The Slice by John Dirugeris is your go-to podcast for business growth, marketing, and entrepreneurship. Join me for: - Entrepreneur Interviews: Dive into the journeys of fellow entrepreneurs, exploring their struggles, achievements, and wisdom. - Expert Insights: Solo episodes where I unpack social media, marketing, and advertising strategies. Whether you're an aspiring entrepreneur or a seasoned business owner, The Slice offers practical advice and inspiration to help you achieve your goals ...
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Earth 🌎 ➡️ 8 Billion People . Mission ➡️ Connect People . Through Business 📊 Through Ideas 💡 Through Innovation 🔑 . Let’s Connect the 🌎
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Travel Agents Still Matter: A Chat with Kat Morga
49:33
49:33
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49:33In this episode of The Slice, I sit down with Kat Morga, owner of Adventure Smarter, about her journey from starting a travel agency as a side hustle to making it a full-time business. Kat shares her mission to create authentic travel experiences, the importance of downtime for entrepreneurs, and the challenges of balancing travel with business. Sh…
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Giving Leather a New Meaning and Purpose: Emily Brown's Journey
48:24
48:24
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48:24In this episode of The Slice, I sit down with Emily Brown, founder of EE Brown Leatherworks, to talk about her incredible journey from side hustle to full-time entrepreneur. Emily shares how a creative spark (and a game-changing call from Birkenstock) launched her leather artistry into a legit business. We dive into everything—from educating a mark…
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From Bachelorette Parties to Luxury Events: Sarah Adair's Journey
42:19
42:19
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42:19In this episode of The Slice Podcast, I, John Dirugeris, interview Sarah Adair, the owner of Social Bliss Events, a luxury event planning company. Sarah shares her journey from starting her business in 2013 to overcoming challenges, the importance of delegation, and the lessons learned along the way. She emphasizes the hard work and dedication requ…
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Canada in Transition: Trudeau, Politics, and the Future - EP 22
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13:38Canada in Transition: Trudeau, Politics, and the Future - EP 22 We Project Podcast
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A Chat with Natalia Garza: College Student Turned Entrepreneur
49:54
49:54
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49:54In this episode, I chat with Natalia Garza about her story of upbringing, her desire to launch a photography business, and the struggles and emotional aspects of starting a business in high school and carrying that through college.
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Welcome to the NEW Slice + About The Host: John Dirugeris
5:06
5:06
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5:06Welcome to the NEW Slice, a podcast sharing the stories, struggles, and successes of entrepreneurs no matter the age, duration, or industry.
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It's been 5 whole years since we last talked. This episode will showcase the new We Project, and the pillars, which hold together the organization's foundation.
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The Best Growth Opportunity You Have on Social Media in 2024
5:20
5:20
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5:20Welcome to the first episode of The Slice hosted by John Dirugeris, Founder and CEO of VAW Media. This episode comes from a YouTube Video about the best way to gain true attention and growth on social media in 2024. By the end of this video, you will learn what SOVCAM is, how it works, why I recommend it, and if its the right strategy for you.- Wha…
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Instagram Advertising in 2023; Why It Works & Why You Shouldn't "Advertise"
21:36
21:36
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21:36In 2023, advertising on Facebook and Instagram continues to be an effective strategy for businesses to reach a large audience and drive sales. Despite the platform's reputation, advertising on these social media sites still provides unique benefits such as targeted advertising, access to valuable data insights, and the ability to reach a massive au…
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5 Social Media Trends That Small Businesses Can Take Advantage of in 2023
6:57
6:57
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6:57Welcome to my podcast! In this video, I discuss these 5 trends that I am seeing and my agency is seeing when it comes to social media in 2023. 1. Video content is going to rule social media 2. LinkedIn Content is a great awareness play 3. YouTube Long Form Videos and Shorts are great opportunities to get more eyeballs on your business 4. TikTok is …
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5 Marketing Statistics that Business Owner's Should Fear
16:59
16:59
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16:59In this episode, I dive into, and solve, 4 marketing statistics that business owners who are putting out any kind of marketing messages should fear.
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The Foundations to the Learn, Grow, Achieve Mindset
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5:00
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5:00In this episode, I dissect the LGA Method, or the Learn Grow Achieve Method of life.
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Here are five actionable steps you can take today to start posting on TikTok. TikTok has become one of the leading if not the leading social media platform on social media and you do not want to miss out on this underpriced attention.
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I recorded this on my way to Talladega for the Nascar Cup Series race, and I discuss solo trips and how underrated they are!
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Car Rant 1: The Setbacks and Adversity You Face Can Actually Set You Forward in Life
8:39
8:39
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8:39In this episode, I discuss how adversities you will face in life can actually set you forward in life. Silver linings are key to growing and learning no matter the adversity or setback you face.
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The Importance of Using Cold Audiences in Your Marketing
7:58
7:58
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7:58In this episode, I talk about the importance of using cold traffic sources in your marketing. Whether this is Facebook/Instagram advertising or Tik-Tok advertising, using cold traffic sources can be the key to unlocking interests, demographics, psychographics, and aspects of your audience that you did not know about before that can boost your sales…
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How Customer Persona's Can Make or Break Your Marketing Strategy and Potential
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20:56
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20:56Good morning, good afternoon, good evening everyone. Customer personas are essential for your business's growth and your marketing's success. I discuss Rick, the mock customer persona that I will walk through with you throughout the podcast, as well as some bonus tips for business and sales success towards the end. If you have any podcast topics or…
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The Top Social Media Questions for 2022, Answered: Part 1
5:54
5:54
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5:54Social Media is here in 2022 (obviously) and there is no doubt that social media can drive business results, but there are questions to be answered about each platform, and the best platforms for you and your business. What platforms will drive the most business results? What platforms will drive the most attention and new awareness? Which platform…
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You've heard all about TikTok, and how young teens are dancing, how the platform is so young that there's no point for a business to be on there, and that "those people won't buy." In this episode, I discuss how to advertise on TikTok, the 4 aspects of a successful TikTok ad, and budgeting!
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In the Catch-Up Series, I sit down with current and old friends to discuss what they have been up to in life, where they are headed, and discuss things that are relevant to their world. Michael Langreck is a graduate of Belmont University in Nashville, Tennessee with a degree in Finance. His entrepreneurial talents as well as his skill of numbers h…
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The Benefits and Challenges of Entrepreneurship
30:16
30:16
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30:16In this podcast, I discuss the challenges of Entrepreneurship, as well as the benefits. There are many benefits and challenges to entrepreneurship but in the end, I have found that it has been one of the best decisions I have made up to this point. I discuss challenges such as patience, rejection, failure, and others. Some of the benefits that I di…
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How to Create 25 Different Pieces of Content Off One Macro Content Piece
6:43
6:43
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6:43In this episode, I discuss how you can create 25-30 pieces of content from one piece of macro content. Creating social media content can be daunting, but it can be done in an effective way! It's called creating one macro piece of content (podcast, blog, etc.) and turning into bit sized pieces that hit one main point within that one macro piece! If …
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How to Win in Business in 2022 with Storytelling
13:47
13:47
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13:47In this episode, I talk about how to win in business in 2022 and beyond with storytelling. I dive deep into my five to six main points on how to grow your following as well as invoke action and emotion within the people you are trying to reach with your social media content. If you are someone who is looking to grow your social media following, loo…
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In this episode, I discuss the following topics on how to develop an exercise routine and what I have learned through trial and error about when to go to the gym, and what the most important aspects of going to the gym are. I will discuss: - What do you want to achieve when you work out - What obligations do you have - When can you work out - How f…
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Features vs. Benefits: How to Market Your Product Or Service
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5:30
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5:30In this episode, I am going to discuss the difference between a feature and a benefit. Why is this crucial for your marketing success? Features don't sell products, benefits do. People focus on how their lives will be better with your product: the benefits. If you love entrepreneurship and want to learn some of the latest marketing knowledge to gro…
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Which Social Media Platforms Should You Use in 2022: B2B Edition
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5:09
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5:09In this episode, I talk about which social media platforms you should use in 2022 for a B2B entity. Some of the platforms include LinkedIn, TikTok, YouTube shorts, and Instagram reels.
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Instagram is Reintroducing the Chronological Feed
2:27
2:27
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2:27Hey business owners and friends! Instagram announced that they are going to reintroduce the chronological feed as an option for your account starting in the beginning of 2022!
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5 Actionable Tips You Can Take Today to Create a Strong Social Media Presence
3:11
3:11
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3:11Creating a strong social media presence can be daunting, but with these 5 steps, you can create a presence that is true, authentic, and real. This can be done for personal brand social media pages and business social media accounts. Do you struggle with coming up with content ideas or need help marketing your business on social media? I am helping …
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Facebook Announces Internet-Breaking Changes!
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3:33
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3:33Facebook has announced that they will be rebranding and changing their name in response to the hype and upcoming state of the internet known as the "metaverse"
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Split Testing Your Ads: Why Every Business Owner Should Split Test
9:52
9:52
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9:52In this episode, I talk about why it is important to split test your ads on the ad set level (specifically talking about Facebook.) You can get daily content via my social media channels here: Instagram Facebook
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I have been away for a while and I am back! Welcome to the show!
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The 5 P's to Starting a Business in a Post Pandemic Landscape
10:15
10:15
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10:15In this episode, I discuss my 5 P's to starting a business in a post-pandemic landscape. This can be applied to local and small businesses as well as medium sized businesses.
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Are You Striving Towards Something? Why Work Ethic Can Be The Unlock
5:55
5:55
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5:55In this episode, I talk about how work ethic can be the unlock to what you want in life, whether that’s success, good grades, clients, that job you’ve dreamt of, etc. It would mean the world to me if you have The John Dirugeris Show a like or a follow, and if you want to hear about a specific topic, email me at: [email protected]…
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I am excited to announce that I am starting a TikTok book club where we will read some of the best books around entrepreneurship, personal finance, motivation, marketing, and more. We are reading "The Millionaire Next Door", and you can grab the book here: https://amzn.to/3gPFkJN
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How You Need to Take Control of Your Role in Your Life: AKA Accountability
5:03
5:03
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5:03In this episode, I discuss a quote from the book, "The One Thing" by Gary Keller. He talks about accountability and owning your role in the events in your life. If you are in Nashville, I would love to get a cup of coffee with you and talk about all things business, mindset, marketing, money, whatever it may be! Hit me up on social media @thejohndi…
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Why Brand is As Essential As Customers For A Business in 2021
17:47
17:47
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17:47In this episode, I talk about why brand is as essential as customers for a business in 2021. Here are the 5 tips to build brand within your business: 1. Have a social media presence 2. Use the jab, jab, jab, right hook marketing method for your advertising efforts 3. In your social media content, provide value 4. Keep your social media profiles opt…
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Why Being Present on Multiple Social Media Channels is Necessary for Your Business
4:56
4:56
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4:56In this episode, I talk about why it is important to be present on multiple social media channels. Thank you to all the loyal listeners and subscribers out there! It means a lot. Much love! John Dirugeris
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2021: The Abundance of Opportunity, Why You Need Micro Speed, and The Importance of Macro Patience
6:54
6:54
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6:54In this episode, I talk about the abundance of opportunity in the world, why do you need to be fast in the short term, and why you need to realize that long-term patient is the key to success. I also had a bonus step about failure. I’d love for you to connect with me on LinkedIn or Instagram! Follow me @thejohndirugeris on Instagram and connect wit…
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The Facebook Ad Funnel: The Conversion Stage
6:07
6:07
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6:07In this episode, I finished the 3-step Facebook ad funnel for small businesses that you can implement today! This step includes targeting your BOFU (Bottom of Funnel) individuals, adding a call to action to your ad copy, and enticing them to buy from you. If you are in Nashville, I’d love to meet for coffee and talk business with you!…
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The Facebook Ad Funnel: The Consideration Stage
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6:44
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6:44In this episode, I dive into the consideration stage of the Facebook ad funnel specifically for small and medium size businesses. If you’re in Nashville, this funnel will work effectively to get local Nashvillians in.
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In this episode, I dive into the awareness stage of the Facebook ad funnel specifically for small and medium-size businesses and honestly for any size business. I would love for you to connect with me on social! My Instagram and TikTik is @thejohndirugeris and connect with me on LinkedIn!
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The Facebook Ad Funnel for Small Businesses: Brief Overview
5:59
5:59
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5:59In this episode I discuss my Facebook ad funnel that I use for all my clients to bring customers in cultivate their curiosity and encourage them to buy from you. It is a brief podcast, but I will be putting out a more in-depth podcast on each step soon!
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How To Target People on Facebook with The iOS Change
5:31
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5:31Hey everyone in this podcast I discuss 3 to 4 main ways to target people after the iOS change. If you’re in Nashville, I’d love to meet up and talk business and marketing over a cup of coffee so I’m going to extend that invitation out to you. If you would like to hear a specific topics on social media, marketing, small business marketing, whatever …
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Instagram Introduces Hiding Like and View Counts
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4:24
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4:24Hey everyone in this podcast I’m going to talk about Instagram’s new feature that allows you to remove your like count and your view count from accounts that you follow and from your own individual posts. I hope you enjoy!
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Entrepreneurship: Fakeness, Automation, and the Future with Brandon Shields
1:16:15
1:16:15
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1:16:15In this episode, Brandon and I discuss the current state of entrepreneurship, where entrepreneurship is headed with automation, self-awareness/passion/work ethic/passion, and entrepreneurship will go in the future with NFT's and the digital landscape. You can follow Brandon here: https://www.instagram.com/b.shieldss/ You can follow me here: https:/…
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May 1st Update + Social Content Update + New Agency Website & Socials
1:53
1:53
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1:53Happy May everyone! I have a lot of great things coming up this month so be on the lookout for some social content!
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Personal Update & Update on Apples New iOS Facebook Ad Restriction
3:34
3:34
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3:34Hey everyone! In this episode I’m gonna give you a little bit of a deep dive into what I’ve been up to you the last couple months and also some information around my agency and processes. I will also talk about Apple’s new iOS Facebook ad restriction and what you can do with that other update and whats basically is going to happen around it.…
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In this episode, I dive into what a Facebook pixel is and how you can use it to your advantage in your business. I'd love for you to check out my other content on other platforms! My handle is @thejohndirugeris on Instagram and TikTok!
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Facebook lookalike audiences are audiences that are based on your custom audiences. Facebook will ask you if you want to create a lookalike audience after you create a custom audience, and what this audience will do is find other people like your base custom audience that you already created. Essentially, you are telling Facebook "hey, I want to fi…
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