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Irresistible Communication

Dr. Michael Gerharz

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How can you communicate with such a level of clarity that it becomes irresistible? Using words you truly believe in about the things you truly believe in? Words that resonate so strongly that you can make the impact that your ideas deserve? In this super short podcast, we explore what great communication looks like and how great leaders use it to make change happen. Each episode gives you one idea. My goal is to give you a pause, pay attention to a little things, and reflect on how you can a ...
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Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Want your presentation to change the way people think? Then you need the power of the AHA Effect … that moments when everything suddenly clicks, confusion turns into clarity, and people not only understand you, but see the world differently because of what you said. In this 15-minute special episode of Irresistible Communication, I share the essenc…
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Ever had your story hijacked in a meeting? Like halfway through, a colleague jumps in: “Oh, that reminds me of when we…” … and suddenly, it’s their story. Their airtime. While your point vanishes into thin air. That’s so frustrating, isn’t it? Some thoughts on how to deal with this in the video. Join us tomorrow for an exclusive live session with m…
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Nobody actively created it. Nobody wanted it. But once it’s there, it takes over. It promotes the smooth talker. It rewards the cautious one. But the one who says what everyone is actually thinking? Sidelined. Our next live session “How to Lead with Clarity in a System That Won’t Let You” gives you practical tools you can apply in your everyday. Re…
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Why Good Marketing Often Falls Flat Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone. In this episode of the Mindful B2B Marketing podcast, communication c…
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Main Insight: Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales. Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms…
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Main Insight: Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies. Guest Bio: Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and c…
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Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships. Guest Bio Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder r…
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Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles. Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Ex…
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Main Insight Instead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, indust…
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KEY TAKEAWAYS: Focus on building scalable infrastructure early to support long-term growth. Design servicing systems with flexibility to adapt to customer needs and regulatory changes. Leverage analytics and customer data to continuously refine product offerings and user experience. Invest in modern technologies to future-proof financial products a…
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Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and c…
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You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path Mentioned in this episode: My new book is …
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MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …
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Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…
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Anyone can stand at the helm in fair weather, right? It's during storms when true leaders become visible. Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and dishear…
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Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…
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Isn’t it interesting how “listen” and “silent” are anagrams? A few thoughts on their deep relationship … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing s…
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Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…
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MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM…
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MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works…
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A profound lesson from Tim Cook, CEO of Apple, about how they choose the words they use. Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the…
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Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She…
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Public speaking is the monster under the bed for grown-ups. What’s really going on? And why does the usual advice often fall short? … Download my free eBook “Speak Easy” at https://michaelgerharz.com/speak-easy Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to …
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0:31 Introduction to Building an Online Community 1:58 Inception of Advertise Your Server 2:43 Evolution of Advertise Your Server 5:04 Expanding to B2B Companies 6:36 Benefits for B2B Brands 10:23 Setting Up an Online Community 20:39 Establishing Community Norms 25:08 Pitfalls in Online Community Creation 28:26 Connect with Advertise Your Server Ma…
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A look behind the curtains of the art of persuasion … Read more thoughts on the art of communicating daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and …
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SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcast Main Insight "The most effective brand strategy focuses on differentiation and solving customer business challenges." Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content sh…
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Guest Bio: Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her communit…
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SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…
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SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…
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SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…
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There are different flavors of simple. Only one of them is the right kind of simple … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the ga…
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Why storytelling might be less complex than some coaches want you to be believe Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap betw…
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The surprising sound of aha and what it means for your next talk … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what stra…
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Thoughts about a special skill that the best communicators possess … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what st…
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Why clarity about that question is crucial to running a successful business … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap betwee…
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A forward looking way to deal with difficult conversations in your leadership team … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap…
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Why “attention to detail” is not the same thing as “perfectionism” and why that distinction matters … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing stil…
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Two very different way of running a startup. Which one do you choose? Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what s…
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How we might be spending too much of our time tinkering with the mediocre instead of making a decisive shift towards excellence … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your comp…
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Why companies with towering visions fail and how to avoid it … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy…
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Strive for simplicity, but don’t cross the line to trivial … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy p…
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Lessons for communication excellence from our last family vacations … Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what s…
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