Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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"The Big Picture" is a dynamic podcast challenging the notion that Filipinos lack business acumen. Tailored for aspiring entrepreneurs, seasoned business owners, and everyone in between, our show brings you the journeys, strategies, and insights of diverse Filipino entrepreneurs. Join us as we explore the realms of possibility, urging every Pinoy to SEE, THINK, and ACT big. Dive into weekly episodes on entrepreneurship, mindset, and growth across Spotify, Apple, and YouTube. Subscribe and be ...
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213: Automate Student Success in Your Digital Products with AI
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13:53Send us a text Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours. I'm breaking down 5 practical ways to …
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212: Double Your Revenue Without Doubling Your Client Load
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14:54Send us a text Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible. In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a pr…
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211: Why Nobody Finishes Online Courses Anymore and How to Fix It
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8:55Send us a text Have you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it. I recently gave my own programs a complete makeover after realizing that people weren't loo…
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210: The Messy Art of Juggling Multiple Successful Businesses
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25:56Send us a text This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once. In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage…
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209: Is Your Newsletter Actually Working? Simple Metrics to Know for Sure
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10:23Send us a text Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are…
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208: The Five Jobs Of Newsletters That Actually Get Read
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6:13Send us a text Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from). Here's the truth that tra…
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207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)
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21:14Send us a text For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time. In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who …
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206: Are You Busy or Profitable? How to Tell the Difference
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15:23Send us a text Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone! In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themsel…
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205: The Overlooked Secret to Scaling Your Business
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16:48Send us a text Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill? In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exac…
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204: The 15-Minute Newsletter Hack That Keeps You in the Primary Inbox Forever
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24:22Send us a text Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you. Ja…
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203: From Zero to 30,000 Email Subscribers Using B2C Virtual Summits
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19:24Send us a text Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business. Here's what caught my attention: W…
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202: Want to Future-Proof Your Blog? Here's What You Need to Know for 2025
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14:25Send us a text Ever wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025. In this episode, we dive deep into practical ways to use AI as your …
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201: The Truth About Self-Publishing Your Book (It's Not What You Think)
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19:32Send us a text Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal. I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually ch…
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200: How to Turn Your YouTube Channel into an Email List Growth Machine
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18:16Send us a text Ever wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business. Lisa started as a blogger (just like many of u…
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199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)
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22:00Send us a text Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product b…
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198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)
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16:44Send us a text When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, a…
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197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel
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1:28:13Send us a text Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.' Here's why you need to listen: Discover why tr…
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196: The Simple Math Behind 6-Figure Facebook Ads
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32:14Send us a text Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong? This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: i…
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195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)
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17:49Send us a text Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them? That's like having every Friday AND half of Thursday back in your calendar. 😳 Would you... Finally write that book you've been dreaming about? Launch the course that's been sitting in your Google docs? Pick up your kids from sch…
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194: Traditional Sales Funnels Are Dead (Here's What's Next)
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18:54Send us a text What if you could: - Reduce your marketing hours by 50% - Double your customer referrals - Make sales feel natural and easy This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel. In this week's episode, I'm pulling back the curtain on something I've never sh…
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193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?
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8:56Send us a text Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right? In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world. This innovative s…
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192: Make Money Every Time You Hit Send (without burning out your list)
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55:47Send us a text Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket? In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode"…
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191: Unchain Your Voice: Craft AI-Proof Copy
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19:06Send us a text Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving de…
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190: Personality is Your Secret Weapon: Website Edition
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16:16Send us a text Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast! In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how t…
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189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days
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1:36:24Send us a text Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. This episode is a recording of the live training I did this week: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week) This isn't your average "tips and tricks" epis…
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188: Scaling Your Content Creation with AI Assistance
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25:55Send us a text Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for! In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools. Here's a sneak peek of the time-saving tactics y…
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187: The $100K Course Formula With Amy Porterfield
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24:57Send us a text Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business. In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. S…
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186: The Lazy Entrepreneur's Guide to 10X Growth
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20:49Send us a text Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right? Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into you…
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185: The Hidden Trap Killing Your Business Growth
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26:48Send us a text Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want? I've been there, and I bet you have too. In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome. You know that feeling when you hear…
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184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business
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31:25Send us a text Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist. Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek: We dive i…
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183: The 8-Step Blueprint for Mapping Your Customer's Journey
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32:45Send us a text Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode. Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're t…
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182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course
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22:28Send us a text Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell! 🔥 In this episode, I'm breaking down the walls of traditional cou…
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181: Automation Magic: Turn Your Business into a Well-Oiled Machine
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19:50Send us a text Are you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarter, not harder! In our latest podcast episode, we're pulling back the curtain on the magic of business automation. Join me as I chat with tech automation wizard Elizabeth Neumann, who shares: The #1 mistak…
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180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy
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17:52Send us a text Are you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high-quality content without the stress? Then you won't want to miss this week's game-changing episode of the Creators MBA Podcast! In "The One-Hour Newsletter Miracle: Streamline Your Content Creation S…
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179: 7 Types of Bonuses That Can Make or Break Your Launch
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21:34Send us a text In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creati…
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178: Secrets to Long-Term Membership Success with Limited Churn
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18:38Send us a text In today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes. We'll dive…
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177: The Missing Piece in Your Email Strategy
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15:21Send us a text In this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential. Together, they dive into the essentials of email marketing, discussing common mistakes, best pra…
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176: The Newsletter Profit System: Make Money Every Time You Publish
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16:53Send us a text Hey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button. I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it was…
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#103 A Real Estate Mogul’s Super Hero Story With Reggie Manaloto
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1:37:57Join Reggie Manaloto of Global One Realty as he shares his incredible “super hero” journey from working overseas to becoming a real estate powerhouse. Hear how returning to college for civil engineering paved the way for the making of his business, Global One Realty. Get insider tips on measuring success, the power of lead marketing, and distinguis…
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175: Turn Digital Products into Physical Profits With Amazon Print on Demand
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20:08Send us a text Interesting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service? In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and p…
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174: Turning Digital Creations into Cash on Shopify
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22:04Send us a text Are you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're ju…
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#102 How Drogos Conquered the Custom Car World! With Emman Rulete
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58:53Join us as we sit down with Emman Rulete, the founder of Droggos, to explore his journey in metal fabrication and custom car modifications. Emman delves into what inspired him to enter this unique niche, the challenges he's faced, and the strategies he uses to handle high-ticket clients. He also discusses how car customization laws affect his busin…
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173: The Hidden Formula to Pick the Right Sales Funnel
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10:56Send us a text In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels. In this episode, you’ll discover: How tripwire sales funnels can generate quick wins and nurture new leads. The complexities and benefits of evergreen sales fu…
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#101 Breakthrough Hacks! Simple Strategies to Move Your Business Forward With Michael Uy and Dave Visaya
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46:24Feeling stuck and frustrated with your business stalling? Dave and Mike are here to get you unstuck! In this episode,they'll share powerful strategies to help you: Break free from that sticky business rut and reignite your passion. Discover fresh ideas and growth opportunities by learning from successful entrepreneurs. Shift your perspective and id…
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172: The Great Debate: To Trademark or Not?
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20:47Send us a text Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake. In this episode, Braden will answer all your burning legal questions, like: When should yo…
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#100 Creating a Value-Driven Business Built on Integrity with Meanne Liong
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1:09:01We’ve hit the 100th episode mark in our podcast, and we have a very special guest in today’s episode! Meet Meanne Liong, the face behind Liong Garments and the dragon woman who built her garments empire, which has been thriving for over ten years. Meanne’s unique leadership skills and her drive to build a business based on values set her apart from…
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#99 Thriving Beyond Expected - Secrets to Pediatric Therapy Success With April Grace Chiongbian
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59:22Our special guest, April Grace Chiongbian, initially set her sights on becoming a doctor. But fate, and maybe a dash of passion, had other plans. Instead of grad school applications, she found herself drawn to the world of occupational therapy. Fast forward a few years, and April Grace is the mastermind behind Fundamentals Pediatric Therapy Center,…
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171: Grow Your Sales Funnel with Strategic Podcasting
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25:36Send us a text In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out. We al…
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#98 Who Knew Burgers Could Change Lives? with John Paul "JP" Maunes
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1:31:42Get ready to be inspired! This episode features John Paul "JP" Maunes, a serial entrepreneur with a huge heart. He's also the mastermind behind Metro Cebu's most-loved, melt-in-your-mouth cheeseburgers – Dubby's! JP's story is one of passion and purpose. We'll delve into his journey of building his burger empire from scratch, fueled by love and met…
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170: Get Your Perfect Summer PTO Plan (AI Prompt Included)
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21:57Send us a text Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy. Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A com…
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