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Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around! From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses ...
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Giving you every tool you need to be unapologetically successful, these episodes will share the secrets, tips, and incredible stories of how wealthy entrepreneurs, celebrities, and people of influence have risen to the top, and what they've done to make this world a better place as a result of their success. Host Chris Harder pulls out the best in people, proving that when good people make good money, they do great things! As a successful entrepreneur himself, he believes that everyone has t ...
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We're Guys Making Videos. Here we'll talk about random topics including: our progress as content creators, trending current events, our thoughts on success, and a whole bunch of other things. This is one of the ways we're choosing to document our journey. We hope you join us!
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If your online sales feel stuck, I'm willing to bet it's not your offer, it's your inputs. I see this over and over again. People say they're "tapped out," but the real problem is they've stopped putting themselves in rooms where momentum actually happens. In this episode, Lori and I break down why your next level isn't hiding behind another scroll…
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Text Emily! As you will hear in this episode, podcasting can change your life. Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights …
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Most entrepreneurs don't add new products because it's smart. They add them because they're bored, anxious, or chasing the next dopamine hit. In this episode, I break down the reason creating more offers usually hurts your business instead of helping it. I share the three questions you must answer before adding anything new, why your flagship produ…
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After one of our longest Thanksgiving road trips ever, Lori and I ended up having some of the most honest conversations we've had in a long time. We talked about change, momentum, money, identity, and the versions of ourselves we're actively outgrowing. In this episode, we share the exact questions that challenged our thinking, where we've been pla…
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Text Emily! Feeling tired? Drained? Run-down? Exhausted? Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty. I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life. The goal is to…
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With mastermind season here and more coaches than ever, most people choose based on shiny marketing and end up disappointed (or worse). In this episode, I share the painful $74,000 mastermind mistake Lori and I made 8–9 years ago and the lessons it taught us about how to choose the right mentor, the right mastermind, and the right room. I also brea…
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It's my 48th birthday, and Lori and I are getting really honest about what actually matters as you get older. I share what I've shed this past year, how coming back from a stroke and a torn shoulder changed the way I look at my health, business, and time, and why your friendships and business community are either your greatest asset or your biggest…
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Text Emily! Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world: "I Love You" has become "luv u" "Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. Hearting it doesn't exactly cut it when it come…
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How do you know if you're actually cut out to be an entrepreneur? Today, I share a moment from a conversation I overheard that perfectly revealed the difference between people who see opportunity and people who only see fear. I break down why your natural reaction to risk matters more than any business strategy, how the wrong friends can quietly ch…
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The business landscape is shifting faster than ever, and if you're not adapting, you're going to get left behind. In this episode, Lori and I break down the four trends you must master if you want to win in 2026. We talk about why Facebook traffic is unexpectedly exploding again, why micro-offers and paid ads are officially back on the must-do list…
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Text Emily! Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons. In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community. We get into: Why netw…
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Feeling like life is piling problems on you faster than you can solve them? Today, I share a story from a neighbor who endured devastating loss but completely transformed his outlook by becoming an active participant in his life once more. I also open up about some of the toughest challenges Lori and I navigated over the past 18 months, and the app…
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You're going to love this one because it's straight from our mastermind Q&As. Lori and I share a few of our favorite questions from inside both of our masterminds. We break down the coaching we gave our members, and I promise it'll hit home no matter what stage your business is in. Get ready to rethink how you sell, how you describe what you do, an…
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Text Emily! ...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence? When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted m…
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Most people freeze when they feel fear. The successful ones use it as jet fuel. In part two of this conversation with Pace Morby, we dive into how to turn fear into forward motion, invest where AI can't compete, and build income streams that last. Pace shares where to put your money now, how three co-living rentals can replace the average household…
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If your business isn't running on these 3 systems, you're leaving serious money on the table. In this episode, Lori and I break down the tools we use across every one of our brands and teach inside our Elite Mastermind to turn followers into paying clients. We talk about how to capture leads with an irresistible opt-in, automate your DMs with ManyC…
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Text Emily! Sometimes saying "yes" can cause us undue stress and leave us feeling overcommitted, behind, and even resentful. Yes can cost you time, money, energy, burned bridges, quality, and more. In this episode, I talk about building a thriving business that isn’t about saying yes to everything and everyone; it’s actually about saying NO more of…
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What if you could help someone go from a shelter to a $580K home and cash-flowing in 30 minutes? In this crossover with Lori, real-estate innovator Pace Morby shares how Maddie (homeless 4+ years) used a simple 30-minutes-a-day plan to make $5K in 8 days and, with creative finance + co-living, now nets $2K/month. We also dive into the 20% leader ow…
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Text Emily! You are in for a TREAT with this bonus episode. No tricks, I promise. When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU! Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a…
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Sometimes doing the opposite of what feels important is exactly what you need. In this episode, Lori and I share how a spontaneous trip to Pennsylvania turned into one of the best resets we've had all year. We talk about why pattern interrupts are crucial for creativity, clarity, and momentum, and how the right environment and the right people can …
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Text Emily! How do you know if a decision is good or bad? Can a good decision have a bad outcome? Can a bad decision have a good one? In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small! What a Ta…
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Want to be the most interesting person in any room without performing or pitching? In this quick episode, I'll arm you with three power questions that instantly spark real connection and position you as the person everyone remembers (and wants to introduce to THEIR network.) Use them at dinners, conferences, coffee meetups, really anywhere you want…
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A lot of entrepreneurs start their business chasing freedom only to end up feeling trapped by it. In this episode, Lori and I talk about what real freedom looks like after 15+ years of running masterminds and building multiple businesses. We break down the two levers you can pull right now to create more time and energy freedom without blowing up y…
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Text Emily! It seems no matter what you do (or don't do), someone, somewhere has something to say about it. You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time. In this episode, we discuss choosing the right strategy fo…
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If you've ever woken up at 3 A.M. with every problem in your life rushing into your mind, you know exactly what I'm talking about. That's what I call a "case of the 3 A.M.s." It's when everything feels unsolvable until morning hits, and suddenly it all seems manageable again. In this episode, I share the "Inventory List", a 10-minute nightly exerci…
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Most people underestimate how much their friendships shape their happiness, relationships, and even their bank account. Lori and I are breaking down why making and maintaining great friendships is one of the most powerful success hacks there is and how to do it even when you're busy building a business, raising a family, and chasing big goals—inclu…
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Text Emily! You might think it's saving you time, but what's AI costing you and your business? “When I see a post from friends or colleagues that screams, 'AI WROTE THIS,' I scroll right by. You might think it’s saving you time, but it’s causing you to lose a member of your audience. I want more of you and your authentic voice. Not the voice of a t…
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Let's talk about your competitive edge in business today. I'm joined by my good friend and global workplace expert Seth Mattison to unpack how to lead yourself and others through massive uncertainty. You'll learn the #1 thing people want from leaders right now and how to build the unshakable mindset that makes you indispensable no matter what chang…
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The biggest breakthroughs come when you stop forcing progress and start reconnecting with what actually energizes you. In this episode, Lori and I talk about how we handle those off days, what helps us reset, and the mindset shifts that bring creativity and clarity back into our work. I share how I've learned to lead through tough moments, why I do…
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Text Emily! All sorts of ghosts can haunt our businesses… from missed opportunities, forgotten content, and neglected relationships that are all but decaying away. Don't worry, you can put away your sage... And you won't need your book on exorcism or spell-breaking... This episode has all you need to look the ghosts that haunt your business in the …
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Everybody loves the idea of "unlimited income," but few people are built for the responsibility that comes with it. In this episode, I share a story from my early days in landscape construction, where earning $9 an hour and doing the math on $99 days made me realize I was bumping up against a ceiling. I break down the three realities you have to ac…
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