Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com
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Jason Ackerman Jason Fernandez Podcasts

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Too Much Programming? How to STILL Run a Great CrossFit Class
1:03:04
1:03:04
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1:03:04Join Kristin Bowen and special guest Katie Hayes from CrossFit Seminar Staff as they tackle one of the biggest challenges coaches face: how to run a well-executed class when the programming feels overloaded. Learn practical strategies to prioritize, prepare, and deliver an intentional and effective coaching experience no matter what is on the white…
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The Future of CrossFit Affiliates No One Is Talking About
50:04
50:04
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50:04CrossFit affiliates are at a turning point. Veteran Owners, new buyers, and the entire industry are facing changes no one is talking about. In this video, Fern and Markus reveal the hidden shifts shaping the future of CrossFit gyms and what Owners must do to thrive in the next era. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? …
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The WORST CrossFit Class Experience
1:00:28
1:00:28
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1:00:28How bad can a CrossFit class be? Todd and Kristin share how they would coach a terrible class that their athletes would never forget. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increas…
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Struggling with Your Business Partner? Watch This.
25:10
25:10
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25:10Struggling to communicate with your CrossFit business partner? In this episode, we break down simple frameworks to fix miscommunication and strengthen your gym partnership.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affili…
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The Burpee Test That Breaks 90% of People in 5 Minutes
50:00
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50:00CrossFit Games champion Jason Khalipa joins us to talk about the brutal burpee test that breaks most people in five minutes, the hard seasons that shaped him as a father and business leader, and the mindset needed to turn passion into a lasting business. From winning the CrossFit Games to building NCFit and Train Hard, Jason shares unfiltered lesso…
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How to lesson plan a heavy day, 5k run, and a gymnastics day
56:54
56:54
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56:54Learn how to effectively plan and coach single-modality days like heavy lifts, long endurance workouts, and gymnastics skill sessions. Todd and Kristin will walk you through their live lesson planning process to maximize athlete engagement and results. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Le…
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The Key to Recruit Amazing CrossFit Coaches
24:22
24:22
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24:22📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️W…
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4 Risks That Will Destroy Your CrossFit Gym’s Value (And How to Avoid Them)
33:46
33:46
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33:46📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want …
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Threshold Training: Where Technique Meets Intensity
1:01:28
1:01:28
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1:01:28Todd Occhiuto and Kristin Bowen break down how to coach threshold training effectively in a group class setting. Learn how to help athletes push their limits without sacrificing mechanics and why the magic happens where technique and intensity meet. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affi…
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Struggling to Grow? Your Retention Is the Problem.
30:58
30:58
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30:58Many gym owners don't know how to calculate member retention or implement effective retention strategies. Fern 7 Jay break down why retention is the key to predictable growth for your gym. You'll learn exactly how to calculate your monthly lead need based on your churn rate so you can grow with clarity and confidence.--- 📈 Want to GROW YOUR GYM WIT…
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There Are 5 Ways to Grow Your Gym… Most Owners Only Use 2
19:32
19:32
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19:32Jason Fernandez helps CrossFit 770 owner Jason Devore create a clear plan to raise prices and grow monthly revenue without sacrificing member relationships. They break down the math, debunk pricing fears, and reveal five key levers every Affiliate Owner can use to increase revenue and build a sustainable gym.-- 📈 Want to GROW YOUR GYM WITHOUT SACRI…
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What's the stimulus? Here's how you find it for CrossFit workouts.
1:03:26
1:03:26
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1:03:26How long should a workout take? How many reps should you get? When should you scale or push for RX?We're going to teach you how to look at any workout, determine the stimulus, and figure out when to scale athletes.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE…
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Stop Adding More Programs to Your Gym Do This Instead
45:58
45:58
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45:58CLICK HERE to watch Fern's Games presentation, where he covers the Ansoff Matrix and the $100K loss he learn from it. 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - D…
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The Gym Owner’s Guide to Selling Merch Without the Headache
25:19
25:19
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25:19📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️W…
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How do you write a CrossFit workout? How do you program a week, month, or year of workouts?Whether you're doing your own programming or following someone else's, this episode is for you.We're going to teach you what every program should have and how to cater it to your athletes and facility. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSI…
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Revisiting What CrossFit ACTUALLY Is
1:02:37
1:02:37
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1:02:37📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to L…
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Still Coaching Too Much? Buy Back Time by Building Leaders
20:00
20:00
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20:00📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want …
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Want to Raise Rates Without Losing Members? Do THIS.
46:30
46:30
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46:30📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL…
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What is CrossFit's Definition of Fitness?
1:02:58
1:02:58
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1:02:58In CrossFit, we're trying to get people fit, but what does that actually mean? We're revisiting CrossFit's definition of fitness why you need to know it to better coach your athletes.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affil…
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Most Gyms Get This WRONG When Training New Coaches
28:15
28:15
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28:15📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL…
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The Sales Lesson Plan Every CrossFit Gym Owner Needs
45:53
45:53
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45:53📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR…
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How to Write Progressions for Gymnastics Movements in Your CrossFit Class
1:01:59
1:01:59
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1:01:59You can teach the snatch, but can you teach someone how to handstand walk? In this episode, we're diving into how to teach high-skill gymnastics to everyone from Games athletes to Grandma.Join Todd & Kristin every Thursday at 9 AM EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try …
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Barbell Progressions Beyond the 9 Foundational Movements
1:02:10
1:02:10
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1:02:10Knowing CrossFit's progressions and the Burgener Warm Up isn't enough. In this episode, we're covering how to build progressions for ANY barbell movement.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE…
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How to Get 200 Members in Your CrossFit Gym
31:07
31:07
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31:07📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COA…
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The Ideal CrossFit Class Experience: What Every Coach Should Aim For (Part 2)
1:05:45
1:05:45
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1:05:45In Part 2, we continue to lay out what the Ideal CrossFit Class Experience looks like. We continue the conversation through coaching the workout and cooldown. If you missed Part 1, check it out HERE. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? …
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5 Ways to Add $10K/Month to Your CrossFit Gym
30:52
30:52
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30:52In this episode, Fern helps Andrea McDow from CrossFit Amrock map out the 5 key levers to grow her gym’s revenue from $23K to $30K/month before moving into a new facility. Together, they break down pricing, member growth, premium services, billing strategies, and marketing to create a realistic plan for long-term success.--📈 Want to GROW YOUR GYM W…
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The Ideal CrossFit Class Experience: What Every Coach Should Aim For (Part 1)
1:04:23
1:04:23
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1:04:23Are you delivering the class experience your members deserve? In Part 1, we break down what Coaches should be striving for with the Whiteboard Brief and Warm Up. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE…
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7 CrossFit Gyms. One Owner. Here’s How He Does It
38:39
38:39
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38:39📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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World-Class Cool-Downs: The Secret to Better Recovery and Retention
59:08
59:08
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59:08The Cool-Down isn’t optional — it’s a vital part of the coaching experience. In this episode, we’ll break down how CrossFit Coaches can use those final minutes of class to improve recovery, build connection, and boost retention. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING …
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Nutrition, Personal Training, Childcare - What Should CrossFit Gyms Cut or Keep?
23:50
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23:50What should your CrossFit gym really be offering? In this live 1-on-1 sit down, we help Bob—an actual Affiliate Owner—break down whether programs like nutrition coaching, personal training, and childcare are worth keeping or cutting.If you're struggling with too many services, unclear ROI, or just trying to simplify your gym, this conversation will…
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How to Balance Group Management and Individualized Coaching
1:02:41
1:02:41
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1:02:41Learn how to run a smooth, high-energy CrossFit class while still giving every athlete the individual coaching they need. In this episode, we’ll break down how to balance group management with personalized impact—so no one gets overlooked.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development -- 📈 Want to GROW YOUR GYM WITHOUT SAC…
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The 4 A’s of Feedback Every CrossFit Affiliate Owner Needs to Know
24:21
24:21
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24:21In part 5 of our leadership series with Saša Mirković, we unpack why feedback is a non-negotiable for elite teams and how to create a culture where it's welcomed. Learn how to implement 360 feedback, apply the 4 A’s, and build trust that transforms your CrossFit Affiliate. Episode Resources Dealing with Conflict and 360 Feedback Is Conflict Propell…
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Fix Your Gym Culture Without Firing Your Team
37:37
37:37
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37:37In part 4 of our leadership series with Saša Mirković, we dive into how CrossFit gym owners can fix a broken team culture—even if they’ve let it slide for years. Learn the three shortcuts to rebuilding trust, creating alignment, and leading with purpose. Episode Resources Values Cards Creating your Culture Right People Rituals and Sharecon Meeting …
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The 5 Levels of Leadership for CrossFit Gym Owners
54:03
54:03
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54:03In part 3 of our leadership series with Saša Mirković, we break down the 5 Levels of Leadership every CrossFit Affiliate Owner needs to understand to build a strong, aligned team. If you want to scale your impact and create a gym culture that lasts, it starts with developing leaders—not just Coaches. Epsiode Resources The Nudge Newsletter Sign Up S…
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The Cringeworthy Mistakes That Made Ackerman A Better Affiliate Owners
31:09
31:09
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31:09In part 2 of our leadership series with Saša and Laura Mirković, Jason Ackerman rewinds to the early days of Albany CrossFit—sharing the real mistakes, messy growth, and unexpected lessons that shaped a stronger culture. If you're an Affiliate Owner learning as you go, this episode is packed with hard-earned insights and the power of empathy in lea…
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Running a CrossFit Gym with Your Spouse (Without Killing Each Other)
40:02
40:02
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40:02In part one of this 5-part leadership series, Saša and Laura Mirković share what it’s really like to run a business with your spouse—and how they’ve stayed aligned for over 30 years. From building trust to scheduling “coffee time,” this episode is packed with tactical insights for CrossFit gym owners navigating partnership, parenting, and leadershi…
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Make CrossFit Fun Again | Denise Thomas
1:00:27
1:00:27
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1:00:27📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COACHING? Join Th…
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Inside Chuck Carswell’s Playbook for CrossFit Seminar Success
57:37
57:37
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57:37📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COACHING? Jo…
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The Exact Cues We Use to Coach CrossFit Athletes Every Day
1:00:52
1:00:52
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1:00:52Todd and Kristin break down the exact cues they actually use when coaching a real CrossFit class. From verbal to visual to tactile, they’ll share what works, why it works, and how to choose the right cue for the fault in front of you—so you can coach with more confidence and impact.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Develo…
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How to Calculate Your Lead Need (and Actually Grow Your Gym)
29:24
29:24
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29:24In this episode, Fern helps KJ from CrossFit 859 uncover exactly how to calculate his gym’s “lead need” so he knows how many new leads are required each month to grow. They also break down the 4 proven ways to generate leads so affiliate owners can stop guessing and start growing with a simple, repeatable system. --- 📈 Want to GROW YOUR GYM WITHOUT…
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The 3 Cueing Styles Every CrossFit Coach Needs | Denise Thomas
1:01:12
1:01:12
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1:01:12📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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786. Should You Run a Competition at Your CrossFit Gym?
56:32
56:32
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56:32📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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785. Three Pillars Method for Nutrition w/ EC Synkowski
36:10
36:10
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36:10📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? …
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The 2-1-2 Method: How to Coach Every CrossFit Athlete in Class
1:04:39
1:04:39
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1:04:39📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join…
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784. Bringing Doctors and CrossFit Coaches Together | Global Health Project
45:41
45:41
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45:41📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The …
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783. If You're Ignoring Data & AI, Your Gym Is Falling Behind
51:08
51:08
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51:08📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowl…
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How to Train Your Coaching Eye to See More Faults
1:02:38
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1:02:38📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The …
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782. How to Start A Masters Program at Your CrossFit Gym
1:00:44
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1:00:44📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge…
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781. The Simple Marketing Strategy for Growing Your CrossFit Gym
57:20
57:20
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57:20📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches---- Learn more about PushPress Gym Software https://www.pushpress.com/ ---- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowl…
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BTK 038. What CrossFit Got Right (And What It Missed) | John Welbourn - Power Athlete
1:38:23
1:38:23
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1:38:23📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches --- 🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge - LEVEL UP your skills, knowledge, and credential - Access 500+ coachin…
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