Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com
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Jason Ackerman Jason Fernandez Podcasts
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Virtuosity in Programming: How to Make the “Sucky Stuff” Fun for Athletes
1:00:59
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1:00:59Taylor Self joins Todd and Kristin to unpack what “virtuosity in programming” really means and how to apply it in daily training. They explore how great coaches make the hard, unglamorous work engaging and help athletes stay motivated through the stuff they need but don’t always love to do -- Learn more about Sentinel Training here: https://www.tra…
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How Eric Hinman BUILT a Lifestyle Brand CrossFitter Can Copy
38:23
38:23
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38:23Filmed live at AffiliateCon, Eric Hinman shares how he built a lifestyle brand that attracts opportunities without chasing them. Learn how gym owners and coaches can use authenticity, consistency, and daily habits to turn their life into their most powerful marketing tool. -- Ready to grow your box, increase profit, and make an impact? Apply for Af…
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Stop Overcomplicating Nutrition: EC Synkowski on What Really Works in the Gym
1:01:50
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1:01:50Most CrossFit coaches overthink nutrition. EC Synkowski is breaking down how to simplify nutrition coaching inside your affiliate so members actually understand it, apply it, and see real results. -- Learn more from EC and OptimizeMe Nutrition https://optimizemenutrition.com --Ready to your develop your coaching, advance your career, and level up y…
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What Happens When Your Coach Opens Their Own Gym | CrossFit Avitas
1:34:08
1:34:08
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1:34:08When your best coach leaves to open their own gym, it can feel like betrayal, but it might actually be a sign you’re doing something right. In this episode, Ackerman , Chad, and Karen unpack the hard truths, lessons, and opportunities behind one of the toughest parts of affiliate ownership. --- Ready to grow your box, increase profit, and make an i…
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How to Sell a CrossFit Gym (Without Getting Screwed)
35:01
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35:01Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepare for the sale, and avoid leaving money on the table when it’s time to exit. --- Watch "How to Buy A CrossFit Gym" https://youtu.be/nrWn0OiYtgw -- Ready to grow your box, increase profit, and make an impact?Ap…
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Why We Partnered with Mayhem (and What’s Coming This December)
1:01:59
1:01:59
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1:01:59We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us to talk about why this partnership matters, what it means for the CrossFit community, and what’s happening at CrossFit Mayhem this December that every affiliate owner and coach needs to know about. -- Join the …
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How to Buy a CrossFit Gym (Without Getting Burned) | Dan Uyemura (PushPress)
40:03
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40:03Thinking about buying a CrossFit gym? 💡 In this episode, Fern and PushPress CEO Dan Uyemura reveal the hard truths, hidden costs, and smart strategies every buyer needs to know before signing the deal. -- Ready to grow your box, increase profit, and make an impact? Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-univers…
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How Jason’s First Business Mentee Turned One Studio into Six
51:32
51:32
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51:32Jess was the first person Jason Ackerman ever mentored in business, and her leap of faith turned a 700-square-foot “house studio” into six thriving hot yoga locations. In this episode, they revisit the advice, mindset shifts, and wild moments that shaped both of their entrepreneurial journeys. -- Ready to grow your box, increase profit, and make an…
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The 3 Skills Every New CrossFit Coach Must Master | Lisa Ray & Denise Thomas
1:06:54
1:06:54
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1:06:54CrossFit Flowmasters Denise Thomas and Lisa Ray break down the three non-negotiables every new coach needs to develop. If you’re coaching on vibes and hoping it lands, this episode shows you what to master first. -- Join us at AffiliateCon Oct 24-26 in Dallas, TX https://www.besthouroftheirday.com/affiliatecon -- Ready to your develop your …
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She Was My First Member at Albany CrossFit (and She's Still Crushing It at 83)
35:53
35:53
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35:53Jason reconnects with his very first CrossFit client, Donna, who started training with him before Albany CrossFit even opened. Now at 83, she’s still working out, traveling the world, and proving what longevity in fitness really looks like. -- Ready to grow your box, increase profit, and make an impact? Apply for Affiliate University 👉https://www.b…
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How to Coach Gymnastics Without Losing the Rest of the Class | Pamela Gagnon
59:22
59:22
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59:22Pamela Gagnon is a former Division I gymnast, multi-time Regionals and Masters competitor, and co-creator of Performance Plus Programming, where she specializes in gymnastics progressions for CrossFit athletes. In this episode, we’re digging into how coaches can better teach and program gymnastics movements in group CrossFit classes—from strict str…
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How Great Leaders Create Buy-In Without Forcing It | Saša Mirković
1:35:47
1:35:47
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1:35:47Saša Mirković shares how real leadership is built through trust, delegation, and resilience under pressure—not authority or force. This episode explores why people choose to follow some leaders instinctively while resisting others, and what it takes to earn genuine buy-in. -- Join us at AffiliateCon Oct 24-26 in Dallas, TX https://www.besthourofth…
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The Real Reason CrossFit Still Works | Kelly Starrett
1:04:12
1:04:12
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Leadership Skills That Make You a Stronger Coach | Nathan Bird
1:04:28
1:04:28
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1:04:28Learn how to apply practical leadership skills that will help you grow as a coach and make a bigger impact on your athletes. In this episode, Nathan Bird, CEO of The Gymnastics Course and founder of Bird Box Coaching, shares tools to develop your coaching presence and lead with confidence. --- Join us at AffiliateCon: https://www.besthouroftheirda…
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How an Internship at Albany CrossFit Became a 14-Year Career
46:00
46:00
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46:00Jason Ackerman and James McDermott revisit Albany CrossFit, Jason’s original affiliate, to unpack how a simple internship became a 14-year coaching career. They share what keeps great coaches engaged long-term, how a gym can evolve from chaos to community, and the lessons every affiliate owner can apply to retain staff, strengthen culture, and buil…
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The future of Mayhem programming and affiliates | Austin Malleolo
1:01:51
1:01:51
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1:01:51Austin Malleolo shares how CrossFit Mayhem is redefining affiliate programming by focusing on results, simplicity, and coaching adaptation. He dives into why emotional intelligence is the most important coaching skill, how to balance new athletes with veterans, and what really keeps members coming back. --- Join us at AffiliateCon: https://www.bes…
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Why Our CrossFit Gym Partnership Failed (And What You Can Learn)
1:21:40
1:21:40
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1:21:40Jason Ackerman and Caleb Nelson reunite to unpack the hard lessons they learned from running Albany CrossFit together—and why their partnership ultimately failed. If you own a CrossFit affiliate, you’ll discover the leadership mistakes, partnership pitfalls, and clarity issues to avoid so your gym doesn’t repeat the same story. --- Ready to grow yo…
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How to Break Down Double-Unders in Class | David Newman, RX Smart Gear
1:00:03
1:00:03
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1:00:03Learn how to effectively break down jump rope skills in your CrossFit classes with RX Smart Gear founder David Newman. From teaching double-unders to cross-overs and beyond, David shares progressions, cues, and strategies to help athletes at every level succeed. --- Join us at AffiliateCon: https://www.besthouroftheirday.com/affiliatecon --- Learn …
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Inside the Prison CrossFit Program Changing Lives Forever
51:30
51:30
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51:30Learn more about RF2 here: https://www.rf2.org/ -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- …
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Why Our Partnership Works (Even When We Fight Constantly)
1:03:19
1:03:19
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1:03:19Partnerships and teams aren’t always easy. In this episode, Best Hour of Their Day owners Markus, Jay, and Fern share how they’ve built a partnership that works—even when they fight—and the lessons you can use to create more trust, respect, and success in your own gym.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? …
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How to Coach Olympic Lifts in Your CrossFit Class | Cody Looney, Burgener Strength
1:02:41
1:02:41
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1:02:41Cody Looney from Burgener Strength joins Todd & Kristin to break down how to effectively teach Olympic lifts in a group setting. You’ll learn how to simplify progressions, keep classes moving, and help athletes of all levels lift with confidence and precision. -- Click here to join the movement at AffiliateCon in Dallas, TX, October 24-26-- Learn m…
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What the rise of HYROX means for CrossFit | Chris Hinshaw
1:04:15
1:04:15
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1:04:15With the rise of CrossFit, Chris Hinshaw explores what the rise of Hyroxmeans for the future of CrossFit's Affiliates, Coaches, and Athletes. ---- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Gro…
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How HustleUp Is Uniting the CrossFit Community
31:04
31:04
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31:04Jason Ackerman sat down with the team behind HustleUp at the CrossFit Games. We break down how HustleUp is simplifying gym management and bringing the global CrossFit community together. ---- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built excl…
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Coach Development DIY: Practical Steps to Level Up
56:03
56:03
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56:03Take control of your coaching growth—even if your gym doesn’t have a formal development program. In this episode, we share practical, budget-friendly ways CrossFit coaches can level up their skills, improve class impact, and keep progressing.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn m…
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The Harsh Reality of Owning a CrossFit Gym
2:22:00
2:22:00
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2:22:00After 16+ years of affiliate ownership and a lifetime of lessons, Fern has learned firsthand why running a business is never easy. In this episode, he shares the hard realities of gym ownership and what it truly takes to succeed.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Aff…
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Too Much Programming? How to STILL Run a Great CrossFit Class
1:03:04
1:03:04
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1:03:04Join Kristin Bowen and special guest Katie Hayes from CrossFit Seminar Staff as they tackle one of the biggest challenges coaches face: how to run a well-executed class when the programming feels overloaded. Learn practical strategies to prioritize, prepare, and deliver an intentional and effective coaching experience no matter what is on the white…
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The Future of CrossFit Affiliates No One Is Talking About
50:04
50:04
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50:04CrossFit affiliates are at a turning point. Veteran Owners, new buyers, and the entire industry are facing changes no one is talking about. In this video, Fern and Markus reveal the hidden shifts shaping the future of CrossFit gyms and what Owners must do to thrive in the next era. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? …
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The WORST CrossFit Class Experience
1:00:28
1:00:28
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1:00:28How bad can a CrossFit class be? Todd and Kristin share how they would coach a terrible class that their athletes would never forget. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increas…
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Struggling with Your Business Partner? Watch This.
25:10
25:10
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25:10Struggling to communicate with your CrossFit business partner? In this episode, we break down simple frameworks to fix miscommunication and strengthen your gym partnership.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affili…
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The Burpee Test That Breaks 90% of People in 5 Minutes
50:00
50:00
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50:00CrossFit Games champion Jason Khalipa joins us to talk about the brutal burpee test that breaks most people in five minutes, the hard seasons that shaped him as a father and business leader, and the mindset needed to turn passion into a lasting business. From winning the CrossFit Games to building NCFit and Train Hard, Jason shares unfiltered lesso…
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How to lesson plan a heavy day, 5k run, and a gymnastics day
56:54
56:54
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56:54Learn how to effectively plan and coach single-modality days like heavy lifts, long endurance workouts, and gymnastics skill sessions. Todd and Kristin will walk you through their live lesson planning process to maximize athlete engagement and results. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Le…
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The Key to Recruit Amazing CrossFit Coaches
24:22
24:22
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24:22📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️W…
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4 Risks That Will Destroy Your CrossFit Gym’s Value (And How to Avoid Them)
33:46
33:46
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33:46📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Learn more about Affiliate University - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want …
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Threshold Training: Where Technique Meets Intensity
1:01:28
1:01:28
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1:01:28Todd Occhiuto and Kristin Bowen break down how to coach threshold training effectively in a group class setting. Learn how to help athletes push their limits without sacrificing mechanics and why the magic happens where technique and intensity meet. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affi…
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Struggling to Grow? Your Retention Is the Problem.
30:58
30:58
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30:58Many gym owners don't know how to calculate member retention or implement effective retention strategies. Fern 7 Jay break down why retention is the key to predictable growth for your gym. You'll learn exactly how to calculate your monthly lead need based on your churn rate so you can grow with clarity and confidence.--- 📈 Want to GROW YOUR GYM WIT…
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There Are 5 Ways to Grow Your Gym… Most Owners Only Use 2
19:32
19:32
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19:32Jason Fernandez helps CrossFit 770 owner Jason Devore create a clear plan to raise prices and grow monthly revenue without sacrificing member relationships. They break down the math, debunk pricing fears, and reveal five key levers every Affiliate Owner can use to increase revenue and build a sustainable gym.-- 📈 Want to GROW YOUR GYM WITHOUT SACRI…
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What's the stimulus? Here's how you find it for CrossFit workouts.
1:03:26
1:03:26
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1:03:26How long should a workout take? How many reps should you get? When should you scale or push for RX?We're going to teach you how to look at any workout, determine the stimulus, and figure out when to scale athletes.-- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE…
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Stop Adding More Programs to Your Gym Do This Instead
45:58
45:58
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45:58CLICK HERE to watch Fern's Games presentation, where he covers the Ansoff Matrix and the $100K loss he learn from it. 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - D…
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The Gym Owner’s Guide to Selling Merch Without the Headache
25:19
25:19
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25:19📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️W…
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How do you write a CrossFit workout? How do you program a week, month, or year of workouts?Whether you're doing your own programming or following someone else's, this episode is for you.We're going to teach you what every program should have and how to cater it to your athletes and facility. -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSI…
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Revisiting What CrossFit ACTUALLY Is
1:02:37
1:02:37
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1:02:37📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to L…
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Still Coaching Too Much? Buy Back Time by Building Leaders
20:00
20:00
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20:00📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want …
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Want to Raise Rates Without Losing Members? Do THIS.
46:30
46:30
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46:30📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL…
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What is CrossFit's Definition of Fitness?
1:02:58
1:02:58
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1:02:58In CrossFit, we're trying to get people fit, but what does that actually mean? We're revisiting CrossFit's definition of fitness why you need to know it to better coach your athletes.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affil…
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Most Gyms Get This WRONG When Training New Coaches
28:15
28:15
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28:15📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL…
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The Sales Lesson Plan Every CrossFit Gym Owner Needs
45:53
45:53
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45:53📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR…
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How to Write Progressions for Gymnastics Movements in Your CrossFit Class
1:01:59
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1:01:59You can teach the snatch, but can you teach someone how to handstand walk? In this episode, we're diving into how to teach high-skill gymnastics to everyone from Games athletes to Grandma.Join Todd & Kristin every Thursday at 9 AM EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try …
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Barbell Progressions Beyond the 9 Foundational Movements
1:02:10
1:02:10
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1:02:10Knowing CrossFit's progressions and the Burgener Warm Up isn't enough. In this episode, we're covering how to build progressions for ANY barbell movement.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE…
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How to Get 200 Members in Your CrossFit Gym
31:07
31:07
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31:07📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affiliate University FREE - Built exclusively for CrossFit Affiliate Owners - Grow your gym - Increase revenue - Develop world-class coaches ---- Get EXCLUSIVE Discounts on Equipment from REP Fitness ---- 🏋️Want to LEVEL UP YOUR COA…
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The Ideal CrossFit Class Experience: What Every Coach Should Aim For (Part 2)
1:05:45
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1:05:45In Part 2, we continue to lay out what the Ideal CrossFit Class Experience looks like. We continue the conversation through coaching the workout and cooldown. If you missed Part 1, check it out HERE. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development! -- 📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? …
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