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Chris Rowley Podcasts

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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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SPINNING IT

Anthony "Nippy" Ames, Chris Hixson, & Kyle Rowley

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SPINNING IT is a podcast about the road from high school football to the NCAA, the NFL, and Canton…and anywhere in between. What does it take to raise a healthy, grounded player in this day and age? What lessons in leadership are mission-critical for helping players thrive on and off the field? Each week, Anthony “Nippy” Ames, Chris Hixson and Kyle Rowley chat with experts, athletes, and coaches from all levels of the game, and take your calls on everything from college recruiting to strikin ...
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Nick Robinson talks to people who shape our political thinking about what shaped theirs. Each episode of Political Thinking features an in-depth conversation with someone who is shaping our politics. The people who run our country (and those who want to), campaigners, business and union leaders, and people who run other countries. All of them join Nick in the studio, not for a news-y interrogation, but for an extended and relaxed conversation, delving into their past and how it shaped their ...
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2020FIT Podcast is redefining health for everyone. From nutrition and fitness; coaching and motivation - we're discussing it all. We talk with industry experts on how to improve our lives through exercise, nutrition and general education while building a healthier lifestyle. For more, visit www.2020.fitness.
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Are you a cyber defender looking to keep up on the newest tools, technology, and security concepts? Then BLUEPRINT is the podcast for you! Tune in to hear the latest in cyber defense and security operations from blue team leaders and experts. With a focus on learning, BLUEPRINT includes interviews with today’s top security practitioners defending the world’s most respected brands, and in-depth explanations on the newest technologies, protocols, and defensive tools. BLUEPRINT, is a podcast ho ...
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This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A sto ...
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Danny Kruger had been at the heart of the Conservative Party since it was led by David Cameron, until he decided that party was "over". He is now a Reform UK MP and has been tasked with preparing the party for government. He sits down with Nick to explain why we need a "revival" of Christian conservatism. Producer: Daniel KraemerReserach: Chloe Des…
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Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…
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If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…
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Steve Reed was given the job of Housing Secretary as the result of crisis, after the resignation of his close friend Angela Rayner. But he has been part of the inner circle preparing Keir Starmer's rise to power from the beginning, having recruited the man who ended up as the prime minister's Chief of Staff. In this interview, he gives Nick a behin…
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Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…
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An exclusive exit interview with Admiral Sir Tony Radakin on the week he steps down as the UK's military chief. Radakin's time as head of the armed forces was dominated by responding to Russia's full-scale invasion of Ukraine. As he leaves, he is adamant that the UK is "safe" and that the war has been a "disaster" for Putin. He also talks about the…
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With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk abou…
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Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …
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Click here to send us your ideas and feedback on Blueprint! In this episode, we sit down with Zak Stufflebeam, Director of Cybersecurity at a publicly traded insurance company. Zak shares his unique journey from the military to leading security operations, emphasizing essential leadership principles learned along the way. From his early days in bas…
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Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three d…
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We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamental…
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What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…
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Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer a…
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This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and commu…
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Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies sc…
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After some of the most tumultuous days of his premiership, Keir Starmer sits down with Nick in Downing Street, to reflect on a year in power. In a wide-ranging interview, the prime minister defends his style of leadership, while taking responsibility for the setbacks. He also opens up about losing his brother last year and his personal relationship…
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Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …
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Click here to send us your ideas and feedback on Blueprint! This podcast episode is from the SANS Cyber Leaders Podcast. The episode features Blueprint host John Hubbard, where he talks with hosts James Lyne and Ciaran Martin on the ever-changing threat landscape and how SOC teams can stay ahead. John shares his expertise on spotting threats early,…
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A Republican Congressman outlines the values that lie behind his conservative politics. Scott Perry is the Representative for Pennsylvania's 10th District, a Trump ally, an Iran hawk who sits on the Foreign Affairs Committee, and a veteran, who flew combat missions in Iraq before turning his attention to politics. He joins Nick down the line from W…
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Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to wel…
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We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – P…
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The Shadow Chancellor sets out his vision for a more "thoughtful" politics and faces up to the challenge of winning the argument before the next general election. Sir Mel Stride reveals what he admires about his opposite number, Rachel Reeves, and why a world war two commander is one of his political heroes. He also has a warning about what the Bri…
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Click here to send us your ideas and feedback on Blueprint! In this episode of Blueprint, host John Hubbard sits down with James Spiteri from Elastic to explore the transformative power of AI on the SOC. They delve into how advanced AI technologies, such as agentic AI models, MCP protocol, and automation, are reshaping the SOC landscape. Discover h…
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How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Direct…
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How does it feel to be held up as the 'anti-Trump' by progressives across the globe? Jacinda Ardern was prime minister of New Zealand for 6 years and is now committed to promoting empathy and kindness in world leadership. She joins Nick in the Political Thinking studio to reflect on her unexpected rise to power and being described as a 'global pinu…
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Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…
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We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operati…
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When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…
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To mark the 80th anniversary of VE Day, former president Joe Biden sits down with Nick Robinson for an exclusive interview, his first since leaving the White House. He issues a stark warning about the future of the western alliance and criticises his successor’s approach to foreign policy. In this extended interview, Biden also reflects on his deci…
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Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…
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In this episode of the Ecological Lacrosse Podcast, Jamie Munro and Mike O'Neill discuss the transformative impact of the Constraints Led Approach in coaching women's lacrosse. They explore how this method enhances player development, adaptability, and overall enjoyment of the game. The conversation covers various topics, including effective practi…
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In this episode of the Ecological Lacrosse Podcast, Jamie Munro and Alex Sarama delve into the principles of coaching through the lens of ecological dynamics. They discuss the significance of internal versus external feedback, the importance of intentionality in coaching, and how to use external cues to enhance player deception. The conversation al…
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Click here to send us your ideas and feedback on Blueprint! In this episode, we sit down with Rich Greene, a former United States Army Special Forces Green Beret and current SANS instructor for SEC275 and SEC301. Rich shares his incredible journey spanning 20 years in the Army, including his transition from military communication roles into the rea…
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How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…
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Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…
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In this conversation, speed coach Tony Holler discusses his approach to speed training and the principles behind his 'Feed the Cats' philosophy. He explains how he has applied these principles to sprint-based football and how it has become a movement in the sport. Holler emphasizes the importance of specific and high-quality training, as well as th…
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In this conversation, Jamie Munro and David Farrokh delve into the intricacies of ecological dynamics in sports, exploring how understanding these concepts can enhance coaching practices. They discuss the importance of the action-perception relationship, the role of constraints and affordances, and the significance of deception in competitive scena…
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Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…
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In this episode of the Ecological Lacrosse Podcast, Jamie Munro and Matt Rowley discuss the evolution of a principles-based offense in lacrosse. They explore how unpredictability, off-ball actions, and player autonomy contribute to a more dynamic and effective offensive strategy. The conversation delves into the importance of creating space, timing…
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As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…
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In the second, bonus instalment of this exclusive interview with the former prime minister, Rishi Sunak opens up about his time as Chancellor and Prime Minister, including how his relationship with Boris Johnson fell apart, why he regrets his "Stop the Boats" slogan and what comes next for someone who has become an elder statesman, aged 44. Produce…
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An exclsuive in-depth interview with the Rishi Sunak. In this first instalment, the former prime minister tells stories from behind the scenes on the world stage explains why he thinks we must now cut welfare spending to fund defence. Sunak reflects on how a sense of duty - inspired by his Hindu faith - helped drive his political career, and reflec…
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