novel, Coffin Moon! We discuss his approach to vampire fiction, his writing process, and then we dig deep into a discussion of Stephen King's The Tommyknockers! - Sign up for our newsletter for even more horror goodness! - Check out Keith's websi…
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Every photographer hits a slump. The shoots feel flat, the bookings slow down, and the energy just isn’t there. But your mojo isn’t gone for good—you just need the right strategies to reignite it. In this episode of the Difference Maker Revolution Podcast, Ronan, Steve, Jeanine, and Jonathan share practical, real-world ways to get your spark back i…
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Episode 46: The Amityville Horror with Rachel Harrison
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1:11:27
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1:11:27Rachel Harrison returns! We talk about her amazing new novel, Play Nice, infamous houses, and of course, dive into all things The Amityville Horror! We're talking about everything from the real events to the possible hoax to the pop culture franchise that's evolved from it all, and much more! - Sign up for our newsletter for even more horror goodne…
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Moving your studio to a brand-new city (or even across town) doesn’t have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart. In this episode, you’ll discover: The 6–8 week marketing window that can have you fully booked be…
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Episode 45: "The Night We Buried Road Dog" with John Langan
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1:03:30Bram Stoker Award-winning legend John Langan joins the show this week! We talk about his new collection, Lost in the Dark and Other Excursions, crafting short fiction, building a story over years, and more. We also dig deep into an excellent Jack Cady story, "The Night We Buried Road Dog." It's a great way to kick off Spooky Season! - Sign up for o…
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The Good, The Bad & The Ugly Of A Studio Visit
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38:04
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38:04What if you could triple your photography studio’s sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this…
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Episode 44: Skeleton Crew with Clay McLeod Chapman
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1:14:25It's our one-year anniversary! To celebrate, we brought back our original guest, Clay McLeod Chapman, to talk about his new short story collection Acquired Taste! We dig into why short fiction appeals to Clay, how he works to craft shorter works, and we dig into Stephen King's classic collection, Skeleton Crew! Plus, Matthew makes an announcement! …
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What Is Really Killing Your Sales – The Hidden Habits Holding You Back
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32:20Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it. Tune in to discover: The #1 sales killer most photographers avoid (…
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Episode 43: The Others with Isabel Cañas
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1:11:56Celebrated historical horror author Isabel Cañas joins the show this week to talk about her new novel, The Possession of Alba Diaz. We talk about the book's origins, Isabel's fascination with history, and more, and then we dive into an exploration of 2002's The Others! - Check out Isabel's website and sign up for her newsletter! - Follow the show o…
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It's Really Hot in Ireland... So We Are Talking About a HOT Topic
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27:44Struggling to get clients over the line? Feeling like you're doing everything right but bookings still aren't flowing? In this game-changing episode, Ronan and Steve dive deep into the one thing most photographers overlook—mindset. Your camera skills aren’t the problem. Your portfolio isn’t either. The real block? It's how you think. Key Highlights…
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Episode 42: The Stand with Christopher Golden and Brian Keene
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1:13:09It's our first-ever double-bill on the podcast! Christopher Golden and Brian Keene are on the show this week to talk all things The Stand, from their first encounters with Stephen King's epic to their work editing the massive new anthology The End of the World as We Know It: New Tales of Stephen King's The Stand! Strap in, Constant Readers, it's a …
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Is your Photography above PAR? - Learn about our Photography Accuracy Report (PAR)
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31:22
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31:22Are you shooting what you love… or what your clients actually want? In this eye-opening episode, Ronan and Steve dive deep into the Photography Accuracy Report – a game-changing tool that’s helping studios boost client satisfaction, skyrocket sales, and eliminate guesswork in the shooting process. Learn how this powerful feedback loop lets you: Tra…
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Episode 41: The Last Unicorn with Gretchen Felker-Martin
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51:46Gretchen Felker-Martin, the celebrated author of Manhunt and Cuckoo, joins the show this week! We talk about her new novel Black Flame, suppressed film history, writing about fascism in a time of fascism, and more. Then, we dig into the influence of The Last Unicorn on Gretchen's life and work. What's a fantasy movie doing on a horror podcast? You'…
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Is This The Death of Portrait Photography?
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34:25Is the portrait photography industry already dead? Or is it just evolving into something far more powerful? In this eye-opening episode, Jonathan and Ronan pull no punches as they unpack the uncomfortable truth most photographers are ignoring: the industry as we know it is in decline. But this isn’t all doom and gloom. In fact, it’s the best time e…
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Episode 40: Creepshow with Daniel Kraus
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1:10:45Daniel Kraus, celebrated author of books like Whalefall and much more, returns to the show this week in celebration of his new novel Angel Down! We talk about the book's unique style, writing World War I, and much more before pivoting to a discussion of the classic collaboration between George A. Romero and Stephen King, 1982's Creepshow! - Check o…
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Why You Should Be Planning For Christmas Now
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33:38Think Christmas marketing is a December problem? Think again. In this high-energy episode, Jeanine and Steve break down why the most profitable photographers are already gearing up for the holidays—before the summer’s even over. Whether you shoot families, pets, boudoir, or branding—Christmas is your biggest opportunity… if you’re ready for it. In …
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Episode 39: "The Raft" with Wendy N. Wagner
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1:12:07
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1:12:07Author and Nightmare magazine editor Wendy N. Wagner joins the show this week to talk about her new novel Girl in the Creek, and to dive into one of Stephen King's most famous short stories, "The Raft." We talk about what Wendy looks for in short fiction, our shared rural childhoods, the inherent spookiness of lakes, and much more! Plus, Matthew's …
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Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative
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33:29In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buy Strategists & Planners focused on improvi…
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