Best DTC Communications Podcasts (2025)

1
How This CEO Turned 25,000 Customers Into Just 2 Support Agents (The Revolutionary Communication System) 40:43

Play Pause

6d ago40:43

40:43

Welcome back to eCommerce Fastlane! If you’re running a Shopify store, you know the pain of email overload, endless internal threads, and the chaos that comes with managing customer conversations across multiple channels. Today, we’re tackling “inbox chaos” head-on with a tool designed to unify your team’s communication, streamline support, and bri…

1
Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143) 1:04:11

6d ago1:04:11

1:04:11

It’s a noisy world out there. So anytime you have that most valuable of things – a small window into your ideal customer’s attention span – are you clear and memorable with your value proposition? Of course, that is all the more complicated by the fact that the small window of attention isn’t only when they see your big TV campaign or whatnot, it c…

1
Brand Builder: Be human first – people drive brands (podcast episode #142) 43:23

11d ago43:23

43:23

Data-driven marketing. That is an oft-repeated phrase in our industry. It’s hard to find a LinkedIn profile that doesn’t make a claim of being a data-driven marketer these days. And while data is helpful, it’s not the only thing that should drive you, my next guest says. Be human first, because people drive brands. To hear that lesson, along with m…

1
Breaking Into Billion-Dollar Markets: Clean Boss vs. The Cleaning Giants 36:49

13d ago36:49

36:49

Welcome back to eCommerce Fastlane! Today, we’re diving into the world of challenger brands and what it really takes to break into—and win—in a market dominated by legacy giants. If you’ve ever walked down the cleaning aisle, you know it’s ruled by “Big Clean”—massive CPG players with decades of brand equity. But what happens when a new player, pow…

1
Lauren Currie | UPFRONT: How to build resilience in sales 37:36

14d ago37:36

37:36

Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation upskilling 10 million women. Teams at Nike and Just Eat Takea…

1
Unlocking Shopify Summer Editions 2025: Retail Innovations With Ray Reddy 28:03

20d ago28:03

28:03

Welcome back to eCommerce Fastlane! I’m Steve Hutt, and today we’re diving into Shopify’s Summer Editions 2025—also known as the “Horizons” release. If you’re new to Editions, here’s the quick scoop: every six months, Shopify rolls out a huge batch of updates—this summer’s release features over 150 enhancements spanning the entire platform. It’s th…

1
Marketing for Business Services: When the world changed, so did we (episode #141) 37:28

20d ago37:28

37:28

Timing is key to successful marketing. If you broke it down, that’s probably a third of it. Right offer to the right prospect…at the right time. But how well do you focus on timing for your personal brand in your own career? You can hear ideas for that from this episode’s guest – she said one of the key lessons in her career is ‘know when it’s time…

1
Vacation Tips for Here and Away, and Let’s Say Hello! 59:12

26d ago59:12

59:12

Do you have summer plans? If not, we have some fun ideas for you. We welcome Marsha Petty and Jacy Willis of Adams Memorial Library in Woodbury to fill us in on everything going on there, and there’s a lot! After that, we share a big Middle Tennessee welcome to the new CEO of DTC Communications, Kasey Krueger. Nick has some vacation safety tips, an…

1
How This Shopify Expert Built A $1M+ Etsy Store Without Ads (Free Traffic Secrets) 45:32

27d ago45:32

45:32

Welcome back to eCommerce Fastlane! I'm Steve Hutt, and today we're diving into something that honestly blew my mind during our conversation. Picture this: 95 million active buyers actively searching for unique products, built-in traffic you don't have to pay for, and a platform where most successful sellers never touch ads. Sounds too good to be t…

1
Jamila Brown | How to start over, speak up & lead with impact 32:47

28d ago32:47

32:47

Welcome to How To Start Up — the podcast that dives into the real stories behind the startups, side hustles & self-made successes. Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s global ESG programme…

1
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140) 1:02:11

28d ago1:02:11

1:02:11

If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural…

1
How One Star Drop Kills 50% Of Sales: Amazon Review Removal Secrets With Danan Coleman 40:04

1M ago40:04

40:04

Welcome back to eCommerce Fastlane. I'm your host, Steve Hutt. Ever felt like negative Amazon reviews are sabotaging your hard-earned sales, or that your product listings are quietly losing ground without you even knowing? You're not alone. In today's landscape, managing your brand's reputation across both Shopify and Amazon is more critical—and mo…

1
Influencer Marketing: Focus on one thing (episode #139) 50:04

1M ago50:04

50:04

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now, that number has exploded. Just one example of how many things you could possibly do with your busine…

1
Beyond Discounts: The Clienteling Strategies That Boost Customer Retention & Lifetime Value 43:02

1M ago43:02

43:02

Ever wondered how to truly bridge the gap between your Shopify store and your retail locations? Or maybe you’ve heard the term “clienteling” tossed around by big brands and wondered if it’s just for luxury retailers, or if it can actually move the needle for your business, too? If you’re looking to drive more foot traffic, boost repeat purchases, a…

1
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector 38:15

1M ago38:15

38:15

In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk ab…

1
Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138) 43:15

2M ago43:15

43:15

Career growth is a funny thing. That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path. But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to b…

1
Navigating Tariffs And Supply Chain Chaos: A Shopify Merchant's Survival Guide 27:40

2M ago27:40

27:40

Are tariffs and supply chain chaos keeping you up at night? Not sure how to forecast inventory or manage cash flow when every shipment from China seems to come with a new surprise fee? If you’re a Shopify merchant importing from overseas, you’ve probably felt the sting of trade wars, unpredictable costs, and the pressure to deliver a seamless custo…

1
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137) 51:43

2M ago51:43

51:43

I’ll tell you what happened in my career before. Maybe you’ve been there, too. There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze. Sponsorships truly succeed whe…

1
Caring People Making a BIG Difference 59:43

2M ago59:43

59:43

Where has the time gone!? The month of May is already upon us. Michael Kilgore from Lighthouse Christian Camp in Smithville, TN joins us for this exciting episode. The camp does so much for so many, and we can’t wait to share it with you. Michael also introduces us to Patty Jackson, one of the amazing residents of the Sing for Joy Widows’ Homes tha…

1
Lucie Macleod | How to sell through viral social media: The Hair Syrup story 41:19

2M ago41:19

41:19

Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup. Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social m…

1
Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136) 1:13:10

2M ago1:13:10

1:13:10

FUD. Fear, uncertainty, doubt. I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies. An example – nobody ever got fired for buying IBM. Then later in my career when I worked with cybersecurity companies,…

1
Shopify Growth Unlocked: The Data Solution That Boosts Revenue 36:24

2M ago36:24

36:24

Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why? You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate att…

1
Omnichannel Growth & Retention: Future-Proofing Your Shopify Brand 44:31

2M ago44:31

44:31

Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers? You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to …

1
DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135) 1:00:53

2M ago1:00:53

1:00:53

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, …

1
David Abrahamovitch | Grind: How to build a DTC brand 37:30

2M ago37:30

37:30

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales. From …

1
Security Marketing: Customers will tell you how to market to them if you ask them (episode #134) 53:54

2M ago53:54

53:54

There are always tough times as you build and grow a startup. So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/]. She is building out the marketing …

1
Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks 44:41

3M ago44:41

44:41

Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat. In this episode, I’m joined by Manel Gomez, CEO and foun…

1
Analytics: Driving business value matters more than perfect models (episode #133) 37:49

3M ago37:49

37:49

Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’ Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your…

1
From Confusion To Clarity: How Ecommerce Brands Can Trust Their Data 49:31

3M ago49:31

49:31

Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and misse…

1
DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132) 46:46

3M ago46:46

46:46

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se. Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about. Well take heart in a lesson from my next guest…

1
Laura Harnett | Seep: How to make sales sustainably 33:21

3M ago33:21

33:21

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ D…

1
It’s a Great Month to Look Good 59:30

3M ago59:30

59:30

It’s almost time for all of the great April events, like Easter…and even Arbor Day! For this episode, we want things to look great for you. So, we start with a fun conversation with Roger and Kayla Hindman of Roger Hindman Body Shop in Woodbury and learn how to get your vehicle looking its best. After that, we focus on helping your body look and fe…

1
Your Shipping Costs Are Eating Your Margins! Learn How To Cut Your FedEx & UPS Expenses 28:23

3M ago28:23

28:23

You’re not alone. Many e-commerce brands are feeling the "margin crunch" as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an ind…

1
Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131) 1:09:09

3M ago1:09:09

1:09:09

Perception changes everything. Think about many of the chores your customers endure in their lives. Or you do personally. The perception of a chore is not positive, right? Take shaving – dragging a sharp metal object across your face every morning to meet societal norms…sometimes even drawing blood. Ouch. Literally. So how do you turn something lik…

1
Marketing Campaigns: Lose the brand ego and lean into humility (episode #130) 44:37

3M ago44:37

44:37

Would you ever launch a campaign celebrating your brand as second best? That’s exactly what Sandy Rubinstein did at Nick at Nite. I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing. DX is a 20-year-old company with $20 million i…

1
Guy Blaskey: How to scale smart, lessons from a £30M exit 47:21

3M ago47:21

47:21

Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again. Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to …

1
Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants 45:35

3M ago45:35

45:35

Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of …

1
Creative Social Media Marketing: When to break the rules (episode #129) 1:04:32

4M ago1:04:32

1:04:32

Sometimes we overlook the ends, because we’re so focused on the means. Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations. But as our latest guest explained in her podcast guest application, all that technology doesn’t matter if you don’t focus on the right ends: “It's all about the story – and it…

1
The Best Way To Run Facebook And Google Ads In 2025 44:21

4M ago44:21

44:21

Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook…

1
Kinga Wilewska | MUJO: How to bring a product to market 34:38

4M ago34:38

34:38

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose hi…

1
Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220% 30:35

4M ago30:35

30:35

Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping …

1
Lending a Helping Hand 56:34

4M ago56:34

56:34

Spring time is just around the corner, which means it’s time to start thinking about those home improvement projects. We welcome Chris Ferrari with Hamilton Hardware of Watertown to talk about their convenient and helpful hardware store. Then we change gears to hear from Martha Hinton at the Pregnancy Resource Center of Smith County about their mis…

1
Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128) 45:00

4M ago45:00

45:00

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer’s customer – and innovate when the budget is tight. Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this…

1
PR Secrets: How To Land Major Media Coverage Without An Agency 29:39

4M ago29:39

29:39

Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Ch…

1
Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands 29:09

4M ago29:09

29:09

Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light…

1
Lucy Goff | LYMA: How to find clients & generate loyalty 31:35

4M ago31:35

31:35

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation …

1
Klaviyo’s Game-Changing B2C CRM: Transforming Customer Relationships With Jake Cohen 37:17

4M ago37:17

37:17

Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship …

1
Marketing Strategy for Media: Listen first, sell second (podcast episode #127) 39:44

4M ago39:44

39:44

What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career. Times Internet has 571 million monthly users and a US audience of five milli…

1
Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores 43:29

4M ago43:29

43:29

Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps …

1
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126) 33:33

5M ago33:33

33:33

To me, every customer touchpoint is a thing of value. And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone. Yet, both ads and customer service are valuable customer touchpoints. So I saw a kindred spirit when I read this lesson in a recent podcast guest application that …