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The Horror Agenda

Carlos M. Camacho and Victor M. Garcia Jr.

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The Horror Agenda is a podcast from Carlos M. Camacho and Victor M. Garcia Jr. where we discuss OUR horror agenda. We dive into horror movies, horror short films and other horror properties from our perspectives as a recovering PhD and two aspiring filmmakers who have loved horror our whole lives. Tune in and BEWARE spoilers ahead.
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This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerc ...
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Send us a text Carlos Camacho started out growing through the ranks in B2C eCommerce that eventually evolved into B2B eCommerce leadership. Currently, he leads eCommerce at Bausch & Lomb, a leading global eye health company operating in both direct to consumer and B2B markets. We discuss what it takes to create change in large B2B organizations tha…
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In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce. Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribut…
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Welcome back to the Horror Agenda. This week we cover the 2024 feature film, In a Violent Nature. The film, written and directed by Chris Nash has a unique way of telling a somewhat familiar slasher story. It's beautiful, with a great sound design and we have a blast discussing it. We reference this Polygon piece by Austen Goslin written about how …
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Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay Schneider Host: Justin King In this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce. From legacy syst…
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Welcome Back to the Horror Agenda! Today we cover the 2022 short film Prom Car '91 written and directed by Brian F. Otting. We have a blast talking this prom night ride that features the death of a prom queen. You can watch the film on the Alter Youtube channel here. You can watch all the shorts we covered on our YouTube playlist here. This week Vi…
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Send us a text Greg Gesswein is a fourth generation distributor owner operator that has digitally transformed a 100 plus year old company. Gesswein is on their third generation of B2B eCommerce and has also modernized their ERP system to Acumatica. With a mix of modern SaaS platforms, Shopify and Acumatica, Gesswein is able to accelerate digital ad…
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Send us a text Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, th…
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Welcome back to the Horror Agenda. This week we cover the 2020 short film Wet Willy. The film is written by D.M. Harring and directed by Nic Stanich. You can watch the film on the Alter Youtube channel here. You can watch all the shorts we covered on our YouTube playlist here. This week Victor recommends the Lego store. He recommends, in particular…
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Send us a text Ljubitza Frkovich Mallqui, leads digital transformation at Promelsa, a Peruvian distributor of construction and electrical equipment. Ljubitza has helped Promelsa shift from an entirely offline business to a multichannel digitally enabled business. We discuss the journey of getting eCommerce started, integrated with their ERP, and th…
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Welcome to the Horror Agenda and on today's episode we cover the 2018 short film Oscar's Bell co-written by Chris and Sam Cronin and directed by Chris Cronin. It is reviewed on Short of the Week by Ivan Kander here. On Chris Cronin's Vimeo page you can see some behind the scenes b-roll. Carlos references the Swiss Cheese method regarding COVID and …
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Send us a text Sarah Falcon got her start in tradition B2C eCommerce that led to B2B eCommerce in the early days of building a customer portal. That led her to Justin King and B2X partners which has no transformed into The B2B eCommerce association. Sarah is leading the charge bringing industry leading information to manufacturers and distributors …
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Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam Aldinger Host: Justin King In this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were re…
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Send us a text Scott Detar has been in the trenches of distribution for over 18 years at EB Bradley. EB Bradley is a building materials distributor in the west coast that has evolved their B2B eCommerce experience over the last ten years. We discuss the challenges of this evolution and what they have done to improve adoption as it becomes more and …
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Welcome to the Horror Agenda and this week we cover the 2016 short film PYOTR495 written and directed by Blake Mawson. CW: anti-queer violence; discussions of anti-queer violence, homo- and transphobia and related conversations. You can watch the film on the Alter YouTube channel here. We reference this 2017 interview from HuffPo with the writer/di…
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Welcome to the Horror Agenda. We dedicate this episode to the memory of Tony Todd, horror legend who passed in 2024. You can read an obit here from NPR. This week we get into the 2000 film Final Destination with screenplay by James Wong (Director), Glen Morgan and Jeffrey Reddick; based on a story by Reddick. The film is celebrating it's 25th anniv…
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In this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming. With 65% of B2B companies expected to replatform in 2024, Jay breaks down the reasons behind this trend and shares how his team is using…
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Welcome to the Abaddon Hotel for this year's haunt Hell House. Yes, this week we are covering the 2015 mockumentary found footage film (and speaking to the Director's Cut (2020) as well.) The film written and directed by Stephen Cognetti. A group of young folks go to upstate NY to set up and haunted house and things go wrong. Many missing and/or de…
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In this episode of the B2B eCommerce Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business. Sam shares his journey—from starting in a tool crib to leading corporate initiatives—and reflects on the leadership principles that shaped Fastena…
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Send us a text Marc Vasquez has a mix of a technical, business and sales background, which led to a perfect transition into B2B eCommerce. He know leads eCommerce at Ideal Clamp Products, a holding manufacturer of 7 brands with a global presence. We discuss the challenges of a B2B eCommerce for a mid market enterprise with multi-website requirement…
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Welcome to the Horror Agenda. This week we're covering the 1998 Robert Rodriguez directed The Faculty. The story is by David Wechter & Bruce Kimmel with the screenplay by Kevin Williamson. We talk conformity, high school hell, Robert Rodriguez and more. In this episode we reference videos from the Robert Rodriguez Archive here. We reference two 199…
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Guest: Kyler Nixon Host: Justin King In this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technology to create seamless customer experiences, improve efficiency, and drive growth. The conversation covers the challen…
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Welcome to another episode of the Horror Agenda. This week we cover the 2022 short film "The Mages of Rage and the Desecration of the House of Mimicry" a horror comedy directed by Patrick Sheedy. The film is cowritten by Sheedy & Brett Brooks who both play parts in the film as well. The film is DPd by Matthew Patrick Noonan who rounds out the main …
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Send us a text Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss th…
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In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success. - Why clean, standardized product data is essential for distributors - How AI is transforming product content management - The evolution of dig…
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There has never been a more destructive phrase in B2B eCommerce than “Consumerization of B2B.” In the musical Hamilton, there’s a song called “The Room Where It Happened.” Well, I was in the room where it happened when this phrase was born. I was working with the hybris team and a few of their big agency partners—mostly B2C guys—who wanted to push …
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Send us a text Jack Freeman is a repeat guest and partner at PeakSpan Capital who makes series A, B, and C investments in eCommerce related software companies. PeakSpan recently invested into PDQ (delivery logistics for Shopify), Sales Layer (PIM software), and ShipHawk (Logistics). We discuss that growing trend of manufactures and distributors rea…
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Welcome back to the Horror Agenda and today we get into discussions of grief, depression and more. We cover the 2023 short film "Are You Awake?" written and directed by Gabriel Caste. You can watch the film on YouTube here or on Gabriel's website here. There's a content warning on this episode as we discuss mental health issues and have a brief dis…
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Guest: Nick Pericle Host: Justin King Key Takeaways: AI is Not Deterministic—It’s Probabilistic Unlike traditional software, AI doesn’t always produce the same result for the same input. This unpredictability challenges how people perceive technology and requires a mindset shift. AI as a Business Partner, Not Just a Tool AI isn’t just for automatio…
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Send us a text Kyler Nixon has run marketing and sales for a mid market distributor, Gemplers, where he learned the ins and outs of B2B eCommerce. Now, as an independent consultant, Kyler is helping mid market distributors to grow via modern eCommerce and marketing strategies. We discuss the common mistakes and solutions manufacturers & distributor…
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This week on the Horror Agenda we return to the Creep Tapes, brain child of Patrick Brice and Mark Duplass. Co-written by Mark and Patrick and directed by Patrick Brice. We reference the Mostly Horror podcast a lot in this episode, especially the 2024 episode with Patrick Brice discussing the Creep Tapes...before the second season was announced whi…
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Structuring a World-Class Product Content Team with Anthony Testa Guest: Anthony Testa, Product Content and Supplier Relations Expert Host: Justin King Key Takeaways: The Wild West of Product Data: Early on, most manufacturers and distributors lacked structured product content, leading to inefficiencies. Attempting to migrate legacy data into new s…
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In today's voice note, I share an insightful discovery from a conversation with the VP of E-commerce at a large manufacturing company. During our chat, I learned that the feature driving high growth and adoption on their e-commerce site wasn’t search or product recommendations—it was the simple addition of favorites and lists. This seemingly basic …
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Send us a text Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and op…
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Welcome to the Horror Agenda and today we push ourselves into a new horror realm. Today we cover our first horror podcast. We tune into an episode of Nocturno: Tales from the Shadow. We come face to face with a legend of Mexican folklore in Heavy Lies the Crone: Tale of La Lechuza. Are you scared of facing La Lechuza? Join us and see as we cover th…
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Dive into Episode 1 of the B2B eCommerce Show as our panel of B2B eCommerce experts explores the evolving landscape of B2B eCommerce. From groundbreaking technologies to market trends, this episode covers key insights and predictions for the future. Explore the impact of AI on B2B transactions and customer interactions. Discover how eCommerce platf…
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Send us a text Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be…
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Welcome to the Horror Agenda. Today we cover the 2023 short film Ten of Swords from writer director Faye Jackson, a short about a different kind of zombie. For more from Faye Jackson and her production company Touch Piece Productions, you can go here. You can watch the short here. You can watch all the shorts we covered on our YouTube playlist here…
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Send us a text Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like…
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Welcome to the Horror Agenda and we cannot remember what happens once we leave this room. We are starting to see a pattern so maybe we'll figure it out. *door slams* *yelling* *banging* We're doing a podcast. We're covering the 2021 short film What Happened Downstairs? written and directed by Andrew Nisinson. You can watch the short on his website …
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Welcome to the B2B eCommerce Show! We're thrilled to kick off what promises to be an insightful and transformative journey into the world of B2B eCommerce. In this trailer episode, hosts Justin King and Sarah Falcon dive into what makes this podcast essential listening for anyone in the B2B e-commerce space. From exploring market dynamics and innov…
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Send us a text Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge th…
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Welcome Back to the Horror Agenda and Happy New Year. Yes we are doing the New Year episode as January comes to an end but we are having fun and covering a wonderful short written and directed by Eros V. Yes that's right we're covering the 2024 short film Meat Puppet. You can watch Meat Puppet on YouTube here. We heard about this short from friend …
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Send us a text Znode is an eCommerce platform entirely focused on B2B eCommerce. Rupesh Agrawal talks about how there are so many complex scenarios regarding B2B that its not possible for any one platform to tackle all of them. Znode makes tackling such challenges easier and easier with their pure focus being to help manufacturers and distributors …
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Send us a text Boris Lokschin started Spryker out of Germany to assist companies with complex commerce needs. B2B is often much more complicated than B2C and naturally the mission of Spryker to democratize complex commerce led Spryker to became more and more focused on B2B. We discuss different scenarios involving complex commerce and how they appl…
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