You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical malpractice, consumer class action, mass torts, and employment law firms. This is a unique opportunity to enhance your firm with like-minded professionals aiming to elevate their firms to new heights.
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Gabriel Stiritz Podcasts
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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The Smart Way to Monetize Rejected Leads – with Gabriel Stiritz
41:54
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41:54Send us a text On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table. 📰 About Gabriel …
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S2, E12 – The Capital Reality: Investor Insights on Legal Tech with Zach Posner
26:54
26:54
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26:54In this episode of The Relay, host Gabriel Stiritz speaks with Zach Posner, co-founder and managing partner of The LegalTech Fund, about the current trends in legal technology, the impact of AI on the legal industry, and the future of law firms. They discuss the importance of evaluating legal technologies for long-term value, the rise of voice AI i…
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How to Create Effective Landing Pages That 3x Your Conversions – with Mary Blackiston
26:31
26:31
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26:31Send us a text What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts. 📰 About Mary Blackiston: Mary is a copywriter with a dee…
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The $10M Law Firm Framework Every Owner Should Know with Hamid Kohan
41:48
41:48
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41:48Send us a text What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual st…
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Still Doing Paralegal Work? Why Your Law Firm Should Stop and Outsource It – with Lindsey Corbin
48:46
48:46
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48:46Send us a text Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back. Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegati…
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S2, E11: The Power of Breaking Bread with Ken Levinson
21:08
21:08
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21:08In this episode of The Relay, host Gabriel Stiritz interviews Ken Levinson, a leading personal injury attorney, about the importance of building authentic relationships in the legal field. Levinson shares insights on how intimate dinners can foster meaningful connections among lawyers, emphasizing the value of face-to-face interactions over traditi…
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From $0 to $10M: The 5-Step Law Firm Growth Plan with Jason Hennessey
41:20
41:20
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41:20Send us a text In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it. 📰 About Jason Hennessey: Jason Hennessey is the founder of Hennesse…
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Why Hourly Billing Is Killing Your Firm by Nermin Jasani
47:18
47:18
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47:18Send us a text What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that m…
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S2, E10: Operational Excellence with John Nachazel
20:14
20:14
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20:14In this episode of The Relay, host Gabriel Stiritz speaks with John Nachazel, COO of Mike Morse Law Firm, about the evolving landscape of personal injury law firms. They discuss the challenges of rising operational costs, the importance of branding versus paid advertising, and the impact of AI on legal operations. John shares insights on how law fi…
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Law Firm Branding Mistakes That Are Costing You Millions with Robert Friedman
57:48
57:48
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57:48Send us a text What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your fi…
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How to Generate High-Intent Legal Leads with Video Production with David Arato
30:15
30:15
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30:15Send us a text In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google wit…
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$50K/Month from 5.5K Subs? YouTube for Lawyers That Works with Jeff Hampton
30:24
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30:24Send us a text In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo. 📰 About Jeff Hampton: Jeff is a criminal defense attorney and asset prote…
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How to Build a Law Firm That Runs Without You with Josh Nelson
1:24:20
1:24:20
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1:24:20Send us a text In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this indus…
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5 Ways to Build a Fulfilling Legal Career Without Burning Out with Emily Hirsekorn
42:05
42:05
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42:05Send us a text In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the …
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S2, E9 - David vs. Goliath: How Independent Firms Can Beat Big Money with Ben Glass
24:14
24:14
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24:14In this episode of The Relay, host Gabriel Stiritz speaks with Ben Glass, a seasoned personal injury lawyer, about the evolving landscape of the legal industry. They discuss the impact of private equity, the importance of customer experience, and strategies for independent law firms to thrive amidst competition from larger firms. Ben shares insight…
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3 Simple Strategies to Improve Your Law Firm Profitability and Life with Mark Powers
53:21
53:21
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53:21Send us a text What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive con…
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Build a Mission-Driven Law Firm That Wins 99% of Personal Injury Cases with Brian Chase
52:49
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52:49Send us a text In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that s…
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How to Build a 50+ Person Law Firm in Just 12 Years With Lisa Ziederman
36:09
36:09
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36:09Send us a text In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys. What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and peop…
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Law Firm Client Intake That Wins Business with Liz Wendling
55:45
55:45
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55:45Send us a text In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're l…
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Get Legal Referrals: The 70/80 Rule for Attorney Growth by Jason Levin
27:35
27:35
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27:35Send us a text In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch. If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk t…
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5 Keys to Running Your Law Firm Like a Real Business with Elizabeth Miller
22:12
22:12
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22:12Send us a text Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen. In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group…
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Building a Law Firm That Works for You With Gary Mitchell
34:28
34:28
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34:28Send us a text In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your ow…
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S2, E8: AI Voice Agents with Chris Keller
19:14
19:14
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19:14Chris Keller, of Keller Swan Injury Attorneys, shares with Gabriel how his firm is using conversational AI to solve intake challenges, reduce missed calls, and scale efficiently—highlighting real results, compliance strategies, and the future of AI-driven legal operations.By Gabriel Stiritz
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7 Insider Tips to Buy or Sell a Law Firm Smarter with Jeremy Poock
42:37
42:37
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42:37Send us a text Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen. In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leadi…
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Hiring Law Firm Employees to Triple Your Revenue with Steve Riley
52:54
52:54
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52:54Send us a text In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success. 📰 About Steve Riley: Steve Riley is a practice …
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S2, E7: 4 Numbers Every Law Firm Owner Should Know with Tim McKey
18:33
18:33
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18:33In this episode, Gabriel Stiritz and Tim McKey discuss the essential Key Performance Indicators (KPIs) that every personal injury law firm owner should understand. They delve into the critical metrics that determine the financial health of a law firm, including expense categories, attorney compensation, marketing costs, and profit margins. The conv…
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Master Your Law Firm Accounting and Legal Bookkeeping with Brandy Derrick
31:13
31:13
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31:13Send us a text Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats? In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping la…
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Running a Law Firm with Family and Winning Big – with Robert Simon
41:44
41:44
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41:44Send us a text Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group 👉 Sasha and Robert explore: — How Robert built a thriving law firm with his twin brother and the importance of family in business. — The unique challenges of managing multiple businesses and family dynamics. — How Robert stays happy and focused while …
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S2, E6: "Making The Phone Ring" Stops Working with Tim McKey
19:49
19:49
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19:49In this episode, Gabriel Stiritz interviews Tim McKey about sustainable growth strategies for law firms. They discuss the importance of understanding financial metrics, the four key strategies for growth, common mistakes law firms make, and how to identify operational cracks that hinder growth. Tim emphasizes the need for effective systems and proc…
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Win 70% More Clients with Video Marketing for Attorneys with Kerry Barrett
31:02
31:02
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31:02Send us a text Join Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach. 👉 Sasha and Kerry explore: — Why most attorneys are naturally camera-shy and how to overcome it. — The biggest mistakes lawyers make when recording video and how to fix them. — How video marketing is becoming as essential…
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S2, E5: Passive vs. Active Marketing with Michael Mann
19:41
19:41
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19:41In this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a holistic view of marketing strategies. Mann emphasizes the s…
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How to 2x Your Law Firm’s Growth in 30 Days with Kerri Coby White
37:41
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37:41Send us a text Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames 👉 Sasha and Kerri explore: — How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines. — Why quick activation campaigns must work alongside a long-term branding and referral s…
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S2, E4: Solo - The Pre-Litigation PI Life Cycle
17:43
17:43
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17:43In this conversation, Gabriel Stiritz provides an in-depth overview of the operations of personal injury law firms, focusing on the client journey from initial contact through to case resolution. He discusses the importance of understanding the operational flow, the client intake process, medical management, and the negotiation with insurance compa…
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Scale Your Law Firm to $15M+ with Brian LaBovick
35:06
35:06
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35:06Send us a text Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group 👉 Sasha and Brian explore: — The biggest hiring mistakes law firm owners make and how to build a high-performing team. — The key marketing investments that helped Brian scale his firm to $15M+ in revenue. — How operational systems and processes are esse…
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S2, E3: Billing Subscription Model with Mathew Kerbis
20:34
20:34
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20:34In this episode, Gabriel Stiritz interviews Mathew Kerbis, founder of the Subscription Attorney, discussing the innovative subscription billing model for legal services. They explore the benefits of this model, including predictable revenue, efficiency, and improved client relationships. Mathew shares insights on the challenges faced by lawyers in …
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Build a $1M+ Legal Tech Startup in 18 Months - Insights from Karl Seelbach
31:22
31:22
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31:22Send us a text Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach 👉 Sasha and Karl explore: — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption. — Insights into starting and scaling a legal-tech startup to seven figures in just over a y…
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S2, E2: Maximizing Client Communications, Digitally, with Matt McClelland
32:13
32:13
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32:13In this conversation, Gabriel Stiritz and Matt McClellan discuss the evolving landscape of legal technology and the changing expectations of consumers in the legal field. They explore the importance of effective communication, client education, and the integration of video content to enhance client experience. The discussion highlights the need for…
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How Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie Herschorn
26:38
26:38
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26:38Send us a text Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books 👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellect…
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18 Minutes to More Referrals: Ben Paul’s Proven Formula for Lawyers
48:28
48:28
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48:28Send us a text Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder 👉 Sasha and Ben explore: — The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth. — Why starting business development early in your career is a game-changer. — Strategies to overcome fear o…
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In this episode, Gabriel Stiritz discusses the upcoming FCC one-to-one consent rules that will significantly impact how personal injury law firms manage marketing and client communication. The conversation covers the implications of these rules, the necessary technology updates, and best practices for compliance to ensure a smooth transition by the…
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Learn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]
49:41
49:41
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49:41Send us a text Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger 👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's fo…
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Episode 14: Online Reviews with Andrew Stickel
17:42
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17:42By Gabriel Stiritz
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Instagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthy
31:40
31:40
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31:40Send us a text Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social 👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence c…
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Episode 13 - The Power of Showing Up with Seth Price
19:48
19:48
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19:48In this episode of The Relay, host Gabriel Stiritz interviews Seth Price, founder of Price Benowitz and BluShark Digital Marketing. They discuss the importance of networking, the value of showing up at conferences, and how to balance business responsibilities with relationship building. Seth shares his experiences in leveraging interpersonal connec…
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Episode 12: 2024 Year In Review with Mathew Kerbis
20:58
20:58
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20:58In this episode, Gabriel Stiritz and Mathew Kerbis discuss the transformative impact of AI on the legal profession, particularly for personal injury law firms. They explore various AI tools, including Paxton, and their ability to enhance efficiency and productivity. The conversation also delves into the future of agentic AI, which promises to autom…
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Title: How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case Volume
48:51
48:51
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48:51Send us a text Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm 👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for bett…
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Episode 11: Maximizing Case Values Thru Case Rankings
20:52
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20:52In this episode of The Relay, Gabriel Stiritz interviews Chad Dudley, managing partner of Dudley Debosier Injury Lawyers, about innovative approaches to law firm management, particularly focusing on case ranking systems. Chad shares insights from his extensive experience consulting with personal injury firms, emphasizing the importance of identifyi…
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Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret
23:30
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23:30Send us a text Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore: — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses…
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In this conversation, Micki Love from CJ Advertising discusses the evolution of legal marketing, emphasizing the enduring importance of TV advertising while also exploring the rise of digital and influencer marketing. She highlights the need for law firms to adapt their strategies based on market demographics and the competitive landscape. Love sha…
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Insider Look at the Growth of a Multi-Million Dollar Family Law Firm
33:42
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33:42Send us a text Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russ…
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