Best Double Tap Content Podcasts (2025)

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TFB Behind the Gun #181: Silence By The Numbers w/ Mike Slack - Engaged Ind. 59:02

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1h ago59:02

59:02

Today on TFB’s Behind the Gun Podcast, we’ve brought back on Mr. Mike Slack from Engaged Industries to talk about some new developments, testing, and news he’s got from his virtually brand new suppressor company. Mike’s flagship suppressors, Operator 5.56 and Recon 7.62, use the unique VLB25 baffle system, which uses vacuum expansion design to help…

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Nine’s MMM trial early results: MAFS boosts trust for Westpac, Love Island Australia smashes Cointreau consideration, Kia prepares to move money – but ROI dangers lurk 58:09

2d ago58:09

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Last October Nine corralled a posse of market mix model (MMM) providers, co-funding a program to prove what its assets could do in hard business terms. Since then Nine has poured over three years of historical data from dozens of campaigns, along with brand tracking, consumer attitudinal research, business case studies and other inputs from the lik…

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Seventh Wave Rising: AI to slash SaaS pricing, collapse tech stacks, kill search as we know it - and why marketers should wait before locking in 36:14

5d ago36:14

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Host: Andrew Birmingham - Editor - CX | Martech | Ecom AI is reshaping the rules of business at breakneck speed - and likewise for marketing. Legendary tech sector analyst, founder, CEO and chairman of global analyst firm Forrester, George Colony, calls this the Seventh Wave. It’s an upheaval that will eclipse previous waves like the internet, mobi…

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TFB Behind the Gun #180: The S&W Story w/ Firearms Historian Mike Helms 1:15:40

7d ago1:15:40

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On today's episode of the TFB Behind the Gun Podcast, we have the pleasure of speaking with Firearms Historian Mr. Mike Helms. Mike specializes not just in firearms history, but has also been an expert witness in several court cases, and he's also appeared in a couple of episodes of the TV Show Swamp People, of course, for his firearms expertise. T…

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TFB Behind the Gun #179: Cloning Germans w/ Bo from S5 Tactical 30:12

14d ago30:12

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Suppose you've ever wanted to get your hands on a G36, or at least something that almost perfectly clones a G36. In that case, you'll be interested to hear that Bo and his team over at S5 Tactical are carrying the torch for fans of one of H&K's most popular unobtainium rifles. S5 Tactical is a firearms manufacturer that produces G36-style receivers…

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🎙️ EPISODE 6: SUMMER TOUR CONFIDENTIAL STORIES 52:02

22d ago52:02

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💭 Georgina Legér and Aviv Levy talk summer tours in this episode of Always Be Creating - First one they ever went to, from Japan to Germany, getting in trouble for taking an umbrella, filming with players and more! Support the showBy Double Tap Content

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TFB Behind the Gun #178: Phillip w/ GAIM Virtual Shooting 48:25

21d ago48:25

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On today's episode of TFB's Behind the Gun Podcast, we have the pleasure of speaking with Phillip Jones from GAIM Virtual Shooting. Like ACE VR, GAIM is a peripheral-enhanced virtual reality shooting simulator that has a heavy emphasis on training. However, unlike ACE, which is almost entirely focused on practical handgun shooting, GAIM is instead …

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‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes ... 44:24

23d ago44:24

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Just when you thought the bulging TV, BVOD, streaming and video sector had peaked with too many consumer and advertiser choices, along comes the no-subscription, ad-supported international streamer Tubi with 100 million global viewers dominated by a younger set binging TV shows like the 30 year-old Friends and creating new genre “rabbit holes” like…

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YouTube steaming to ad revenues of $50bn, recasts TV to creator economy as UK broadcasters claim ‘reach fail’, top 200 channels dominated by kids - and Peppa Pig 50:40

25d ago50:40

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YouTube last week officially ousted the UK’s biggest commercial broadcaster ITV as the video platform now second only to the BBC in audience size, according to the tech and media regulator Ofcom. YouTube’s ad take is pumping everywhere – it raked $9.8bn in the June quarter, according to its latest earnings results – up 13% year-on-year. YouTube has…

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TFB Behind the Gun #177: Behind The Glass w Nic of Leupold Optics 1:02:30

28d ago1:02:30

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On this week's episode of TFB's Behind the Gun Podcast, we have an opportunity to talk to one of the product developers from Leupold Optics. Based here in my home state of Oregon, Leupold Optics helped pioneer both weatherproof hunting scopes, as well as tactical military scopes and red dots. Our Guest today, Nic, shares some of that rich Leupold h…

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🎙️ EPISODE 5: ALL ABOUT THE FIFA CWC AND LAMINE YAMAL 44:58

1M ago44:58

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Hey there! Welcome to a new episode of Always Be Creative. 💭 In this episode, we break down everything you didn’t see from the FIFA Club World Cup, but also it’s on Lamine Yamal, the young gem making football fans dream. Is he the future of football? Is the hype real? We dive into the rise of LY10, the pressure, the magic, and what’s coming next. –…

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TFB Behind the Gun #176: Much Ado About Shotguns w/ Kirk 41:11

1M ago41:11

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Today, long-time friend of the blog and podcast and current TFB contributor, Kirk, joins us to talk about one of his favorite subjects - Shotguns. Shotguns are an often underloved sector of the firearms industry these days, and today we’re going to take some time to talk about what’s new in the world of shotguns. I’ll be discussing some recent expe…

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The CMO Awards Podcast Ep8: Building brand for demand: Michael Hill, Reflections Holidays, Allianz CMOs on the business case and foundations for a brand-first marketing strategy 1:05:36

1M ago1:05:36

1:05:36

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Brand evolution: It’s in the sights of every marketer, but how do you honour the legacy while seeking a new narrative that grabs attention, signals distinctiveness, and builds loyalty? How do you prove it’s worth investing in brand not just demand internally? What team structures and me…

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TFB Behind the Gun #175: Harrison w/ Double Tap Coalition 44:42

1M ago44:42

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Today’s episode of TFB’s Behind the Gun Podcast features Harrison Benson of Double Tap Coalition. Double Tap is a full-service firearms training and advocacy organization aimed at bringing essential and foundational training to those living in the greater Atlanta area. Today, Harrison shares his origin story with us, from ammunition selling to now …

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‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift 51:00

1M ago51:00

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Employment Hero and Salesforce are at opposite ends of the B2B spectrum. One’s a rapidly scaling $2bn platform, the other a $260bn behemoth. But both have adopted a consumer marketing playbook, applied it to B2B and are watching growth power. Employment Hero’s Tasman Page says the approach is notching 700 per cent gains. Lifting B2C’s distinctive a…

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Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future 39:00

2M ago39:00

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Host: Andrew Birmingham, Editor - CX | Martech | Ecom Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the proli…

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TFB Behind the Gun #174: Craking The Amazon Code with XTech Tactical 1:42:58

2M ago1:42:58

1:42:58

On today's episode of TFB's Behind the Gun Podcast, I have the unique opportunity to talk with someone who is not only a businessman and entrepreneur in the firearms industry but has also brought plenty of successful products to market in other industries as well. Jeremy Deadman is the CEO and founder of XTech Tactical, a company focused on bringin…

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‘People’s jobs will be changed’: Salesforce global CMO on how AI agents are the new digital labour force rapidly reshaping customer service, marketing and commerce; plus the ‘false precision’ of brand ... 28:59

2M ago28:59

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It’s less than a year since Salesforce launched autonomous AI agents into the wild. But the bots are already reshaping business functions. In the US, online accounting platform 1-800 Accountants, which handles payroll and book keeping for circa 100,000 firms, has slashed the time staff spend on customer service by 70 per cent. Open Table and Singap…

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TFB Behind the Gun #173: Gravity’s Pull with Safariland’s Dave Higginbotham 46:32

2M ago46:32

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In this episode of TFB’s Behind the Gun Podcast, we sit down with Safariland’s Dave Higginbotham to talk about the slick new Gravity holster! This new OWB optics-ready passive retention holster is turning heads with its customizable Cordura wraps, optics compatibility, and a wallet-friendly $65 price tag. In this episode, Dave gives us an inside lo…

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The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective 1:01:01

2M ago1:01:01

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Their remits and responsibilities seem poles apart, but Guzman y Gomez global CMO, Lara Thom, and Uber CMO APAC, Andy Morley share strikingly similar views on the importance of culture, CMOs aligning personally to company values, brand-led strategy, and bold, progressive marketing that grabs attention and strikes the right cultural chord. It’s surp…

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TFB Behind the Gun #172: Skills & Drills w/ The Carry Handle Crew 56:00

2M ago56:00

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Happy summer, everyone, and welcome back to another episode of TFB’s Behind the Gun Podcast. Today, we’re talking all about building skills and drills while we’re out there enjoying this amazing summer weather. Today I’ve brought on both Bryce and Kevin from The Carry Handle Podcast to chit chat about our favorite skills and drills to work on at th…

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Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global 45:47

2M ago45:47

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Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns. Mark Ritson landed that message most emphatically via 10 …

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TFB Behind the Gun #171: No More NFA Tax? w/ Bryce from The Carry Handle Podcast 56:24

2M ago56:24

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On this episode of TFB's Behind the Gun Podcast, we're joined once again by Bryce from the Carry Handle Podcast as we go through some of the industry's latest news and trends. Up first we talk a bit about a recent post from Calvin of FirepowerUnited asking some important questions about the intersection of competition and military firearms. However…

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🎙️ EPISODE 04. HOW WE STARTED WORKING IN SPORTS (433, FC BARCELONA...) 1:10:27

3M ago1:10:27

1:10:27

Hey there! Welcome to a new episode of Always Be Creating. In this episode, Aviv and Georgina share how they got to where they are today. Their first jobs in sports, the road to Barça, the best football offices they've visited, and much more. All discussed in this episode of the Always Be Creating Podcast! Plus, a bonus! The hosts rate some of the …

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TFB Behind the Gun #170: Paul Fletcher's "Taquito 22" Suppressor 41:43

3M ago41:43

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In today’s episode of TFB’s Behind the Gun Podcast, we bring back Paul Fletcher of Fletcher Rifle Works to talk about his new line of suppressors. While Fletcher Rifle Works is primarily known for their introduction of the OpenTop 11/22 platform, they’ve now also delved into the suppressor business with the Taquito 22, Cotula 6, Texas Flood, and We…

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The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C 57:53

3M ago57:53

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This year’s inaugural CMO Awards weren’t just a showcase of Australian marketing leaders doing an excellent job of marketing stewardship and effectiveness. We also introduced the Best Growth Initiative of the Year award, supported by Publicis Groupe, to single out and recognise strategic growth initiatives led by marketing teams. In this podcast ep…

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TFB Behind the Gun #169: Conor with ACE Virtual Shooting 50:07

3M ago50:07

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In this exciting episode of TFB’s Behind the Gun podcast, we sit down with Conor, CEO of ACE Virtual Shooting, to explore the groundbreaking Ace XR Virtual Shooting Simulator. We dive into the system’s ability to hone skills like trigger control and visual processing, while also going over some debates about its realism compared to live-fire traini…

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Blending Sharp and Ritson: Distinctive differentiation and custom media moves needle for CommBank, Subway, NRMA Insurance as News Australia shifts approach. 42:09

3M ago42:09

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Byron Sharp is a distinctive assets maximalist, suggesting how brands look and are recognised and embedded into people’s minds is more important than focusing on what they do differently to rival brands. Mark Ritson argues brands need differentiation to stand out from rivals and pull customers in. News Australia says you need both to drive growth –…

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TFB Behind the Gun #168: A Memorial Day Chat w/ The Carry Handle Boys 1:02:39

3M ago1:02:39

1:02:39

We're back in the studio with Bryce and Kevin from The Carry Handle Podcast for a fun and friendly conversation on Memorial Day (for us at least). Today the three of us go over a couple of recent events in the firearms world - most notably the very real chance that Suppressors might be removed from the NFA. Additionally, we talk about some new news…

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Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24% 30:18

3M ago30:18

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Marketing budgets are declining just as paid media costs are rising – meaning brands get less for every dollar spent, and fewer dollars to start with. But latest research commissioned by The Trade Desk into omnichannel versus multichannel media planning could provide sweet relief. In short, the difference between omnichannel and multichannel planni…

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🎙️ EPISODE 03. IT'S FINALS SEASON (UWCL, UEL, UCL..) 1:02:56

3M ago1:02:56

1:02:56

In this episode, Aviv and Georgina discuss their last two working weeks, the FC Barcelona Bus Parade, as well as the Europa League and Women’s Champions League Final, the latter of which they both attended. The hosts also commented on Spurs’ social media activity, post UEL win, and their worst working failures. The episode is completed with a story…

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The CMO Awards Podcast Ep5: Winners and finalists part 1: Why sticking it out for the long term is so important to the marketing chiefs at Intrepid, Kennard’s Hire and Patties Foods 1:03:04

3M ago1:03:04

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While the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it t…

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TFB Behind the Gun #167: Staker Precision & The SAM (Side ACOG Mount) 26:15

3M ago26:15

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Today's episode of TFB's Behind the Gun podcast features Bo and Aaron of Staker Precision, the small company behind the new Side ACOG Mount or SAM. The SAM somewhat reverses the roles of the offset red dot and primary optic and instead puts the magnified ACOG at a 36-degree offset for a quick boost in magnification over that of your normal red dot.…

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‘It’s all double duty’: A CMO, a CEO and an agency boss on brand v performance myths, the ‘mother metric’, and expensive mistakes to avoid 46:11

3M ago46:11

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The marketing funnel doesn’t exist, suggests RAA CMO, Michael Healy. He thinks “too many marketers get too ideological about how you have to do brand and then awareness and then conversion”. He has an interesting anecdote about a $329 knife, his wife, and Meta, to support the theory. Healy says “the vast majority of marketers that I talk to – from …

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Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre 30:12

3M ago30:12

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Lawmakers around the world are setting their sights on ‘dark patterns’, the way consumer choice is manipulated wholesale by companies for profit – either directly by upselling and herding them into higher yielding decisions, or locking them into services, or “data grabs” that can be monetised indirectly. Australia is next off the rank, and business…