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Kids Media Club Podcast

Jo Redfern, Andrew Williams, & Emily Horgan

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Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.
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We go on a journey with Will Kemble-Clarkson as he opens up the gaming industry to people who are curious to find out more about the largest entertainment format on the planet. We will talk to people about the basics, game culture, technology, streaming stars, the gameworlds, the fans, esports and everything in between. noob: /nuːb/ noun informal a person who is inexperienced in a particular sphere or activity, especially computing or gaming. "you can easily play this game even if you are a ...
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show series
 
In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox. Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premie…
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In this episode, we respond to the UK government’s industry survey on children’s content, programming, and social media. We talk about the aims of the survey, share our honest thoughts on what’s working, what’s not, and what the future of kids' media could look like. From funding challenges to the impact of social platforms, we unpack it all. 🎧 Tun…
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Hayters co-owner and managing director Gerry Cox explains how the celebrated sports news agency has adapted to the demands of a new media era. He talks about following up on its track record of launching top-level journalism careers - like those of Henry Winter, Peter Drury and David Ornstein - as well as its embrace of digital-first storytelling a…
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In this episode of the Kids Media Club podcast, we sit down with renowned children's TV writer and producer Mellie Buse. Known for her work as head writer on Charlie and Lola, co-creating Grandpa in My Pocket, and writing/producing The Hoobs for The Jim Henson Company, Mellie shares her journey through the world of kids’ television. We dive into th…
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Andrew Mangan - founder of the enduring Arsenal-based platform Arseblog - discusses the impact of fan media on football culture. He explains how Arseblog – an early mover in football blogging and podcasts – has evolved to meet audience expectations while maintaining its own identity and priorities. He also talks about the dynamics between fan-led a…
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Kids Media Club is thrilled to team up with Brands in Play for an exciting new episode! We chatted with Nic Hill and Albane Prioux, hosts of the Brands In Play podcast, to explore the wild and deeply weird world of Italian Brain Rot. This chaotic blend of ironic meme culture and generative AI is making waves as the latest UGC trend. Is it just the …
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Luke Moore reflects on 18 years of the Football Ramble, the UK’s biggest independent football podcast, and how the show and the space have evolved in that time. He discusses the Ramble’s relationship with its audience, and the impact of that on its content and the commercial model. And in his role as COO and co-owner of Stak – the production compan…
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In this week's episode of the Kids Media Club Podcast, we sat down with Nic Cabana and Andrew Pelekis, the folks behind Claynosaurz. We talk about how they leveraged fan-power to build their a monster sized IP. We dive into how they flipped the animated brand playbook on its head by starting with collectables and building to series and discuss thei…
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The influential cricket writer, broadcaster, podcaster and filmmaker Jarrod Kimber tells Eoin Connolly about his eventful career and distinctive multimedia approach to finding and telling stories. He discusses his path through a period of rapid change in the sport, the nuances of cricket culture and history, and the possibilities opened by analytic…
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Hosts Hang Outs are a bit like buses, there aren't any for months and then two come along one week after another! Yes, that's right, we enjoyed our hosts' natter so much we decided to do another one straight away. Here's what we chat about in this episode of the Kids Media Club: Emily has just seen Rachel Zegler as Evita in the West End - we get he…
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Tifo Football’s Joe Devine tells Eoin Connolly how the video and podcast brand built its identity on distinctive explainer features, tactical analysis, curiosity and personality. They discuss Tifo’s journey from creation through two changes of ownership, the importance of its art style and editorial priorities, discoverability on platforms like You…
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Back to one of our favourite formats - the Hosts Hang Out! Yes, we do love the sound of our own voices! :-) In this episode, we cut loose and dive into what's happening in children's media. No guests, just the hosts putting the world to rights. And there's a lot to put right! We chew over the sensational success of the 'K-pop Demon Hunters' animate…
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Eoin Connolly talks to Stuart Rowson – a veteran of senior sport and children’s roles at the BBC and the founder of Lucky Socks Media – about how young audiences discover sport in today’s media environment and what organisations can do to inspire new fans and participants. Stuart explains why young people need the freedom to take ownership of their…
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Adam Hurrey – creator of Football Cliches – tells Eoin Connolly how he carved a career and a community out of affectionate observations on the language of football. They discuss the growth of the project through two books and a hit podcast, the evolution of football vernacular across different settings in the online era, and the peculiarities of tr…
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Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to wh…
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We're out of the office this week, either on holiday or at Children's Media Conference in Sheffield, so we thought we'd take this opportunity to dive into the archive and revisit this conversation with the OG nursery rhyme preschool band - The Wiggles. Normal service will be resumed next week, in the meantime enjoy this episode - it's a cracker!…
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Welcome to Outlines - a new podcast about sport, stories and the media, from Eoin Connolly and 26 Forty. In this first episode, Eoin talks to journalist and broadcaster Flo Lloyd-Hughes - host of the Counter Pressed podcast and founder of The Cutback - about the next chapter for women's football coverage. With UEFA Euro 2025 providing another big s…
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In this latest Precise TV sponsored episode of the Kids Media Club Podcast, we spoke with Gregory Dray, co-founder of Animaj, about his mission to create the next big digital-first children's media brand. We discuss: Greg's background at YouTube How Animaj are using AI to manage production in a way that empowers creatives rather than replaces them …
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Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation. In this episode, we unpack: How Gen Z and Gen Alpha really experi…
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For this episode, we have opened the archives and returned to a great discussion we had with Kevin Parry, stop-motion animation, visual magician, and FX wizard. Kevin has built a huge following on all the major social media platforms from LinkedIn to Youtube. He regularly gets viewing numbers networks would envy! In this episode, Kevin chats about …
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Join us for an exclusive dive into the world of CBeebies, featuring special guests Kate Morton, Senior Head of Commissioning, and Joe McCulloch, Executive Producer. We’ll explore how CBeebies commissions its shows, discuss its YouTube strategy, and delve into its approach to building communities. Kate and Joe also introduce CBeebies’ new Parenting …
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As part of our current series diving into the world of YouTube content creation, we’re dusting off an old episode from the Kids Media Club Podcast archives! In this episode we chat with Christian Hughes, the creative mind behind Gecko's Garage, to uncover what it takes to build a successful kids’ YouTube show. This conversation explores Christian’s…
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In this exciting episode, recorded live in partnership with Precise TV, we sit down with Jasmine Dawson from BBC Studios to dive into the digital phenomenon of the kids IP, Bluey. We explore the early days of fandom growth post-launch and how it snowballed into the massive wave of viewers for Season 3! Jasmine shares her team’s innovative approach …
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From rhymes to riches? Nursery rhymes have become one of the biggest genres on YouTube, captivating young children and their parents while spawning major entertainment franchises. In this episode, we sit down with Liz Gonzalez, an expert in children's digital content, to explore how nursery rhyme videos became such a massive phenomenon. We'll discu…
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In this week’s episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Tom Box, Co-Founder of Blue Zoo animation studio. Tom discusses Blue Zoo’s AI policy, which aims to ethically integrate AI into their workflow. AI in animation is a contentious topic, sparking heated and polarising debate. The hosts even imagined hordes of angr…
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In this special episode of the Kids Media Club Podcast, sponsored by Precise TV, we’re joined by Denis Crushell, Chief Commercial Officer of Precise TV to dive into their PARK report on YouTube viewing habits among UK kids and families. Hosts Andy, Emily, and Jo unpack key insights, including YouTube’s dominance as the #1 platform for kids and the …
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The arrival of a new baby takes a lot of planning and that's as true for the Peppa Pig family as any other! In this week's Kids Media Club podcast, Jo, Emily, and Andy are joined by Esra Cafer, SVP Global Brand Strategy at Hasbro, to discuss the new addition to the Peppa Pig family and just what's involved from a brand management and strategy persp…
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In this week's episode, special guest Emily Brundige joins the podcast to talk about what goes into creating an animated show. She draws on her extensive experience that covers from her first break producing a YouTube original series through to developing and producing her own show GOLDIE for Apple TV+. This is a must-listen to any aspiring or expe…
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We dip into the archives to revisit an old episode. Roblox has recently broken its own record of concurrent players on the platform, so we thought we'd look back at this episode about kids media IP owners increasingly playing in the Roblox sandbox: Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign tha…
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In this episode, Will is joined by Hani Hashem, co-founder and CEO of Fahy Studio – a trailblazing Saudi gaming studio at the heart of the Kingdom’s creative boom. From modding Pokémon games in his teens to helping shape the future of Saudi Arabia’s gaming ecosystem, Hani’s journey is one of vision, guts, and gameplay. Together, they explore: • How…
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What are the five most common mistakes made in kids media? In this week's episode, the hosts got together to share their thoughts on the biggest boo-boos being made in the industry today. From blindly following data to making shows for parents rather than kids, they propose their picks for the most typical blunders the industry is guilty of committ…
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In this episode of the Kids Media Club Podcast, our hosts chat with Simon Pulman, entertainment lawyer and returning guest to the show. They get together to discuss the topic that everyone is talking about. Namely the Minecraft Movie. What factors contributed to its startling commercial success? Was it by respecting the source material or by ensuri…
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In this episode of Noob Gaming, we sit down with John Birchall, Editorial Director at LADbible, to unpack what gaming and live streaming can learn from modern media. From his journey through legacy sports media to LADbible’s position as a Gen Z powerhouse, John shares insights on community-building, platform shifts, and how brands can engage with d…
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It's host hang out time again. Emily, Jo, and Andy have celebrated their 100th episode anniversary and are back shooting the breeze about all things kids media. This time around they're discussing the Youtube metrics changes and CBBC going all in on Youtube, the Snow White backlash (was Rachel Zegler pushed under the bus or did she pull the bus dow…
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In this episode of the Kids Media Club Podcast, Jo, Andy, and Emily were delighted to be joined by Robert Chandler, the irrepressibly enthusiastic producer of animated features like The Cantiville Ghost and The Amazing Mauricem among many others. Robert is a veteran of TV and movie production and has the scars on his back to show it! He shares his …
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This episode the Kids Media Podcast gets meta for a podcast discussion on podcasting for kids. Hosts Andy, Jo, and Emily are joined by podcast experts, Lindsay Patterson and Carla Herbertson. They discuss : How listening behaviours are different for a kids audience What shows are hits with young audiences The discoverability challenge for kids podc…
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In this episode of Noob Gaming, composer Lorne Balfe, the man behind epic scores for films like TopGun Maverick and Mission: Impossible Dead Reckoning and massive game titles Call of Duty, Assassin’s Creed talks us through his unconventional career and approach to composing. We explore how scoring for games is different from films, why gaming still…
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In this week's Kids Media Club, it's another hosts hangout. Jo, Andy, and Emily chat about how Ms Rachel is doing on Netflix, Mr Beast's series on Amazon and how it fits into his media strategy, and the new Pixar original series Win Or Lose.By Jo Redfern, Andrew Williams, & Emily Horgan
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Join the Kids Media Podcast as Jo and Andy chat with Alex Piper, producer, former Global Head of Unscripted at Youtube, and executive vice president of original content at the NBA. Alex shares his insights and experiences from being involved in Mr Beast's meteoric rise to overseeing the NBA's content strategy and production. He shines a light on ho…
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Fabien Siouffi joins Noob Gaming to explore the intersection of games, art, and culture. From pioneering online gaming in Asia to working with philosophers and artists in VR, Fabien shares his journey of using interactive worlds to reshape how we experience life. He challenges the perception of games as mere escapism, arguing they are tools for pra…
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This podcast episode looks at Nickelodeon's YouTube as springboard strategy. Jo, Emily, and Andy catch up with Alex Reed and Marc Cantone from Nickelodeon to discuss the studios YouTube playbook. Their new preschool show Kid Cowboy launches first on YouTube. Nickelodeon's mission is to be where kids are and it's a reflection of the sesmic shifts in…
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Our first episode of NOOB Gaming is a wonderful, open exploration of what Gamespace is with Ben Mattes...AKA Mr Angry Birds. Ben is not only a highly accomplished builder of game worlds, but someone who has lived a life where PLAY has been central. We cover the fundamentals of the gaming industry, how it all works, but mainly get into the weeds of …
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In this week's podcast, Jo and Andy welcome Ed Barneih to the show. Ed is launching a new venture committed to championing storytellers from Asia, Africa, and Latin America. A former executive at Nickelodeon, Cartoon Network Asia, Netflix, and BBC Worldwide, Ed has a comprehensive understanding of the global kids media market. Join the chat, as he …
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In this week's episode, the Kids Media crew are all together, live and in person, at San Diego for the Kidscreen Summit 2025. Jo, Emily, and Andy share their thoughts on the mood at the conference and which of the sessions they're excited to attend. Along the way, they also hear from other delegates and get their views on the conference and what it…
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In this week's episode of the Kids Media Club podcast, Jo, Emily, and Andy are beyond thrilled to be joined by the folks behind the cherished preschool phenomenon THE WIGGLES! Wiggles CEO, Luke O'Neill, and the legend and co-founder of the Wiggles, Anthony Field share their insights and experiences on a journey that started with them playing to sma…
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January is almost over, Toy Fair London has wrapped and the Kids Media Club hosts are catching up to share their impressions and talk about what new trends they spotted and what toys to look out for in the year ahead Jo, Andy, and Emily also talk about the new Netflix report and the continued dominance of YouTube.…
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In this special Kids Media Club Podcast episode, brought to you by The Insights Family, Jo, Andy, and Emily are joined by Jack Day, Global Strategy Account Director, along with researchers Needa Khan and Udoy Nafis Oli, to discuss The Insights Family’s flagship annual report, Future Forecast, exploring the emerging consumer shifts and industry tren…
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This episode is all chat, no guests; just hosts Jo, Emily, and Andy having a good old chinwag about all things kids media. Topics covered: The consequences of the potential TikTok ban What is and isn't popping on Netflix WWE and live programming on Netflix Thoughts on Kidscreen and Toyfair.By Jo Redfern, Andrew Williams, & Emily Horgan
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In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Michael Hirsh, the co-founder of Nelvana Animation Studio and Cookie Jar entertainment. Michael, who is credited with building the Canadian Animation industry from the ground up, shares his experience and insights gained over more than five decades in entertainment. H…
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The Kids Media Club revisits a recent chat with the Insights Family. In this Kids Media Club Podcast episode brought to you by The Insights Family, Jo, Andy, and Emily are joined by Adam Woodgate, VP of Research Solutions, and Aimee Brookes, Customer Success Manager for the Insights Family to take a look back at 2024 and discuss the emerging trends…
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