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Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey be ...
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The Peoples Behind The Meeples is Gamefound’s official podcast, in which Alex Radcliffe interviews board game creators. Our goal is to provide a space for board game creators to talk about their stories, insights, and the process behind their games. It’s a podcast series created to deepen the connection between creators and their communities, educate, and inspire.
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Roll For Crit

Roll For Crit

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Roll For Crit is your #1 resource for content from the world of tabletop gaming! Every week, Will and Jonathan are joined by a guest from the gaming world to discuss board game news, Kickstarter highlights, games they've been playing, and more! Become a High Roller by supporting us at http://patreon.com/rollforcrit or learn more at http://rollforcrit.com
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Welcome to 'The Dog ate my Meeple' podcast where I share my love for board games with you in a series of reviews, interviews, discussions and all things tabletop! Buckle up and give it a go, why not consider a new board game in your collection during your commute, just be careful so your beloved pets do not get their paws on them and do not much our titular Meeple! Get ready to roll some dice, lay some tiles, place some workers and embark on an amazing board game adventure with us! Get your ...
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Episode 263 - Andrew & Sean sit down to discuss essential e-commerce and Shopify strategy that you need to know about if you are starting from ground 0. Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl Thank you to our sponsors! https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing…
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Episode 262 - Andrew, Sean and Donnie discuss how your crowdfunding business should build community from lessons learned from the 1948 film classic 'It's A Wonderful Life'. Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl Thank you to our sponsors! https://herotime1.com/ - Get a 3% discount off your Her…
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Episode 261 - Andrew sits down with Cody Miller & Ira Fay to discuss the development of the massive open world board game Arydia. Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl Thank you to our sponsors! https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: Crow…
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Episode 260 of the Crowdfunding Nerds Podcast. Marketing advice you have heard before and need to hear again! Thank you to our sponsors. https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Am…
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Ever wondered how to elevate your podcast game and marketing strategy? In Episode 259 of the Crowdfunding Nerds, your hosts Andrew and Sean take you behind the scenes as they embark on a journey to upgrade both the audio and video quality of their show. Why is authenticity the secret sauce in marketing, and how can a simple AI-generated ad go hilar…
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Are you ready to level up your post-campaign sales game? In episode 258 of Crowdfunding Nerds, Sean and Andrew, dive deep into the art of manufacturing, bundling, and distribution. Ever wondered how to maximize your returns after a successful Kickstarter? We've got you covered! Sponsored by HeroTime Manufacturing, we explore how to strategically pl…
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Ready to level up your game design and marketing strategies? In episode 255 of the Crowdfunding Nerds podcast, hosts Andrew and Sean dive deep into the art of strategy, tactics, and operations. Ever wondered how military doctrines could inspire game design? Or how a clear strategic vision can revolutionize your marketing efforts? Join us as Sean sh…
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How do you craft a video game that hooks players and keeps them coming back for more? Dive into Episode 256 of Crowdfunding Nerds, where Andrew along with special guest Chris Cantero, unravel the magic behind addictive gameplay loops and reward systems. Chris, who has worked on iconic titles like Doom Eternal, shares insights from his latest roguel…
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Ever wondered what makes a game truly addictive? Join us on this episode of the Crowdfunding Nerds as Andrew and Sean, along with Deliverance playtester Evan Gilcrest, unravel the secret sauce behind captivating gameplay loops. From the indie darling Megabonk to the colossal World of Warcraft, we explore how balancing complexity and simplicity can …
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Ever wondered why your Facebook ads aren't hitting the mark? In episode 254 of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of Meta advertising and share how to avoid costly pitfalls. Are you targeting the "lowest hanging fruit" in your marketing, or is Meta's AI leading you astray? We dive into the importance of manual control over ad…
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Ever feel like your to-do list is running your life? In episode 253 of the Crowdfunding Nerds, we tackle the art of time management and the power of 'no' in business. Have you ever missed a crucial meeting because your schedule was bursting at the seams? Andrew and Sean share personal stories and strategies to help you avoid this pitfall. We dive i…
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Ever wondered how game designers breathe life into immersive worlds? Or how family dynamics shape creative processes? Join us on this captivating episode of Crowdfunding Nerds as Sean and Donnie sit down with Cody Pondsmith from R. Talsorian Games to explore these very questions. Dive into Cody's fascinating journey from his early days in game desi…
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How does a two-time world champion in Star Trek CCG transition to a senior game designer at Fantasy Flight Games? In episode 251 of the Crowdfunding Nerds, Andrew and Donnie sit down with Caleb Grace to explore this fascinating journey. Caleb, who once battled impostor syndrome, now crafts immersive experiences for iconic IPs like Lord of the Rings…
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Ever wondered how the art of wordsmithing can make or break a game? In episode 250 of Crowdfunding Nerds, Andrew and Sean delve into the fascinating world of game development, unravelling the secrets behind crafting the perfect rulebook. How can you ensure your game instructions are crystal clear yet thematically rich? Why is strategic depth more c…
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How do you transform a fan into a true fan? What does it take to create an unforgettable gaming experience? In this episode of the Crowdfunding Nerds, Andrew Lowen, flying solo today, dives deep into the art of delivering exceptional value to both his team and fans. We kick things off by addressing some recent tech hiccups and our temporary switch …
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Ever bought a game just because it looked cool? In Episode 248 of Crowdfunding Nerds, Andrew and Sean explore the concept of "game shaped objects"—games that lure us with their aesthetics but might not see much playtime. Why do we sometimes buy games that end up as shelf trophies? Join us as we dive into the tension between art and marketability in…
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Crowdfunding Nerds Podcast episode 247 is here, and it's a rollercoaster of insights! Are GameFound's latest moves set to shake up the crowdfunding landscape? Can Kickstarter keep pace with its tech updates? Join Andrew and Sean as they dissect GameFound's acquisition of Indiegogo and what it means for creators and backers alike. Could this shift i…
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In this episode of The Peoples Behind the Meeples, we sit down with veteran game designer Justin Gary to celebrate the 15th anniversary of Ascension. Justin shares insights from his decades of experience in the tabletop industry, the evolution of Ascension over the years, and his perspective on what makes lasting, impactful game design.…
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Ready to conquer the crowdfunding world of 2025? In Episode 246 of the Crowdfunding Nerds, Andrew and Sean unravel the secrets to overcoming backer objections in an ever-evolving landscape. Are stretch goals truly a double-edged sword? Can gameplay exclusives be more gimmick than game-changer? We dive into insights from Chris George of Room and Boa…
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Ever wondered what it takes to launch a successful tabletop gaming company? In Episode 245 of the Crowdfunding Nerds podcast, Andrew and Sean are joined by Marco Pecota from Raybox Games to unravel the secrets behind a $100,000 crowdfunding campaign and the art of world-building in gaming. How do you craft a modular game that appeals to diverse bud…
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Ever wondered how sibling dynamics shape the creation of a board game? In episode 244 of the Crowdfunding Nerds podcast, we dive deep with Brian and Michael Toth of Toth Games about their journey in crafting Legends of the Arena. Join Andrew and Sean as they explore the Toth brothers' collaborative process, starting from a shared childhood love for…
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Ever wondered how to navigate the choppy waters of crowdfunding with finesse? In Episode 243 of Crowdfunding Nerds, Sean and Donnie are joined by Robin Stokkel, the mastermind behind the card game River Rats. Robin takes us on a riveting journey through his Kickstarter campaign, sharing the secrets behind his marketing magic and the lessons learned…
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Ever wondered how to turn a canceled pledge into a success story? Join us for Episode 241 of Crowdfunding Nerds, where Sean chats with Chris Loizou from SBG Editions about the art of running a successful crowdfunding campaign. Dive into Chris's experience with his project, Ascendia, and discover how personal outreach can recapture those elusive can…
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Ever wondered how trading card games (TCGs) are evolving in 2025? In episode 244 of Crowdfunding Nerds, Sean dives deep into the world of TCGs with guests Donnie Chase and Jacob Cecil. We tackle the hot issues of scalping, grading, and distribution, and explore how intellectual properties and marketing strategies are reshaping the industry. Jacob s…
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Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how these tiny marketing masterpieces can teach us to captivate audiences with concise, engaging text. …
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Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business. Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth G…
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How does sound transform your tabletop RPG experience? In Episode 238 of Crowdfunding Nerds, Andrew and Sean are joined by Niki Wegscheider from TableTone, an app revolutionizing gaming audio. Dive into the world of adaptive audio that syncs with in-game events, creating a richer, more immersive experience. Discover how TableTone's dynamic soundsca…
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What happens when Kickstarter’s Head of Games steps into the Crowdfunding Nerds community for an AMA? Episode 237 of the Crowdfunding Nerds podcast is here to spill the beans! Join your hosts, Andrew and Sean, as they dissect the lively discussion with Asher McClinahan, exploring the 79 comments and 35 to 50 questions that kept the community buzzin…
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Ever wondered how the crowdfunding giants stack up against each other? In episode 236 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the competitive dynamics of Kickstarter, GameFound, and BackerKit. How is Kickstarter's community engagement evolving under Asher McClanahan's leadership? And what does BackerKit's million-dollar equity …
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Ever wondered what it takes to launch a successful game on Kickstarter? In Episode 235 of Crowdfunding Nerds, Andrew and Sean sit down with Asher McClennahan, Kickstarter's head of games, to unravel the secrets behind a winning crowdfunding campaign. What are the "hygiene factors" you must nail on your campaign page? How can you leverage Kickstarte…
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In this episode of Peoples Behind the Meeples, our host Alex Radcliffe sits down with Marvin Hegen from Nerdlab Games to discuss their latest project, Final Titan, a game co-designed by the legendary Richard Garfield, that's currently crowdfunded on Gamefound. Final Titan offers a fresh and exciting experience for tabletop gamers. Tune in as Marvin…
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Ever wondered what it takes to create iconic games like Crash Bandicoot or Jak and Daxter? How about founding your own game studio from scratch? Join us in Episode 233 of the Crowdfunding Nerds podcast as Andrew and Sean sit down with the legendary Bob Rafei, the creative mind behind Big Red Button Entertainment and former art director at Naughty D…
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Ever wondered what makes a board game crowdfunding campaign truly successful? In Episode 231 of Crowdfunding Nerds, Andrew and Sean sit down with Chris George from the World Series of Board Gaming and Room and Board YouTube channel to uncover the secrets! How do you attract the right backers while steering clear of those who might not enjoy your ga…
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Can you predict the unpredictable in business? How do poker strategies apply to managing unexpected challenges? Join hosts Andrew and Sean, along with guest Ryan Williams, as they explore these intriguing questions. In this episode, we dive into the delicate dance of skill, hard work, and luck in the gaming industry, highlighted by veteran insights…
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Ever wondered if board gaming could be the next big spectator sport? In episode 230 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the world of competitive board gaming with Chris George, the creative mind behind the Room and Board YouTube channel and a key player in the World Series of Board Gaming (WSBG). Chris shares his fascinatin…
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Ever wondered how to keep your audience hooked between game releases or the secret sauce to a successful crowdfunding relaunch? In Episode 230 of Crowdfunding Nerds, Andrew and Sean sit down with Ryan Williams, the mastermind behind Starclash, to tackle these burning questions. Ryan spills the beans on building a thriving community, sharing his jou…
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Ever wondered what it takes to launch a successful Kickstarter campaign for a tabletop game? In episode 229 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the secrets of Kickstarter success, inspired by Andrew's recent experience speaking at a Kickstarter webinar. Invited by Asher McClanahan, Kickstarter's Head of Games, Andrew shares…
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Are you ready to level up your board game design skills? In this episode of the Crowdfunding Nerds podcast, join hosts Donnie and Sean as they dive into the world of board game pitching with the talented Adam Porter, a seasoned designer from Wales. Ever wondered how to catch a publisher's eye at conventions like Essen Spiel or UK Games Expo? Adam s…
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Ever wondered how tariffs shape the world of manufacturing and international trade? In Episode 227 of Crowdfunding Nerds, Andrew and Sean dive deep with Hersh Glueck, a supply chain expert with boots on the ground in China. How do tariffs impact Chinese manufacturers, and what ripple effects do they have on global trade? Join us as Hersh sheds ligh…
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How do skyrocketing tariffs impact your crowdfunding project? Can you turn these challenges into opportunities? Join us, Andrew and Sean, as we dive deep into these pressing questions with our guest, Ryan Williams. In this episode, we dissect the recent tariff hike from 20% to 54% on Chinese goods and its profound impact on the board game industry.…
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Ever wondered how to keep your cool when your crowdfunding campaign is overshadowed by a big name like Blizzard Entertainment? In this episode of Crowdfunding Nerds, hosts Andrew and Sean dive deep into the emotional and strategic hurdles that creators face on their crowdfunding journey. We discuss the mindset needed to tackle demoralization and th…
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Are you ready to dive into the world of crowdfunding with a twist of strategy and resilience? In Episode 224 of the Crowdfunding Nerds podcast, hosts Andrew and Sean team up with Ryan Williams, a fellow Nerd, to unpack the journey of his Kickstarter project, Starclash, inspired by the iconic StarCraft series. Ever wondered how to manage a Kickstart…
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Episode 221 of Crowdfunding Nerds is here, and it's a game-changer! Ever wondered how alternate reality games (ARGs) can skyrocket a game's success? Or how a viral phrase like "the cake is a lie" came to be? Join us as we dive deep into the world of game development with the legendary Jeep Barnett, known for his work on the Portal series at Valve. …
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Have you ever wondered how scammers craft their traps so convincingly? In this gripping episode of Crowdfunding Nerds, hosts Andrew Loewen and Sean take you on a harrowing journey through a sophisticated scam attempt that nearly cost Andrew $9,500 in Bitcoin! Andrew recounts how the scammers, posing as law enforcement, manipulated real-life events,…
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Did you know game specialization can level up your marketing? Join us for Episode 221 of the Crowdfunding Nerds podcast, where Andrew and Sean unravel the complexities of board game publishing and marketing. Sean shares insights from his recent lecture, guiding us through the three pathways for creators: self-publishing, partnering with a publisher…
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Are you ready to dive into the world of crowdfunding tabletop roleplaying games (TTRPGs)? In episode 220 of Crowdfunding Nerds, hosts Andrew and Sean are joined by Mark Diaz Truman, the CEO and co-founder of Magpie Games, to unravel the intricacies of this dynamic industry. Ever wondered how a Kickstarter project like "Fallen London" can raise over…
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Ever wonder why some crowdfunding campaigns soar while others barely get off the ground? In this episode of Crowdfunding Nerds, Andrew and Sean unravel the secrets behind effective product demonstration for crowdfunding success. Andrew kicks things off by sharing his journey as a board game publisher and the hurdles he faced with Kickstarter. Can f…
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Episode 218 of Crowdfunding Nerds is here, and we're diving deep into the world of crowdfunding platforms! Have you ever wondered how Kickstarter and GameFound stack up against each other? Or what goes on behind the scenes of our podcast? Join us as we tackle these questions and more! Andrew is determined to address your feedback and share insights…
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Ever wondered how a simple email subject line can make or break your crowdfunding campaign? In this episode, Andrew and Sean unravel the secrets behind crafting compelling subject lines that boost open rates and ensure your emails land where they belong—in the inbox, not the spam folder. Join us as we introduce the Crowdfunding Nerds Academy, where…
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