Best ChartMogul Podcasts (2025)

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How To Adjust Self-Serve When Moving Upmarket | Saravana Kumar, Kovai.co 20:33

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5M ago20:33

20:33

On this episode of the Growth Machines podcast I sit down with Saravana Kumar, the founder of Kovai.co, to explore the journey of Document360, one of the products under the Kovai.co umbrella. We’ll discuss the strategies behind Document360's growth, the challenges of a crowded market, and the shift from PLG to assisted selling. Saravana shares his …

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Combining Human- and Product-Led Onboarding | Ramli John, Delightpath 19:05

5M ago19:05

19:05

This episode I have the pleasure of talking with Ramli John,founder of Delight Path and author of "Product-led Onboarding." We discuss why companies today need to focus on a hybrid approach, combining product-led and human interaction for effective onboarding. It’s what led him to write his new book, "Eureka," and evolve his focus on scalable onboa…

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Using ABM to Create Handraisers | Constantinos Yenis, Holded 22:07

5M ago22:07

22:07

In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company. He discusses the importance of understanding customer pain points, the implementation of a produc…

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Streamlining Lead Assignment Without Losing Revenue | Sara Archer, Chartmogul 17:48

5M ago17:48

17:48

Key Quote: "What’s good for the business is good for you. And if I’m wrong, I’ll do right by you." Summary: In this episode of Growth Machines, I sit down with Sara Archer from ChartMogul to unpack how she overhauled their lead qualification process to reduce sales workload without sacrificing revenue. With a hybrid go-to-market model and 800+ mont…

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Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas 22:24

1+ y ago22:24

22:24

In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the co…

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Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform 19:32

1+ y ago19:32

19:32

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses the evolution of Typeform from a PLG pioneer to incorporating sales without creating artificial barriers for customers. S…

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Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen 18:55

1+ y ago18:55

18:55

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a p…

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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata 20:56

1+ y ago20:56

20:56

In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial pro…

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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle 21:03

1+ y ago21:03

21:03

In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importan…

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Finding the right moment to activate the sales team | Susann Johansen, Oneflow 16:44

1+ y ago16:44

16:44

In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of s…

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How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot 18:58

1+ y ago18:58

18:58

In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …

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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept 17:45

1+ y ago17:45

17:45

On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial.As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way. …

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Finding your place on the PLG and Sales spectrum | Japna Sethi 32:05

1+ y ago32:05

32:05

In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…

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Using in-app messaging for tailored user experiences | Todd Olson 18:35

1+ y ago18:35

18:35

In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…

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The sales paradigm shift | Leah Tharin 28:30

1+ y ago28:30

28:30

In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on L…

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Introducing PLG when you are doing sales | Ben Williams 21:18

2y ago21:18

21:18

In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek. We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights fro…

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Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen 18:42

2y ago18:42

18:42

In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their…

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Pricing challenges in PLG | Kyle Poyar 29:37

2y ago29:37

29:37

In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG.Pricing and packaging can be an enabler or blocker when thinking about produ…

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Introducing a self serve plan at Amplitude | Franciska Dethlefsen 26:17

2y ago26:17

26:17

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude. We focus on how companies can successfully transition to a product-led strategy if they are doing sales today…

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Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths 33:41

3y ago33:41

33:41

On this episode of SaaS Open Mic: Two common pricing mistakes founders make How to apply the Jobs to Be Done framework to pricing strategy Pricing experiments to test for price sensitivity 90% of growth comes from 10% of the activities Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A cha…

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5 SaaS Metrics That Matter to Investors With Jess Bartos Of Salesforce Ventures 24:24

3y ago24:24

24:24

On this episode of SaaS Open Mic with Jess Bartos of Salesforce Ventures: Growth needs to endure at high rates Net Dollar Retention means you’re delivering on your promise Turn your gross margin into growth Rule of 40 is the balance between growth and profitability Burn multiples measure growth efficiency Use your SaaS metrics to tell a great story…

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Revenue-Based Financing with Miguel Fernández of Capchase 29:11

3+ y ago29:11

29:11

On this episode of the SaaS Open Mic: How Capchase got started The different options for raising capital Drivers and tendencies in funding and fundraising Revenue-based financing The metrics that distinguish the fastest-growing companiesBy Miguel Fernández, Bianca Wilk

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B2B SaaS Revenue Attribution with Lars Grønnegaard of Dreamdata 22:31

3+ y ago22:31

22:31

On this episode of SaaS Open Mic The challenges of revenue attribution for B2B SaaS businesses The do’s and don’ts of revenue attribution Google Analytics for complex sales cycles Why you can’t measure everything but you should measure what you canBy Lars Grønnegaard, Bianca Wilk

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Hiring Global Talent With Liina Laas of Deel 22:05

3+ y ago22:05

22:05

On this episode of SaaS Open Mic: What is the hotbed for technical talent right now? Creating a plan for hiring and onboarding new employees The minimum requirements to run a global team Going above and beyond for your employeesBy Liina Laas, Bianca Wilk

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When SaaS Companies Acquire Communities with James Mayes of Mind the Product 23:34

3+ y ago23:34

23:34

In this episode of SaaS Open Mic: The story of Mind the Product, the world’s largest community of product managers How it sold to Pendo What software companies should consider before acquiring a community De-Risking acquisitions What community leaders should contemplate when considering an exit Building audiences versus building communities The nex…

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Rapidly Scaling a Team With Gilles Bertaux of Livestorm 27:29

3+ y ago27:29

27:29

In this episode of the SaaS Open Mic we discuss: Rapid growth during a pandemic How to tailor priorities and keep focus during a growth phase Establishing clear guidelines and expectations in remote work Measuring success through outputs (and not inputs) Hiring with a standardized process in mind Focus on company values Automating onboarding North …

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Running Pricing Experiments with Marc Boscher of Unito 25:14

4y ago25:14

25:14

In this episode of the SaaS Open Mic we discuss: How initial pricing models can be challenging and ultimately need to change Reaching price to value alignment Making the final decision to switch to a different pricing model The three dimensions of pricing experimentation and when to apply A/B testing The metrics that SaaS businesses need to keep an…

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Pricing Migration with Tyler Daley from ChartMogul 28:52

4y ago28:52

28:52

We touch on many topics related to pricing migration: The decision drivers that led ChartMogul to decide on a pricing migration How to prepare for a pricing migration Where things could go wrong Maintaining flexibility and making space for conversation Don't forget to subscribe to never miss an episode!…

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Building Repeatable Sales Processes with Ross Rich from Accord 25:33

4y ago25:33

25:33

In this episode of SaaS Open Mic, Ross and I discuss creating repeatable revenue processes and: Customer journey mapping Improving the funnel Positioning and sales/marketing alignment How to know when to iterate on your processes Personas and PMF Revenue generation responsibilities beyond the sales organization Relationship building…

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From Service to SaaS with Jeb Banner of Boardable 34:57

4y ago34:57

34:57

Our interview covers the following: The shift from a service business to SaaS Focusing on the problem and nothing else Raising money The balance between confidence and vulnerability in the leadership team Employee experience I hope you enjoy the latest episode of SaaS Open Mic!By Olivia Jarvis, Jeb Banner

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Flipping the Agency Model on Its Head with John Thornton from Black Propeller 19:21

4y ago19:21

19:21

John and I sit down to talk about the success he’s seen running his agency like a subscription business, and: Agency versus subscription model HIstorical data and billing practices LTV, ARPA, and other SaaS metrics Tracking lead source and its contribution to revenue Churn and customer retention Tracking custom attributes Pricing Resources Black Pr…

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The Future of Product-led Sales with Alexa Grabell from Pocus 24:18

4+ y ago24:18

24:18

Alexa and I discuss: The myth of a no sales product-led growth Repeatable trends, Tests, and Metrics: When this happens, know why it will happen Marketing-qualified leads versus product-qualified leads Combine customer firmographic data and product usage to get to closed-won When to you add a sales team to your self-serve model Lead scoring and pri…

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The Secrets of Scaling to Acquisition with Thomas Smale from FE International 24:46

4+ y ago24:46

24:46

Thomas has sold hundreds of businesses in his 10 years in M&A and understands what it takes to hit your target valuation – but you have to know where you're headed if you want to draw a roadmap to get there. We discuss company benchmarks and how companies can decide on which areas of the business to focus on and when it's best to bring in outside h…

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Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen 27:34

4+ y ago27:34

27:34

Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead. “The essen…

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Creating Thriving Culture While Working Remotely 23:32

4+ y ago23:32

23:32

On this weeks episode, Tatiana shares her insights about: When and why Tatiana started Revolv Culture Solutions Before and after: What employee engagement looks like and how it is measured Methodologies and strategies to cultivate culture The role of leadership in creating culture Where remote work goes wrong and what to do about it Hybrid work mod…

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Increasing net dollar retention to build a compelling enterprise SaaS play 23:27

4+ y ago23:27

23:27

What I love about this episode is Adam's willingness to share his thinking and strategy about what it means to succeed as an enterprise solution. We cover: Strategies to diversify and promote your brand How consumer buying trends impact GMV, and how GMV impacts related-SaaS entrepreneurship His approach to analyze, research, and acquire SaaS busine…

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Building a successful SaaS partnership program with Recurly's Jenna Wyer 24:32

4+ y ago24:32

24:32

In this episode of SaaS Open Mic, I talk to Jenna Wyer (@Jenna W.), Vice President of Partnerships and Head of Payments at Recurly. Jenna has an impressive background in partnerships and payments from her time with Recurly, Spreedly, and as the founding VP of Sales at Braintree. This means she’s no stranger to navigating relationships with payment …

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Building sales at a product-led company with Thinkific's Adam Jones 25:24

4+ y ago25:24

25:24

In this episode of SaaS Open Mic, I talk to Adam Jones (@AdamJones85), Vice President of Sales for Thinkific, a product-led company that helps businesses create, market, and sell customized online courses. What’s especially interesting for our listeners is that Thinkific’s sales organization and strategy was layered on 6 years into building the bus…

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You don't need an exit strategy with legaltech entrepreneur Matt Spiegel 33:01

4+ y ago33:01

33:01

Matt Spiegel is a licensed lawyer and serial entrepreneur. His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” The transition from criminal defense law to SaaS started as a “scratch your own itch” kind o…

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Popmenu secures product market fit pre-COVID, growth soars 29:13

4+ y ago29:13

29:13

In this episode of SaaS Open Mic, I talk to Brendan Sweeney (@popmenu.com), CEO and Co-Founder of Popmenu, a restaurant technology company. He talks about product market fit by sharing the story of Popmenu and finding success in an obvious place: the online experience of restaurants. “We started off with delivering to restaurants a dynamic menu tha…

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Build a company that people root for with Andrew Gazdecki 29:53

4+ y ago29:53

29:53

We're back with a new season of SaaS Open Mic. To kick things off, I talk to Andrew Gazdecki (@agazdecki), former CEO of Bizness Apps & Altcoin (both acquired). His most recent venture is MicroAquire, a marketplace designed to help startups get acquired. Andrew shares his goal to make a thousand millionaires by helping entrepreneurs exit. “The gene…

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David Skok on choosing the right metrics for the right growth stage 32:07

7y ago32:07

32:07

This interview is with one of my most-requested guests and someone who’s had an outsized influence on my thinking about SaaS metrics and the wider SaaS industry. David Skok is a former entrepreneur turned VC, who founded four companies before he turned his focus to investing. He’s now General Partner at Matrix Partners. David was thinking about Saa…

1
Scaling customer feedback with Hannah Chaplin of Receptive 35:24

7+ y ago35:24

35:24

Receptive is a SaaS company helping businesses build better products by collecting and acting on customer feedback more effectively. Hannah Chaplin founded the company, along with her co-founder Dan, back in 2015. Like many other B2B SaaS products, Receptive began its life as a project inside of an existing organization that was eventually spun out…

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Christoph Janz on SaaS fundraising in 2018 and how startups should use data 32:11

7+ y ago32:11

32:11

Christoph Janz (@chrija) is managing partner at Point Nine Capital — a venture capital firm that's highly prevalent in the world of SaaS. After founding several internet businesses in the 90s and early 2000s, Christoph converted to a career in venture capital and made several early investments in companies such as Zendesk, FreeAgent and Geckoboard.…

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How Maxime Berthelot grew PixelMe to $5k MRR and kept his day job at Buffer 41:23

7+ y ago41:23

41:23

If you’ve ever thought about bootstrapping your own side project to meaningful revenue and scale, this episode is for you. Today I’m talking to Maxime Berthelot of Buffer and PixelMe. PixelMe was conceived next to a pool in Bali, but this is not a digital nomad story — both founders are based in France. In fact, Maxime didn’t even quit his day job …

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Improving customer feedback in SaaS with Canny 28:42

7+ y ago28:42

28:42

We all know that SaaS companies should be collecting customer feedback. But how you should actually manage, process, quantify, categorize and action that feedback data is far from simple. Especially when you’re operating at scale. Canny Co-Founders Sarah and Andrew left their jobs at Facebook to bootstrap Canny as a SaaS business, because they beli…

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How Ulysses pulled off a controversial pivot to subscription 58:20

7+ y ago58:20

58:20

When Max Seelemann (@macguru17) and his team at Ulyssess announced their pivot to a subscription model in August 2017, they knew it would cause some controversy among users and the wider tech industry. In fact, Max wanted to create a wave in the industry and the operation was poised to make the most of any resulting publicity. "For us as developers…

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Going global from day one with Vasco Pedro, CEO of Unbabel 50:12

7+ y ago50:12

50:12

One of the biggest barriers to SaaS businesses going truly global from day one is localization. That is, the process of adapting your product to meet the language and cultural requirements of a specific target market. Vasco Pedro is Founder and CEO of Unbabel, a company helping businesses go global from day one through both AI and human-powered tra…

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The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel 56:08

8y ago56:08

56:08

Welcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing.By ChartMogul

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David Cancel, CEO of Drift on chatbots, metrics & mentorship 25:05

8+ y ago25:05

25:05

David Cancel, CEO of Drift is a product person through and through. He’s no stranger to growing a SaaS business, formerly working as CPO at HubSpot after his startup Performable was acquired by the Marketing giant. David firmly believes that the experience of buying business software is lagging far behind the experience we’ve all come to expect fro…