"Always Be Creating" is a podcast where Aviv Levy and Georgina Leger dive into real talk about creativity, work, and life. Just a good conversation.
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Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post! In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their m ...
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We're Guys Making Videos. Here we'll talk about random topics including: our progress as content creators, trending current events, our thoughts on success, and a whole bunch of other things. This is one of the ways we're choosing to document our journey. We hope you join us!
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The Journey from $0 to Millions: Daniel Iles’ Social Media Blueprint
2:36:33
2:36:33
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2:36:33If you’ve scrolled through TikTok in the past few years, chances are you’ve seen Daniel Iles. What started as a career in accounting turned into viral success as a finance influencer, leading to the creation of one of the fastest-growing social media agencies today. In this episode of Beyond Social, hosts Reggie Azevedo and Vitaliy Veksler sit down…
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Episode 02. Attending Travis Scott’s Private Party
1:09:27
1:09:27
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1:09:27In this episode, Aviv and Georgina break down Barcelona’s Champions League Semi-Final versus Inter, share hot takes from El Clásico, and give an inside look at Travis Scott’s private party in Barcelona. They also chat about Aitana and Jules Koundé’s trip to Milan, footballers personal brands and what Spotify’s ongoing collaboration with FC Barcelon…
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Episode 01. We’re Starting a Podcast
1:00:32
1:00:32
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1:00:32In this debut episode of Always Be Creative, hosts Aviv Levy and Georgina Léger dive into the origins of their podcasting journey. They discuss their backgrounds, what led them to start this show, and what listeners can expect in future episodes. From creative challenges to everyday inspirations, Aviv and Georgina share their perspectives in a rela…
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The Accidental LinkedIn Influencer: How Jack Pietras Built his Brand on LinkedIn
33:51
33:51
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33:51What if growing your personal brand on LinkedIn didn’t have to feel like a daunting marathon but instead like a strategic sprint? In this inspiring episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler sit down with Jack Pietras, an organic social media marketing expert who skyrocketed his LinkedIn following from 0 to 7,700 in just six …
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Upload, Convert, Conquer: The Hidden Genius Behind Seamless Social, Vista Social
12:31
12:31
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12:31Ever tried uploading a video to a platform only to hit an error wall? Frustrating, right? In this behind-the-scenes (and then some) episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler peel back the layers of what it takes to make social media management tools like Vista Social work their magic — without asking users to jump through ho…
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Eavesdropping on the Internet: Why Social Listening is Your Secret Superpower
19:08
19:08
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19:08Think your brand is on top of the conversation just because you’re responding to comments? Think bigger. In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social listening — the unsung hero of modern marketing. What’s the difference between listening and monitoring? Why does every brand …
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The Post-Attention Economy: Marketing in a World That Won’t Sit Still
20:47
20:47
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20:47Are we marketing in a post-attention world? In this episode of Beyond Social, the Vista Social team dives headfirst into the seismic shift in how we consume, and create, content. From the shortening attention spans to the rise of short-form video and viral memes, this conversation unpacks why the traditional marketing playbook no longer cuts it. Wh…
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Benchmark or Bust: Why Brands Can’t Afford to Fly Blind
9:49
9:49
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9:49How do you know if your social strategy is working? No, seriously; how do you really know? In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, dive into the power of industry benchmarking. Forget vague goals and gut feelings, it’s time to measure your brand against the best (and the rest). From follower counts to engagement r…
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Turning LinkedIn Into Your Personal Brand Powerhouse
32:46
32:46
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32:46Think your personal brand is enough to stand out? Think again. In this episode of Beyond Social, host Reggie Azevedo and Vitaly Veksler, sit down with Morgan Cox, CEO of MAC Marketing, to explore the undeniable power of personal branding. Morgan shares her journey of growing from 1,000 to 14,000 LinkedIn followers in just six months, and how that g…
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Meta Threads: A Glimpse Into the Future (Straight from the Source)
21:16
21:16
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21:16Threads might just be the “unfiltered” future social media has been waiting for… In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, unpack everything they learned from an exclusive in-person Meta event on the topic of Threads. From raw, behind-the-scenes content that outshines polished campaigns to Threads’ role in the decen…
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Team-Produced Content: Building or Breaking Your Brand?
22:00
22:00
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22:00Can your team truly represent your brand online, or is the risk too great? In this insightful episode of Beyond Social, host Reggie Azevedo teams up with Vista Social’s Head of Product, Vitaly, to dive into the delicate balance between creative freedom and brand safety in social media management. They explore how brands are navigating compliance, t…
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Authenticity Over Perfection: Why “Polished” Might Be Hurting Your Brand
27:49
27:49
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27:49In this refreshingly candid episode of Beyond Social, host Reggie Azevedo, alongside the head of Marketing at Vista Social: Sabreen Haziq, and special guest Jon-Stephen Stansel, founder of Saturn 9 Media, unpack the myth of “polished” social media. Think high-end cameras and slick edits are the secret to engagement? Think again. From viral unfilter…
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Beyond Hacks: Building Real Influence on Social Media
24:42
24:42
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24:42Think you can outsmart social media with a quick hack? Spoiler alert: shortcuts don’t lead to success—they lead to dead ends. In this episode of Beyond Social, Reggie Azevedo and Vitaly Veksler take a sledgehammer to the myth of social media ‘hacks.’ Buying followers? Algorithm tricks? Forget it. These so-called ‘hacks’ don’t just backfire—they can…
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From Posts to People: Turning Fans into Lifelong Followers
29:19
29:19
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29:19Ever wonder how a single tweet can launch a fandom or why a random comment can spark viral gold? Welcome to the world where real connections beat vanity metrics every time! In this can't-miss episode of Beyond Social, Reggie Azevedo sits down with Jon-Stephen Stansel, a social media powerhouse who’s turned fans of blockbuster hits like Rings of Pow…
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Social Media Shifts: Big Changes to Instagram Stories, LinkedIn Videos & TikTok
19:48
19:48
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19:48Social platforms are shaking things up, and we’re here to break it all down! In this episode of Beyond Social, join hosts Reggie Azevedo and Sabreen Haziq as they explore the latest game-changing updates from Instagram, LinkedIn, and TikTok. These shifts aren’t just minor tweaks—they could completely transform how you engage with your audience. Joi…
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The Shadowban Debate: Myths, Realities, and Social Media Secrets
28:15
28:15
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28:15Is shadow-banning on social media real? In this can’t-miss episode of Beyond Social, hosts Vitaly Veksler, Reggie Azevedo, and special guest Sabreen Haziq pull back the curtain on the mysterious phenomenon every creator dreads: shadow-banning. What's really happening when your posts go from fire to fizzle? We’re diving deep into what shadow-banning…
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Unlock Hidden Revenue Streams: Social Media Strategies for Agencies
23:49
23:49
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23:49Are you quietly watching potential profits slip through your fingers? In this electrifying episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo expose the untapped goldmine hidden within your social media services. Whether you’re a marketing agency, freelancer, or solopreneur, it’s time to rethink how you can actually scale your revenu…
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Authenticity vs. Automation: Finding the Right Balance in Social Media
16:08
16:08
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16:08Is social media automation secretly sabotaging your brand? In this eye-opening episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo tackle the high-stakes world of automation in social media. Automation can be a game-changer, but there's a fine line between boosting productivity and destroying authenticity. We’re pulling back the curta…
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Sealing the Deal: Turning Clients into Loyal Customers
25:49
25:49
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25:49Wondering how to turn a brand-new client into your biggest advocate in just 100 days? In this must-listen episode of Beyond Social, Vitaly Veksler and Reggie Azevedo pull back the curtain on the exact playbook agencies need to win clients over and keep them hooked for the long haul. We’re diving deep into the critical onboarding phase—the moment wh…
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The Ultimate SMM Toolkit: Features that Fuel Your Brand
19:23
19:23
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19:23Ever feel like social media is more hustle than heart? In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo get real about tools that take the stress out of managing your brand without killing your creativity. They’re not just talking about another fancy feature—these are the essentials that make your grid feel like a story, not a ch…
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AI in Marketing: From Captions to Creativity
21:19
21:19
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21:19Curious about how AI is revolutionizing marketing? In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating world of AI applications for marketers. Discover how AI is not just a looming presence but a transformative force reshaping the industry. From generating captivating copy and headlines to creating i…
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Engagement Metrics That Matter: The Key to Social Media Success
32:42
32:42
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32:42Ever wondered what makes social media content truly pop? Spoiler alert: it's not about flooding your feed with posts; it’s about crafting shareable magic that gets people talking and tagging. In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo dive into the art and science of creating content that’s impossible to ignore. From …
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The Marketer’s Craft: The Art of Crafting Messaging that Sticks
20:08
20:08
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20:08Ever wondered what it takes to be a stellar marketer? Spoiler: it’s not just about crunching numbers or churning out content. In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo tackle the art and science behind killer marketing. Vitaly and Reggie dive deep into the tightrope walk between creativity and strategy that sets exceptiona…
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Double Your Impact: Secrets of Employee Advocacy and Social Selling
23:55
23:55
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23:55Curious about transforming your employees into brand ambassadors and social selling superheros? In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating worlds of employee advocacy and social selling. Discover the secrets to leveraging your team's social presence to amplify your brand's reach and drive sa…
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The Dream Team: Secrets to Building a Rockstar Social Media Squad
15:29
15:29
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15:29Curious about maximizing your social media team's potential? In this episode of Beyond Social, hosts Vitaly and Reggie dive into building an efficient and collaborative social media team. Discover how to leverage the strengths of various team members, from graphic designers to marketers, to create compelling content. Learn about the vital role of s…
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Boosting Brand Visibility: How Employee Advocacy Transforms Marketing
22:32
22:32
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22:32Ever wondered how to supercharge your brand's reach and credibility without breaking the bank? Spoiler alert: it's sitting right in your office! In this episode of Beyond Social, hosts Vitaly and Reggie uncover the hidden gem of employee advocacy. Imagine your employees turning into brand ambassadors, echoing your company's message far and wide, ef…
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Remote but Connected: Lessons from Vista Social’s International Team
21:07
21:07
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21:07In this episode of Beyond Social, hosts Vitaly and Reggieexplore the exciting world of building and managing a fully remote, international team. Discover how they've united team members across four continents, multiple faiths, and numerous time zones, proving that geographical boundaries are no obstacle to success. Join Vitaly and Reggie as they un…
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The Hidden Risks: How AI Could Expose Your Secrets
17:09
17:09
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17:09In this episode of Beyond Social, hosts Vitaly and Reggie tackle the crucial topic of AI and data privacy. As AI tools become increasingly integrated into our daily workflows, especially social media, understanding their implications is vital. Vitaly underscores the convenience of AI systems that summarize conversations, but raises critical concern…
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Customer Service Excellence: Strategies and Stories from Vista Social
22:32
22:32
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22:32In this episode of Beyond Social, hosts Vitaly and Reggie explore the art of stellar customer service in social media management. As platforms grow more sophisticated, supporting multiple networks with diverse features can be challenging. Discover how Vista Social uses user patterns to simplify the complexity of managing multiple platforms. With ov…
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To Test or Not Test: A glimpse into the Vista Social DNA
21:00
21:00
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21:00Get a glimpse of the Vista Social tech DNA! In this episode of Beyond Social, we explore tech testing environments and the software development lifecycle. Do we always need multi-staged testing processes? While verifying, prototyping, and user feedback are crucial for quality, they can be time-consuming and expensive. We discuss how smaller organ…
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Social Media and Accessibility: Shifting Perspectives on Inclusive Product Development
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10:51
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10:51In this thought-provoking episode of Beyond Social, we dive into the profound journey of Vitaly, the Founder and CEO of Vista Social; whose perspective on product development was forever altered by an unforgettable human interaction. Join us as Vitaly recounts this pivotal moment while assisting a customer service ticket, where he gained invaluabl…
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Is AI taking over the world of social media? In this thought-provoking episode of Beyond Social, we explore the role of artificial intelligence (AI) in reshaping the landscape of social media. Join our hosts, Reggie and Vitaly, as they discuss the impact of AI technologies on social media platforms, content creation, and user experience. From algor…
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Rinse and Repeat Social Media Posts or Not?
25:53
25:53
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25:53In this episode of Beyond Social, we dive into the debate on whether to "rinse and repeat" social media posts for maximum engagement or adopt a more diversified content strategy. Join our hosts, Reggie and Vitaly, as they explore the pros and cons of reposting content on social media platforms and discuss alternative approaches to maintaining a con…
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What to Do When Organic Social Needs a Boost
21:10
21:10
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21:10In this insightful episode of Beyond Social, we tackle the challenge of giving organic social media a boost in today's competitive digital landscape. Join our hosts, Reggie and Vitaly as they share expert strategies and practical tips for enhancing organic reach, engagement, and visibility on social media platforms. From content optimization and au…
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In this eye-opening episode of Beyond Social, we unravel the mysteries of the "link in bio" strategy and explore ways for driving traffic and conversions from social media platforms. Join our hosts, Reggie and Vitaly, as they dissect the limitations of the traditional "link in bio" approach and delve into creative solutions and tools like micro-sit…
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Are Social Media Management Tools Even Worth It?
23:03
23:03
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23:03In this episode of Beyond Social, we delve into the question on every marketer's mind: Are social media management tools really worth the investment? Join our hosts, Reggie and Vitaly, as they explore the benefits, challenges, and ROI of using social media management tools in today's digital landscape. From scheduling and analytics to engagement an…
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Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night…
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Building confidence as a creator - Guyscast October 29th, 2019
1:01:39
1:01:39
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1:01:39On this episode Curt and Zach talk about building the confidence to put content out to the world, the purpose and intent behind making content, marketing, and a whole slew of other things. - Guys Making Videos is a channel focused around the journey of making content. We play video games, make skits, talk about movies, and show the process of makin…
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More talks about more stuff on the Guyscast Aftershow! - Guys Making Videos is a channel focused around the journey of making content. We play video games, make skits, talk about movies, and show the process of making content. Over the past 2-3 years, we've made over 200 videos and hopefully, we're just getting started. For some of us, making conte…
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Zombieland 2 Double Tap and other stuff - Guyscast October 22nd, 2019
30:15
30:15
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30:15We just watched Zombieland 2 Double Tap and decided to talk about it and other stuff. - Guys Making Videos is a channel focused around the journey of making content. We play video games, make skits, talk about movies, and show the process of making content. Over the past 2-3 years, we've made over 200 videos and hopefully, we're just getting starte…
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The BOYS and JOKER - Guyscast October 15th, 2019
30:32
30:32
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30:32We talk about Amazon Prime's flagship series and the Guaqin Phoenix's new movie. - Guys Making Videos is a channel focused around the journey of making content. We play video games, make skits, talk about movies, and show the process of making content. Over the past 2-3 years, we've made over 200 videos and hopefully, we're just getting started. Fo…
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Don't call it a comeback... - Guyscast October 9th, 2019
50:54
50:54
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50:54We discuss our plans to start making content again after an 8 month hiatus. - Guys Making Videos is a channel focused on the journey of making content. We play video games, make skits, talk about movies, and show the process of making content. Over the past 2-3 years, we've made over 200 videos and hopefully, we're just getting started. For some of…
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Marvel Phase 4 - Nerdcast with Brat, Curt, Sim, Zach
52:16
52:16
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52:16The crew discusses Marvel's phase 4.
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Nintendo and the Switch Lite - Nerdcast with Curt and Brat
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19:57
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19:57Curt and Brat talk Nintendo and the new Switch console announcements.
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Google Stadia - Nerdcast with Brat and Curt
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15:18
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15:18Our thoughts on the upcoming Google Stadia and Google's entry into the game industry.
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Microtransactions and greed in the game industry - Nerdcast with Brat and Curt
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24:35
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24:35We voice our opinion on microtransactions and greed in the video game industry.
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Playstation and censorship - Nerdcast with Brat and Curt
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11:13Curt and Brat talk about censorship on the Playstation and the response of fans to it.
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(Channel Update) 5 months later... - Reflections Episode 13
1:05:17
1:05:17
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1:05:17The crew sits down to talk about where their at after almost 5 months of not making content together.
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What we've been watching - Nerdcast Episode 4 (Curt, Brat, Sim, Zach)
44:25
44:25
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44:25The crew gets together to talk about what we've been watching lately.
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Thoughts on Aladdin live action remake - Nerdcast Episode 3 with Curt and Brat
31:20
31:20
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31:20On Nerdcast we hope to talk about some of the latest movie and gaming news we're interested in and the some of the games, movies and shows that's been occupying our time. Thanks for listening!
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