eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this. Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness. Each 20-minute episode centres on the sharing of a st ...
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David Mannheim Podcasts

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The Multichannel Success Podcast - from Prospero & The Multichannel Expert
David Worby, Mark Pinkerton and David Kohn
How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strateg ...
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Building a data-driven organisation with Penelope Bellegarde - Multichannel Success Podcast S4e6
30:41
30:41
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30:41In today's episode, we have an insightful discussion on what it takes to build a data-driven organisation. Joining us is Penelope Bellegarde, a data specialist who has worked with brands like TUI and PwC and now runs her own company, DataTouch. We explore the challenges organisations face in becoming data-driven and how AI fits into the picture. We…
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Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5
31:13
31:13
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31:13Today's podcast episode was a real treat as we had David Mannheim from Made With Intent join us. David talked about his career journey, from his early days in advertising to founding his own agency and writing a book. We had some light-hearted moments discussing our favorite football teams and Disney, but the core of our conversation was about cons…
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Why do Vendors oversell with Jamie Hancox - Multichannel Success S4e4
26:33
26:33
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26:33In this episode of the Multichannel Success Podcast, David and Mark welcome Jamie Hancox, a digital guru and founder of Commerce Futures, to discuss why software vendors tend to oversell their products. Jamie shares his experience working with both merchants and software vendors, explaining that the relationship between the two can often be straine…
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Market Insights with Richard Lim - Multichannel Success S4e3
26:40
26:40
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26:40In this episode of the Multichannel Success podcast, we dive into the world of retail economics with our special guests, Richard Lim along with David Worby. Richard, the CEO of Retail Economics, shares some optimistic news about the economy, mentioning that inflation has hit the target level of 2% and interest rates are starting to cut, which could…
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How the buying world should change with Anna Berry - Multichannel Success S4e2
29:15
29:15
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29:15In this episode of the Multichannel Success Podcast, Mark had an insightful chat with Anna Berry, a seasoned buyer from John Lewis, and our regular co-host, David Worby, who also has a background in merchandising. We delved into how the roles of buyers and merchandisers differ yet complement each other in retail. Anna shared her journey and experie…
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The Retail Challenge with Ian Scott - Multichannel Success S4e1
30:53
30:53
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30:53In this episode of the Multichannel Success Podcast, we dive into the post-COVID world of physical retail with Ian Scott, a renowned independent retail consultant. Ian shares insights on how the pandemic was a wake-up call for the retail industry and how human nature has driven a return to in-store shopping. We discuss the integration of digital an…
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Season 2 Trailer | Statements of Intent Podcast
1:32
1:32
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1:32Season 2 of the Statements of Intent Podcast brings bigger guests, more drones, and hilarious bloopers. The host, David Mannheim, will be travelling around the UK to visit senior eCommerce leaders to talk with them about how we might change the perspective of eCommerce for the better. How we measure and treat our customers. How we optimise their ex…
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20 | What’s Wrong With eCommerce: Season 1 Recap with David Mannheim
24:36
24:36
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24:36It’s the end of Season 1 already?! Well, if you happened to miss any episodes, or just didn’t have the time to watch them all, you’re in luck. In this episode, host David Mannheim reflects on the key lessons and insights gained from the first season of the Statements of Intent podcast. He discusses the common themes that emerged across his conversa…
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19 | Why Website Optimisation Fails with David Mannheim
23:08
23:08
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23:08In this episode, David Mannheim, founder of Made With Intent, advocates for a shift away from optimising for conversion metrics and page templates. Towards truly understanding and catering to each buyer's individual journey and mindset - what he calls "stages, not pages." Topics Covered: Reasons why retailers tend think in pages not stages Why reta…
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18 | You Wouldn’t Treat Your Friends That Way: Customer Experience with Jonny Longden
23:34
23:34
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23:34In this episode of Statements of Intent, host David Mannheim talks to Johnny Longden, Group Digital Director at Boohoo, about the pressures faced by eCommerce companies and how a myopic focus on metrics can undermine the customer experience. They discuss the need to balance short-term business goals with long-term customer needs and nurturing loyal…
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17 | Personalisation Is Nothing Without Relevance According to Tim Ryan
23:33
23:33
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23:33In this episode, David Mannheim chats to Tim Ryan, Director of Digital at Seasalt, about his thoughts on how eCommerce has evolved over the past 15 years - both the good and the bad. He emphasises the importance of driving relevance over pure personalisation and making online shopping experiences as frictionless as possible for customers. Tim has o…
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16 | Why treating customers as numbers can damage brand with Martin Sheerin
29:11
29:11
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29:11In this episode, David Mannheim sits down with Martin Sheerin, Director of Digital Product at N Brown Group. Martin explains how brands will gain more reward by prioritising decisions based on customer needs rather than lagging metrics like conversion. After working for brands like Moneysupermarket, The Co-operative Bank, and Phones4u, Martin has o…
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Why you probably don't need to replatform - but why you might - Multichannel Success Podcast S3e1
44:27
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44:27In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech. We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into part…
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Why your conversion rate obsession is obsolete - or is it? Multichannel Success Podcast S3e2
37:55
37:55
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37:55In this episode of 'Multichannel Success Podcast,' David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it's becoming obsolete. Abi, with her 20 years of consulting experience, shares fascinat…
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Why you don't need an SI - Multichannel Success podcast S3e3
39:54
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39:54Today David Worby & Mark Pinkerton from Prospero are with Kevin Murray from Infinity, and today we're diving into a juicy topic: why sometimes you may not need a Systems Integrator (SI). We're unravelling the mystery of what an SI is, how the role has evolved, and the shifting landscape of technology that's changing the game for retailers. From dis…
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Why you need more channels.....or not - Multichannel Success podcast S3e4
38:57
38:57
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38:57This episode with David Kohn and Dan Burnham, together with David from Prospero about the ins and outs of eCommerce channels. We dove into the nitty-gritty of marketplaces, comparison shopping sites, affiliates, and the rising star of social commerce. Dan gave us the lowdown on how these channels are shaking up the digital shopping world, with a sp…
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Why you will fail without AI - Multichannel success podcast S3e5
37:27
37:27
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37:27This episode dives into the necessity of AI in retail and beyond with Co-founder of Snowplow Analytics, Alex Dean together with David & Mark from Prospero. Alex shares how they help brands understand customer behaviour through data. The discussion covers retail's growing data focus post-COVID, the importance of data teams, and the acceleration of A…
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Efficiency is your new superpower & it’s not just about growth Multichannel Success podcast S3e6
38:04
38:04
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38:04In this episode, we dove into why efficiency is becoming the new superpower for retailers. We had the pleasure of chatting with James Brooke, CEO of SWEFT, David Kohn, a regular contributor, and Michael Robinson, Chief Product Officer at SWEFT together with Mark Pinkerton from Prospero. They shared insights on the challenges retailers face post-pan…
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Why Agile is dead - Multichannel podcast S3e7
34:52
34:52
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34:52In this episode, David Kohn from the multichannel expert, David Worby, and Mark Pinkerton of Prospero engage in a lively discussion about Agile methodology, its relevance in eCommerce, and whether it's on its last legs. They delve into the Agile mindset, the challenges of defining project visions and endpoints, and the balance between Agile's itera…
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15 | How to Keep Your Brand Relevant with Matthew Gratze
24:40
24:40
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24:40In this episode, David is joined by Matthew Gratze, Director of Customer at Signet Jewellers. Matthew shares his perspective on the importance of being relevant to each customer's unique shopping journey and how to deliver personalised, contextual experiences. Matthew holds experience across several sectors from baby & child to jewellery. His leade…
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14 | What Online Retailers Can Learn From Physical Retailers with Richard Chapple
24:34
24:34
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24:34In this episode, host David Mannheim talks to Richard Chappell, Chief Growth Officer & Co-founder of The Growth Foundation, about the importance of replicating the in-store experience online. They discuss Richard's career journey from working on the shop floor to becoming a retail consultant, and why brands need to "walk the store" digitally to bet…
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13 | How eCommerce Neglects 40% of Society with Janis Thomas
23:09
23:09
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23:09In this episode, host David Mannheim sits down with Janis Thomas, Managing Director of Look Fabulous Forever. Janis has 25 years experience in delivering multi-million pound marketing and eCommerce projects in high-growth businesses. She has grown diverse brands from The Times Educational Supplement to Playboy. Janis discusses how eCommerce often n…
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12 | Why Personalisation Requires More Than Surfacing Content with Tom Bailey
23:41
23:41
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23:41This week on Statements of Intent, we dive into how personalisation is really about supporting customers' desired intent. Our guest Tom Bailey, VP Product Analytics at Made With Intent, shares his perspective on moving beyond surface-level targeting to truly understand each individual's needs. Tom is an expert when it comes to data and isn’t afraid…
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Episode 11 | "Put Yourself In The Customer's Shoes" - Cameron Goldie | Statements of Intent Podcast
25:57
25:57
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25:57In this episode, host David Mannheim sits down with Cameron Goldie, Head of eCommerce at Grenade. Cameron has 8 years experience of driving profitable acquisition growth and retention strategies across the UK, Switzerland, and the US. His expertise in leveraging technology to build sustainable infrastructures and his people-first approach have sign…
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Episode 10 | "Reinvent Customer Journeys and Metrics" - Sienne Veit | Statements of Intent Podcast
21:33
21:33
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21:33In this episode, David Mannheim sits down with Sienne Veit, Founder & Chief Product Officer at Invisible Stuff. Through 20 years in global and UK retail and technology sectors, Sienne has helped notable brands grow like Kingfisher, John Lewis & Partners, M&S, Morrisons, Samsung, and Sony. Constantly utilising new tech, she is passionate about custo…
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Episode 9 | "Progress Over Perfection" - Nik Fletcher | Statements of Intent Podcast
23:08
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23:08In this week's episode, we chat with Nik Fletcher, Head of Digital Experience at Rapha, about the importance of progress over perfection in eCommerce. We discuss why brands fail to authentically connect with shoppers, and how to rebuild trust by embracing vulnerability. Topics Covered: The passion gap between eCommerce practitioners and customers S…
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Episode 8 | "Don't Be Short-Term Focused" - Sean Ellis | Statements of Intent Podcast
23:15
23:15
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23:15In this episode of Statements of Intent, host David Mannheim talks to Sean Ellis, author of 'Hacking Growth' and founder of Qualaroo and Growth Hackers, about improving long-term growth in eCommerce. They discuss the importance of customer satisfaction and delivering value to ensure sustainable growth, the necessity of setting the right objectives,…
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Episode 7 | "Move From Customer Service to Customer Care" - Martin Newman | Statements of Intent Podcast
22:41
22:41
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22:41In this episode, host David Mannheim chats with Martin Newman, one of the world's leading authorities on customer centricity, about bringing more empathy and care to customer interactions in eCommerce. Martin is the Founder of The Customer First Group and has worked with brands like Burberry, Ted Baker, Intersport, and Harrods. He also scaled and s…
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Episode 6 | "No Purpose Left Behind." - Paul Prior | Statements of Intent Podcast
26:34
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26:34In this episode, Host, David Mannheim, chats with Paul Prior, Head of Digital at Three, about bringing humanity back to the world of eCommerce. Topics Covered: Paul's guiding principle of "No Purpose Left Behind" Why eCommerce focuses too much on technology over people The role of courage and bravery in eCommerce Practical ways to focus on each cus…
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Episode 5 | "Cultivate Connection And Shared Moments" - Thibaut Pugin | Statements of Intent Podcast
23:19
23:19
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23:19In this episode of Statements of Intent, host David Mannheim speaks with Thibaut Pugin, VP of Software Engineering at Gousto, about cultivating human connection and shared moments in eCommerce. Topics Covered: The challenge of balancing data and human connections in business Creating shared experiences and a sense of community Catering to diverse i…
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Episode 4 | "Losing Purpose As You Scale" - Chris Sheard | Statements of Intent Podcast
21:03
21:03
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21:03In this episode, host David Mannheim chats with Chris Sheard, eCommerce Director at Castore, about the challenge of maintaining your company's purpose and values as you rapidly scale and grow. Focusing too much on cost efficiencies and revenue growth can slowly erode the customer intimacy and care that attracted people to your brand in the first pl…
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Episode 3 | "It's All About Context" - Matthew Lawson | Statements of Intent Podcast
25:05
25:05
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25:05Host David Mannheim chats with Guest Matthew Lawson, Chief Digital Officer at Ribble Cycles. With over 20 years in eCommerce, Matthew shares his insights on the industry's evolution from capability to efficiency, the tension between short-term and long-term goals, and why the context of wider business objectives and market conditions should inform …
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Episode 2 | "Put People Before Process" - Ed Deason | Statements of Intent Podcast
23:30
23:30
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23:30“Put People Before Process” In this episode, former head of customer experience Ed Deason shares his perspective on how businesses lose sight of customer needs amidst internal processes and efficiency drives. He recounts real-life examples of companies prioritising procedure over empathy—and one that gets it right. The key takeaway? Put people befo…
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Episode 1 | The Person In Personalisation | Statements of Intent Podcast
20:46
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20:46In this debut solo episode, host David Mannheim lays out the premise and purpose behind the "Statements of Intent" podcast and shares his own statement of intent. Topics Covered: David’s statement of intent: "We've lost the person in personalisation." Why David started this podcast and who it's for - a place for eCommerce professionals to share the…
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Optimising Digital & Physical - The Multichannel Success Podcast S2E6 - with Paul McDermott from Matalan
34:47
34:47
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34:47What do we mean by Multichannel and how should retailers optimise physical and retail for success? This episode features Mark Pinkerton from Prospero, David Kohn from the Mulitchannel Expert and Paul McDermott from Matalan. www.prosperocommerce.com https://www.prosperocommerce.com/podcast-transcript-s2e6-multichannel-sychronising-digital-and-physic…
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HR the Digital Challenge - The Multichannel Success podcast S2E5 with James Minter from Harrington Tame
36:53
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36:53S2E5 - In this episode, we discuss HR - the Digital Challenge with James Minter from Harrington Tame. David Kohn from the Multichannel Expert and Mark Pinkerton from Prospero discuss the issues with James Minter from Harrington Tame. We dove into what 'digital' really means for us—hint: it's all about the customer—and how the game has changed from …
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Improving Culture & Process - The Multichannel Success Podcast S2E4
31:32
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31:32S2E4 - In this episode, we discuss Digital Culture and Process and how to improve it. Join us as David Kohn from The Mulitchannel Expert and David Worby, unpack the fusion of digital culture and process in today's biz landscape on the Multi-Channel Success Podcast. How culture should be inculcated into daily routines. transcript is here: https://ww…
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Understanding Headless Commerce - The Multichannel Success Podcast S2E3 with Vikram Saxena from Better Commerce
33:48
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33:48S2E3 - Headless eCommerce In today's podcast, we're unpacking the game-changer in eCommerce: headless commerce. Imagine your business agile like never before, with a back-end that powers up every device and platform your customers use. David Worby and Vikram Saxena explain how ditching the one-size-fits-all approach for a modular system can revolut…
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Better Digital Strategy & Planning - The Multichannel Success podcast S2E2
31:25
31:25
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31:25S2E2 - Digital Strategy & Planning It's David Worby on the mic with Mark Pinkerton, and we're unpacking digital strategy in this week's MultiChannel Success Podcast. We discuss why it's more than just marketing—it's your business's game plan for the digital world, aligning with your big-picture goals. We're talking the need for everyone to chip in,…
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Results from the Prospero annual survey discussed by Mark Pinkerton and David Worby from Prospero with David Kohn from The Multichannel Expert. Is the lustre of Black Friday rubbing off? Listen to hear what our survey says. Blog post is here: https://www.prosperocommerce.com/our-annual-black-friday-research-trust-is-declining-but-multichannel-is-ba…
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Lowering the costs of returns - The Multichannel Success Podcast S2E1- with Peter Hietala from Easycom
25:12
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25:12S2E1 - Lowering the cost of returns. Join us on the Multi-Channel Success Podcast as we dive into reducing return costs with EasyCom's founder, Peter Hietala. Discover innovative strategies for retailers!" For some retailers, returns in some categories can run at 70%. David Worby & Mark Pinkerton from Prospero lead the conversation. Transcript is h…
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Season 1 Trailer | Statements of Intent Podcast
1:44
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1:44Welcome to the Statements of Intent podcast, the show that's dedicated to breaking the status quo gripping eCommerce.By David Mannheim
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In this episode of Multichannel Success, we discuss Customer Retention - we share our experience combining strategic approaches to digital with practical day-to-day execution. We are David Worby and Mark Pinkerton from Prospero and David Kohn of The Multichannel Expert. https://www.prosperocommerce.com/who https://themultichannelexpert.co.uk/…
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Season 1 Episode 2 - Customer Acquisition
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29:16In this episode of Multichannel Success we discuss Customer Acquisition. Through our experience combining strategic approaches to digital with practical day-to-day execution we hope we have knowledge of interest to our listeners. We are David Worby & Mark Pinkerton from Prospero and David Kohn of The Multichannel Expert. https://www.prosperocommerc…
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Season 1 Episode 3 - Social Media with Ben Muir from Unsociable
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23:39In this episode we discuss Social Media for Custome Acquisition. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton from Prospero and Ben Muir of Unsociable. https://www.prosperocommerce.com/who https://unsociableagency.com/…
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Season 1 Episode 4 - Customer Experience (CX)
30:42
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30:42In this epdisode we discuss Customer Experience and the role it plays. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton & David Worby from Prospero & David Kohn of The Multichannel Expert https://www.prosperocommerce.com/who https://themu…
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Season 1 Episode 5 - Trading Effectiveness.
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37:00In this episode we discuss Trading Effectiveness. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton & David Worby from Prospero & David Kohn of The Multichannel Expert https://www.prosperocommerce.com/who https://themultichannelexpert.co.u…
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Saeson 1 Episode 6 - Data Analytics & Insight
39:28
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39:28Today we discuss Data Analytics and Insight. In the Multichannel Success Podcast, we share our experience combining strategic approaches to digital with day-today execution. We are Mark Pinkerton and David Worby from Prospero & David Kohn from the Multichannel Expert Prospero Commerce The MultiChannel Expert…
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Season 1 Episode 7 -Technology & Systems with Liam Quinn from Vervaunt
36:29
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36:29In this episode we discuss Technology & Systems. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton & David Worby from Prospero & special guest Liam Quinn from Vervaunt. https://www.prosperocommerce.com/who https://themultichannelexpert.co.…
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