What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
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What Districts Actually Want from EdTech Partners
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50:12In this episode of All Things Marketing and Education, Elana sits down with Jeremy Dulle, Founder and President of Spring Rock Partners. With over 25 years of experience as a growth strategist, go-to-market advisor, and business developer, Jeremy brings a rare blend of EdTech expertise and Fortune 500 perspective to the table. As funding tightens a…
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How to Build Smarter EdTech Marketing Plans in a Changing Landscape
49:02
49:02
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49:02In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities…
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Q2 in Education Marketing: What’s Coming, What’s Changing, and What You Need to Do Now
32:22
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32:22Q2 is here—and it’s a whirlwind. In this timely episode, Elana Leoni, CEO of Leoni Consulting Group, and Senior Social Media Manager Hillary Trussell break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in education’s key phrases, and tightening s…
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Using Storytelling to Make Your Education Marketing More Meaningful and Effective
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53:02We’re revisiting this conversation with Katie Test Davis—not just because it’s one of our most-loved episodes, but because it’s a reminder we could all use right now. In a time when educators and decision-makers are overwhelmed by constant change, shifting strategies, and too much information, storytelling still cuts through the noise. In this epis…
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The Secret to Sales & Marketing Success? A Shared Revenue Mindset
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42:33In this episode of All Things Marketing and Education, host Elana Leoni sits down with Dan O’Reilly, founder of FuelK12, who brings over 35 years of sales experience—half of that in EdTech. Having led both sales and marketing teams, Dan offers a unique perspective on why these two functions often struggle to work together—and what it takes to truly…
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Playing the Long Game: How to Build a Lasting EdTech Company
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48:49In this episode of All Things Marketing and Education, host Elana Leoni sits down with Bert Bower, founder of Teachers' Curriculum Institute (TCI), whose remarkable 36-year journey in educational publishing has transformed how social studies is taught in American classrooms. From humble beginnings as a bootstrapped startup to becoming a leader in c…
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How Experiential Learning Transforms Education: A Conversation with Mary Beth Hertz
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40:09In this episode of All Things Marketing and Education, host Elana Leoni sits down with seasoned educator and EdTech leader Mary Beth Hertz, whose inspiring journey in education spans nearly two decades. Together, they explore Mary Beth's unique relationship with technology—from the early days of building computers to her current work as an advocate…
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Transforming K-12 from the Systems-Level: A Conversation with Amos Fodchuk
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48:29In this episode of All Things Marketing and Education, Elana Leoni sits down with Amos Fodchuk, the President and Founder of Advanced Learning Partnerships (ALP). Amos isn’t just an expert in EdTech—he’s a true partner to school districts, working side by side with educators and leaders to create real, meaningful change. Amos shares ALP’s unique “y…
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The Evolution of EdTech: A Conversation with Hall Davidson
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56:08In this episode of All Things Marketing and Education, Elana Leoni welcomes Hall Davidson, a legend in the EdTech world with a career spanning decades of innovation. Hall shares his fascinating journey from teaching math live on TV to shaping the Discovery Educator Network (DEN), one of the most vibrant and impactful teacher communities ever create…
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How Strategic Implementation and Professional Development Drive EdTech Success: A Conversation with Shelby Danks
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35:05In this episode of All Things Marketing and Education, we dive into the vital role that professional development and implementation play in EdTech success—two often overlooked aspects that can make or break the adoption of new technologies in K-12 education. Elana sits down with Shelby Danks, founder and principal advisor of ARKEN RESEARCH, who has…
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Balancing EdTech Innovation with Student Success: A Conversation with Mary Beth Hertz
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38:14In this episode of All Things Marketing and Education, we’re tackling one of the hottest topics in the world right now—AI, specifically generative AI, and its impact on education. Elana sits down with EdTech expert and long-time friend, Mary Beth Hertz, who has spent decades thinking critically about the role of technology in education. Known for h…
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Navigating EdTech Trends to Drive Real Impact: A Conversation with Thor Prichard
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31:25In this episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations—a mission-driven, K-12 education-focused professional services and consulting firm. Clarity Innovations specializes in everything from education strategy and content creation to engineering and design solutions. You may r…
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Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak
28:44
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28:44In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market. As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they…
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Guiding Principles in EdTech: A Conversation with Kristina Ishmael
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39:11In this episode of All Things Marketing and Education, Elana sits down with Kristina Ishmael, now an education Strategic Advisor of her own shop, Ishmael Consulting, but has a long journey through so many perspectives within education, at a classroom, district, state, and national level. We speak a lot about her recent experience as Deputy Director…
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Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough
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43:37n this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry. You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fasc…
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Inclusive and Engaging Learning Spaces: A Conversation with Dr. Robert Dillon
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47:10In this episode of All Things Marketing and Education, Elana sits down with Dr. Robert Dillon, School Designer, Author, Speaker, and Learner. Bob, as she likes to call him, has earned a doctorate in educational leadership and administration, and brings over 20 years of experience as a teacher, school principal, and director of innovation at multipl…
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Civic Education for Classrooms and Community: A Conversation with Shawn McCusker
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31:00In this episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to discuss his passion, civic engagement. We ask him about some of his favorite tips and takeaways from the book Becoming Active Citizens, which he co-wrote with Tom Driscoll. He provides practical ways …
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Tools and Tips for EdTech SEO Success: A Conversation with Tatum Moser
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33:25In this week’s episode of All Things Marketing and Education, Elana sits down with Tatum Moser, who has the unique combination of an expertise SEO and a deep background in education and EdTech. During this conversation, Tatum talks about all things SEO — and before you get concerned that this may be overly technical, Tatum has a beautiful way of br…
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The Role of Communication in Education and Beyond: A Conversation with Ilana Kurizki
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47:02In this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide. Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things withi…
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Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak
27:30
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27:30In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market. Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go…
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Decoding the National EdTech Plan: A Conversation with Kristina Ishmael
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38:11In this week’s episode of All Things Marketing and Education, Elana and our guest, Kristina Ishmael, get into the nooks and crannies of the National EdTech Plan. They discuss the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024, and how you can use it whether you’re an educator, administrator, or EdTech p…
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The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen
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51:54In this week’s episode of All Things Marketing and Education, Elana sat down with Milton Chen, author, speaker, and board member of great organizations like the Kellogg Foundation, the National Park Service, The Fred Rogers Center, The Panasonic Foundation, and more. Milton reflects on his journey in education, from his early days at Sesame Worksho…
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EdTech Product Design That Improves Learning Outcomes: A Conversation with Thor Prichard
40:31
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40:31In this week’s episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations, a mission-driven, K-12 education-focused professional services and consulting firm that provides education strategy, content creation, engineering, and design solutions. They discuss the importance of designing Ed…
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Navigating News Literacy: A Conversation with Miriam Romais
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34:18Elana sat down with Miriam Romais, Director of NewsLitNation at The News Literacy Project, Documentary photographer, nonprofit leader, and all-around misinformation super-fighter, to talk about all things News Literacy. Miriam discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses mi…
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The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner
26:58
26:58
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26:58In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in e…
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Academic Integrity in the AI Era: A Conversation with Ian McCullough
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34:55In this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagia…
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Measuring Impact in K-12 Education: A Conversation with Shelby Danks
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32:24Welcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of ef…
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Selecting Impactful EdTech Tools Beyond The Hype: A Conversation with Shawn McCusker
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40:59In this week’s episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prio…
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Demystifying EdTech Sales: A Conversation with Dan O'Reilly
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50:41Join Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers val…
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Dismantling Systemic Racism in Education: A Conversation with Henry J. Turner
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37:52
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37:52In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. They discuss the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdT…
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Behind the Scenes of EdTech Growth: A Conversation with Jeremy Dulle
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52:07This week, we sit down with Jeremy Dulle, Founder and President of Spring Rock Partners, and a growth strategist, go-to-market advisor, and business developer with over 25 years of experience. Join us as we dive into the unique business of EdTech, exploring strategies for growth, the importance of diversification, and the delicate balance between e…
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Co-Designing the Future of Education: A Conversation with Katie Boody Adorno
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49:22In this week’s episode of All Things Marketing and Education, we’re joined by Katie Boody Adorno, CEO and Founder of Leanlab Education, a nonprofit research organization dedicated to studying and advancing transformational education innovations. Katie guides us into the fascinating world of co-designed education innovations and unpacks the power of…
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The Power of Teacher-Student Relationships: A Conversation with Samia Zaidi
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52:51In this week’s episode of All Things Marketing and Education, we sit down with Samia Zaidi, the Managing Director of Program for Along, a free online platform that strengthens teacher-student relationships and highlights student voice in the classroom. During our discussion, Samia explores helpful tactics to create impactful teacher-student relatio…
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Building Classroom Confidence for Social Justice: A Conversation with AnnMarie Baines
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54:24In this week’s episode of All Things Marketing and Education, our host Elana Leoni sits down with AnnMarie Baines, founder and executive director of The Practice Space, which helps youth and adults in the Bay Area speak in a clear, engaging way that represents who they are and what they care about. AnnMarie also recently coauthored a book, “Amplify…
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Empowering Educators in EdTech: A Conversation with Salleha Chaudhry
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49:44In this episode of All Things Marketing and Education, your host, Elana Leoni, sits down with the brilliant and compassionate Salleha Chaudhry, former Head of Education Modernization at Meta. We follow Salleha's incredible career journey, where neuroscience, nonprofit work, and tech collide in the realm of education initiatives. They explore the vi…
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Branding with Intention in K-12 Education: A Conversation with Austin Rhodes
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51:21In this episode, Austin Rhodes, the president and co-founder of Rhodes Branding, explores the world of branding in the education industry and delves into what it means for educators and EdTech brands to create and invest in their own brands. For resources mentioned in this episode, visit the show notes here: leoniconsultinggroup.com/48 Link to our …
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Leveraging Media for EdTech Success: A Conversation with Thomas Rodgers
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47:14We chat with Thomas Rodgers, Vice President and Head of K-12 Communications at Whiteboard Advisors. Thomas is an expert in leveraging earned media, brand storytelling, and influencer engagement to advance educational missions, with a particular emphasis on K-12 education. This conversation delves into how EdTech companies can effectively collaborat…
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Bonus: Fulfilling Educator Wishlists for Teacher Appreciation
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53:52During Teacher Appreciation Week, the LCG Foundation launched an initiative aimed to support and recognize U.S. educators by using the #ClearTheList to fulfill as many teacher wishlists as we could. In this very special bonus episode of All Things Marketing and Education, Elana sits down with Porter Palmer and William (Bill) Trinkle, LCG Foundation…
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Teacher Time-Saving Tips and Digital Wellness: A Conversation with Shelly Sanchez Terrell
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58:35Elana sits down with award-winning digital innovator, educator, speaker, and author Shelly Sanchez Terrell, covering topics such as AI, ChatGPT, technology integration, teacher time-saving tips, and digital wellness. Shelly's expertise and extensive experience in training teachers globally make her insights invaluable as we explore the transformati…
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Unconferences, Game-Based Learning, and Professional Development: A Conversation with Kyle Calderwood
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51:50In this episode of All Things Marketing and Education, Elana Leoni talks with Kyle Calderwood, a technology coordinator at Tabernacle School District and Google-certified educator. They discuss “unconferences,” owning professional development as an educator, and game-based learning. Kyle shares his expertise in integrating gaming in the classroom a…
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Equity, Social Justice, and Trauma-Informed Education: A Conversation with Alex Shevrin Venet
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57:14In this episode of All Things Marketing and Education, Elana Leoni sits down with educator and author Alex Shevrin Venet to discuss equity, trauma-informed education, social justice, and how both educators and EdTech brands can play a role in creating a more equitable educational system. Alex is the co-founder of the Nurturing the Nurturers Collect…
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Collaboration and Empathy in Higher Ed Leadership: A Conversation With Dr. Bridget Burns
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1:02:47The University Innovation Alliance (UIA) is a multi-campus laboratory for student success innovation that helps university leaders dramatically accelerate the implementation of scalable solutions to increase the number and diversity of college graduates. Founder and CEO Dr. Bridget Burns sits down with Elana Leoni, CEO of Leoni Consulting Group, to…
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ChatGPT and AI in EdTech: A Conversation With Tony Wan
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44:36Tony Wan, Head of Platform for Reach Capital, discusses the perks and pitfalls of ChatGPT, the expanding role of artificial intelligence (AI) in EdTech, and how the market is shifting in 2023.By Elana Leoni | Leoni Consulting Group
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Social Media Marketing Before, During and After EdTech Conferences: A Conversation With Hillary Trussell
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51:24In this special conversation, two of Leoni Consulting Group's team members, Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. In great detail and with great enthusiasm, they explore what to do before, during, and after the …
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Transitioning From Teaching to EdTech: A Conversation With Eman Haggag
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49:25Eman Haggag, Program Manager at Meta, moved directly to the tech world by way of instructional coaching after 15 years of teaching and integrating K-12 STEM content. She sits down with Elana Leoni, CEO of Leoni Consulting Group, for an inspiring conversation about what it means for teachers to broaden their impact, how to reframe a strong skill set…
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In Pursuit of Instructional Equity: A Conversation With Dr. Erika Tate
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56:30Dr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, has a long personal and professional history of seeking out and creating equitable learning experiences for women and people of color. She sits down with Elana Leoni, CEO of Leoni Consulting Group, to define instructional equity, suggest how to approac…
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Professional Learning and Teacher Agency: A Conversation With Lisa Schmucki
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52:15Lisa Schmucki didn't start out as a teacher or intend to be an entrepreneur. Yet as founder and CEO of edWeb.net, she created an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss profession…
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Embracing Creativity to Make Work That Matters: A Conversation With Sam Seidel
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53:00Sam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.By Elana Leoni | Leoni Consulting Group
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Data-Driven and Audience-First Marketing
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1:00:18Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.By Elana Leoni | Leoni Consulting Group
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Bonus: Ease, Equity, and Access to Direct-to-Educator Grants
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39:18In this episode, we introduce The LCG Foundation, a nonprofit organization that exists to better the lives of educators by providing direct-to-educator grants. We discuss how the Foundation began, our mission, and what we’ve accomplished so far. We also reveal some high-level findings about the K-12 education grant space AND at the end of the episo…
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